LAMEA Mobile Marketing Market Size, Share & Trends Analysis Report By Component (Platform, and Services), By Enterprise Size (Large Enterprises, and Small & Medium Enterprises (SMEs)), By Application, By End Use, By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Mobile Marketing Market would witness market growth of 25.8% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Mobile Marketing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,953 million by 2031. The Argentina market is showcasing a CAGR of 26.9% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 24.6% during (2024 - 2031).

This marketing allows for more accurate tracking and analysis of consumer behaviour. With access to data on consumer interactions, businesses can optimize their campaigns in real-time, leading to better performance and higher returns on investment (ROI). This marketing is often integrated with other marketing channels, such as online and offline advertising, social media campaigns, and email marketing.

The mobile marketing landscape constantly evolves, with new technologies and trends shaping the market. Personalization is one of the most significant trends in this marketing. Businesses can create tailored user experiences by leveraging consumer data sending personalized messages, product recommendations, and offers based on their preferences and behaviours.

In the UAE, the travel and tourism sector’s substantial contribution to the GDP (9% in 2022) significantly impacts these marketing efforts, especially with international tourist spending reaching AED 117.6 billion. These marketing strategies are increasingly critical in targeting tourists who rely heavily on mobile devices for booking, navigating, and exploring services. As the UAE continues to attract millions of tourists, businesses in the tourism and hospitality sectors are leveraging mobile platforms to personalize offerings, enhance customer engagement, and drive sales. In Brazil, the rising investments in artificial intelligence are expected to exceed US$1 billion in 2023, and intelligent process automation (IPA) is transforming the digital landscape. These advancements enhance this marketing capabilities by enabling more precise targeting, personalized user experiences, and improved analytics. As AI evolves, Brazilian businesses can leverage these marketing solutions that use machine learning to understand consumer behaviour, optimize ad targeting, and streamline campaign management. Therefore, the rapid expansion of sectors like tourism in the UAE and AI in Brazil are poised to influence this market in both countries significantly.

Free Valuable Insights: The Worldwide Mobile Marketing Market is Projected to reach USD 92.32 Billion by 2031, at a CAGR of 23.1%

Based on Component, the market is segmented into Platform, and Services. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises (SMEs). Based on Application, the market is segmented into Mobile Web, SMS, Push Notifications, Location-Based Marketing, In-App Messages, QR Codes, and Other Application. Based on End Use, the market is segmented into Retail, Media & Entertainment, IT & Telecom, Automotive, BFSI, Travel, Healthcare, and Other End Use. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• SAS Institute Inc.
• LoopMe Limited
• Yahoo Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• InMobi Pte. Ltd.
• Adobe, Inc.
• App Samurai Inc.
• Oracle Corporation
• Salesforce, Inc.

LAMEA Mobile Marketing Market Report Segmentation

By Component

• Platform
• Services

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Application

• Mobile Web
• SMS
• Push Notifications
• Location-Based Marketing
• In-App Messages
• QR Codes
• Other Application

By End Use

• Retail
• Media & Entertainment
• IT & Telecom
• Automotive
• BFSI
• Travel
• Healthcare
• Other End Use

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Mobile Marketing Market, by Component
1.4.2 LAMEA Mobile Marketing Market, by Enterprise Size
1.4.3 LAMEA Mobile Marketing Market, by Application
1.4.4 LAMEA Mobile Marketing Market, by End Use
1.4.5 LAMEA Mobile Marketing Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Recent Strategies Deployed in Mobile Marketing Market
4.3 Porter Five Forces Analysis

Chapter 5. LAMEA Mobile Marketing Market by Component
5.1 LAMEA Platform Market by Country
5.2 LAMEA Services Market by Country

Chapter 6. LAMEA Mobile Marketing Market by Enterprise Size
6.1 LAMEA Large Enterprises Market by Country
6.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country

Chapter 7. LAMEA Mobile Marketing Market by Application
7.1 LAMEA Mobile Web Market by Country
7.2 LAMEA SMS Market by Country
7.3 LAMEA Push Notifications Market by Country
7.4 LAMEA Location-Based Marketing Market by Country
7.5 LAMEA In-App Messages Market by Country
7.6 LAMEA QR Codes Market by Country
7.7 LAMEA Other Application Market by Country

Chapter 8. LAMEA Mobile Marketing Market by End Use
8.1 LAMEA Retail Market by Country
8.2 LAMEA Media & Entertainment Market by Country
8.3 LAMEA IT & Telecom Market by Country
8.4 LAMEA Automotive Market by Country
8.5 LAMEA BFSI Market by Country
8.6 LAMEA Travel Market by Country
8.7 LAMEA Healthcare Market by Country
8.8 LAMEA Other End Use Market by Country

Chapter 9. LAMEA Mobile Marketing Market by Country
9.1 Brazil Mobile Marketing Market
9.1.1 Brazil Mobile Marketing Market by Component
9.1.2 Brazil Mobile Marketing Market by Enterprise Size
9.1.3 Brazil Mobile Marketing Market by Application
9.1.4 Brazil Mobile Marketing Market by End Use
9.2 Argentina Mobile Marketing Market
9.2.1 Argentina Mobile Marketing Market by Component
9.2.2 Argentina Mobile Marketing Market by Enterprise Size
9.2.3 Argentina Mobile Marketing Market by Application
9.2.4 Argentina Mobile Marketing Market by End Use
9.3 UAE Mobile Marketing Market
9.3.1 UAE Mobile Marketing Market by Component
9.3.2 UAE Mobile Marketing Market by Enterprise Size
9.3.3 UAE Mobile Marketing Market by Application
9.3.4 UAE Mobile Marketing Market by End Use
9.4 Saudi Arabia Mobile Marketing Market
9.4.1 Saudi Arabia Mobile Marketing Market by Component
9.4.2 Saudi Arabia Mobile Marketing Market by Enterprise Size
9.4.3 Saudi Arabia Mobile Marketing Market by Application
9.4.4 Saudi Arabia Mobile Marketing Market by End Use
9.5 South Africa Mobile Marketing Market
9.5.1 South Africa Mobile Marketing Market by Component
9.5.2 South Africa Mobile Marketing Market by Enterprise Size
9.5.3 South Africa Mobile Marketing Market by Application
9.5.4 South Africa Mobile Marketing Market by End Use
9.6 Nigeria Mobile Marketing Market
9.6.1 Nigeria Mobile Marketing Market by Component
9.6.2 Nigeria Mobile Marketing Market by Enterprise Size
9.6.3 Nigeria Mobile Marketing Market by Application
9.6.4 Nigeria Mobile Marketing Market by End Use
9.7 Rest of LAMEA Mobile Marketing Market
9.7.1 Rest of LAMEA Mobile Marketing Market by Component
9.7.2 Rest of LAMEA Mobile Marketing Market by Enterprise Size
9.7.3 Rest of LAMEA Mobile Marketing Market by Application
9.7.4 Rest of LAMEA Mobile Marketing Market by End Use

Chapter 10. Company Profiles
10.1 SAS Institute, Inc.
10.1.1 Company Overview
10.1.2 SWOT Analysis
10.2 LoopMe Limited
10.2.1 Company Overview
10.2.2 Recent strategies and developments:
10.2.2.1 Product Launches and Product Expansions:
10.2.2.2 Acquisition and Mergers:
10.2.3 SWOT Analysis
10.3 Yahoo, Inc.
10.3.1 Company Overview
10.3.2 Recent strategies and developments:
10.3.2.1 Partnerships, Collaborations, and Agreements:
10.3.2.2 Product Launches and Product Expansions:
10.3.3 SWOT Analysis
10.4 Google LLC (Alphabet Inc.)
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 SWOT Analysis
10.5 IBM Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional & Segmental Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 InMobi Pte. Ltd.
10.6.1 Company Overview
10.6.2 Recent strategies and developments:
10.6.2.1 Partnerships, Collaborations, and Agreements:
10.6.3 SWOT Analysis
10.7 Adobe, Inc.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 App Samurai Inc.
10.8.1 Company Overview
10.8.2 SWOT Analysis
10.9 Oracle Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expense
10.9.5 SWOT Analysis
10.10. Salesforce, Inc.
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Product Launches and Product Expansions:
10.10.6 SWOT Analysis

TABLE 1 LAMEA Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 2 LAMEA Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 3 LAMEA Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 4 LAMEA Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 5 LAMEA Platform Market by Country, 2020 - 2023, USD Million
TABLE 6 LAMEA Platform Market by Country, 2024 - 2031, USD Million
TABLE 7 LAMEA Services Market by Country, 2020 - 2023, USD Million
TABLE 8 LAMEA Services Market by Country, 2024 - 2031, USD Million
TABLE 9 LAMEA Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 10 LAMEA Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 11 LAMEA Large Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 12 LAMEA Large Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 13 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
TABLE 14 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
TABLE 15 LAMEA Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 16 LAMEA Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 17 LAMEA Mobile Web Market by Country, 2020 - 2023, USD Million
TABLE 18 LAMEA Mobile Web Market by Country, 2024 - 2031, USD Million
TABLE 19 LAMEA SMS Market by Country, 2020 - 2023, USD Million
TABLE 20 LAMEA SMS Market by Country, 2024 - 2031, USD Million
TABLE 21 LAMEA Push Notifications Market by Country, 2020 - 2023, USD Million
TABLE 22 LAMEA Push Notifications Market by Country, 2024 - 2031, USD Million
TABLE 23 LAMEA Location-Based Marketing Market by Country, 2020 - 2023, USD Million
TABLE 24 LAMEA Location-Based Marketing Market by Country, 2024 - 2031, USD Million
TABLE 25 LAMEA In-App Messages Market by Country, 2020 - 2023, USD Million
TABLE 26 LAMEA In-App Messages Market by Country, 2024 - 2031, USD Million
TABLE 27 LAMEA QR Codes Market by Country, 2020 - 2023, USD Million
TABLE 28 LAMEA QR Codes Market by Country, 2024 - 2031, USD Million
TABLE 29 LAMEA Other Application Market by Country, 2020 - 2023, USD Million
TABLE 30 LAMEA Other Application Market by Country, 2024 - 2031, USD Million
TABLE 31 LAMEA Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 32 LAMEA Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 33 LAMEA Retail Market by Country, 2020 - 2023, USD Million
TABLE 34 LAMEA Retail Market by Country, 2024 - 2031, USD Million
TABLE 35 LAMEA Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 36 LAMEA Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 37 LAMEA IT & Telecom Market by Country, 2020 - 2023, USD Million
TABLE 38 LAMEA IT & Telecom Market by Country, 2024 - 2031, USD Million
TABLE 39 LAMEA Automotive Market by Country, 2020 - 2023, USD Million
TABLE 40 LAMEA Automotive Market by Country, 2024 - 2031, USD Million
TABLE 41 LAMEA BFSI Market by Country, 2020 - 2023, USD Million
TABLE 42 LAMEA BFSI Market by Country, 2024 - 2031, USD Million
TABLE 43 LAMEA Travel Market by Country, 2020 - 2023, USD Million
TABLE 44 LAMEA Travel Market by Country, 2024 - 2031, USD Million
TABLE 45 LAMEA Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 46 LAMEA Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 47 LAMEA Other End Use Market by Country, 2020 - 2023, USD Million
TABLE 48 LAMEA Other End Use Market by Country, 2024 - 2031, USD Million
TABLE 49 LAMEA Mobile Marketing Market by Country, 2020 - 2023, USD Million
TABLE 50 LAMEA Mobile Marketing Market by Country, 2024 - 2031, USD Million
TABLE 51 Brazil Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 52 Brazil Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 53 Brazil Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 54 Brazil Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 55 Brazil Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 56 Brazil Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 57 Brazil Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 58 Brazil Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 59 Brazil Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 60 Brazil Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 61 Argentina Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 62 Argentina Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 63 Argentina Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 64 Argentina Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 65 Argentina Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 66 Argentina Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 67 Argentina Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 68 Argentina Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 69 Argentina Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 70 Argentina Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 71 UAE Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 72 UAE Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 73 UAE Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 74 UAE Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 75 UAE Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 76 UAE Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 77 UAE Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 78 UAE Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 79 UAE Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 80 UAE Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 81 Saudi Arabia Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 82 Saudi Arabia Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 83 Saudi Arabia Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 84 Saudi Arabia Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 85 Saudi Arabia Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 86 Saudi Arabia Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 87 Saudi Arabia Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 88 Saudi Arabia Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 89 Saudi Arabia Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 90 Saudi Arabia Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 91 South Africa Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 92 South Africa Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 93 South Africa Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 94 South Africa Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 95 South Africa Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 96 South Africa Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 97 South Africa Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 98 South Africa Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 99 South Africa Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 100 South Africa Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 101 Nigeria Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 102 Nigeria Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 103 Nigeria Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 104 Nigeria Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 105 Nigeria Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 106 Nigeria Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 107 Nigeria Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 108 Nigeria Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 109 Nigeria Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 110 Nigeria Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 111 Rest of LAMEA Mobile Marketing Market, 2020 - 2023, USD Million
TABLE 112 Rest of LAMEA Mobile Marketing Market, 2024 - 2031, USD Million
TABLE 113 Rest of LAMEA Mobile Marketing Market by Component, 2020 - 2023, USD Million
TABLE 114 Rest of LAMEA Mobile Marketing Market by Component, 2024 - 2031, USD Million
TABLE 115 Rest of LAMEA Mobile Marketing Market by Enterprise Size, 2020 - 2023, USD Million
TABLE 116 Rest of LAMEA Mobile Marketing Market by Enterprise Size, 2024 - 2031, USD Million
TABLE 117 Rest of LAMEA Mobile Marketing Market by Application, 2020 - 2023, USD Million
TABLE 118 Rest of LAMEA Mobile Marketing Market by Application, 2024 - 2031, USD Million
TABLE 119 Rest of LAMEA Mobile Marketing Market by End Use, 2020 - 2023, USD Million
TABLE 120 Rest of LAMEA Mobile Marketing Market by End Use, 2024 - 2031, USD Million
TABLE 121 Key Information – SAS Institute, Inc.
TABLE 122 Key Information – LoopMe Limited
TABLE 123 Key Information – Yahoo, Inc.
TABLE 124 Key Information – Google LLC
TABLE 125 Key Information – IBM Corporation
TABLE 126 Key Information – InMobi Pte. Ltd.
TABLE 127 Key Information – Adobe, Inc.
TABLE 128 Key Information – App Samurai Inc.
TABLE 129 Key Information – Oracle Corporation
TABLE 130 Key Information – Salesforce, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Mobile Marketing Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Mobile Marketing Market
FIG 4 Market Share Analysis, 2023
FIG 5 Porter’s Five Forces Analysis – Mobile Marketing Market
FIG 6 LAMEA Mobile Marketing Market share by Component, 2023
FIG 7 LAMEA Mobile Marketing Market share by Component, 2031
FIG 8 LAMEA Mobile Marketing Market by Component, 2020 - 2031, USD Million
FIG 9 LAMEA Mobile Marketing Market share by Enterprise Size, 2023
FIG 10 LAMEA Mobile Marketing Market share by Enterprise Size, 2031
FIG 11 LAMEA Mobile Marketing Market by Enterprise Size, 2020 - 2031, USD Million
FIG 12 LAMEA Mobile Marketing Market share by Application, 2023
FIG 13 LAMEA Mobile Marketing Market share by Application, 2031
FIG 14 LAMEA Mobile Marketing Market by Application, 2020 - 2031, USD Million
FIG 15 LAMEA Mobile Marketing Market share by End Use, 2023
FIG 16 LAMEA Mobile Marketing Market share by End Use, 2031
FIG 17 LAMEA Mobile Marketing Market by End Use, 2020 - 2031, USD Million
FIG 18 LAMEA Mobile Marketing Market share by Country, 2023
FIG 19 LAMEA Mobile Marketing Market share by Country, 2031
FIG 20 LAMEA Mobile Marketing Market by Country, 2020 - 2031, USD Million
FIG 21 SWOT Analysis: SAS INSTITUTE, INC.
FIG 22 Recent strategies and developments: LoopMe Limited
FIG 23 SWOT analysis: LoopMe Limited
FIG 24 Recent strategies and developments: Yahoo, Inc.
FIG 25 SWOT analysis: Yahoo, Inc.
FIG 26 SWOT Analysis: Google LLC
FIG 27 SWOT Analysis: IBM Corporation
FIG 28 SWOT analysis: InMobi Pte. Ltd.
FIG 29 SWOT Analysis: Adobe, Inc.
FIG 30 SWOT analysis: App Samurai Inc.
FIG 31 SWOT Analysis: Oracle Corporation
FIG 32 SWOT Analysis: Salesforce, Inc.