The Latin America, Middle East and Africa Live Commerce Platforms Market would witness market growth of 21.8% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Live Commerce Platforms Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $64.8 Million by 2031. The Argentina market is showcasing a CAGR of 22.5% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 20.7% during (2024 - 2031).
Integrating live commerce with social media ecosystems has driven adoption by leveraging platforms like Instagram and Facebook. These platforms already have large, engaged user bases, and incorporating live commerce features helps brands reach audiences where they are most active, enhancing the effectiveness of live shopping events.
Additionally, Influencers and content creators have been pivotal in adopting live commerce platforms. Their ability to engage with large audiences and drive consumer behaviour has encouraged brands to adopt live commerce. Influencers host live shopping events, leveraging their trust and reach to boost brand visibility and sales.
Brazil’s growing social media penetration has led to an explosion in influencer-driven commerce. Influencers and digital creators with substantial followings leverage live commerce platforms to conduct live selling sessions, product reviews, and interactive demonstrations. This trend capitalizes on influencers’ ability to reach and engage large audiences, driving increased adoption of live commerce platforms across Brazil. In addition, Brazil is home to over 140 million social media users, with approximately two-thirds of the Brazilian population using social media, according to the United States Department of Agriculture.
Free Valuable Insights: The Worldwide Live Commerce Platforms Market is Projected to reach USD 3.4 Billion by 2031, at a CAGR of 19.8%
Based on Category, the market is segmented into Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Category
By Country
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