The Latin America, Middle East and Africa Mobile Marketing Market would witness market growth of 25.8% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Mobile Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,953 million by 2031. The Argentina market is showcasing a CAGR of 26.9% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 24.6% during (2024 - 2031).
This marketing allows for more accurate tracking and analysis of consumer behaviour. With access to data on consumer interactions, businesses can optimize their campaigns in real-time, leading to better performance and higher returns on investment (ROI). This marketing is often integrated with other marketing channels, such as online and offline advertising, social media campaigns, and email marketing.
The mobile marketing landscape constantly evolves, with new technologies and trends shaping the market. Personalization is one of the most significant trends in this marketing. Businesses can create tailored user experiences by leveraging consumer data sending personalized messages, product recommendations, and offers based on their preferences and behaviours.
In the UAE, the travel and tourism sector’s substantial contribution to the GDP (9% in 2022) significantly impacts these marketing efforts, especially with international tourist spending reaching AED 117.6 billion. These marketing strategies are increasingly critical in targeting tourists who rely heavily on mobile devices for booking, navigating, and exploring services. As the UAE continues to attract millions of tourists, businesses in the tourism and hospitality sectors are leveraging mobile platforms to personalize offerings, enhance customer engagement, and drive sales. In Brazil, the rising investments in artificial intelligence are expected to exceed US$1 billion in 2023, and intelligent process automation (IPA) is transforming the digital landscape. These advancements enhance this marketing capabilities by enabling more precise targeting, personalized user experiences, and improved analytics. As AI evolves, Brazilian businesses can leverage these marketing solutions that use machine learning to understand consumer behaviour, optimize ad targeting, and streamline campaign management. Therefore, the rapid expansion of sectors like tourism in the UAE and AI in Brazil are poised to influence this market in both countries significantly.
Free Valuable Insights: The Worldwide Mobile Marketing Market is Projected to reach USD 92.32 Billion by 2031, at a CAGR of 23.1%
Based on Component, the market is segmented into Platform, and Services. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Mobile Web, SMS, Push Notifications, Location-Based Marketing, In-App Messages, QR Codes, and Other Application. Based on End Use, the market is segmented into Retail, Media & Entertainment, IT & Telecom, Automotive, BFSI, Travel, Healthcare, and Other End Use. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Component
By Enterprise Size
By Application
By End Use
By Country
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