The Latin America, Middle East and Africa Mobile Value-Added Services Market would witness market growth of 16.4% CAGR during the forecast period (2022-2028).
The market for mobile value-added services is being driven by reasons such as an increase in the number of smartphone and tablet users, mobile Internet usage, higher use of mobile applications and mobile web, and increased return on marketing expenditure. Multiple vendors have boosted competition among Internet service providers. Nowadays, people use their smartphones to check a variety of applications, browse the web, check their emails, interact on social media, and others. In order to improve the user experience, mobile value-added services are services that telecom service providers offer to clients in addition to voice, SMS, and data services.
In essence, telecom businesses face rivalry from both existing operators and new adversaries like over-the-top services such as Hulu and Netflix, VoIP providers including Skype, and digital content gardens like music streaming services and application shops. The mobile communications sector is quickly developing. Nonetheless, it is evident that the average income per user generated by telecommunications providers from voice services is reducing owing to commoditization, falling voice service rates, and saturation. Therefore, in order to remain competitive, telecom businesses are under intense pressure to deliver excellent services that extend beyond voice.
Despite the enormous expansion in data traffic, the mobile sector in the Middle East and North Africa (MENA) has mostly met the challenge of supporting social and economic activity in the region throughout the pandemic. Approximately 280 million individuals in the region, or 45 percent of the population, would be linked to mobile internet by the end of 2020. Although, COVID-19 has emphasised the effects of the digital divide on the over 350 million people in the area who still lack mobile internet access.
The Brazil market dominated the LAMEA Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $25.6 billion by 2028. The Argentina market is exhibiting a CAGR of 17% during (2022 - 2028). Additionally, The UAE market would experience a CAGR of 16.1% during (2022 - 2028).
Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Global Mobile Value-Added Services Market is Predict to reach $1652.9 Billion by 2028, at a CAGR of 14.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
Scope of the Study
Market Segments Covered in the Report:
By Solution
- Short Messaging Service (SMS)
- Location Based Services
- Multimedia Messaging Service (MMS)
- Mobile Money
- Mobile Email & IM
- Mobile Advertising
- Mobile Infotainment
- Others
By End User
By Vertical
- Government
- Media & Entertainment
- Healthcare
- Telecom & IT
- Retail
- Education
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Apple, Inc.
- Google LLC
- Samsung Electronics Co., Ltd. (Samsung Group)
- AT&T, Inc.
- Vodafone Group Plc
- Reliance Industries Limited
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- One97 Communications Limited
- Mozat Pte Ltd.
- Comviva Technologies Limited (Tech Mahindra Limited)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Mobile Value-Added Services Market, by Solution
1.4.2 LAMEA Mobile Value-Added Services Market, by End User
1.4.3 LAMEA Mobile Value-Added Services Market, by Vertical
1.4.4 LAMEA Mobile Value-Added Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Mobile Value-Added Services Market
Chapter 4. LAMEA Mobile Value-Added Services Market by Solution
4.1 LAMEA Short Messaging Service (SMS) Market by Country
4.2 LAMEA Location Based Services Market by Country
4.3 LAMEA Multimedia Messaging Service (MMS) Market by Country
4.4 LAMEA Mobile Money Market by Country
4.5 LAMEA Mobile Email & IM Market by Country
4.6 LAMEA Mobile Advertising Market by Country
4.7 LAMEA Mobile Infotainment Market by Country
4.8 LAMEA Others Market by Country
Chapter 5. LAMEA Mobile Value-Added Services Market by End-User
5.1 LAMEA Large Enterprises Market by Country
5.2 LAMEA SMB Market by Country
Chapter 6. LAMEA Mobile Value-Added Services Market by Vertical
6.1 LAMEA Government Market by Country
6.2 LAMEA Media & Entertainment Market by Country
6.3 LAMEA Healthcare Market by Country
6.4 LAMEA Telecom & IT Market by Country
6.5 LAMEA Retail Market by Country
6.6 LAMEA Education Market by Country
6.7 LAMEA Others Market by Country
Chapter 7. LAMEA Mobile Value-Added Services Market by Country
7.1 Brazil Mobile Value-Added Services Market
7.1.1 Brazil Mobile Value-Added Services Market by Solution
7.1.2 Brazil Mobile Value-Added Services Market by End-User
7.1.3 Brazil Mobile Value-Added Services Market by Vertical
7.2 Argentina Mobile Value-Added Services Market
7.2.1 Argentina Mobile Value-Added Services Market by Solution
7.2.2 Argentina Mobile Value-Added Services Market by End-User
7.2.3 Argentina Mobile Value-Added Services Market by Vertical
7.3 UAE Mobile Value-Added Services Market
7.3.1 UAE Mobile Value-Added Services Market by Solution
7.3.2 UAE Mobile Value-Added Services Market by End-User
7.3.3 UAE Mobile Value-Added Services Market by Vertical
7.4 Saudi Arabia Mobile Value-Added Services Market
7.4.1 Saudi Arabia Mobile Value-Added Services Market by Solution
7.4.2 Saudi Arabia Mobile Value-Added Services Market by End-User
7.4.3 Saudi Arabia Mobile Value-Added Services Market by Vertical
7.5 South Africa Mobile Value-Added Services Market
7.5.1 South Africa Mobile Value-Added Services Market by Solution
7.5.2 South Africa Mobile Value-Added Services Market by End-User
7.5.3 South Africa Mobile Value-Added Services Market by Vertical
7.6 Nigeria Mobile Value-Added Services Market
7.6.1 Nigeria Mobile Value-Added Services Market by Solution
7.6.2 Nigeria Mobile Value-Added Services Market by End-User
7.6.3 Nigeria Mobile Value-Added Services Market by Vertical
7.7 Rest of LAMEA Mobile Value-Added Services Market
7.7.1 Rest of LAMEA Mobile Value-Added Services Market by Solution
7.7.2 Rest of LAMEA Mobile Value-Added Services Market by End-User
7.7.3 Rest of LAMEA Mobile Value-Added Services Market by Vertical
Chapter 8. Company Profiles
8.1 Apple, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Google LLC
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 Samsung Electronics Co., Ltd. (Samsung Group)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Acquisition and Mergers:
8.3.6 SWOT Analysis
8.4 AT&T, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.5 Vodafone Group Plc
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional & Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Reliance Industries Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.7 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expense
8.8 One97 Communications Limited (Paytm Payments Services Limited)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.9 Comviva Technologies Limited (Tech Mahindra Limited)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.9.6 SWOT Analysis
8.10. Mozat Pte Ltd.
8.10.1 Company Overview
TABLE 1 LAMEA Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 2 LAMEA Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 3 LAMEA Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 4 LAMEA Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 5 LAMEA Short Messaging Service (SMS) Market by Country, 2018 - 2021, USD Million
TABLE 6 LAMEA Short Messaging Service (SMS) Market by Country, 2022 - 2028, USD Million
TABLE 7 LAMEA Location Based Services Market by Country, 2018 - 2021, USD Million
TABLE 8 LAMEA Location Based Services Market by Country, 2022 - 2028, USD Million
TABLE 9 LAMEA Multimedia Messaging Service (MMS) Market by Country, 2018 - 2021, USD Million
TABLE 10 LAMEA Multimedia Messaging Service (MMS) Market by Country, 2022 - 2028, USD Million
TABLE 11 LAMEA Mobile Money Market by Country, 2018 - 2021, USD Million
TABLE 12 LAMEA Mobile Money Market by Country, 2022 - 2028, USD Million
TABLE 13 LAMEA Mobile Email & IM Market by Country, 2018 - 2021, USD Million
TABLE 14 LAMEA Mobile Email & IM Market by Country, 2022 - 2028, USD Million
TABLE 15 LAMEA Mobile Advertising Market by Country, 2018 - 2021, USD Million
TABLE 16 LAMEA Mobile Advertising Market by Country, 2022 - 2028, USD Million
TABLE 17 LAMEA Mobile Infotainment Market by Country, 2018 - 2021, USD Million
TABLE 18 LAMEA Mobile Infotainment Market by Country, 2022 - 2028, USD Million
TABLE 19 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 20 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 21 LAMEA Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 22 LAMEA Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 23 LAMEA Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 24 LAMEA Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 25 LAMEA SMB Market by Country, 2018 - 2021, USD Million
TABLE 26 LAMEA SMB Market by Country, 2022 - 2028, USD Million
TABLE 27 LAMEA Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 28 LAMEA Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 29 LAMEA Government Market by Country, 2018 - 2021, USD Million
TABLE 30 LAMEA Government Market by Country, 2022 - 2028, USD Million
TABLE 31 LAMEA Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 32 LAMEA Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 33 LAMEA Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 34 LAMEA Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 35 LAMEA Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 36 LAMEA Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 37 LAMEA Retail Market by Country, 2018 - 2021, USD Million
TABLE 38 LAMEA Retail Market by Country, 2022 - 2028, USD Million
TABLE 39 LAMEA Education Market by Country, 2018 - 2021, USD Million
TABLE 40 LAMEA Education Market by Country, 2022 - 2028, USD Million
TABLE 41 LAMEA Others Market by Country, 2018 - 2021, USD Million
TABLE 42 LAMEA Others Market by Country, 2022 - 2028, USD Million
TABLE 43 LAMEA Mobile Value-Added Services Market by Country, 2018 - 2021, USD Million
TABLE 44 LAMEA Mobile Value-Added Services Market by Country, 2022 - 2028, USD Million
TABLE 45 Brazil Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 46 Brazil Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 47 Brazil Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 48 Brazil Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 49 Brazil Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 50 Brazil Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 51 Brazil Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 52 Brazil Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 53 Argentina Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 54 Argentina Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 55 Argentina Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 56 Argentina Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 57 Argentina Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 58 Argentina Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 59 Argentina Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 60 Argentina Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 61 UAE Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 62 UAE Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 63 UAE Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 64 UAE Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 65 UAE Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 66 UAE Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 67 UAE Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 68 UAE Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 69 Saudi Arabia Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 70 Saudi Arabia Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 71 Saudi Arabia Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 72 Saudi Arabia Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 73 Saudi Arabia Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 74 Saudi Arabia Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 75 Saudi Arabia Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 76 Saudi Arabia Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 77 South Africa Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 78 South Africa Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 79 South Africa Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 80 South Africa Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 81 South Africa Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 82 South Africa Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 83 South Africa Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 84 South Africa Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 85 Nigeria Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 86 Nigeria Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 87 Nigeria Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 88 Nigeria Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 89 Nigeria Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 90 Nigeria Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 91 Nigeria Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 92 Nigeria Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 93 Rest of LAMEA Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 94 Rest of LAMEA Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 95 Rest of LAMEA Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 96 Rest of LAMEA Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 97 Rest of LAMEA Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 98 Rest of LAMEA Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 99 Rest of LAMEA Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 100 Rest of LAMEA Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 101 Key Information – Apple, Inc.
TABLE 102 Key Information – Google LLC
TABLE 103 Key Information – Samsung Electronics Co., Ltd.
TABLE 104 Key Information – AT&T, Inc.
TABLE 105 Key information – Vodafone Group Plc
TABLE 106 Key Information – Reliance Industries Limited
TABLE 107 key information – Huawei Technologies Co., Ltd.
TABLE 108 Key Information – One97 Communications Limited
TABLE 109 Key Information – Comviva Technologies Limited
TABLE 110 Key Information – Mozat Pte Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 SWOT Analysis: apple, Inc.
FIG 3 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 4 SWOT Analysis: Samsung Electronics CO. Ltd.
FIG 5 Recent strategies and developments: Vodafone Group Plc
FIG 6 SWOT Analysis: Tech Mahindra Limited