The Latin America, Middle East and Africa Toys and Games Market would witness market growth of 8.4% CAGR during the forecast period (2021-2027).
Developmental and educational toys are popular for boosting the child’s IQ level as they help in providing better coordination, memory retention, and increased literacy. These learning toys and games challenge the mind of kids, which assist in improving their fine motor skills. For example, an infant child tries to pile up blocks but due to imbalance, they fall next time he again tries to arrange the blocks and succeeds by properly managing the balance. These toys not only help in increasing learning but also allows children to think in a creative manner.
Toys and games enhance children’s as well as adult’s imagination, creativity, problem-solving, and cognition skills. Thus, the toys and games market is witnessing an increase, owing to rapidly changing customer preferences, rising demand for high-quality & eco-friendly toys, powerful price competition among key players like Mattel & LEGO, and a growing number of online sales.
In LAMEA, Brazil has acquired significant growth in the demand for toys and games. The increase in disposable income and new product launches are some factors that are helping the market to develop and expand their occurrence among consumers in Latin America. In addition, classroom toys are helpful in promoting learning in a playful manner that has a positive impact on the development of children. Educational toys and games help in developing several skills like cognition, fine motor, recognition, social, and emotional in children.
Additionally, mechanical tools, doctor sets, kitchen sets, and others are all-time popular games and are fueling the demand for toys and games in this region. Moreover, games such as cryptograms, scrabble, chess, and blocks help in enhancing the knowledge base and IQ level of children. Further, the growing awareness among educators and parents associated with the importance of fast and innovative minds is thus, propelling the demand for toys and games. Therefore, these determinants are accountable to escalate the growth of the regional toys and games market.
The Offline market dominated the South Africa Toys and Games Market by Distribution Channel 2020, thereby, achieving a market value of $4,212 million by 2027. The Online market is expected to witness a CAGR of 9.8% during (2021 - 2027).
Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product Type, the market is segmented into Electronic Games, Outdoor & Sports, Games and Puzzles, Dolls, Preschool Toys and Others. Based on End User, the market is segmented into 0-8 Age, 9-15 Age and 15 Age & above. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Global Toys and Games Market is Predict to reach $469 Billion by 2027, at a CAGR of 6.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Sony Corporation (Sony Interactive Entertainment LLC), VTech Holdings Limited, NetEase, Inc., LEGO Group (KIRKBI A/S), Dream International Limited, Nintendo Co., Ltd., Mattel, Inc., JAKKS Pacific, Inc. and Playmates Toys Limited (Playmates Holdings Ltd.).
Scope of the Study
Market Segments Covered in the Report:
By Distribution Channel
By Product Type
- Electronic Games
- Outdoor & Sports
- Games and Puzzles
- Dolls
- Preschool Toys
- Others
By End User
- 0 - 8 age
- 9 - 15 age
- 15 age & above
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Microsoft Corporation
- Sony Corporation (Sony Interactive Entertainment LLC)
- VTech Holdings Limited
- NetEase, Inc.
- LEGO Group (KIRKBI A/S)
- Dream International Limited
- Nintendo Co., Ltd.
- Mattel, Inc.
- JAKKS Pacific, Inc.
- Playmates Toys Limited (Playmates Holdings Ltd.)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Toys and Games Market, by Distribution Channel
1.4.2 LAMEA Toys and Games Market, by Product Type
1.4.3 LAMEA Toys and Games Market, by End User
1.4.4 LAMEA Toys and Games Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, Aug) Leading Players
Chapter 4. LAMEA Toys and Games Market by Distribution Channel
4.1 LAMEA Offline Market by Country
4.2 LAMEA Online Market by Country
Chapter 5. LAMEA Toys and Games Market by Product Type
5.1.1.1 LAMEA Electronic Games Market by Country
5.1.1.2 LAMEA Outdoor & Sports Market by Country
5.1.1.3 LAMEA Games and Puzzles Market by Country
5.1.1.4 LAMEA Dolls Market by Country
5.1.1.5 LAMEA Preschool Toys Market by Country
5.1.1.6 LAMEA Other Product Type Market by Country
Chapter 6. LAMEA Toys and Games Market by End User
6.1 LAMEA 0 - 8 age Market by Country
6.2 LAMEA 9 - 15 age Market by Country
6.3 LAMEA 15 age & above Market by Country
Chapter 7. LAMEA Toys and Games Market by Country
7.1 Brazil Toys and Games Market
7.1.1 Brazil Toys and Games Market by Distribution Channel
7.1.2 Brazil Toys and Games Market by Product Type
7.1.3 Brazil Toys and Games Market by End User
7.2 Argentina Toys and Games Market
7.2.1 Argentina Toys and Games Market by Distribution Channel
7.2.2 Argentina Toys and Games Market by Product Type
7.2.3 Argentina Toys and Games Market by End User
7.3 UAE Toys and Games Market
7.3.1 UAE Toys and Games Market by Distribution Channel
7.3.2 UAE Toys and Games Market by Product Type
7.3.3 UAE Toys and Games Market by End User
7.4 Saudi Arabia Toys and Games Market
7.4.1 Saudi Arabia Toys and Games Market by Distribution Channel
7.4.2 Saudi Arabia Toys and Games Market by Product Type
7.4.3 Saudi Arabia Toys and Games Market by End User
7.5 South Africa Toys and Games Market
7.5.1 South Africa Toys and Games Market by Distribution Channel
7.5.2 South Africa Toys and Games Market by Product Type
7.5.3 South Africa Toys and Games Market by End User
7.6 Nigeria Toys and Games Market
7.6.1 Nigeria Toys and Games Market by Distribution Channel
7.6.2 Nigeria Toys and Games Market by Product Type
7.6.3 Nigeria Toys and Games Market by End User
7.7 Rest of LAMEA Toys and Games Market
7.7.1 Rest of LAMEA Toys and Games Market by Distribution Channel
7.7.2 Rest of LAMEA Toys and Games Market by Product Type
7.7.3 Rest of LAMEA Toys and Games Market by End User
Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
TABLE 1 LAMEA Toys and Games Market, 2017 - 2020, USD Million
TABLE 2 LAMEA Toys and Games Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Toys and Games Market
TABLE 4 Product Launches And Product Expansions– Toys and Games Market
TABLE 5 Acquisition and Mergers– Toys and Games Market
TABLE 6 LAMEA Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 7 LAMEA Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 8 LAMEA Offline Market by Country, 2017 - 2020, USD Million
TABLE 9 LAMEA Offline Market by Country, 2021 - 2027, USD Million
TABLE 10 LAMEA Online Market by Country, 2017 - 2020, USD Million
TABLE 11 LAMEA Online Market by Country, 2021 - 2027, USD Million
TABLE 12 LAMEA Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 13 LAMEA Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 14 LAMEA Electronic Games Market by Country, 2017 - 2020, USD Million
TABLE 15 LAMEA Electronic Games Market by Country, 2021 - 2027, USD Million
TABLE 16 LAMEA Outdoor & Sports Market by Country, 2017 - 2020, USD Million
TABLE 17 LAMEA Outdoor & Sports Market by Country, 2021 - 2027, USD Million
TABLE 18 LAMEA Games and Puzzles Market by Country, 2017 - 2020, USD Million
TABLE 19 LAMEA Games and Puzzles Market by Country, 2021 - 2027, USD Million
TABLE 20 LAMEA Dolls Market by Country, 2017 - 2020, USD Million
TABLE 21 LAMEA Dolls Market by Country, 2021 - 2027, USD Million
TABLE 22 LAMEA Preschool Toys Market by Country, 2017 - 2020, USD Million
TABLE 23 LAMEA Preschool Toys Market by Country, 2021 - 2027, USD Million
TABLE 24 LAMEA Other Product Type Market by Country, 2017 - 2020, USD Million
TABLE 25 LAMEA Other Product Type Market by Country, 2021 - 2027, USD Million
TABLE 26 LAMEA Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 27 LAMEA Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 28 LAMEA 0 - 8 age Market by Country, 2017 - 2020, USD Million
TABLE 29 LAMEA 0 - 8 age Market by Country, 2021 - 2027, USD Million
TABLE 30 LAMEA 9 - 15 age Market by Country, 2017 - 2020, USD Million
TABLE 31 LAMEA 9 - 15 age Market by Country, 2021 - 2027, USD Million
TABLE 32 LAMEA 15 age & above Market by Country, 2017 - 2020, USD Million
TABLE 33 LAMEA 15 age & above Market by Country, 2021 - 2027, USD Million
TABLE 34 LAMEA Toys and Games Market by Country, 2017 - 2020, USD Million
TABLE 35 LAMEA Toys and Games Market by Country, 2021 - 2027, USD Million
TABLE 36 Brazil Toys and Games Market, 2017 - 2020, USD Million
TABLE 37 Brazil Toys and Games Market, 2021 - 2027, USD Million
TABLE 38 Brazil Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 39 Brazil Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 40 Brazil Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 41 Brazil Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 42 Brazil Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 43 Brazil Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 44 Argentina Toys and Games Market, 2017 - 2020, USD Million
TABLE 45 Argentina Toys and Games Market, 2021 - 2027, USD Million
TABLE 46 Argentina Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 47 Argentina Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 48 Argentina Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 49 Argentina Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 50 Argentina Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 51 Argentina Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 52 UAE Toys and Games Market, 2017 - 2020, USD Million
TABLE 53 UAE Toys and Games Market, 2021 - 2027, USD Million
TABLE 54 UAE Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 55 UAE Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 56 UAE Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 57 UAE Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 58 UAE Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 59 UAE Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 60 Saudi Arabia Toys and Games Market, 2017 - 2020, USD Million
TABLE 61 Saudi Arabia Toys and Games Market, 2021 - 2027, USD Million
TABLE 62 Saudi Arabia Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 63 Saudi Arabia Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 64 Saudi Arabia Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 65 Saudi Arabia Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 66 Saudi Arabia Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 67 Saudi Arabia Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 68 South Africa Toys and Games Market, 2017 - 2020, USD Million
TABLE 69 South Africa Toys and Games Market, 2021 - 2027, USD Million
TABLE 70 South Africa Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 71 South Africa Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 72 South Africa Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 73 South Africa Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 74 South Africa Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 75 South Africa Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 76 Nigeria Toys and Games Market, 2017 - 2020, USD Million
TABLE 77 Nigeria Toys and Games Market, 2021 - 2027, USD Million
TABLE 78 Nigeria Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 79 Nigeria Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 80 Nigeria Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 81 Nigeria Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 82 Nigeria Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 83 Nigeria Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 84 Rest of LAMEA Toys and Games Market, 2017 - 2020, USD Million
TABLE 85 Rest of LAMEA Toys and Games Market, 2021 - 2027, USD Million
TABLE 86 Rest of LAMEA Toys and Games Market by Distribution Channel, 2017 - 2020, USD Million
TABLE 87 Rest of LAMEA Toys and Games Market by Distribution Channel, 2021 - 2027, USD Million
TABLE 88 Rest of LAMEA Toys and Games Market by Product Type, 2017 - 2020, USD Million
TABLE 89 Rest of LAMEA Toys and Games Market by Product Type, 2021 - 2027, USD Million
TABLE 90 Rest of LAMEA Toys and Games Market by End User, 2017 - 2020, USD Million
TABLE 91 Rest of LAMEA Toys and Games Market by End User, 2021 - 2027, USD Million
TABLE 92 key information – Microsoft Corporation
TABLE 93 Key Information – Sony Corporation
TABLE 94 key information – VTech Holdings Limited
TABLE 95 key information – NetEase, Inc.
TABLE 96 key information – LEGO Group
TABLE 97 key information – Dream International Limited
TABLE 98 key information – Nintendo Co., Ltd.
TABLE 99 key information – Mattel, Inc.
TABLE 100 key information – JAKKS Pacific, Inc.
TABLE 101 key information – Playmates Toys Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2017, Jun – 2021, Aug) Leading Players
FIG 5 Recent strategies and developments: Microsoft Corporation
FIG 6 SWOT Analysis: Microsoft Corporation
FIG 7 Recent strategies and developments: Sony Corporation
FIG 8 Swot analysis: sony corporation
FIG 9 Recent strategies and developments: VTech Holdings Limited
FIG 10 Recent strategies and developments: NetEase, Inc.
FIG 11 Recent strategies and developments: Nintendo Co., Ltd.