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LAMEA Mobile Marketing Market By Solution Type (Mobile Web, MMS, QR Codes, Location Based Marketing, In app Messages & Push Notifications, SMS), Organization Size (Large Enterprises, Small and Medium Enterprises), End User (Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment)

Published Date : 1-Feb-2019

Pages: 127

Formats: PDF

COVID-19 Impact on the LAMEA Mobile Marketing Market

The LAMEA Mobile Marketing Market Size would witness market growth of 27.1% CAGR during the forecast period (2018 – 2024).

With the growing number of mobile phone users worldwide, the global mobile marketing market is expected to grow. Due to the increased demand for connected devices, smartphones are being quickly adopted. Consumers are directly influenced by smartphones as they come along with basic communication with their variety of features such as banking, shopping, and entertainment.

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Based on Solution type, the LAMEA Mobile Marketing Market Size is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Mobile marketing frees up marketers' high-level power of opportunities. Mobile allows marketers to reach a larger audience personally, unlike any other engagement and communication channel. Each owner of a business has a competition, although the most important of products and services are offered to them. Companies may feel that they do not need mobile marketing, but they might not feel like competitors. Enterprises already have the edge over themselves when they buy into the idea of mobile app marketing. And they could only take with them all customers because they prefer comfort. Large enterprises have dominated the market during the forecast period.

Based on End user, the LAMEA Mobile Marketing Market Size is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The LAMEA Mobile Marketing Market Analysis report covers theanalysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.

Scope of the LAMEA Mobile Marketing Market Analysis

Market Segmentation:

By Solution Type

  • Mobile Web
  • MMS
  • QR Codes
  • Location Based Marketing
  • In app Messages & Push Notifications
  • SMS
  • Others

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By End User

  • Retail & E-Commerce
  • Telecom & IT
  • Travel & Hospitality
  • BFSI
  • Government
  • Healthcare
  • Media & Entertainment
  • Other End User

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

  • IBM Corporation
  • AT&T Inc.
  • SAP SE
  • Oracle Corporation
  • Salesforce.com Inc.
  • Adobe Systems Inc.
  • Salmat Ltd.
  • Vibes Media LLC
  • Mobivity Holdings Corporation
  • SAS Institute Inc.

Chapter 1.    Market Scope & Methodology
1.1    Market Definition
1.2    Objectives
1.3    Market Scope
1.4    Segmentation
1.4.1    LAMEA Mobile Marketing Market, by Solution Type
1.4.2    LAMEA Mobile Marketing Market, by Organization Size
1.4.3    LAMEA Mobile Marketing Market, by End User
1.4.4    LAMEA Mobile Marketing Market, by Country
1.5    Methodology for the research
Chapter 2.    Market Overview
2.1    Introduction
2.1.1    Overview
2.1.2    Executive Summary
2.1.3    Market Composition and Scenario
2.1.4    Players Outlook for the Market
2.2    Key Factors Impacting the Market
2.2.1    Market Drivers
2.2.2    Market Restraints
Chapter 3.    Market Analysis
3.1    KBV Cardinal Matrix
3.2    Recent Industry Wide Strategic Developments
3.2.1    Partnerships, Collaborations and Agreements
3.2.2    Product Launches
3.2.3    Mergers & Acquisitions
3.3    Top Winning Strategies
3.3.1    Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2    Key Strategic Move: Leading Players
Chapter 4.    LAMEA Mobile Marketing Market by Solution Type
4.1.1    LAMEA Mobile Marketing Mobile Web Market by Country
4.1.1.1    Overview:
4.1.1.2    Market trends and forecasts:
4.1.2    LAMEA Mobile Marketing MMS Market by Country
4.1.2.1    Overview:
4.1.2.2    Market trends and forecasts:
4.1.3    LAMEA Mobile Marketing QR Codes Market by Country
4.1.3.1    Overview:
4.1.3.2    Market trends and forecasts:
4.1.4    LAMEA Mobile Marketing Location Based Marketing Market by Country
4.1.4.1    Overview:
4.1.4.2    Market trends and forecasts:
4.1.5    LAMEA Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1    Overview:
4.1.5.2    Market trends and forecasts:
4.1.6    LAMEA Mobile Marketing SMS Market by Country
4.1.6.1    Overview:
4.1.6.2    Market trends and forecasts:
4.1.7    LAMEA Other Solution Type Mobile Marketing Market by Country
4.1.7.1    Overview:
4.1.7.2    Market trends and forecasts:
Chapter 5.    LAMEA Mobile Marketing Market by Organization Size
5.1.1    LAMEA Large Enterprises Mobile Marketing Market by Country
5.1.1.1    Overview:
5.1.1.2    Market trends and forecasts:
5.1.2    LAMEA Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1    Overview:
5.1.2.2    Market trends and forecasts:
Chapter 6.    LAMEA Mobile Marketing Market by End User
6.1.1    LAMEA Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1    Overview:
6.1.1.2    Market trends and forecasts:
6.1.2    LAMEA Telecom & IT Mobile Marketing Market by Country
6.1.2.1    Overview:
6.1.2.2    Market trends and forecasts:
6.1.3    LAMEA Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1    Overview:
6.1.3.2    Market trends and forecasts:
6.1.4    LAMEA BFSI Mobile Marketing Market by Country
6.1.4.1    Overview:
6.1.4.2    Market trends and forecasts:
6.1.5    LAMEA Government Mobile Marketing Market by Country
6.1.5.1    Market trends and forecasts:
6.1.6    LAMEA Healthcare Mobile Marketing Market by Country
6.1.6.1    Overview:
6.1.6.2    Market trends and forecasts:
6.1.7    LAMEA Media & Entertainment Mobile Marketing Market by Country
6.1.7.1    Overview:
6.1.7.2    Market trends and forecasts:
6.1.8    LAMEA Other End User Mobile Marketing Market by Country
6.1.8.1    Overview:
6.1.8.2    Market trends and forecasts:
Chapter 7.    LAMEA Mobile Marketing Market by Country
7.1    Brazil Mobile Marketing Market
7.1.1    Overview:
7.1.2    Market trends and forecasts:
7.1.3    Brazil Mobile Marketing Market by Solution Type
7.1.4    Brazil Mobile Marketing Market by Organization Size
7.1.5    Brazil Mobile Marketing Market by End User
7.2    Argentina Mobile Marketing Market
7.2.1    Overview:
7.2.2    Market trends and forecasts:
7.2.3    Argentina Mobile Marketing Market by Solution Type
7.2.4    Argentina Mobile Marketing Market by Organization Size
7.2.5    Argentina Mobile Marketing Market by End User
7.3    UAE Mobile Marketing Market
7.3.1    Overview:
7.3.2    Market trends and forecasts:
7.3.3    UAE Mobile Marketing Market by Solution Type
7.3.4    UAE Mobile Marketing Market by Organization Size
7.3.5    UAE Mobile Marketing Market by End User
7.4    Saudi Arabia Mobile Marketing Market
7.4.1    Market trends and forecasts:
7.4.2    Saudi Arabia Mobile Marketing Market by Solution Type
7.4.3    Saudi Arabia Mobile Marketing Market by Organization Size
7.4.4    Saudi Arabia Mobile Marketing Market by End User
7.5    South Africa Mobile Marketing Market
7.5.1    Overview:
7.5.2    Market trends and forecasts:
7.5.3    South Africa Mobile Marketing Market by Solution Type
7.5.4    South Africa Mobile Marketing Market by Organization Size
7.5.5    South Africa Mobile Marketing Market by End User
7.6    Nigeria Mobile Marketing Market
7.6.1    Overview:
7.6.2    Market trends and forecasts:
7.6.3    Nigeria Mobile Marketing Market by Solution Type
7.6.4    Nigeria Mobile Marketing Market by Organization Size
7.6.5    Nigeria Mobile Marketing Market by End User
7.7    Rest of LAMEA Mobile Marketing Market
7.7.1    Overview:
7.7.2    Rest of LAMEA Mobile Marketing Market by Solution Type
7.7.3    Rest of LAMEA Mobile Marketing Market by Organization Size
7.7.4    Rest of LAMEA Mobile Marketing Market by End User
Chapter 8.    Company profiles
8.1    IBM CORPORATION
8.1.1    Company Overview
8.1.2    Financial Analysis
8.1.3    Regional & Segmental Analysis
8.1.4    Research & Development
8.1.5    Recent strategies and developments:
8.1.5.1    Mergers and acquisitions:
8.1.5.2    Product Launch:
8.1.5.3    Expansion:
8.1.5.4    Partnership:
8.1.6    SWOT Analysis
8.2    AT&T Inc.
8.2.1    Company Overview
8.2.2    Financial Analysis
8.2.3    Segmental & Regional Analysis
8.2.4    Strategies and developments:
8.2.4.1    Acquisitions:
8.2.5    SWOT Analysis
8.3    SAP SE
8.3.1    Company Overview
8.3.2    Financial Analysis
8.3.3    Segmental and Regional Analysis
8.3.4    Research & Development Expense
8.3.5    Recent strategies and developments:
8.3.5.1    Acquisitions:
8.3.6    SWOT Analysis
8.4    Oracle Corporation
8.4.1    Company Overview
8.4.2    Financial Analysis
8.4.3    Segmental and Regional Analysis
8.4.4    Research & Development Expense
8.4.5    Recent strategies and developments:
8.4.5.1    Acquisitions:
8.4.5.2    Product Launch:
8.4.5.3    Partnerships:
8.4.5.4    Expansion:
8.4.6    SWOT Analysis
8.5    Salesforce.com, Inc.
8.5.1    Company Overview
8.5.2    Financial Analysis
8.5.3    Regional Analysis
8.5.4    Research & Development Expense
8.5.5    SWOT Analysis
8.6    Adobe Systems Inc.
8.6.1    Company Overview
8.6.2    Financial Analysis
8.6.3    Segmental and Regional Analysis
8.6.4    Research & Development Expense
8.6.5    Strategies at a Glance
8.6.5.1    Mergers & Acquisitions
8.6.5.2    Product Launch:
8.6.6    SWOT Analysis
8.7    Salmat Ltd.
8.7.1    Company Overview
8.7.2    Financial Analysis
8.7.3    Segmental and Regional Analysis
8.8    Vibes Media, LLC
8.8.1    Company Overview
8.8.2    Recent strategies and developments:
8.8.2.1    Acquisitions:
8.8.2.2    Product Launch:
8.9    Mobivity Holdings Corporation
8.9.1    Company Overview
8.9.2    Financial Analysis
8.9.3    Recent strategies and developments:
8.9.3.1    Acquisitions:
8.1    SAS Institute, Inc.
8.10.1    Company Overview
8.10.2    Financial Analysis
8.10.3    Segmental and Regional Analysis

TABLE 1    LAMEA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 2    LAMEA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 3    PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– MOBILE MARKETING MARKET
TABLE 4    PRODUCT LAUNCHES – MOBILE MARKETING MARKET
TABLE 5    MERGERS & ACQUISITIONS – MOBILE MARKETING MARKET
TABLE 6    LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 7    LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 8    LAMEA MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9    LAMEA MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10    LAMEA MOBILE MARKETING MMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11    LAMEA MOBILE MARKETING MMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12    LAMEA MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 13    LAMEA MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 14    LAMEA MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15    LAMEA MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16    LAMEA MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17    LAMEA MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18    LAMEA MOBILE MARKETING SMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19    LAMEA MOBILE MARKETING SMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20    LAMEA OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21    LAMEA OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22    LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 23    LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 24    LAMEA LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25    LAMEA LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26    LAMEA SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27    LAMEA SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28    LAMEA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29    LAMEA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30    LAMEA RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31    LAMEA RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32    LAMEA TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33    LAMEA TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34    LAMEA TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35    LAMEA TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36    LAMEA BFSI MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37    LAMEA BFSI MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38    LAMEA GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39    LAMEA GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40    LAMEA HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41    LAMEA HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42    LAMEA MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43    LAMEA MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44    LAMEA OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45    LAMEA OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46    LAMEA MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 47    LAMEA MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 48    BRAZIL MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 49    BRAZIL MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 50    BRAZIL MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 51    BRAZIL MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 52    BRAZIL MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 53    BRAZIL MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 54    BRAZIL MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55    BRAZIL MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56    ARGENTINA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 57    ARGENTINA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 58    ARGENTINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 59    ARGENTINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 60    ARGENTINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 61    ARGENTINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 62    ARGENTINA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 63    ARGENTINA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 64    UAE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 65    UAE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 66    UAE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 67    UAE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 68    UAE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 69    UAE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 70    UAE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 71    UAE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 72    SAUDI ARABIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 73    SAUDI ARABIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 74    SAUDI ARABIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 75    SAUDI ARABIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 76    SAUDI ARABIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 77    SAUDI ARABIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 78    SAUDI ARABIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 79    SAUDI ARABIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 80    SOUTH AFRICA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 81    SOUTH AFRICA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 82    SOUTH AFRICA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 83    SOUTH AFRICA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 84    SOUTH AFRICA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 85    SOUTH AFRICA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 86    SOUTH AFRICA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 87    SOUTH AFRICA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 88    NIGERIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 89    NIGERIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 90    NIGERIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 91    NIGERIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 92    NIGERIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 93    NIGERIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 94    NIGERIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 95    NIGERIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 96    REST OF LAMEA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 97    REST OF LAMEA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 98    REST OF LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 99    REST OF LAMEA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 100    REST OF LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 101    REST OF LAMEA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 102    REST OF LAMEA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 103    REST OF LAMEA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 104    KEY INFORMATION - IBM
TABLE 105    KEY INFORMATION - AT&T INC.
TABLE 106    KEY INFORMATION – SAP SE
TABLE 107    KEY INFORMATION – ORACLE CORPORATION
TABLE 108    KEY INFORMATION – SALESFORCE.COM, INC.
TABLE 109    KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 110    KEY INFORMATION – SALMAT LTD.
TABLE 111    KEY INFORMATION – VIBES MEDIA, LLC
TABLE 112    KEY INFORMATION – MOBIVITY HOLDINGS CORPORATION
TABLE 113    KEY INFORMATION – SAS INSTITUTE, INC.
    
    
    
LIST OF FIGURES
FIG 1    METHODOLOGY FOR THE RESEARCH
FIG 2    KBV CARDINAL MATRIX
FIG 3    KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4    KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5    RECENT STRATEGIES: IBM CORPORATION
FIG 6    SWOT ANALYSIS: IBM CORP.
FIG 7    SWOT ANALYSIS: AT&T INC.
FIG 8    SWOT ANALYSIS: SAP SE
FIG 9    RECENT STRATEGIES: ORACLE CORPORATION
FIG 10    SWOT ANALYSIS: ORACLE CORPORATION
FIG 11    SWOT ANALYSIS: SALESFORCE.COM INC.
FIG 12    RECENT STRATEGIES: ADOBE SYSTEMS
FIG 13    SWOT ANALYSIS: ADOBE SYSTEMS
FIG 14    RECENT STRATEGIES: VIBES MEDIA LLC

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