The Latin America, Middle East and Africa Short Video Platforms Market would witness market growth of 14.0% CAGR during the forecast period (2023-2029).
Short-form video influencer marketing is effective for raising brand awareness, driving high-quality traffic, and communicating with a company's target market. Every business that wants to enjoy long-term growth must engage in influencer marketing, a multibillion-dollar industry force. Most individuals who use their selfie cameras to record a brief video of themselves cannot make any money. This trend is impacting people of all ages. The demand for and production of short videos has surged due to affordable Android phones with quality cameras.
The short video platforms provide a wide range of economic structures, and each business has a different revenue stream. Also, these platforms provide free services to users that want business model testing. The development of the short video platforms market is anticipated to be influenced by favorable regulations, supportive government policies, and incentives. In addition, customers' increased purchasing power and rise in disposable income will also support the short video-sharing platform's market growth.
The growing popularity of online shopping among consumers is the main driver of the United Arab Emirates' e-commerce business. Due to this, more suppliers for the global e-commerce industry are making investments in the country. Several factors have contributed to the United Arab Emirates' e-commerce sector's tremendous growth. The rise in smartphone & internet usage is one of the primary drivers of its e-commerce expansion. Many luxury companies have launched their websites in Arabic to entice local consumers who have been hesitant to shop online due to linguistic issues. Short video platforms are expected to become more popular in the industry due to the marketing players' use of video marketing as a promotional approach.
The Brazil market dominated the LAMEA Short Video Platforms Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $58 Million by 2029. The Argentina market is experiencing a CAGR of 14.6% during (2023 - 2029). Additionally, The UAE market would display a CAGR of 13.7% during (2023 - 2029).
Based on End-use, the market is segmented into Media & Entertainment, Education, Live Commerce and Others. Based on Platforms, the market is segmented into iOS, Android and Others. Based on Type, the market is segmented into Video Posts and Live Video. Based on Application, the market is segmented into Application-based and Website-based. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Short Video Platforms Market is Projected to reach USD 2.7 Billion by 2029, at a CAGR of 9.7%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc., Vimeo.com, Inc., Tencent Holdings Ltd., Snow Co., Ltd. (Naver Corporation), Yixia Technology (Miaopai), Beijing Weiran Network Technology Co., Ltd. (Pear Video), Kuaishou Technology, Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai), Snap, Inc. (SnapChat) and ByteDance Ltd.
Scope of the Study
Market Segments Covered in the Report:
By End-use
- Media & Entertainment
- Education
- Live Commerce
- Others
By Platforms
By Type
By Application
- Application-based
- Website-based
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Meta Platforms, Inc.
- Vimeo.com, Inc.
- Tencent Holdings Ltd.
- Snow Co., Ltd. (Naver Corporation)
- Yixia Technology (Miaopai)
- Beijing Weiran Network Technology Co., Ltd. (Pear Video)
- Kuaishou Technology
- Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai)
- Snap, Inc. (SnapChat)
- ByteDance Ltd.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Short Video Platforms Market, by End-use
1.4.2 LAMEA Short Video Platforms Market, by Platforms
1.4.3 LAMEA Short Video Platforms Market, by Type
1.4.4 LAMEA Short Video Platforms Market, by Application
1.4.5 LAMEA Short Video Platforms Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
Chapter 4. LAMEA Short Video Platforms Market by End-use
4.1 LAMEA Media & Entertainment Market by Country
4.2 LAMEA Education Market by Country
4.3 LAMEA Live Commerce Market by Country
4.4 LAMEA Others Market by Country
Chapter 5. LAMEA Short Video Platforms Market by Platforms
5.1 LAMEA iOS Market by Country
5.2 LAMEA Android Market by Country
5.3 LAMEA Others Market by Country
Chapter 6. LAMEA Short Video Platforms Market by Type
6.1 LAMEA Video Posts Market by Country
6.2 LAMEA Live Video Market by Country
Chapter 7. LAMEA Short Video Platforms Market by Application
7.1 LAMEA Application-based Market by Country
7.2 LAMEA Website-based Market by Country
Chapter 8. LAMEA Short Video Platforms Market by Country
8.1 Brazil Short Video Platforms Market
8.1.1 Brazil Short Video Platforms Market by End-use
8.1.2 Brazil Short Video Platforms Market by Platforms
8.1.3 Brazil Short Video Platforms Market by Type
8.1.4 Brazil Short Video Platforms Market by Application
8.2 Argentina Short Video Platforms Market
8.2.1 Argentina Short Video Platforms Market by End-use
8.2.2 Argentina Short Video Platforms Market by Platforms
8.2.3 Argentina Short Video Platforms Market by Type
8.2.4 Argentina Short Video Platforms Market by Application
8.3 UAE Short Video Platforms Market
8.3.1 UAE Short Video Platforms Market by End-use
8.3.2 UAE Short Video Platforms Market by Platforms
8.3.3 UAE Short Video Platforms Market by Type
8.3.4 UAE Short Video Platforms Market by Application
8.4 Saudi Arabia Short Video Platforms Market
8.4.1 Saudi Arabia Short Video Platforms Market by End-use
8.4.2 Saudi Arabia Short Video Platforms Market by Platforms
8.4.3 Saudi Arabia Short Video Platforms Market by Type
8.4.4 Saudi Arabia Short Video Platforms Market by Application
8.5 South Africa Short Video Platforms Market
8.5.1 South Africa Short Video Platforms Market by End-use
8.5.2 South Africa Short Video Platforms Market by Platforms
8.5.3 South Africa Short Video Platforms Market by Type
8.5.4 South Africa Short Video Platforms Market by Application
8.6 Nigeria Short Video Platforms Market
8.6.1 Nigeria Short Video Platforms Market by End-use
8.6.2 Nigeria Short Video Platforms Market by Platforms
8.6.3 Nigeria Short Video Platforms Market by Type
8.6.4 Nigeria Short Video Platforms Market by Application
8.7 Rest of LAMEA Short Video Platforms Market
8.7.1 Rest of LAMEA Short Video Platforms Market by End-use
8.7.2 Rest of LAMEA Short Video Platforms Market by Platforms
8.7.3 Rest of LAMEA Short Video Platforms Market by Type
8.7.4 Rest of LAMEA Short Video Platforms Market by Application
Chapter 9. Company Profiles
9.1 Meta Platforms, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segment and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Product Launches and Product Expansions:
9.1.6 SWOT Analysis
9.2 Vimeo.com, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Product Launches and Product Expansions:
9.2.5.2 Acquisition and Mergers:
9.3 Snap, Inc. (SnapChat)
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.5.3 Acquisition and Mergers:
9.4 Tencent Holdings Ltd.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.5.2 Product Launches and Product Expansions:
9.5 Kuaishou Technology
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Product Launches and Product Expansions:
9.6 Snow Co., Ltd. (Naver Corporation)
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expenses
9.7 ByteDance Ltd.
9.7.1 Company Overview
9.7.2 Recent strategies and developments:
9.7.2.1 Partnerships, Collaborations, and Agreements:
9.7.2.2 Product Launches and Product Expansions:
9.7.2.3 Acquisition and Mergers:
9.8 Yixia Technology (Miaopai)
9.8.1 Company Overview
9.9 Beijing Weiran Network Technology Co., Ltd. (Pear Video)
9.9.1 Company Overview
9.10. Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai)
9.10.1 Company Overview
TABLE 1 LAMEA Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 2 LAMEA Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Short Video Platforms Market
TABLE 4 Product Launches And Product Expansions– Short Video Platforms Market
TABLE 5 Acquisition and Mergers– Short Video Platforms Market
TABLE 6 LAMEA Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 7 LAMEA Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 8 LAMEA Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 9 LAMEA Media & Entertainment Market by Country, 2023 - 2029, USD Million
TABLE 10 LAMEA Education Market by Country, 2019 - 2022, USD Million
TABLE 11 LAMEA Education Market by Country, 2023 - 2029, USD Million
TABLE 12 LAMEA Live Commerce Market by Country, 2019 - 2022, USD Million
TABLE 13 LAMEA Live Commerce Market by Country, 2023 - 2029, USD Million
TABLE 14 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 15 LAMEA Others Market by Country, 2023 - 2029, USD Million
TABLE 16 LAMEA Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 17 LAMEA Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 18 LAMEA iOS Market by Country, 2019 - 2022, USD Million
TABLE 19 LAMEA iOS Market by Country, 2023 - 2029, USD Million
TABLE 20 LAMEA Android Market by Country, 2019 - 2022, USD Million
TABLE 21 LAMEA Android Market by Country, 2023 - 2029, USD Million
TABLE 22 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 23 LAMEA Others Market by Country, 2023 - 2029, USD Million
TABLE 24 LAMEA Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 25 LAMEA Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 26 LAMEA Video Posts Market by Country, 2019 - 2022, USD Million
TABLE 27 LAMEA Video Posts Market by Country, 2023 - 2029, USD Million
TABLE 28 LAMEA Live Video Market by Country, 2019 - 2022, USD Million
TABLE 29 LAMEA Live Video Market by Country, 2023 - 2029, USD Million
TABLE 30 LAMEA Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 31 LAMEA Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 32 LAMEA Application-based Market by Country, 2019 - 2022, USD Million
TABLE 33 LAMEA Application-based Market by Country, 2023 - 2029, USD Million
TABLE 34 LAMEA Website-based Market by Country, 2019 - 2022, USD Million
TABLE 35 LAMEA Website-based Market by Country, 2023 - 2029, USD Million
TABLE 36 LAMEA Short Video Platforms Market by Country, 2019 - 2022, USD Million
TABLE 37 LAMEA Short Video Platforms Market by Country, 2023 - 2029, USD Million
TABLE 38 Brazil Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 39 Brazil Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 40 Brazil Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 41 Brazil Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 42 Brazil Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 43 Brazil Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 44 Brazil Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 45 Brazil Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 46 Brazil Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 47 Brazil Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 48 Argentina Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 49 Argentina Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 50 Argentina Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 51 Argentina Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 52 Argentina Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 53 Argentina Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 54 Argentina Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 55 Argentina Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 56 Argentina Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 57 Argentina Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 58 UAE Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 59 UAE Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 60 UAE Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 61 UAE Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 62 UAE Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 63 UAE Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 64 UAE Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 65 UAE Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 66 UAE Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 67 UAE Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 68 Saudi Arabia Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 69 Saudi Arabia Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 70 Saudi Arabia Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 71 Saudi Arabia Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 72 Saudi Arabia Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 73 Saudi Arabia Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 74 Saudi Arabia Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 75 Saudi Arabia Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 76 Saudi Arabia Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 77 Saudi Arabia Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 78 South Africa Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 79 South Africa Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 80 South Africa Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 81 South Africa Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 82 South Africa Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 83 South Africa Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 84 South Africa Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 85 South Africa Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 86 South Africa Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 87 South Africa Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 88 Nigeria Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 89 Nigeria Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 90 Nigeria Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 91 Nigeria Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 92 Nigeria Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 93 Nigeria Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 94 Nigeria Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 95 Nigeria Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 96 Nigeria Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 97 Nigeria Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 98 Rest of LAMEA Short Video Platforms Market, 2019 - 2022, USD Million
TABLE 99 Rest of LAMEA Short Video Platforms Market, 2023 - 2029, USD Million
TABLE 100 Rest of LAMEA Short Video Platforms Market by End-use, 2019 - 2022, USD Million
TABLE 101 Rest of LAMEA Short Video Platforms Market by End-use, 2023 - 2029, USD Million
TABLE 102 Rest of LAMEA Short Video Platforms Market by Platforms, 2019 - 2022, USD Million
TABLE 103 Rest of LAMEA Short Video Platforms Market by Platforms, 2023 - 2029, USD Million
TABLE 104 Rest of LAMEA Short Video Platforms Market by Type, 2019 - 2022, USD Million
TABLE 105 Rest of LAMEA Short Video Platforms Market by Type, 2023 - 2029, USD Million
TABLE 106 Rest of LAMEA Short Video Platforms Market by Application, 2019 - 2022, USD Million
TABLE 107 Rest of LAMEA Short Video Platforms Market by Application, 2023 - 2029, USD Million
TABLE 108 Key Information – Meta Platforms, Inc.
TABLE 109 Key Information – Vimeo.com, iNC.
TABLE 110 Key Information – Snap, Inc.
TABLE 111 Key Information – Tencent Holdings Ltd.
TABLE 112 Key Information – Kuaishou Technology
TABLE 113 Key Information – Snow Co., Ltd.
TABLE 114 Key Information – ByteDance Ltd.
TABLE 115 Key Information – Yixia Technology
TABLE 116 Key Information – Beijing Weiran Network Technology Co., Ltd.
TABLE 117 Key Information – Shenzhen Big Head Brothers Technology Co., Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 4 SWOT Analysis: Facebook
FIG 5 Recent strategies and developments: Vimeo.com, Inc.
FIG 6 Recent strategies and developments: Snap Inc.
FIG 7 Recent strategies and developments: ByteDance Ltd.