LAMEA Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Social Media Listening Market would witness market growth of 16.2% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Social Media Listening Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $460.8 million by 2031. The Argentina market is showcasing a CAGR of 17% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 15.2% during (2024 - 2031).

They also helps businesses maintain a positive brand image and effectively manage crises. Real-time monitoring allows companies to address negative sentiment before it escalates, as demonstrated by Delta Airlines, which uses social media to respond promptly to customer complaints about flight issues. Furthermore, brands can gauge the effectiveness of their marketing campaigns and adapt accordingly. Nike, for instance, used them to assess public reaction to its "Dream Crazy" campaign, adjusting its strategy to align with audience expectations. Additionally, companies like Wendy's build stronger customer relationships by engaging with followers in a direct and relatable way, creating a positive and memorable customer experience.

The regulatory landscape has also influenced this market. As privacy concerns continue to grow and governments introduce stricter data protection regulations, businesses must comply with privacy laws while using these tools. Compliance with regulations requires companies to handle personal data responsibly and transparently. These providers must navigate these regulatory challenges to ensure that their tools respect user privacy and only collect and use data in legally and ethically permissible ways.

In South Africa, the IT and telecommunications sector has emerged as a key driver for the increasing demand for these tools. With the expansion of digital connectivity and widespread social media usage, telecom companies are leveraging these tools to better understand consumer needs, improve service quality, and address complaints in real-time. South Africa’s telecommunications market is highly competitive, with numerous service providers striving to enhance customer satisfaction and loyalty. The government’s National Digital and Future Skills Strategy aims to strengthen the country’s digital infrastructure and promote the adoption of emerging technologies, laying a solid foundation for the increased use of them. Telecom providers can enhance digital services and reduce attrition by acquiring valuable insights into customer behavior and expectations. Ultimately, this contributes to improved customer experiences and business growth. Hence, as businesses in the region continue to recognize the value of social media insights in understanding consumer behavior, the demand for social media listening is expected to rise, providing opportunities for improved customer engagement and business growth.

Free Valuable Insights: The Worldwide Social Media Listening Market is Projected to reach USD 21.3 Billion by 2031, at a CAGR of 13.7%

Based on Application, the market is segmented into Brand Management, Customer Experience Management, Marketing Campaign Management, Sales & Lead Generation, Competitive Benchmarking, Product Development & Innovation, and Other Application. Based on Solutions, the market is segmented into Software and Services. Based on Vertical, the market is segmented into Retail & E-commerce, Media & Entertainment, BFSI, Healthcare & Life Sciences, IT & Telecommunications, Travel & Hospitality, Government & Defence, and Other Vertical. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• Hootsuite, Inc.
• IBM Corporation
• Runtime Collective Limited (Brandwatch)
• Sprout Social, Inc.
• Buffer, Inc
• Mention
• Synthesio (Ipsos Synthesio, Inc.)
• Brand24 Global Inc.
• Meltwater
• Quid
• Google LLC

LAMEA Social Media Listening Market Report Segmentation

By Application

• Brand Management
• Customer Experience Management
• Marketing Campaign Management
• Sales & Lead Generation
• Competitive Benchmarking
• Product Development & Innovation
• Other Application

By Solutions

• Software
• Services

By Vertical

• Retail & E-commerce
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• IT & Telecommunications
• Travel & Hospitality
• Government & Defence
• Other Vertical

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Social Media Listening Market, by Application
1.4.2 LAMEA Social Media Listening Market, by Solutions
1.4.3 LAMEA Social Media Listening Market, by Vertical
1.4.4 LAMEA Social Media Listening Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis

Chapter 5. LAMEA Social Media Listening Market by Application
5.1 LAMEA Brand Management Market by Country
5.2 LAMEA Customer Experience Management Market by Country
5.3 LAMEA Marketing Campaign Management Market by Country
5.4 LAMEA Sales & Lead Generation Market by Country
5.5 LAMEA Competitive Benchmarking Market by Country
5.6 LAMEA Product Development & Innovation Market by Country
5.7 LAMEA Other Application Market by Country

Chapter 6. LAMEA Social Media Listening Market by Solutions
6.1 LAMEA Software Market by Country
6.2 LAMEA Services Market by Country

Chapter 7. LAMEA Social Media Listening Market by Vertical
7.1 LAMEA Retail & E-commerce Market by Country
7.2 LAMEA Media & Entertainment Market by Country
7.3 LAMEA BFSI Market by Country
7.4 LAMEA Healthcare & Life Sciences Market by Country
7.5 LAMEA IT & Telecommunications Market by Country
7.6 LAMEA Travel & Hospitality Market by Country
7.7 LAMEA Government & Defence Market by Country
7.8 LAMEA Other Vertical Market by Country

Chapter 8. LAMEA Social Media Listening Market by Country
8.1 Brazil Social Media Listening Market
8.1.1 Brazil Social Media Listening Market by Application
8.1.2 Brazil Social Media Listening Market by Solutions
8.1.3 Brazil Social Media Listening Market by Vertical
8.2 Argentina Social Media Listening Market
8.2.1 Argentina Social Media Listening Market by Application
8.2.2 Argentina Social Media Listening Market by Solutions
8.2.3 Argentina Social Media Listening Market by Vertical
8.3 UAE Social Media Listening Market
8.3.1 UAE Social Media Listening Market by Application
8.3.2 UAE Social Media Listening Market by Solutions
8.3.3 UAE Social Media Listening Market by Vertical
8.4 Saudi Arabia Social Media Listening Market
8.4.1 Saudi Arabia Social Media Listening Market by Application
8.4.2 Saudi Arabia Social Media Listening Market by Solutions
8.4.3 Saudi Arabia Social Media Listening Market by Vertical
8.5 South Africa Social Media Listening Market
8.5.1 South Africa Social Media Listening Market by Application
8.5.2 South Africa Social Media Listening Market by Solutions
8.5.3 South Africa Social Media Listening Market by Vertical
8.6 Nigeria Social Media Listening Market
8.6.1 Nigeria Social Media Listening Market by Application
8.6.2 Nigeria Social Media Listening Market by Solutions
8.6.3 Nigeria Social Media Listening Market by Vertical
8.7 Rest of LAMEA Social Media Listening Market
8.7.1 Rest of LAMEA Social Media Listening Market by Application
8.7.2 Rest of LAMEA Social Media Listening Market by Solutions
8.7.3 Rest of LAMEA Social Media Listening Market by Vertical

Chapter 9. Company Profiles
9.1 Hootsuite, Inc.
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Acquisition and Mergers:
9.1.3 SWOT Analysis
9.2 IBM Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional & Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Runtime Collective Limited (Brandwatch)
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Product Launches and Product Expansions:
9.4 Sprout Social, Inc.
9.4.1 Company Overview
9.5 Buffer, Inc.
9.5.1 Company Overview
9.6 Mention
9.6.1 Company Overview
9.7 Synthesio (Ipsos Synthesio, Inc.)
9.7.1 Company Overview
9.8 Brand24 Global Inc.
9.8.1 Company Overview
9.9 Meltwater
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.10. Quid
9.10.1 Company Overview
9.11 Google LLC
9.11.1 Company Overview
9.11.2 Financial Analysis
9.11.3 Segmental and Regional Analysis
9.11.4 Research & Development Expense
9.11.5 SWOT Analysis

TABLE 1 LAMEA Social Media Listening Market, 2020 - 2023, USD Million
TABLE 2 LAMEA Social Media Listening Market, 2024 - 2031, USD Million
TABLE 3 LAMEA Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 4 LAMEA Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 5 LAMEA Brand Management Market by Country, 2020 - 2023, USD Million
TABLE 6 LAMEA Brand Management Market by Country, 2024 - 2031, USD Million
TABLE 7 LAMEA Customer Experience Management Market by Country, 2020 - 2023, USD Million
TABLE 8 LAMEA Customer Experience Management Market by Country, 2024 - 2031, USD Million
TABLE 9 LAMEA Marketing Campaign Management Market by Country, 2020 - 2023, USD Million
TABLE 10 LAMEA Marketing Campaign Management Market by Country, 2024 - 2031, USD Million
TABLE 11 LAMEA Sales & Lead Generation Market by Country, 2020 - 2023, USD Million
TABLE 12 LAMEA Sales & Lead Generation Market by Country, 2024 - 2031, USD Million
TABLE 13 LAMEA Competitive Benchmarking Market by Country, 2020 - 2023, USD Million
TABLE 14 LAMEA Competitive Benchmarking Market by Country, 2024 - 2031, USD Million
TABLE 15 LAMEA Product Development & Innovation Market by Country, 2020 - 2023, USD Million
TABLE 16 LAMEA Product Development & Innovation Market by Country, 2024 - 2031, USD Million
TABLE 17 LAMEA Other Application Market by Country, 2020 - 2023, USD Million
TABLE 18 LAMEA Other Application Market by Country, 2024 - 2031, USD Million
TABLE 19 LAMEA Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 20 LAMEA Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 21 LAMEA Software Market by Country, 2020 - 2023, USD Million
TABLE 22 LAMEA Software Market by Country, 2024 - 2031, USD Million
TABLE 23 LAMEA Services Market by Country, 2020 - 2023, USD Million
TABLE 24 LAMEA Services Market by Country, 2024 - 2031, USD Million
TABLE 25 LAMEA Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 26 LAMEA Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 27 LAMEA Retail & E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 28 LAMEA Retail & E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 29 LAMEA Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 30 LAMEA Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 31 LAMEA BFSI Market by Country, 2020 - 2023, USD Million
TABLE 32 LAMEA BFSI Market by Country, 2024 - 2031, USD Million
TABLE 33 LAMEA Healthcare & Life Sciences Market by Country, 2020 - 2023, USD Million
TABLE 34 LAMEA Healthcare & Life Sciences Market by Country, 2024 - 2031, USD Million
TABLE 35 LAMEA IT & Telecommunications Market by Country, 2020 - 2023, USD Million
TABLE 36 LAMEA IT & Telecommunications Market by Country, 2024 - 2031, USD Million
TABLE 37 LAMEA Travel & Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 38 LAMEA Travel & Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 39 LAMEA Government & Defence Market by Country, 2020 - 2023, USD Million
TABLE 40 LAMEA Government & Defence Market by Country, 2024 - 2031, USD Million
TABLE 41 LAMEA Other Vertical Market by Country, 2020 - 2023, USD Million
TABLE 42 LAMEA Other Vertical Market by Country, 2024 - 2031, USD Million
TABLE 43 LAMEA Social Media Listening Market by Country, 2020 - 2023, USD Million
TABLE 44 LAMEA Social Media Listening Market by Country, 2024 - 2031, USD Million
TABLE 45 Brazil Social Media Listening Market, 2020 - 2023, USD Million
TABLE 46 Brazil Social Media Listening Market, 2024 - 2031, USD Million
TABLE 47 Brazil Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 48 Brazil Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 49 Brazil Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 50 Brazil Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 51 Brazil Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 52 Brazil Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 53 Argentina Social Media Listening Market, 2020 - 2023, USD Million
TABLE 54 Argentina Social Media Listening Market, 2024 - 2031, USD Million
TABLE 55 Argentina Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 56 Argentina Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 57 Argentina Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 58 Argentina Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 59 Argentina Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 60 Argentina Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 61 UAE Social Media Listening Market, 2020 - 2023, USD Million
TABLE 62 UAE Social Media Listening Market, 2024 - 2031, USD Million
TABLE 63 UAE Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 64 UAE Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 65 UAE Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 66 UAE Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 67 UAE Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 68 UAE Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 69 Saudi Arabia Social Media Listening Market, 2020 - 2023, USD Million
TABLE 70 Saudi Arabia Social Media Listening Market, 2024 - 2031, USD Million
TABLE 71 Saudi Arabia Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 72 Saudi Arabia Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 73 Saudi Arabia Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 74 Saudi Arabia Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 75 Saudi Arabia Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 76 Saudi Arabia Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 77 South Africa Social Media Listening Market, 2020 - 2023, USD Million
TABLE 78 South Africa Social Media Listening Market, 2024 - 2031, USD Million
TABLE 79 South Africa Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 80 South Africa Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 81 South Africa Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 82 South Africa Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 83 South Africa Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 84 South Africa Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 85 Nigeria Social Media Listening Market, 2020 - 2023, USD Million
TABLE 86 Nigeria Social Media Listening Market, 2024 - 2031, USD Million
TABLE 87 Nigeria Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 88 Nigeria Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 89 Nigeria Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 90 Nigeria Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 91 Nigeria Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 92 Nigeria Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 93 Rest of LAMEA Social Media Listening Market, 2020 - 2023, USD Million
TABLE 94 Rest of LAMEA Social Media Listening Market, 2024 - 2031, USD Million
TABLE 95 Rest of LAMEA Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 96 Rest of LAMEA Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 97 Rest of LAMEA Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 98 Rest of LAMEA Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 99 Rest of LAMEA Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 100 Rest of LAMEA Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 101 Key Information – Hootsuite, Inc.
TABLE 102 Key Information – IBM Corporation
TABLE 103 Key Information – Runtime Collective Limited
TABLE 104 Key Information – Sprout Social, Inc.
TABLE 105 Key Information – Buffer, Inc.
TABLE 106 Key Information – Mention
TABLE 107 Key Information – Synthesio
TABLE 108 Key Information – Brand24 Global Inc.
TABLE 109 Key Information – Meltwater
TABLE 110 Key Information – Quid
TABLE 111 Key Information – Google LLC

List of Figures
FIG 1 Methodology for the research
FIG 2 LAMEA Social Media Listening Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Social Media Listening Market
FIG 4 Market Share Analysis, 2023
FIG 5 Porter’s Five Forces Analysis – Social Media Listening Market
FIG 6 LAMEA Social Media Listening Market share by Application, 2023
FIG 7 LAMEA Social Media Listening Market share by Application, 2031
FIG 8 LAMEA Social Media Listening Market by Application, 2020 - 2031, USD Million
FIG 9 LAMEA Social Media Listening Market share by Solutions, 2023
FIG 10 LAMEA Social Media Listening Market share by Solutions, 2031
FIG 11 LAMEA Social Media Listening Market by Solutions, 2020 - 2031, USD Million
FIG 12 LAMEA Social Media Listening Market share by Vertical, 2023
FIG 13 LAMEA Social Media Listening Market share by Vertical, 2031
FIG 14 LAMEA Social Media Listening Market by Vertical, 2020 - 2031, USD Million
FIG 15 LAMEA Social Media Listening Market share by Country, 2023
FIG 16 LAMEA Social Media Listening Market share by Country, 2031
FIG 17 LAMEA Social Media Listening Market by Country, 2020 - 2031, USD Million
FIG 18 SWOT Analysis: Hootsuite, Inc.
FIG 19 SWOT Analysis: IBM Corporation
FIG 20 SWOT Analysis: Google LLC