The Latin America, Middle East and Africa Trail Running Shoes Market would witness market growth of 7.7% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 6,719.1 thousand units, showcasing a growth of 8.7% (2024-2031).
Off-trail running shoes are a specialized category within the trail running market designed for runners who venture beyond marked trails into more rugged and unpredictable environments. These shoes are engineered with durability and protection in mind, featuring reinforced uppers that resist abrasions from rocks, branches, and debris encountered off-trail. They often include waterproof or water-resistant materials to keep feet dry when navigating through wet or muddy terrain. Thus, in UAE, 224.8 thousand units of Off-trail running shoes is expected to be utilized by the year 2031.
The Brazil market dominated the LAMEA Trail Running Shoes Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $201.3 million by 2031. The Argentina market is capturing a CAGR of 8.6% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 6.8% during (2024 - 2031).
The rising popularity of trail running events also has a broader impact on the market through increased media coverage and sponsorship opportunities. High-profile races garner significant attention from sports networks, outdoor magazines, and social media platforms, amplifying the visibility of trail running as a sport. Sponsors and brands leverage these events to showcase their products, further driving consumer interest and engagement. The association with elite athletes and competitive events enhances brand credibility and attracts a loyal customer base.
Marketing strategies employed by leading brands have been instrumental in shaping consumer perceptions and driving demand in the market. Companies like Salomon, Hoka One One, and Merrell have successfully positioned themselves as experts in outdoor sports gear, leveraging extensive advertising campaigns, sponsorships of trail running events, and endorsements by professional athletes. These efforts have increased brand visibility and built trust and loyalty among consumers, who are willing to invest in high-quality gear for their trail running needs.
In the UAE, the demand for trail running shoes is increasing due to the influence of social media marketing and a focus on health and fitness. Influencers and fitness brands frequently use platforms like Instagram to promote trail running, highlighting the need for specialized footwear. Government initiatives like the Dubai Fitness Challenge further boost this demand. The UAE Ministry of Health and Prevention has noted a rise in outdoor activity participation, mirrored by the trail running shoe sales growth. Therefore, the region will present lucrative growth opportunities for the regional market.
Free Valuable Insights: The Worldwide Trail Running Shoes Market is Projected to reach USD 10.6 Billion by 2031, at a CAGR of 5.2%
Based on Sales Channel, the market is segmented into Offline, and Online. Based on Gender, the market is segmented into Male, Female, and Unisex. Based on Type, the market is segmented into Light Trail Running Shoes, Rugged Trail Running Shoes, Off Trail Running Shoes, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
By Sales Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Gender (Volume, Thousand Units, USD Billion, 2020-2031)
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
Unique Offerings 