The Latin America, Middle East and Africa Mobile Analytics Market would witness market growth of 25.4% CAGR during the forecast period (2022-2028).
The integration of modern technologies like artificial intelligence (AI), machine learning (ML), and the cloud with mobile analytics is expected to drive the need for mobile analytics solutions. Mobile analytics tools help businesses analyze user behavior and provide a better customer experience. The market is also projected to rise as a result of the increasing usage of mobile analytics solutions across a number of industries, including BFSI, transportation & logistics, retail & e-Commerce, and IT & telecom, among others.
Key companies in this market are focused on new product launches to boost mobile app revenue and customer experience. For instance, Amazon Web Services Inc. (AWS) introduced "Redshift RA3," new analytics features, in December 2019. The consumer may embrace data, scale computing, and store data separately with the aid of these new Redshift capabilities. Rising consumer awareness of the advantages of mobile analytics features is anticipated to accelerate market expansion.
It is reported that governments in different countries, such as Brazil, have increased their expenditures in developing technologies such as 5G, artificial intelligence (AI), big data, machine learning (ML), and cloud. Regarding the application of big data technologies in academics, Saudi Arabia is on par with the affluent nation. The Saudi Arabian education system is constantly expanding, and the authorities are implementing policies and programs to assist educators in providing high-quality training.
The Brazil market dominated the LAMEA Mobile Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $344.4 Million by 2028.The Argentina market is experiencing a CAGR of 26.1% during (2022 - 2028). Additionally, The UAE market would showcase a CAGR of 25.1% during (2022 - 2028).
Based on Component, the market is segmented into Solution and Services. Based on Application, the market is segmented into Mobile advertisement & Marketing Analytics, Targeting & Behavioral Analytics, Application Performance Analytics and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on End-use, the market is segmented into Retail & E-commerce, BFSI, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Global Mobile Analytics Market is Predict to reach $14.9 Billion by 2028, at a CAGR of 19%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC, IBM Corporation, Micro Focus International PLC, Microsoft Corporation, SAS Institute, Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., and Tibco Software, Inc. (Vista Equity Partners)
Scope of the Study
Market Segments Covered in the Report:
By Component
By Application
- Mobile advertisement & Marketing Analytics
- Targeting & Behavioral Analytics
- Application Performance Analytics
- Others
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End-use
- Retail & E-commerce
- BFSI
- Government
- Travel & Hospitality
- IT & Telecommunications
- Media & Entertainment
- Healthcare & Life Sciences
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC
- IBM Corporation
- Micro Focus International PLC
- Microsoft Corporation
- SAS Institute, Inc.
- Oracle Corporation
- SAP SE
- Salesforce.com, Inc.
- Tibco Software, Inc. (Vista Equity Partners)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Mobile Analytics Market, by Component
1.4.2 LAMEA Mobile Analytics Market, by Application
1.4.3 LAMEA Mobile Analytics Market, by Organization Size
1.4.4 LAMEA Mobile Analytics Market, by End-use
1.4.5 LAMEA Mobile Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. LAMEA Mobile Analytics Market by Component
4.1 LAMEA Solution Market by Country
4.2 LAMEA Services Market by Country
Chapter 5. LAMEA Mobile Analytics Market by Application
5.1 LAMEA Mobile advertisement & Marketing Analytics Market by Country
5.2 LAMEA Targeting & Behavioral Analytics Market by Country
5.3 LAMEA Application Performance Analytics Market by Country
5.4 LAMEA Others Market by Country
Chapter 6. LAMEA Mobile Analytics Market by Organization Size
6.1 LAMEA Large Enterprises Market by Country
6.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
Chapter 7. LAMEA Mobile Analytics Market by End-use
7.1 LAMEA Retail & E-commerce Market by Country
7.2 LAMEA BFSI Market by Country
7.3 LAMEA Government Market by Country
7.4 LAMEA Travel & Hospitality Market by Country
7.5 LAMEA IT & Telecommunications Market by Country
7.6 LAMEA Media & Entertainment Market by Country
7.7 LAMEA Healthcare & Life Sciences Market by Country
7.8 LAMEA Others Market by Country
Chapter 8. LAMEA Mobile Analytics Market by Country
8.1 Brazil Mobile Analytics Market
8.1.1 Brazil Mobile Analytics Market by Component
8.1.2 Brazil Mobile Analytics Market by Application
8.1.3 Brazil Mobile Analytics Market by Organization Size
8.1.4 Brazil Mobile Analytics Market by End-use
8.2 Argentina Mobile Analytics Market
8.2.1 Argentina Mobile Analytics Market by Component
8.2.2 Argentina Mobile Analytics Market by Application
8.2.3 Argentina Mobile Analytics Market by Organization Size
8.2.4 Argentina Mobile Analytics Market by End-use
8.3 UAE Mobile Analytics Market
8.3.1 UAE Mobile Analytics Market by Component
8.3.2 UAE Mobile Analytics Market by Application
8.3.3 UAE Mobile Analytics Market by Organization Size
8.3.4 UAE Mobile Analytics Market by End-use
8.4 Saudi Arabia Mobile Analytics Market
8.4.1 Saudi Arabia Mobile Analytics Market by Component
8.4.2 Saudi Arabia Mobile Analytics Market by Application
8.4.3 Saudi Arabia Mobile Analytics Market by Organization Size
8.4.4 Saudi Arabia Mobile Analytics Market by End-use
8.5 South Africa Mobile Analytics Market
8.5.1 South Africa Mobile Analytics Market by Component
8.5.2 South Africa Mobile Analytics Market by Application
8.5.3 South Africa Mobile Analytics Market by Organization Size
8.5.4 South Africa Mobile Analytics Market by End-use
8.6 Nigeria Mobile Analytics Market
8.6.1 Nigeria Mobile Analytics Market by Component
8.6.2 Nigeria Mobile Analytics Market by Application
8.6.3 Nigeria Mobile Analytics Market by Organization Size
8.6.4 Nigeria Mobile Analytics Market by End-use
8.7 Rest of LAMEA Mobile Analytics Market
8.7.1 Rest of LAMEA Mobile Analytics Market by Component
8.7.2 Rest of LAMEA Mobile Analytics Market by Application
8.7.3 Rest of LAMEA Mobile Analytics Market by Organization Size
8.7.4 Rest of LAMEA Mobile Analytics Market by End-use
Chapter 9. Company Profiles
9.1 Oracle Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 SAP SE
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.5.2 Partnerships, Collaborations and Agreements:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Google LLC
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Partnerships, Collaborations, and Agreements:
9.4.6 SWOT Analysis
9.5 Salesforce.com, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Microsoft Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Adobe, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.8 Micro Focus International PLC
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.9 Tibco Software, Inc. (Vista Equity Partners)
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.9.2.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Acquisition and Mergers:
TABLE 1 LAMEA Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 2 LAMEA Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Mobile Analytics Market
TABLE 4 Product Launches And Product Expansions– Mobile Analytics Market
TABLE 5 Acquisition and Mergers– Mobile Analytics Market
TABLE 6 LAMEA Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 7 LAMEA Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 8 LAMEA Solution Market by Country, 2018 - 2021, USD Million
TABLE 9 LAMEA Solution Market by Country, 2022 - 2028, USD Million
TABLE 10 LAMEA Services Market by Country, 2018 - 2021, USD Million
TABLE 11 LAMEA Services Market by Country, 2022 - 2028, USD Million
TABLE 12 LAMEA Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 13 LAMEA Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 14 LAMEA Mobile advertisement & Marketing Analytics Market by Country, 2018 - 2021, USD Million
TABLE 15 LAMEA Mobile advertisement & Marketing Analytics Market by Country, 2022 - 2028, USD Million
TABLE 16 LAMEA Targeting & Behavioral Analytics Market by Country, 2018 - 2021, USD Million
TABLE 17 LAMEA Targeting & Behavioral Analytics Market by Country, 2022 - 2028, USD Million
TABLE 18 LAMEA Application Performance Analytics Market by Country, 2018 - 2021, USD Million
TABLE 19 LAMEA Application Performance Analytics Market by Country, 2022 - 2028, USD Million
TABLE 20 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 21 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 22 LAMEA Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 23 LAMEA Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 24 LAMEA Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 25 LAMEA Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 26 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2018 - 2021, USD Million
TABLE 27 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2022 - 2028, USD Million
TABLE 28 LAMEA Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 29 LAMEA Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 30 LAMEA Retail & E-commerce Market by Country, 2018 - 2021, USD Million
TABLE 31 LAMEA Retail & E-commerce Market by Country, 2022 - 2028, USD Million
TABLE 32 LAMEA BFSI Market by Country, 2018 - 2021, USD Million
TABLE 33 LAMEA BFSI Market by Country, 2022 - 2028, USD Million
TABLE 34 LAMEA Government Market by Country, 2018 - 2021, USD Million
TABLE 35 LAMEA Government Market by Country, 2022 - 2028, USD Million
TABLE 36 LAMEA Travel & Hospitality Market by Country, 2018 - 2021, USD Million
TABLE 37 LAMEA Travel & Hospitality Market by Country, 2022 - 2028, USD Million
TABLE 38 LAMEA IT & Telecommunications Market by Country, 2018 - 2021, USD Million
TABLE 39 LAMEA IT & Telecommunications Market by Country, 2022 - 2028, USD Million
TABLE 40 LAMEA Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 41 LAMEA Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 42 LAMEA Healthcare & Life Sciences Market by Country, 2018 - 2021, USD Million
TABLE 43 LAMEA Healthcare & Life Sciences Market by Country, 2022 - 2028, USD Million
TABLE 44 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 45 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 46 LAMEA Mobile Analytics Market by Country, 2018 - 2021, USD Million
TABLE 47 LAMEA Mobile Analytics Market by Country, 2022 - 2028, USD Million
TABLE 48 Brazil Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 49 Brazil Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 50 Brazil Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 51 Brazil Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 52 Brazil Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 53 Brazil Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 54 Brazil Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 55 Brazil Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 56 Brazil Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 57 Brazil Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 58 Argentina Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 59 Argentina Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 60 Argentina Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 61 Argentina Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 62 Argentina Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 63 Argentina Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 64 Argentina Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 65 Argentina Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 66 Argentina Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 67 Argentina Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 68 UAE Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 69 UAE Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 70 UAE Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 71 UAE Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 72 UAE Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 73 UAE Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 74 UAE Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 75 UAE Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 76 UAE Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 77 UAE Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 78 Saudi Arabia Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 79 Saudi Arabia Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 80 Saudi Arabia Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 81 Saudi Arabia Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 82 Saudi Arabia Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 83 Saudi Arabia Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 84 Saudi Arabia Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 85 Saudi Arabia Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 86 Saudi Arabia Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 87 Saudi Arabia Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 88 South Africa Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 89 South Africa Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 90 South Africa Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 91 South Africa Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 92 South Africa Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 93 South Africa Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 94 South Africa Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 95 South Africa Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 96 South Africa Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 97 South Africa Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 98 Nigeria Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 99 Nigeria Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 100 Nigeria Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 101 Nigeria Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 102 Nigeria Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 103 Nigeria Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 104 Nigeria Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 105 Nigeria Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 106 Nigeria Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 107 Nigeria Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 108 Rest of LAMEA Mobile Analytics Market, 2018 - 2021, USD Million
TABLE 109 Rest of LAMEA Mobile Analytics Market, 2022 - 2028, USD Million
TABLE 110 Rest of LAMEA Mobile Analytics Market by Component, 2018 - 2021, USD Million
TABLE 111 Rest of LAMEA Mobile Analytics Market by Component, 2022 - 2028, USD Million
TABLE 112 Rest of LAMEA Mobile Analytics Market by Application, 2018 - 2021, USD Million
TABLE 113 Rest of LAMEA Mobile Analytics Market by Application, 2022 - 2028, USD Million
TABLE 114 Rest of LAMEA Mobile Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 115 Rest of LAMEA Mobile Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 116 Rest of LAMEA Mobile Analytics Market by End-use, 2018 - 2021, USD Million
TABLE 117 Rest of LAMEA Mobile Analytics Market by End-use, 2022 - 2028, USD Million
TABLE 118 Key Information – Oracle Corporation
TABLE 119 Key Information – SAP SE
TABLE 120 Key information – IBM Corporation
TABLE 121 Key Information – Google LLC
TABLE 122 Key Information –Salesforce.com, Inc.
TABLE 123 key information – Microsoft Corporation
TABLE 124 Key Information – Adobe, Inc.
TABLE 125 Key Information – Micro Focus International PLC
TABLE 126 Key information – Tibco Software, Inc.
TABLE 127 Key information – SAS Institute, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 SWOT analysis: Oracle Corporation
FIG 5 SWOT Analysis: SAP SE
FIG 6 Recent strategies and developments: IBM Corporation
FIG 7 Swot analysis: IBM Corporation
FIG 8 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 9 SWOT Analysis: Salesforce.com Inc.
FIG 10 SWOT Analysis: Microsoft Corporation
FIG 11 Recent strategies and developments: Tibco Software, Inc.