LAMEA Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Retail Media Platform Market would witness market growth of 9.9% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Retail Media Platform Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $448.4 million by 2031. The Argentina market is registering a CAGR of 10.6% during (2024 - 2031). Additionally, The UAE market would obtain a CAGR of 9% during (2024 - 2031).

The market is a promising area for the future of advertising despite the obstacles it faces. The unique value proposition of retail media—offering highly contextual and personalized advertising at the point of purchase—makes it an attractive channel for brands looking to connect with consumers in meaningful ways. As retailers continue to enhance their online presence and accumulate more data on consumer behavior, the potential for targeted advertising will simply grow.

Furthermore, the capabilities of retail media platforms are being further enhanced by technological advancements, including artificial intelligence and machine learning, which facilitate more sophisticated targeting, personalization, and optimization of advertising campaigns. These technological advancements will likely drive further growth in the retail media platform market as brands seek to leverage data to deliver relevant and engaging advertising experiences.

In South Africa, government initiatives such as the "National e-Commerce Strategy" and the "Fourth Industrial Revolution (4IR) Commission" aim to enhance digital infrastructure, promote innovation, and support e-commerce growth. The "Broadband Policy for South Africa" also seeks to improve internet access and connectivity nationwide, creating a favorable environment for digital commerce. As e-commerce continues to grow, the need for effective retail media platforms to manage targeted advertising has become essential for brands looking to connect with the expanding online consumer base. The rise in government support for e-commerce across the LAMEA region has had a positive ripple effect on the retail media platform market, as brands increasingly turn to these platforms to effectively engage consumers and drive sales in a rapidly evolving digital landscape.

Free Valuable Insights: The Worldwide Retail Media Platform Market is Projected to reach USD 26.3 Billion by 2031, at a CAGR of 8.2%

Based on Type, the market is segmented into Retailer-Owned Media Networks and Third-Party Media Networks. Based on Advertising Format, the market is segmented into Display Ads, Sponsored Content, Search Ads, and Other Advertising Format. Based on Industry Vertical, the market is segmented into Consumer Packaged Goods (CPG), Beauty & Personal Care, Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, and Others Industry Vertical. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• Amazon.com, Inc.
• eBay, Inc.
• Walmart, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy’s, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

LAMEA Retail Media Platform Market Report Segmentation

By Type

• Retailer-Owned Media Networks
• Third-Party Media Networks

By Advertising Format

• Display Ads
• Sponsored Content
• Search Ads
• Other Advertising Format

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Beauty & Personal Care
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Others Industry Vertical

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Retail Media Platform Market, by Type
1.4.2 LAMEA Retail Media Platform Market, by Advertising Format
1.4.3 LAMEA Retail Media Platform Market, by Industry Vertical
1.4.4 LAMEA Retail Media Platform Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2021, Sep – 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. LAMEA Retail Media Platform Market by Type
5.1 LAMEA Retailer-Owned Media Networks Market by Country
5.2 LAMEA Third-Party Media Networks Market by Country

Chapter 6. LAMEA Retail Media Platform Market by Advertising Format
6.1 LAMEA Display Ads Market by Country
6.2 LAMEA Sponsored Content Market by Country
6.3 LAMEA Search Ads Market by Country
6.4 LAMEA Other Advertising Format Market by Country

Chapter 7. LAMEA Retail Media Platform Market by Industry Vertical
7.1 LAMEA Consumer Packaged Goods (CPG) Market by Country
7.2 LAMEA Beauty & Personal Care Market by Country
7.3 LAMEA Electronics & Technology Market by Country
7.4 LAMEA Apparel & Fashion Market by Country
7.5 LAMEA Grocery & Food Delivery Market by Country
7.6 LAMEA Others Industry Vertical Market by Country

Chapter 8. LAMEA Retail Media Platform Market by Country
8.1 Brazil Retail Media Platform Market
8.1.1 Brazil Retail Media Platform Market by Type
8.1.2 Brazil Retail Media Platform Market by Advertising Format
8.1.3 Brazil Retail Media Platform Market by Industry Vertical
8.2 Argentina Retail Media Platform Market
8.2.1 Argentina Retail Media Platform Market by Type
8.2.2 Argentina Retail Media Platform Market by Advertising Format
8.2.3 Argentina Retail Media Platform Market by Industry Vertical
8.3 UAE Retail Media Platform Market
8.3.1 UAE Retail Media Platform Market by Type
8.3.2 UAE Retail Media Platform Market by Advertising Format
8.3.3 UAE Retail Media Platform Market by Industry Vertical
8.4 Saudi Arabia Retail Media Platform Market
8.4.1 Saudi Arabia Retail Media Platform Market by Type
8.4.2 Saudi Arabia Retail Media Platform Market by Advertising Format
8.4.3 Saudi Arabia Retail Media Platform Market by Industry Vertical
8.5 South Africa Retail Media Platform Market
8.5.1 South Africa Retail Media Platform Market by Type
8.5.2 South Africa Retail Media Platform Market by Advertising Format
8.5.3 South Africa Retail Media Platform Market by Industry Vertical
8.6 Nigeria Retail Media Platform Market
8.6.1 Nigeria Retail Media Platform Market by Type
8.6.2 Nigeria Retail Media Platform Market by Advertising Format
8.6.3 Nigeria Retail Media Platform Market by Industry Vertical
8.7 Rest of LAMEA Retail Media Platform Market
8.7.1 Rest of LAMEA Retail Media Platform Market by Type
8.7.2 Rest of LAMEA Retail Media Platform Market by Advertising Format
8.7.3 Rest of LAMEA Retail Media Platform Market by Industry Vertical

Chapter 9. Company Profiles
9.1 Amazon.com, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental Analysis
9.1.4 SWOT Analysis
9.2 eBay, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 SWOT Analysis
9.3 Walmart, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Partnerships, Collaborations, and Agreements:
9.3.4.2 Product Launches and Product Expansions:
9.3.5 SWOT Analysis
9.4 Home Depot, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.5 The Kroger Co. (Kroger Precision Marketing)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Recent strategies and developments:
9.5.3.1 Partnerships, Collaborations, and Agreements:
9.5.3.2 Product Launches and Product Expansions:
9.6 Instacart
9.6.1 Company Overview
9.6.2 Recent strategies and developments:
9.6.2.1 Partnerships, Collaborations, and Agreements:
9.6.2.2 Product Launches and Product Expansions:
9.7 Target Corporation (Target Brands, Inc.)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.8 Macy’s, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.9 Best Buy Co., Inc.
9.9.1 Company Overview
9.10. Wayfair Inc.
9.10.1 Company Overview

TABLE 1 LAMEA Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 2 LAMEA Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Retail Media Platform Market
TABLE 4 Product Launches And Product Expansions– Retail Media Platform Market
TABLE 5 LAMEA Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 6 LAMEA Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 7 LAMEA Retailer-Owned Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 8 LAMEA Retailer-Owned Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 9 LAMEA Third-Party Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 10 LAMEA Third-Party Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 11 LAMEA Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 12 LAMEA Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 13 LAMEA Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 14 LAMEA Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 15 LAMEA Sponsored Content Market by Country, 2020 - 2023, USD Million
TABLE 16 LAMEA Sponsored Content Market by Country, 2024 - 2031, USD Million
TABLE 17 LAMEA Search Ads Market by Country, 2020 - 2023, USD Million
TABLE 18 LAMEA Search Ads Market by Country, 2024 - 2031, USD Million
TABLE 19 LAMEA Other Advertising Format Market by Country, 2020 - 2023, USD Million
TABLE 20 LAMEA Other Advertising Format Market by Country, 2024 - 2031, USD Million
TABLE 21 LAMEA Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 22 LAMEA Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 23 LAMEA Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 24 LAMEA Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 25 LAMEA Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 26 LAMEA Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 27 LAMEA Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 28 LAMEA Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 29 LAMEA Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 30 LAMEA Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 31 LAMEA Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 32 LAMEA Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 33 LAMEA Others Industry Vertical Market by Country, 2020 - 2023, USD Million
TABLE 34 LAMEA Others Industry Vertical Market by Country, 2024 - 2031, USD Million
TABLE 35 LAMEA Retail Media Platform Market by Country, 2020 - 2023, USD Million
TABLE 36 LAMEA Retail Media Platform Market by Country, 2024 - 2031, USD Million
TABLE 37 Brazil Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 38 Brazil Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 39 Brazil Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 40 Brazil Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 41 Brazil Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 42 Brazil Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 43 Brazil Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 44 Brazil Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 45 Argentina Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 46 Argentina Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 47 Argentina Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 48 Argentina Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 49 Argentina Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 50 Argentina Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 51 Argentina Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 52 Argentina Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 53 UAE Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 54 UAE Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 55 UAE Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 56 UAE Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 57 UAE Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 58 UAE Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 59 UAE Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 60 UAE Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 61 Saudi Arabia Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 62 Saudi Arabia Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 63 Saudi Arabia Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 64 Saudi Arabia Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 65 Saudi Arabia Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 66 Saudi Arabia Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 67 Saudi Arabia Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 68 Saudi Arabia Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 69 South Africa Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 70 South Africa Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 71 South Africa Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 72 South Africa Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 73 South Africa Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 74 South Africa Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 75 South Africa Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 76 South Africa Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 77 Nigeria Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 78 Nigeria Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 79 Nigeria Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 80 Nigeria Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 81 Nigeria Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 82 Nigeria Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 83 Nigeria Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 84 Nigeria Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 85 Rest of LAMEA Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 86 Rest of LAMEA Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 87 Rest of LAMEA Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 88 Rest of LAMEA Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 89 Rest of LAMEA Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 90 Rest of LAMEA Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 91 Rest of LAMEA Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 92 Rest of LAMEA Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 93 Key Information – Amazon.com, Inc.
TABLE 94 Key Information – eBay, Inc.
TABLE 95 Key Information – Walmart, Inc.
TABLE 96 key Information – Home Depot, Inc.
TABLE 97 Key information – The Kroger Co.
TABLE 98 KEY INFORMATION – Instacart
TABLE 99 key information – Target Corporation
TABLE 100 Key Information – Macy’s, Inc.
TABLE 101 Key Information – Best Buy Co., Inc.
TABLE 102 Key Information – Wayfair Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Retail Media Platform Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Retail Media Platform Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2021, Sep – 2024, Sep) Leading Players
FIG 8 Porter’s Five Forces Analysis – Retail Media Platform Market
FIG 9 LAMEA Retail Media Platform Market share by Type, 2023
FIG 10 LAMEA Retail Media Platform Market share by Type, 2031
FIG 11 LAMEA Retail Media Platform Market by Type, 2020 - 2031, USD Million
FIG 12 LAMEA Retail Media Platform Market share by Advertising Format, 2023
FIG 13 LAMEA Retail Media Platform Market share by Advertising Format, 2031
FIG 14 LAMEA Retail Media Platform Market by Advertising Format, 2020 - 2031, USD Million
FIG 15 LAMEA Retail Media Platform Market share by Industry Vertical, 2023
FIG 16 LAMEA Retail Media Platform Market share by Industry Vertical, 2031
FIG 17 LAMEA Retail Media Platform Market by Industry Vertical, 2020 - 2031, USD Million
FIG 18 LAMEA Retail Media Platform Market share by Country, 2023
FIG 19 LAMEA Retail Media Platform Market share by Country, 2031
FIG 20 LAMEA Retail Media Platform Market by Country, 2020 - 2031, USD Million
FIG 21 SWOT Analysis: Amazon.com, Inc.
FIG 22 SWOT Analysis: eBay, Inc.
FIG 23 Recent strategies and developments: Walmart Inc.
FIG 24 SWOT Analysis: Walmart Inc.
FIG 25 Recent strategies and developments: The Kroger Co.
FIG 26 Recent strategies and developments: Instacart