The Latin America, Middle East and Africa Web Analytics Market would witness market growth of 21.9% CAGR during the forecast period (2019-2025). Web analytics refers to data evaluation and analysis to provide an user behavior understanding across web pages. For example, on a website, analytics systems measure activity and behavior: how many visitors visit, their stay time, number of pages they visit, which pages they visit, and whether they land on the website through a link or not.
Businesses are using web analytics platforms in order to measure and standardize the site performance along with looking at key performance indicators such as purchase conversion rates that boost their business. Website analytics offers information and data that can be used to create a better user experience for website visitors. Understanding consumer behavior is also crucial to optimizing the website for key conversion metrics. Through web analytics, companies can also reliably monitor the success of their online marketing strategies to help guide the future efforts.
Businesses operating online have multiplied in recent years with the advent of digitization. Ever since, the need to track and manage the success of one's business website has been a key driver of market growth. With the emergence of new technologies and services, the e-commerce sector is changing constantly. In addition, vendors are engaged in innovative marketing tactics to gain popularity and attract more customers.
Based on Application, the market is segmented into Targeting & Behavioral Analysis, Social Media Management, Online Marketing, Display Advertising Optimization, Multichannel Campaign Analysis and Others. Based on End User, the market is segmented into Retail & ecommerce, IT & Telecom, Media & Entertainment, BFSI, Government & Defense, Travel & Hospitality, Healthcare and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: Web Analytics Market in LAMEA is expected to register a CAGR of 21.9% during the forecast period (2019-2025)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Google, Inc., MicroStrategy, Inc., Adobe, Inc., Splunk, Inc., Salesforce.com, Inc. (Tableau Software, Inc.), Teradata Corporation, Verizon Communications, Inc. (Yahoo!), At Internet Ltd., SAS Institute, Inc., Facebook, Inc., and Microsoft Corporation.
Scope of the Web Analytics Market Analysis
Market Segmentation:
By Deployment Type
By Application
- Targeting & Behavioral Analysis
- Social Media Management
- Online Marketing
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Others
By End User
- Retail & ecommerce
- IT & Telecom
- Media & Entertainment
- BFSI
- Government & Defense
- Travel & Hospitality
- Healthcare
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- IBM Corporation
- Google, Inc.
- MicroStrategy, Inc.
- Adobe, Inc.
- Splunk, Inc.
- com, Inc. (Tableau Software, Inc.)
- Teradata Corporation
- Verizon Communications, Inc. (Yahoo!)
- At Internet Ltd.
- SAS Institute, Inc.
- Facebook, Inc.
- Microsoft Corporation
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Latin America, Middle East and Africa (LAMEA) Web Analytics Market, by Deployment Type
1.4.2 Latin America, Middle East and Africa (LAMEA) Web Analytics Market, by Application
1.4.3 Latin America, Middle East and Africa (LAMEA) Web Analytics Market, by End User
1.4.4 Latin America, Middle East and Africa (LAMEA) Web Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
Chapter 4. LAMEA Web Analytics Market by Deployment Type
4.1 LAMEA On-premise Web Analytics Market by Country
4.2 LAMEA Cloud Web Analytics Market by Country
Chapter 5. LAMEA Web Analytics Market by Industry Vertical
5.1 LAMEA Retail & ecommerce Web Analytics Market by Country
5.2 LAMEA IT & Telecom Web Analytics Market by Country
5.3 LAMEA Media & Entertainment Web Analytics Market by Country
5.4 LAMEA BFSI Web Analytics Market by Country
5.5 LAMEA Government & Defense Web Analytics Market by Country
5.6 LAMEA Travel & Hospitality Web Analytics Market by Country
5.7 LAMEA Healthcare Web Analytics Market by Country
5.8 LAMEA Other Industry Vertical Web Analytics Market by Country
Chapter 6. LAMEA Web Analytics Market by Application
6.1 LAMEA Targeting & Behavioral Analysis Web Analytics Market by Country
6.2 LAMEA Social Media Management Web Analytics Market by Country
6.3 LAMEA Online Marketing Web Analytics Market by Country
6.4 LAMEA Display Advertising Optimization Web Analytics Market by Country
6.5 LAMEA Multichannel Campaign Analysis Web Analytics Market by Country
6.6 LAMEA Others Web Analytics Market by Country
Chapter 7. LAMEA Web Analytics Market by Country
7.1 Brazil Web Analytics Market
7.1.1 Brazil Web Analytics Market by Deployment Type
7.1.2 Brazil Web Analytics Market by Industry Vertical
7.1.3 Brazil Web Analytics Market by Application
7.2 Argentina Web Analytics Market
7.2.1 Argentina Web Analytics Market by Deployment Type
7.2.2 Argentina Web Analytics Market by Industry Vertical
7.2.3 Argentina Web Analytics Market by Application
7.3 UAE Web Analytics Market
7.3.1 UAE Web Analytics Market by Deployment Type
7.3.2 UAE Web Analytics Market by Industry Vertical
7.3.3 UAE Web Analytics Market by Application
7.4 Saudi Arabia Web Analytics Market
7.4.1 Saudi Arabia Web Analytics Market by Deployment Type
7.4.2 Saudi Arabia Web Analytics Market by Industry Vertical
7.4.3 Saudi Arabia Web Analytics Market by Application
7.5 South Africa Web Analytics Market
7.5.1 South Africa Web Analytics Market by Deployment Type
7.5.2 South Africa Web Analytics Market by Industry Vertical
7.5.3 South Africa Web Analytics Market by Application
7.6 Nigeria Web Analytics Market
7.6.1 Nigeria Web Analytics Market by Deployment Type
7.6.2 Nigeria Web Analytics Market by Industry Vertical
7.6.3 Nigeria Web Analytics Market by Application
7.7 Rest of LAMEA Web Analytics Market
7.7.1 Rest of LAMEA Web Analytics Market by Deployment Type
7.7.2 Rest of LAMEA Web Analytics Market by Industry Vertical
7.7.3 Rest of LAMEA Web Analytics Market by Application
Chapter 8. Company Profiles
8.1 IBM Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Google, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 MicroStrategy, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Adobe, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisition and Mergers:
8.4.5.3 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Splunk, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Salesforce.com, Inc. (Tableau Software, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.6.5.2 Partnerships, Collaborations, and Agreements:
8.6.5.3 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Teradata Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc. (Yahoo!)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Product Launches and Product Expansions:
8.8.5 SWOT Analysis
8.9 At Internet Ltd.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.2.2 Partnerships, Collaborations, and Agreements:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.11 Facebook, Inc.
8.11.1 Company Overview
8.11.2 Financial Analysis
8.11.3 Regional Analysis
8.11.4 Research & Development Expense
8.11.5 Recent strategies and developments:
8.11.5.1 Product Launches and Product Expansions:
8.11.5.2 Acquisition and Mergers:
8.11.5.3 Partnerships, Collaborations, and Agreements:
8.11.6 SWOT Analysis
8.12 Microsoft Corporation
8.12.1 Company Overview
8.12.2 Financial Analysis
8.12.3 Segmental and Regional Analysis
8.12.4 Research & Development Expenses
8.12.5 Recent strategies and developments:
8.12.5.1 Product Launches and Product Expansions:
8.12.6 SWOT Analysis
TABLE 1 LAMEA Web Analytics Market, 2015 - 2018, USD Million
TABLE 2 LAMEA Web Analytics Market, 2019 - 2025, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Web Analytics Market
TABLE 4 Product Launches And Product Expansions– Web Analytics Market
TABLE 5 Mergers & Acquisitions – Web Analytics Market
TABLE 6 LAMEA Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 7 LAMEA Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 8 LAMEA On-premise Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 9 LAMEA On-premise Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 10 LAMEA Cloud Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 11 LAMEA Cloud Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 12 LAMEA Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 13 LAMEA Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 14 LAMEA Retail & ecommerce Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 15 LAMEA Retail & ecommerce Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 16 LAMEA IT & Telecom Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 17 LAMEA IT & Telecom Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 18 LAMEA Media & Entertainment Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 19 LAMEA Media & Entertainment Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 20 LAMEA BFSI Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 21 LAMEA BFSI Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 22 LAMEA Government & Defense Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 23 LAMEA Government & Defense Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 24 LAMEA Travel & Hospitality Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 25 LAMEA Travel & Hospitality Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 26 LAMEA Healthcare Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 27 LAMEA Healthcare Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 28 LAMEA Other Industry Vertical Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 29 LAMEA Other Industry Vertical Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 30 LAMEA Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 31 LAMEA Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 32 LAMEA Targeting & Behavioral Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 33 LAMEA Targeting & Behavioral Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 34 LAMEA Social Media Management Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 35 LAMEA Social Media Management Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 36 LAMEA Online Marketing Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 37 LAMEA Online Marketing Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 38 LAMEA Display Advertising Optimization Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 39 LAMEA Display Advertising Optimization Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 40 LAMEA Multichannel Campaign Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 41 LAMEA Multichannel Campaign Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 42 LAMEA Others Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 43 LAMEA Others Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 44 LAMEA Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 45 LAMEA Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 46 Brazil Web Analytics Market, 2015 - 2018, USD Million
TABLE 47 Brazil Web Analytics Market, 2019 - 2025, USD Million
TABLE 48 Brazil Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 49 Brazil Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 50 Brazil Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 51 Brazil Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 52 Brazil Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 53 Brazil Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 54 Argentina Web Analytics Market, 2015 - 2018, USD Million
TABLE 55 Argentina Web Analytics Market, 2019 - 2025, USD Million
TABLE 56 Argentina Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 57 Argentina Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 58 Argentina Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 59 Argentina Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 60 Argentina Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 61 Argentina Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 62 UAE Web Analytics Market, 2015 - 2018, USD Million
TABLE 63 UAE Web Analytics Market, 2019 - 2025, USD Million
TABLE 64 UAE Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 65 UAE Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 66 UAE Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 67 UAE Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 68 UAE Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 69 UAE Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 70 Saudi Arabia Web Analytics Market, 2015 - 2018, USD Million
TABLE 71 Saudi Arabia Web Analytics Market, 2019 - 2025, USD Million
TABLE 72 Saudi Arabia Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 73 Saudi Arabia Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 74 Saudi Arabia Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 75 Saudi Arabia Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 76 Saudi Arabia Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 77 Saudi Arabia Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 78 South Africa Web Analytics Market, 2015 - 2018, USD Million
TABLE 79 South Africa Web Analytics Market, 2019 - 2025, USD Million
TABLE 80 South Africa Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 81 South Africa Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 82 South Africa Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 83 South Africa Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 84 South Africa Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 85 South Africa Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 86 Nigeria Web Analytics Market, 2015 - 2018, USD Million
TABLE 87 Nigeria Web Analytics Market, 2019 - 2025, USD Million
TABLE 88 Nigeria Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 89 Nigeria Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 90 Nigeria Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 91 Nigeria Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 92 Nigeria Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 93 Nigeria Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 94 Rest of LAMEA Web Analytics Market, 2015 - 2018, USD Million
TABLE 95 Rest of LAMEA Web Analytics Market, 2019 - 2025, USD Million
TABLE 96 Rest of LAMEA Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 97 Rest of LAMEA Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 98 Rest of LAMEA Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 99 Rest of LAMEA Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 100 Rest of LAMEA Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 101 Rest of LAMEA Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 102 Key information – IBM Corporation
TABLE 103 Key Information – Google, Inc.
TABLE 104 Key Information – MicroStrategy, Inc.
TABLE 105 Key Information – Adobe, Inc.
TABLE 106 Key Information – Splunk, Inc.
TABLE 107 Key Information –Salesforce.com, Inc.
TABLE 108 Key Information – Teradata Corporation
TABLE 109 key information – Verizon Communications, Inc.
TABLE 110 Key information – At Internet Ltd.
TABLE 111 Key information – SAS Institute, Inc.
TABLE 112 Key Information – Facebook, Inc.
TABLE 113 key information – Microsoft Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2015-2019)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
FIG 5 Swot analysis: IBM Corporation
FIG 6 Recent strategies and developments: Google, Inc.
FIG 7 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 8 Swot analysis: microstrategy, Inc.
FIG 9 Recent strategies and developments: Adobe, Inc.
FIG 10 SWOT Analysis: Adobe, inc.
FIG 11 SWOT Analysis: Splunk, Inc.
FIG 12 Recent strategies and developments: Salesforce.com, Inc. (Tableau Software, Inc.)
FIG 13 SWOT Analysis: Salesforce.com Inc.
FIG 14 SWOT Analysis: Teradata Corporation
FIG 15 SWOT Analysis: Verizon Communications, Inc.
FIG 16 Recent strategies and developments: At Internet Ltd.
FIG 17 Recent strategies and developments: Facebook, Inc.
FIG 18 SWOT Analysis: Facebook, Inc.
FIG 19 SWOT Analysis: Microsoft Corporation