The Latin America, Middle East and Africa Text Analytics Market would witness market growth of 20.1% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Text Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $680.9 million by 2031. The Argentina market is showcasing a CAGR of 20.9% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 19.2% during (2024 - 2031).
These analytics transforms recruitment and human resource (HR) management by streamlining processes and uncovering valuable insights from unstructured data. In recruitment, it automates the screening of resumes and matches candidates to job descriptions by analyzing keywords, skills, and qualifications. This alleviates the manual burden and enhances operational efficiency, thereby allowing human resources professionals to concentrate on attracting and engaging with top talent.
Beyond recruitment, these analytics helps HR teams monitor employee satisfaction and identify workplace trends. Organizations can proactively address common concerns and foster a positive workplace culture by analyzing feedback from surveys, performance reviews, and communication channels. For example, companies like Google and Microsoft use these analytics to assess the effectiveness of diversity and inclusion initiatives by evaluating employee feedback.
This market in the LAMEA region is steadily growing as industries undergo digital transformation. Factors such as the expansion of online commerce, rising mobile and internet penetration, and increasing investments in AI and machine learning drive the demand for these analytics solutions. In Brazil, the rapid growth of the retail and e-commerce sectors significantly contributes to this demand. Retailers leverage these analytics to optimize inventory management, personalize shopping experiences, and analyze customer behavior across digital platforms. The Brazilian government’s Digital Economy Strategy, which focuses on improving digital infrastructure and fostering e-commerce growth, further supports the adoption of these analytics in the region’s retail industry. Therefore, across the LAMEA region, government policies supporting digital infrastructure development and innovation are driving the adoption of text analytics, making it an indispensable tool in the region’s digital transformation journey.
Free Valuable Insights: The Worldwide Text Analytics Market is Projected to reach USD 32.00 Billion by 2031, at a CAGR of 17.6%
Based on Component, the market is segmented into Software, and Services (Professional, and Managed). Based on Deployment Type, the market is segmented into On-Demand, and On-Premise. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on Industry Vertical, the market is segmented into Retail, BFSI, Travel & Hospitality, Media & Entertainment, Healthcare, IT & Telecom, and Other Industry Vertical. Based on Application, the market is segmented into Customer Experience, Marketing, GRC, Document Management, Workforce Management, and Other Application. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Component
By Deployment Type
By Enterprise Size
By Industry Vertical
By Application
By Country
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