“Global Liquid Dietary Supplements Market to reach a market value of USD 40.4 Billion by 2031 growing at a CAGR of 6.2%”
The Global Liquid Dietary Supplements Market size is expected to reach $40.4 billion by 2031, rising at a market growth of 6.2% CAGR during the forecast period.
Folic acid is crucial for preventing neural tube and other birth defects. Liquid dietary supplements for pregnant women contain the recommended amount of folic acid, ensuring that pregnant women get the necessary amount to support their baby's development. Thus, the pregnant women segment procured 14.4% revenue share in the market 2023. Iron is essential for preventing anemia during pregnancy and supporting the increased blood volume needed to supply oxygen to the baby. Liquid dietary supplements for pregnant women often contain iron, helping to prevent iron deficiency anemia and support the health and well-being of both the mother and baby.
The increasing popularity of fitness and active lifestyles has increased the demand for nutritional supplements to support physical performance, muscle recovery, and overall well-being. Liquid supplements are convenient for athletes and fitness enthusiasts, as they can be easily incorporated into pre-and post-workout routines.
Additionally, E-commerce platforms operate 24/7, providing consumers round-the-clock access to liquid dietary supplements. This allows consumers to shop at their convenience without being restricted by store opening hours or location. Thus, because of the growth of e-commerce and online retailing, the market is anticipated to increase significantly.
However, higher retail prices may make liquid dietary supplements less accessible to certain consumer segments, particularly those with limited disposable income or those who rely on dietary supplements for essential nutrition. Reduced accessibility can hinder market penetration and limit the reach of liquid supplements to a broader consumer base. Thus, high production costs can slow down the growth of the market.
By type, the market is bifurcated into OTC and prescribed. In 2023, the OTC segment registered 70.7% revenue share in the liquid dietary supplements market. OTC offers a wide selection of liquid dietary supplements, including vitamins, minerals, herbal extracts, protein shakes, and specialty formulations.
By ingredient, the market is categorized into vitamins & minerals, botanical, proteins & amino acids, and others. The botanicals segment covered 17.9% revenue share in the market in 2023. Botanical ingredients such as echinacea, elderberry, astragalus, and Andrographis are commonly used to support immune health and enhance the body's natural defenses against infections and illnesses.
Based on application, the market is classified into sports nutrition, bone & joint health, heart health, weight loss, immune health, digestive health, and others. The weight loss segment garnered 22.2% revenue share in the market in 2023. The rising prevalence of obesity and overweight issues worldwide has heightened the demand for effective weight management solutions.
On the basis of end-users the market is divided into adults, geriatric, pregnant women, children, and infants. In 2023, the adults segment dominated the market with 46% revenue share. Liquid dietary supplements containing omega-3 fatty acids, phosphatidylserine, Ginkgo biloba, and other brain-boosting nutrients help support cognitive function and reduce the risk of age-related cognitive decline.
Based on distribution channel, the market is segmented into hypermarkets/supermarkets, health & beauty retail stores, drug stores, and online pharmacies & e-commerce sites. The online pharmacies & e-commerce sites segment covered 23.5% revenue share in the market in 2023. Consumers can always purchase from the comfort of their homes through online retail platforms.
Free Valuable Insights: Global Liquid Dietary Supplements Market size to reach USD 40.4 Billion by 2031
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region acquired 26% revenue share in the market. The rising middle-class population in many Asian countries has led to increased spending power and greater demand for health and wellness products, like dietary supplements.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 25.2 Billion |
| Market size forecast in 2031 | USD 40.4 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 6.2% from 2024 to 2031 |
| Number of Pages | 367 |
| Number of Tables | 600 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Type, Ingredient, Distribution Channel, Application, End-user, Region |
| Country scope |
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| Companies Included | Amway Corporation, Nordic Naturals, Inc., NOW Foods, Inc., Abbott Laboratories, Bayer AG, Pfizer, Inc., Nature's Bounty (Nestlé Health Science S.A.) (Nestle S.A.), Herbalife nutrition Ltd., Pharmavite LLC and BASF SE |
By Type
By Ingredient
By End-user
By Distribution Channel
By Application
By Geography
This Market size is expected to reach $40.4 billion by 2031.
Increasing health and wellness consciousness are driving the Market in coming years, however, High production costs of liquid dietary supplements restraints the growth of the Market.
Amway Corporation, Nordic Naturals, Inc., NOW Foods, Inc., Abbott Laboratories, Bayer AG, Pfizer, Inc., Nature's Bounty (Nestlé Health Science S.A.) (Nestle S.A.), Herbalife nutrition Ltd., Pharmavite LLC and BASF SE
The expected CAGR of this Market is 6.2% from 2024 to 2031.
The Vitamins & Minerals segment is leading the Market by Ingredient in 2023; thereby, achieving a market value of $16.5 billion by 2031.
The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $15.4 billion by 2031.
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