LAMEA Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Country and Growth Forecast, 2023 - 2030

The Latin America, Middle East and Africa Programmatic Display Market would witness market growth of 34.9% CAGR during the forecast period (2023-2030).

The Brazil market dominated the LAMEA Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $7,504.5 Million by 2030. The Argentina market is showcasing a CAGR of 36.3% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 34.5% during (2023 - 2030).

Header bidding, a method by which publishers can concurrently offer their ad inventory to multiple ad exchanges, has been optimized and made more streamlined. By implementing server-to-server header bidding and creating a Prebid Server, latency concerns have been resolved, resulting in a more streamlined and expedient auction process. Moreover, the prevalence of mobile devices and the growing duration devoted to mobile applications have contributed to the elevated status of in-app programmatic advertising.

Advertisers leverage programmatic capabilities to reach users within their favourite apps, presenting new opportunities and challenges in mobile advertising. Likewise, video advertising, especially through Connected TV (CTV), has witnessed significant growth within the market. Advertisers are capitalizing on the rising popularity of streaming services and smart TVs to deliver engaging video content to a highly targeted audience, further blurring the lines between traditional television and digital advertising.

E-commerce in the UAE has led to a surge in online shopping activities. This increased online presence gives advertisers more opportunities to reach their target audience through programmatic display ads as users engage with various e-commerce platforms. Likewise, mobile devices play a crucial role in the UAE's e-commerce landscape. Therefore, the increasing e-commerce trends in LAMEA can assist in the growth of the regional market.

Free Valuable Insights: The Worldwide Programmatic Display Market is Projected to reach USD 411.6 Billion by 2030, at a CAGR of 32.9%

Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• AT&T, Inc.
• Verizon Communications, Inc.
• Roku Inc.
• Google LLC (Alphabet Inc.)
• Adobe, Inc.
• Adform
• Magnite, Inc.
• MediaMath Inc.
• Connexity, Inc. (Taboola.com Ltd)
• Yahoo, Inc.

LAMEA Programmatic Display Market Report Segmentation

By Channel

• Private Marketplaces (PMP)
• Real Time Bidding (RTB)
• Automated Guaranteed (AG)

By Type

• Online Video
• Online Display
• Mobile Video
• Mobile Display

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Programmatic Display Market, by Channel
1.4.2 LAMEA Programmatic Display Market, by Type
1.4.3 LAMEA Programmatic Display Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Opportunities
3.2.3 Market Restraints
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. LAMEA Programmatic Display Market by Channel
4.1 LAMEA Private Marketplaces (PMP) Market by Country
4.2 LAMEA Real Time Bidding (RTB) Market by Country
4.3 LAMEA Automated Guaranteed (AG) Market by Country

Chapter 5. LAMEA Programmatic Display Market by Type
5.1 LAMEA Online Video Market by Country
5.2 LAMEA Online Display Market by Country
5.3 LAMEA Mobile Video Market by Country
5.4 LAMEA Mobile Display Market by Country

Chapter 6. LAMEA Programmatic Display Market by Country
6.1 Brazil Programmatic Display Market
6.1.1 Brazil Programmatic Display Market by Channel
6.1.2 Brazil Programmatic Display Market by Type
6.2 Argentina Programmatic Display Market
6.2.1 Argentina Programmatic Display Market by Channel
6.2.2 Argentina Programmatic Display Market by Type
6.3 UAE Programmatic Display Market
6.3.1 UAE Programmatic Display Market by Channel
6.3.2 UAE Programmatic Display Market by Type
6.4 Saudi Arabia Programmatic Display Market
6.4.1 Saudi Arabia Programmatic Display Market by Channel
6.4.2 Saudi Arabia Programmatic Display Market by Type
6.5 South Africa Programmatic Display Market
6.5.1 South Africa Programmatic Display Market by Channel
6.5.2 South Africa Programmatic Display Market by Type
6.6 Nigeria Programmatic Display Market
6.6.1 Nigeria Programmatic Display Market by Channel
6.6.2 Nigeria Programmatic Display Market by Type
6.7 Rest of LAMEA Programmatic Display Market
6.7.1 Rest of LAMEA Programmatic Display Market by Channel
6.7.2 Rest of LAMEA Programmatic Display Market by Type

Chapter 7. Company Profiles
7.1 AT&T, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.1.5 SWOT Analysis
7.2 Verizon Communications, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.2.4.2 Product Launches and Product Expansions:
7.2.5 SWOT Analysis
7.3 ROKU, INC.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expenses
7.3.5 Recent strategies and developments:
7.3.5.1 Partnerships, Collaborations, and Agreements:
7.3.5.2 Business Expansions:
7.3.6 SWOT Analysis
7.4 Google LLC (Alphabet Inc.)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expense
7.4.5 SWOT Analysis
7.5 Adobe, Inc.
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expense
7.5.5 SWOT Analysis
7.6 Adform
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Research & Development Expenses
7.6.5 SWOT Analysis
7.7 Magnite, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Recent strategies and developments:
7.7.4.1 Product Launches and Product Expansions:
7.7.5 SWOT Analysis
7.8 MediaMath Inc.
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Connexity, Inc. (Taboola.com Ltd)
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Regional Analysis
7.9.4 Research & Development Expenses
7.9.5 SWOT Analysis
7.10. Yahoo, Inc.
7.10.1 Company Overview
7.10.2 SWOT Analysis

TABLE 1 LAMEA Programmatic Display Market, 2019 - 2022, USD Million
TABLE 2 LAMEA Programmatic Display Market, 2023 - 2030, USD Million
TABLE 3 LAMEA Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 4 LAMEA Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 5 LAMEA Private Marketplaces (PMP) Market by Country, 2019 - 2022, USD Million
TABLE 6 LAMEA Private Marketplaces (PMP) Market by Country, 2023 - 2030, USD Million
TABLE 7 LAMEA Real Time Bidding (RTB) Market by Country, 2019 - 2022, USD Million
TABLE 8 LAMEA Real Time Bidding (RTB) Market by Country, 2023 - 2030, USD Million
TABLE 9 LAMEA Automated Guaranteed (AG) Market by Country, 2019 - 2022, USD Million
TABLE 10 LAMEA Automated Guaranteed (AG) Market by Country, 2023 - 2030, USD Million
TABLE 11 LAMEA Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 12 LAMEA Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 13 LAMEA Online Video Market by Country, 2019 - 2022, USD Million
TABLE 14 LAMEA Online Video Market by Country, 2023 - 2030, USD Million
TABLE 15 LAMEA Online Display Market by Country, 2019 - 2022, USD Million
TABLE 16 LAMEA Online Display Market by Country, 2023 - 2030, USD Million
TABLE 17 LAMEA Mobile Video Market by Country, 2019 - 2022, USD Million
TABLE 18 LAMEA Mobile Video Market by Country, 2023 - 2030, USD Million
TABLE 19 LAMEA Mobile Display Market by Country, 2019 - 2022, USD Million
TABLE 20 LAMEA Mobile Display Market by Country, 2023 - 2030, USD Million
TABLE 21 LAMEA Programmatic Display Market by Country, 2019 - 2022, USD Million
TABLE 22 LAMEA Programmatic Display Market by Country, 2023 - 2030, USD Million
TABLE 23 Brazil Programmatic Display Market, 2019 - 2022, USD Million
TABLE 24 Brazil Programmatic Display Market, 2023 - 2030, USD Million
TABLE 25 Brazil Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 26 Brazil Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 27 Brazil Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 28 Brazil Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 29 Argentina Programmatic Display Market, 2019 - 2022, USD Million
TABLE 30 Argentina Programmatic Display Market, 2023 - 2030, USD Million
TABLE 31 Argentina Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 32 Argentina Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 33 Argentina Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 34 Argentina Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 35 UAE Programmatic Display Market, 2019 - 2022, USD Million
TABLE 36 UAE Programmatic Display Market, 2023 - 2030, USD Million
TABLE 37 UAE Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 38 UAE Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 39 UAE Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 40 UAE Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 41 Saudi Arabia Programmatic Display Market, 2019 - 2022, USD Million
TABLE 42 Saudi Arabia Programmatic Display Market, 2023 - 2030, USD Million
TABLE 43 Saudi Arabia Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 44 Saudi Arabia Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 45 Saudi Arabia Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 46 Saudi Arabia Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 47 South Africa Programmatic Display Market, 2019 - 2022, USD Million
TABLE 48 South Africa Programmatic Display Market, 2023 - 2030, USD Million
TABLE 49 South Africa Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 50 South Africa Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 51 South Africa Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 52 South Africa Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 53 Nigeria Programmatic Display Market, 2019 - 2022, USD Million
TABLE 54 Nigeria Programmatic Display Market, 2023 - 2030, USD Million
TABLE 55 Nigeria Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 56 Nigeria Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 57 Nigeria Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 58 Nigeria Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 59 Rest of LAMEA Programmatic Display Market, 2019 - 2022, USD Million
TABLE 60 Rest of LAMEA Programmatic Display Market, 2023 - 2030, USD Million
TABLE 61 Rest of LAMEA Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 62 Rest of LAMEA Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 63 Rest of LAMEA Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 64 Rest of LAMEA Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 65 Key Information – AT&T, Inc.
TABLE 66 key information – Verizon Communications, Inc.
TABLE 67 Key Information – ROKU, INC.
TABLE 68 Key Information – Google LLC
TABLE 69 Key Information – Adobe, Inc.
TABLE 70 Key Information – Adform
TABLE 71 Key Information – Magnite, Inc.
TABLE 72 Key Information – MediaMath Inc.
TABLE 73 Key Information – Connexity, Inc.
TABLE 74 Key Information – Yahoo, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Programmatic Display Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Programmatic Display Market
FIG 4 Porter’s Five Forces Analysis - Programmatic Display Market
FIG 5 LAMEA Programmatic Display Market share by Channel, 2022
FIG 6 LAMEA Programmatic Display Market share by Channel, 2030
FIG 7 LAMEA Programmatic Display Market by Channel, 2019 - 2030, USD Million
FIG 8 LAMEA Programmatic Display Market share by Type, 2022
FIG 9 LAMEA Programmatic Display Market share by Type, 2030
FIG 10 LAMEA Programmatic Display Market by Type, 2019 - 2030, USD Million
FIG 11 LAMEA Programmatic Display Market share by Country, 2022
FIG 12 LAMEA Programmatic Display Market share by Country, 2030
FIG 13 LAMEA Programmatic Display Market by Country, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: AT&T, Inc.
FIG 15 SWOT Analysis: Verizon Communications, Inc.
FIG 16 SWOT analysis: ROKU, INC.
FIG 17 SWOT Analysis: Google LLC
FIG 18 SWOT Analysis: Adobe, Inc.
FIG 19 SWOT analysis: Adform
FIG 20 SWOT analysis: Magnite, Inc.
FIG 21 SWOT analysis: MediaMath Inc.
FIG 22 SWOT analysis: Connexity, Inc.
FIG 23 SWOT analysis: Yahoo, Inc.