LAMEA Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Mezcal Market would witness market growth of 12.2% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 1,775.3 thousand units (Bottle of 750 ml), showcasing a growth of 14.9% (2024-2031).

In the market, the term "on-premises" refers to the consumption of mezcal at establishments where it is served and consumed on-site, such as bars, restaurants, hotels, and lounges. On-premises consumption plays a vital role in introducing mezcal to consumers and creating memorable experiences around the spirit. Bars and restaurants often curate diverse mezcal menus, offering patrons the opportunity to explore different varieties and expressions of the spirit. Therefore, the US market consumed 281.84 thousand units (Bottle of 750 ml) by on-premises in the market in 2023.

The Brazil market dominated the LAMEA Mezcal Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $36.7 Million by 2031. The Argentina market is showcasing a CAGR of 12.7% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 11.8% during (2024 - 2031).

The market is characterized by dynamic trends and evolving consumer preferences, shaped by shifting cultural influences, market dynamics, and technological advancements. While rooted in tradition and heritage, its producers and brands embrace innovation and adaptation to cater to diverse consumer tastes and lifestyle choices. With growing consumer curiosity and appreciation for diverse flavor experiences, its producers are exploring innovative techniques and flavor combinations to diversify their product offerings.

Additionally, sustainability has become a key focus area for the producers in response to increasing environmental awareness and consumer demand for ethical products. In order to lessen their influence on the environment and support their local communities, producers are implementing sustainable techniques. These activities range from agave cultivation and harvesting techniques to trash management and community engagement.

The rising food and beverage sector in South Africa presents a promising opportunity for the expansion of the market, offering a vibrant market landscape and a growing consumer base eager to explore new and exciting culinary experiences. As per the data from the Government of South Africa, measured in real terms (constant 2019 prices), total income generated by the food and beverages industry increased by 14.9% in February 2023 compared with February 2022. Positive annual growth rates were recorded for bar sales (35,5%) and food sales (13,8%). Therefore, the growing food & beverage and food service sectors in LAMEA will help in the growth of the regional market.

Free Valuable Insights: The Worldwide Mezcal Market is Projected to reach USD 2 Billion by 2031, at a CAGR of 10.5%

Based on Age, the market is segmented into Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado. Based on Distribution Channel, the market is segmented into On-Premise, and Off-Premise. Based on countries, the market is segmented into Brazil, Argentina, UAE, Egypt, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• Diageo plc
• SU CASA MEZCAL
• Mezcal Amaras
• Pernod Ricard S.A.
• Xiaman Spirits GmbH
• Casa Cortes
• Wahaka Mezcal
• Rey Campero
• Bacardi Limited (Ilegal Mezcal)
• Mezcal Vago (Heaven Hill Sales Co.)

LAMEA Mezcal Market Report Segmentation

By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• Mezcal Jovan
• Mezcal Anejo
• Mezcal Reposado

By Distribution Channel (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• On-Premise
• Off-Premise

By Country (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• Brazil
• Argentina
• UAE
• Egypt
• South Africa
• Nigeria
• Rest of LAMEA

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Mezcal Market, by Age
1.4.2 LAMEA Mezcal Market, by Distribution Channel
1.4.3 LAMEA Mezcal Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. LAMEA Mezcal Market by Age
4.1 LAMEA Mezcal Jovan Market by Country
4.2 LAMEA Mezcal Anejo Market by Country
4.3 LAMEA Mezcal Reposado Market by Country

Chapter 5. LAMEA Mezcal Market by Distribution Channel
5.1 LAMEA On-Premise Market by Country
5.2 LAMEA Off-Premise Market by Country

Chapter 6. LAMEA Mezcal Market by Country
6.1 Brazil Mezcal Market
6.1.1 Brazil Mezcal Market by Age
6.1.2 Brazil Mezcal Market by Distribution Channel
6.2 Argentina Mezcal Market
6.2.1 Argentina Mezcal Market by Age
6.2.2 Argentina Mezcal Market by Distribution Channel
6.3 UAE Mezcal Market
6.3.1 UAE Mezcal Market by Age
6.3.2 UAE Mezcal Market by Distribution Channel
6.4 Egypt Mezcal Market
6.4.1 Egypt Mezcal Market by Age
6.4.2 Egypt Mezcal Market by Distribution Channel
6.5 South Africa Mezcal Market
6.5.1 South Africa Mezcal Market by Age
6.5.2 South Africa Mezcal Market by Distribution Channel
6.6 Nigeria Mezcal Market
6.6.1 Nigeria Mezcal Market by Age
6.6.2 Nigeria Mezcal Market by Distribution Channel
6.7 Rest of LAMEA Mezcal Market
6.7.1 Rest of LAMEA Mezcal Market by Age
6.7.2 Rest of LAMEA Mezcal Market by Distribution Channel

Chapter 7. Company Profiles
7.1 Diageo plc
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Acquisition and Mergers:
7.1.6 SWOT Analysis
7.2 SU CASA MEZCAL
7.2.1 Company Overview
7.2.2 Recent strategies and developments:
7.2.2.1 Product Launches and Product Expansions:
7.2.2.2 Acquisition and Mergers:
7.3 Mezcal Amaras
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Product Launches and Product Expansions:
7.3.3 SWOT Analysis
7.4 Pernod Ricard S.A.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.4.5 SWOT Analysis
7.5 Xiaman Spirits GmbH
7.5.1 Company Overview
7.6 Casa Cortes
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 Wahaka Mezcal
7.7.1 Company Overview
7.7.2 SWOT Analysis
7.8 Rey Campero
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Bacardi Limited (Ilegal Mezcal)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Acquisition and Mergers:
7.9.3 SWOT Analysis
7.10. Mezcal Vago (Heaven Hill Sales Co.)
7.10.1 Company Overview
7.10.2 SWOT Analysis

TABLE 1 LAMEA Mezcal Market, 2020 - 2023, USD Million
TABLE 2 LAMEA Mezcal Market, 2024 - 2031, USD Million
TABLE 3 LAMEA Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 4 LAMEA Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 5 LAMEA Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 6 LAMEA Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 7 LAMEA Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 8 LAMEA Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 9 LAMEA Mezcal Jovan Market by Country, 2020 - 2023, USD Million
TABLE 10 LAMEA Mezcal Jovan Market by Country, 2024 - 2031, USD Million
TABLE 11 LAMEA Mezcal Jovan Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 12 LAMEA Mezcal Jovan Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 13 LAMEA Mezcal Anejo Market by Country, 2020 - 2023, USD Million
TABLE 14 LAMEA Mezcal Anejo Market by Country, 2024 - 2031, USD Million
TABLE 15 LAMEA Mezcal Anejo Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 16 LAMEA Mezcal Anejo Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 17 LAMEA Mezcal Reposado Market by Country, 2020 - 2023, USD Million
TABLE 18 LAMEA Mezcal Reposado Market by Country, 2024 - 2031, USD Million
TABLE 19 LAMEA Mezcal Reposado Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 20 LAMEA Mezcal Reposado Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 21 LAMEA Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 22 LAMEA Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 23 LAMEA Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 24 LAMEA Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 25 LAMEA On-Premise Market by Country, 2020 - 2023, USD Million
TABLE 26 LAMEA On-Premise Market by Country, 2024 - 2031, USD Million
TABLE 27 LAMEA On-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 28 LAMEA On-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 29 LAMEA Off-Premise Market by Country, 2020 - 2023, USD Million
TABLE 30 LAMEA Off-Premise Market by Country, 2024 - 2031, USD Million
TABLE 31 LAMEA Off-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 32 LAMEA Off-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 33 LAMEA Mezcal Market by Country, 2020 - 2023, USD Million
TABLE 34 LAMEA Mezcal Market by Country, 2024 - 2031, USD Million
TABLE 35 LAMEA Mezcal Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 36 LAMEA Mezcal Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 37 Brazil Mezcal Market, 2020 - 2023, USD Million
TABLE 38 Brazil Mezcal Market, 2024 - 2031, USD Million
TABLE 39 Brazil Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 40 Brazil Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 41 Brazil Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 42 Brazil Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 43 Brazil Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 44 Brazil Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 45 Brazil Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46 Brazil Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47 Brazil Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 48 Brazil Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 49 Argentina Mezcal Market, 2020 - 2023, USD Million
TABLE 50 Argentina Mezcal Market, 2024 - 2031, USD Million
TABLE 51 Argentina Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 52 Argentina Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 53 Argentina Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 54 Argentina Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 55 Argentina Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 56 Argentina Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 57 Argentina Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58 Argentina Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59 Argentina Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 60 Argentina Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 61 UAE Mezcal Market, 2020 - 2023, USD Million
TABLE 62 UAE Mezcal Market, 2024 - 2031, USD Million
TABLE 63 UAE Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 64 UAE Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 65 UAE Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 66 UAE Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 67 UAE Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 68 UAE Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 69 UAE Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 70 UAE Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 71 UAE Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 72 UAE Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 73 Egypt Mezcal Market, 2020 - 2023, USD Million
TABLE 74 Egypt Mezcal Market, 2024 - 2031, USD Million
TABLE 75 Egypt Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 76 Egypt Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 77 Egypt Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 78 Egypt Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 79 Egypt Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 80 Egypt Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 81 Egypt Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 Egypt Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 Egypt Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 84 Egypt Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 85 South Africa Mezcal Market, 2020 - 2023, USD Million
TABLE 86 South Africa Mezcal Market, 2024 - 2031, USD Million
TABLE 87 South Africa Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 88 South Africa Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 89 South Africa Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 90 South Africa Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 91 South Africa Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 92 South Africa Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 93 South Africa Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 94 South Africa Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 95 South Africa Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 96 South Africa Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 97 Nigeria Mezcal Market, 2020 - 2023, USD Million
TABLE 98 Nigeria Mezcal Market, 2024 - 2031, USD Million
TABLE 99 Nigeria Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 100 Nigeria Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 101 Nigeria Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 102 Nigeria Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 103 Nigeria Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 104 Nigeria Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 105 Nigeria Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 106 Nigeria Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 107 Nigeria Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 108 Nigeria Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 109 Rest of LAMEA Mezcal Market, 2020 - 2023, USD Million
TABLE 110 Rest of LAMEA Mezcal Market, 2024 - 2031, USD Million
TABLE 111 Rest of LAMEA Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 112 Rest of LAMEA Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 113 Rest of LAMEA Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 114 Rest of LAMEA Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 115 Rest of LAMEA Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 116 Rest of LAMEA Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 117 Rest of LAMEA Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 118 Rest of LAMEA Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 119 Rest of LAMEA Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 120 Rest of LAMEA Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 121 Key Information – Diageo plc
TABLE 122 Key Information – SU CASA MEZCAL
TABLE 123 Key Information – Mezcal Amaras
TABLE 124 Key Information – Pernod Ricard S.A.
TABLE 125 Key Information – Xiaman Spirits GmbH
TABLE 126 Key Information – Casa Cortes
TABLE 127 Key Information – Wahaka Mezcal
TABLE 128 Key Information – Rey Campero
TABLE 129 Key Information – Bacardi Limited
TABLE 130 Key Information – Mezcal Vago

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Mezcal Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Mezcal Market
FIG 4 Porter’s Five Forces Analysis - Mezcal Market
FIG 5 LAMEA Mezcal Market share by Age, 2023
FIG 6 LAMEA Mezcal Market share by Age, 2031
FIG 7 LAMEA Mezcal Market by Age, 2020 - 2031, USD Million
FIG 8 LAMEA Mezcal Market share by Distribution Channel, 2023
FIG 9 LAMEA Mezcal Market share by Distribution Channel, 2031
FIG 10 LAMEA Mezcal Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 LAMEA Mezcal Market share by Country, 2023
FIG 12 LAMEA Mezcal Market share by Country, 2031
FIG 13 LAMEA Mezcal Market by Country, 2020 - 2031, USD Million
FIG 14 Swot Analysis: Diageo plc
FIG 15 Swot Analysis: Mezcal Amaras
FIG 16 Swot Analysis: Pernod Ricard S.A.
FIG 17 Swot Analysis: Casa Cortes
FIG 18 Swot Analysis: Wahaka Mezcal
FIG 19 Swot Analysis: Rey Campero
FIG 20 Swot Analysis: Rey Campero
FIG 21 Swot Analysis: Mezcal Vago