The Latin America, Middle East and Africa Social Commerce Market would witness market growth of 32.8% CAGR during the forecast period (2020-2026). The swiftly growing usage of social media advertising is likely to create lucrative opportunities for the growth of the social commerce market. The e-commerce industry largely uses social media platforms for advertising in order to expand its customer base worldwide. E-commerce players are nowadays using sponsored content and banner display advertisements to attract their customers, owing to the growing popularity of social media platforms. These platforms considerably help in engaging the audience worldwide.
Social media has globally gained the attention of the users along the quick growth of e-commerce led to new trends of content sharing, messaging, and payments converge. In social commerce, social interactions of vendors and customers and the safe transactions in e-commerce has significantly led to a new shopping experience in collective connected environments. Consequently, the growing adoption of social media advertising is likely to boost the growth of the social commerce market over the forecast period.
Advancement in technology by online platforms, artificial intelligence, virtual reality, blockchain technology, big data, and virtual assistants are transforming the way social media users purchase online. Vendors are leveraging technologies such as big data, blockchain, and AI to progress the customer’s buying experience, and will also play a crucial role in elevating the industry’s growth. Increasing digitization across numerous industries and shifting business trends towards social media platforms is likely to boost the social commerce market growth.
Based on Business Model, the market is segmented into Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Apparel, Personal & Beauty Care, Home Products, Accessories, Food & Beverages and Health Supplements & Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: Social Commerce Market in LAMEA is expected to register a CAGR of 32.8% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., PayPal Holdings, Inc. (eBay), Twitter, Inc., Microsoft Corporation (LinkedIn Corporation), Alibaba Group Holdings Limited (Taobao), Sina Corporation, Pinterest, Inc., Etsy, Inc., Reddit, Inc. (Advance Publications, Inc.), and Poshmark, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
By Product Type
- Apparel
- Personal & Beauty Care
- Home Products
- Accessories
- Food & Beverages
- Health Supplements & Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- PayPal Holdings, Inc. (eBay)
- Twitter, Inc.
- Microsoft Corporation (LinkedIn Corporation)
- Alibaba Group Holdings Limited (Taobao)
- Sina Corporation
- Pinterest, Inc.
- Etsy, Inc.
- Reddit, Inc. (Advance Publications, Inc.)
- Poshmark, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Social Commerce Market, by Business Model
1.4.2 LAMEA Social Commerce Market, by Product Type
1.4.3 LAMEA Social Commerce Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul – 2020, Oct) Leading Players
Chapter 4. LAMEA Social Commerce Market by Business Model
4.1 LAMEA Business to Consumer (B2C) Social Commerce Market by Country
4.2 LAMEA Business to Business (B2B) Social Commerce Market by Country
4.3 LAMEA Consumer to Consumer (C2C) Social Commerce Market by Country
Chapter 5. LAMEA Social Commerce Market by Product Type
5.1 LAMEA Apparel Social Commerce Market by Country
5.2 LAMEA Personal & Beauty Care Social Commerce Market by Country
5.3 LAMEA Home Products Social Commerce Market by Country
5.4 LAMEA Accessories Social Commerce Market by Country
5.5 LAMEA Food & Beverages Social Commerce Market by Country
5.6 LAMEA Health Supplements & Others Social Commerce Market by Country
Chapter 6. LAMEA Social Commerce Market by Country
6.1 Brazil Social Commerce Market
6.1.1 Brazil Social Commerce Market by Business Model
6.1.2 Brazil Social Commerce Market by Product Type
6.2 Argentina Social Commerce Market
6.2.1 Argentina Social Commerce Market by Business Model
6.2.2 Argentina Social Commerce Market by Product Type
6.3 UAE Social Commerce Market
6.3.1 UAE Social Commerce Market by Business Model
6.3.2 UAE Social Commerce Market by Product Type
6.4 Saudi Arabia Social Commerce Market
6.4.1 Saudi Arabia Social Commerce Market by Business Model
6.4.2 Saudi Arabia Social Commerce Market by Product Type
6.5 South Africa Social Commerce Market
6.5.1 South Africa Social Commerce Market by Business Model
6.5.2 South Africa Social Commerce Market by Product Type
6.6 Nigeria Social Commerce Market
6.6.1 Nigeria Social Commerce Market by Business Model
6.6.2 Nigeria Social Commerce Market by Product Type
6.7 Rest of LAMEA Social Commerce Market
6.7.1 Rest of LAMEA Social Commerce Market by Business Model
6.7.2 Rest of LAMEA Social Commerce Market by Product Type
Chapter 7. Company Profiles
7.1 Facebook, Inc.
7.1.1 Company Overview
7.1.1 Financial Analysis
7.1.2 Regional Analysis
7.1.3 Research & Development Expense
7.1.4 Recent strategies and developments:
7.1.4.1 Acquisition and Mergers:
7.1.4.2 Product Launches and Product Expansions:
7.1.5 SWOT Analysis
7.2 PayPal Holdings, Inc. (eBay)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Partnerships, Collaborations, and Agreements:
7.2.5.2 Product Launches and Product Expansions:
7.3 Twitter, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.3.6 SWOT Analysis
7.4 Microsoft Corporation (LinkedIn Corporation)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.4.5 Recent strategies and developments:
7.4.5.1 Product Launches and Product Expansions:
7.4.6 SWOT Analysis
7.5 Alibaba Group Holdings Limited (Taobao)
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Partnerships, Collaborations, and Agreements:
7.5.4.2 Product Launches and Product Expansions:
7.6 Sina Corporation
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental Analysis
7.7 Pinterest, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.7.5 Recent strategies and developments:
7.7.5.1 Partnerships, Collaborations, and Agreements:
7.7.5.2 Product Launches and Product Expansions:
7.8 Etsy, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Regional Analysis
7.8.4 Recent strategies and developments:
7.8.4.1 Acquisition and Mergers:
7.8.4.2 Geographical Expansions:
7.9 Reddit, Inc. (Advance Publications, Inc.)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Partnerships, Collaborations, and Agreements:
7.9.2.2 Product Launches and Product Expansions:
7.10. Poshmark, Inc.
7.10.1 Company Overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:
TABLE 1 LAMEA Social Commerce Market, 2016 - 2019, USD Million
TABLE 2 LAMEA Social Commerce Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Social Commerce Market
TABLE 4 Product Launches And Product Expansions– Social Commerce Market
TABLE 5 Geographical Expansions– Social Commerce Market
TABLE 6 Acquisition and Mergers– Social Commerce Market
TABLE 7 LAMEA Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 8 LAMEA Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 9 LAMEA Business to Consumer (B2C) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 10 LAMEA Business to Consumer (B2C) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 11 LAMEA Business to Business (B2B) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 12 LAMEA Business to Business (B2B) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 13 LAMEA Consumer to Consumer (C2C) Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 14 LAMEA Consumer to Consumer (C2C) Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 15 LAMEA Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 16 LAMEA Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 17 LAMEA Apparel Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 18 LAMEA Apparel Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 19 LAMEA Personal & Beauty Care Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 20 LAMEA Personal & Beauty Care Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 21 LAMEA Home Products Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 22 LAMEA Home Products Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 23 LAMEA Accessories Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 24 LAMEA Accessories Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 25 LAMEA Food & Beverages Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 26 LAMEA Food & Beverages Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 27 LAMEA Health Supplements & Others Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 28 LAMEA Health Supplements & Others Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 29 LAMEA Social Commerce Market by Country, 2016 - 2019, USD Million
TABLE 30 LAMEA Social Commerce Market by Country, 2020 - 2026, USD Million
TABLE 31 Brazil Social Commerce Market, 2016 - 2019, USD Million
TABLE 32 Brazil Social Commerce Market, 2020 - 2026, USD Million
TABLE 33 Brazil Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 34 Brazil Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 35 Brazil Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 36 Brazil Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 37 Argentina Social Commerce Market, 2016 - 2019, USD Million
TABLE 38 Argentina Social Commerce Market, 2020 - 2026, USD Million
TABLE 39 Argentina Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 40 Argentina Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 41 Argentina Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 42 Argentina Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 43 UAE Social Commerce Market, 2016 - 2019, USD Million
TABLE 44 UAE Social Commerce Market, 2020 - 2026, USD Million
TABLE 45 UAE Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 46 UAE Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 47 UAE Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 48 UAE Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 49 Saudi Arabia Social Commerce Market, 2016 - 2019, USD Million
TABLE 50 Saudi Arabia Social Commerce Market, 2020 - 2026, USD Million
TABLE 51 Saudi Arabia Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 52 Saudi Arabia Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 53 Saudi Arabia Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 54 Saudi Arabia Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 55 South Africa Social Commerce Market, 2016 - 2019, USD Million
TABLE 56 South Africa Social Commerce Market, 2020 - 2026, USD Million
TABLE 57 South Africa Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 58 South Africa Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 59 South Africa Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 60 South Africa Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 61 Nigeria Social Commerce Market, 2016 - 2019, USD Million
TABLE 62 Nigeria Social Commerce Market, 2020 - 2026, USD Million
TABLE 63 Nigeria Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 64 Nigeria Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 65 Nigeria Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 66 Nigeria Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 67 Rest of LAMEA Social Commerce Market, 2016 - 2019, USD Million
TABLE 68 Rest of LAMEA Social Commerce Market, 2020 - 2026, USD Million
TABLE 69 Rest of LAMEA Social Commerce Market by Business Model, 2016 - 2019, USD Million
TABLE 70 Rest of LAMEA Social Commerce Market by Business Model, 2020 - 2026, USD Million
TABLE 71 Rest of LAMEA Social Commerce Market by Product Type, 2016 - 2019, USD Million
TABLE 72 Rest of LAMEA Social Commerce Market by Product Type, 2020 - 2026, USD Million
TABLE 73 key information – Facebook, Inc.
TABLE 74 Key Information – PayPal Holdings, Inc.
TABLE 75 Key Information – Twitter, Inc.
TABLE 76 key information – Microsoft Corporation
TABLE 77 Key Information – Alibaba Group Holdings Limited
TABLE 78 Key information – Sina Corporation
TABLE 79 Key Information – Pinterest, Inc.
TABLE 80 Key Information – Etsy, Inc.
TABLE 81 key information – Reddit, Inc.
TABLE 82 Key Information – Poshmark, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul – 2020, Oct) Leading Players
FIG 5 Recent strategies and developments: Facebook, Inc.
FIG 6 SWOT Analysis: Facebook, Inc.
FIG 7 Recent strategies and developments: PayPal Holdings, Inc.
FIG 8 SWOT Analysis: Twitter, Inc.
FIG 9 SWOT Analysis: Microsoft Corporation
FIG 10 Recent strategies and developments: Alibaba Group Holdings Limited
FIG 11 Recent strategies and developments: Pinterest, Inc.
FIG 12 Recent strategies and developments: Etsy, Inc.
FIG 13 Recent strategies and developments: Reddit, Inc.