The Global Laundry Sanitizer Market size is expected to reach $47.3 Million by 2027, rising at a market growth of 4.9% CAGR during the forecast period. Laundry sanitizers are suitable for people who fight & struggle with unpleasant and dirty clothes including sportswear such as football and hockey gear. In addition, they can kill 99.9% of remaining germs, while going easy on a majority of fabrics. Many consumers have knowledge of common laundry additives like fabric softeners; though, laundry sanitizers have appeared as a new segment of products on the market that can be utilized in the same fashion as fabric softeners. Major companies in the market are introducing laundry sanitizers that are incorporated with different scents. Additionally, they are also rolling out unscented variants for consumers that face skin sensitivity.
Additionally, the constantly shifting consumer behavior and growing utilization of hygiene care products has spiked the demand for natural laundry care products, thereby creating lucrative growth opportunities for the players operating in the laundry sanitizer market. For example, according to the study of the American Cleaning Institute in 2018, companies of cleaning products have increased production capacity, hence boosting the sales of sanitizers by approximately 60%. The key drivers for the demand & growth of laundry sanitizer in the market are growing production capacities and sales of laundry cleaning products. Conversely, the overall growth of the laundry sanitizer market would be hampered by health risks related to laundry sanitizers.
Many well-established countries such as the US, Australia, UK, and Germany have observed a reduction in sales of powder detergents due to the fact that the millennial population has switched its inclination toward laundry sanitizer as compared to bar/powder detergent, as they believe laundry sanitizer to be more anti-bacterial and hygienic. The majority of consumers in the US believe that laundry sanitizer over other types of detergents. Due to this, key manufacturers of laundry sanitizer have ramped up their production capacities to fulfill the increasing demands.
The demand for laundry sanitizers has been increased due to the surge in awareness about personal hygiene and the increase in infectious diseases. Numerous countries across the world have struggled with increasing cases of the COVID-19 pandemic in the last couple of months. Since the onset of the COVID-19 pandemic, the world has witnessed many changes and challenges in the preferences of customers toward cleaning products. The demand for laundry sanitizers has been fueled due to the rise in awareness about handwashing and better hygiene practices.
The growth of the laundry sanitizer market would witness bright prospects due to the increasing popularity of high-efficiency washers and growing awareness of these washers. In addition, the market growth is further driven by the increasing requirement for energy conservation and enforcement of strict norms to minimize water usage and the growing demand for laundry liquid detergent. Moreover, companies are launching unique packaging & formulation and the emergence of convenient packaging like eco-friendly pouches and sachets, which are anticipated to boost the growth of laundry sanitizer in the market.
Smart kitchen appliances are increasingly incorporating various advanced technologies, which are making them more popular across developed and developing nations. In addition, the cost-effectiveness of these smart kitchen appliances is attracting more customers towards its adoption and hence, surging the overall growth of the market. By using smart kitchen appliances, consumers can save fuel, which would reduce the overall environmental impact.
These products have low penetration in many under-developed countries which would hinder the growth of the overall laundry sanitizer market in the upcoming years. The global pandemic has definitely created a massive demand for hand sanitizer; however, laundry sanitizer is still not prevalent & popular in many countries. This factor is expected to become the barrier to the growth & demand for laundry sanitizer in the market. With the reducing cases of the COVID-19 pandemic, many consumers have again shifted to traditional cleaners and detergents to wash their clothes.
Based on Type, the market is segmented into Plain and Scented. Consumers highly prefer cleaning products having pleasing smells, hence forcing players to provide products in various scents. Additionally, the demand for laundry cleaning products has been increased due to the increasing residential construction and increase in household spending. According to Alpha Aromatics, consumers highly prefer scented products; hence many commercial companies are rolling out products in various fragrances.
| Report Attribute | Details |
|---|---|
| Market size value in 2020 | USD 32.7 Million |
| Market size forecast in 2027 | USD 47.3 Million |
| Base Year | 2020 |
| Historical Period | 2017 to 2019 |
| Forecast Period | 2021 to 2027 |
| Revenue Growth Rate | CAGR of 4.9% from 2021 to 2027 |
| Number of Pages | 105 |
| Number of Tables | 160 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Type, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. FMCG organizations in the APAC region are expanding their product line by introducing hygiene and wellness-based products in order to fulfil the rising demand of consumers. Brands like Dabur, RSH Global, Cipla Health, and Emani have ventured into the sanitizer market with an aim to increase their revenue share and fulfil consumer demands. The regional players are encouraged to introduce laundry sanitizers due to the increasing residential construction and increasing urban population. For example, in 2020, Lifebuoy introduced a laundry sanitizer which is also a post-wash liquid to eliminate germs. Moreover, the demand for natural and eco-friendly products in India has been fuelled by the existence of companies such as Patanjali and Dabur in the personal care category.
Free Valuable Insights: Global Laundry Sanitizer Market size to reach USD 47.3 Million by 2027
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, The Procter and Gamble Company, Church and Dwight Co., Inc., The Clorox Company, ITC Limited, Spectrum Brands Holdings, Inc. (Pfister), Cosmo Films Ltd., Dabur India Ltd., Reckitt Benckiser Group PLC, and Micro Balance Health Products.
By Type
By Geography
The global laundry sanitizer market size is expected to reach $47.3 million by 2027.
Rising awareness about laundry sanitizer post COVID-19 scenario are driving the market in coming years, however, low penetration of the product in many under-developed countries have limited the growth of the market.
Unilever PLC, The Procter and Gamble Company, Church and Dwight Co., Inc., The Clorox Company, ITC Limited, Spectrum Brands Holdings, Inc. (Pfister), Cosmo Films Ltd., Dabur India Ltd., Reckitt Benckiser Group PLC, and Micro Balance Health Products.
Since the onset of the COVID-19 pandemic, the world has witnessed many changes and challenges in the preferences of customers toward cleaning products. The demand for laundry sanitizers has been fueled due to the rise in awareness about handwashing and better hygiene practices.
In 2020, the plain segment obtained the maximum revenue share of laundry sanitizer. Moreover, the segment would exhibit the fastest growth rate during the forecasting period.
In 2020, Asia Pacific emerged as the leading region by obtaining the maximum revenue share in the global laundry sanitizer market.
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