Global Marketing Automation Market By Component (Software and Services) By Application (Lead Nurturing and Lead Scoring, Email Marketing & Social Marketing, Campaign Management, Analytics & Reporting, Inbound Marketing and Others) By Deployment Type (On-premise and Cloud) By Organization Size (Large Enterprises and Small & Medium Enterprises) By End User (BFSI, Retail & Consumer Goods, Travel & Hospitality, Education & Media & Entertainment, Healthcare, Telecom & IT and Others)

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Marketing Automation Market, by Component
1.4.2 Global Marketing Automation Market, by Application
1.4.3 Global Marketing Automation Market, by Deployment Type
1.4.4 Global Marketing Automation Market, by Organization Size
1.4.5 Global Marketing Automation Market, by End User
1.4.6 Global Marketing Automation Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Market Analysis
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: Leading Players

Chapter 4. Global Marketing Automation Market by Component
4.1 Global Marketing Automation Software Market by Region
4.2 Global Marketing Automation Services Market by Region

Chapter 5. Global Marketing Automation Market by Application
5.1 Global Marketing Automation Lead Nurturing and Lead Scoring Market by Region
5.2 Global Marketing Automation Email Marketing and Social Marketing Market by Region
5.3 Global Marketing Automation Campaign Management Market by Region
5.4 Global Marketing Automation Analytics and Reporting Market by Region
5.5 Global Marketing Automation Inbound Marketing Market by Region
5.6 Global Other Application Marketing Automation Market by Region

Chapter 6. Global Marketing Automation Market by Deployment Type
6.1 Global On-premise Marketing Automation Market by Region
6.2 Global Cloud Marketing Automation Market by Region

Chapter 7. Global Marketing Automation Market by Organization Size
7.1 Introduction
7.2 Global Large Enterprises Marketing Automation Market by Region
7.3 Global Small & Medium Enterprises Marketing Automation Market by Region

Chapter 8. Global Marketing Automation Market by End User
8.1 Global BFSI Marketing Automation Market by Region
8.2 Global Retail and Consumer Goods Marketing Automation Market by Region
8.3 Global Travel and Hospitality Marketing Automation Market by Region
8.4 Global Education and Media & Entertainment Marketing Automation Market by Region
8.5 Global Healthcare Marketing Automation Market by Region
8.6 Global Telecom & IT Marketing Automation Market by Region
8.7 Global Others Marketing Automation Market by Region

Chapter 9. Global Marketing Automation Market by Region
9.1 North America Marketing Automation Market
9.1.1 North America Marketing Automation Market by Component
9.1.1.1 North America Marketing Automation Software Market by Country
9.1.1.2 North America Marketing Automation Services Market by Country
9.1.2 North America Marketing Automation Market by Application
9.1.2.1 North America Marketing Automation Lead Nurturing and Lead Scoring Market by Country
9.1.2.2 North America Marketing Automation Email Marketing and Social Marketing Market by Country
9.1.2.3 North America Marketing Automation Campaign Management Market by Country
9.1.2.4 North America Marketing Automation Analytics and Reporting Market by Country
9.1.2.5 North America Marketing Automation Inbound Marketing Market by Country
9.1.2.6 North America Other Application Marketing Automation Market by Country
9.1.3 North America Marketing Automation Market by Deployment Type
9.1.3.1 North America On-premise Marketing Automation Market by Country
9.1.3.2 North America Cloud Marketing Automation Market by Country
9.1.4 North America Marketing Automation Market by Organization Size
9.1.4.1 North America Large Enterprises Marketing Automation Market by Country
9.1.4.2 North America Small & Medium Enterprises Marketing Automation Market by Country
9.1.5 North America Marketing Automation Market by End User
9.1.5.1 North America BFSI Marketing Automation Market by Country
9.1.5.2 North America Retail and Consumer Goods Marketing Automation Market by Country
9.1.5.3 North America Travel and Hospitality Marketing Automation Market by Country
9.1.5.4 North America Education and Media & Entertainment Marketing Automation Market by Country
9.1.5.5 North America Healthcare Marketing Automation Market by Country
9.1.5.6 North America Telecom & IT Marketing Automation Market by Country
9.1.5.7 North America Others Marketing Automation Market by Country
9.1.6 North America Marketing Automation Market by Country
9.1.6.1 US Marketing Automation Market
9.1.6.1.1 US Marketing Automation Market by Component
9.1.6.1.2 US Marketing Automation Market by Application
9.1.6.1.3 US Marketing Automation Market by Deployment Type
9.1.6.1.4 US Marketing Automation Market by Organization Size
9.1.6.1.5 US Marketing Automation Market by End User
9.1.6.2 Canada Marketing Automation Market
9.1.6.2.1 Canada Marketing Automation Market by Component
9.1.6.2.2 Canada Marketing Automation Market by Application
9.1.6.2.3 Canada Marketing Automation Market by Deployment Type
9.1.6.2.4 Canada Marketing Automation Market by Organization Size
9.1.6.2.5 Canada Marketing Automation Market by End User
9.1.6.3 Mexico Marketing Automation Market
9.1.6.3.1 Mexico Marketing Automation Market by Component
9.1.6.3.2 Mexico Marketing Automation Market by Application
9.1.6.3.3 Mexico Marketing Automation Market by Deployment Type
9.1.6.3.4 Mexico Marketing Automation Market by Organization Size
9.1.6.3.5 Mexico Marketing Automation Market by End User
9.1.6.4 Rest of North America Marketing Automation Market
9.1.6.4.1 Rest of North America Marketing Automation Market by Component
9.1.6.4.2 Rest of North America Marketing Automation Market by Application
9.1.6.4.3 Rest of North America Marketing Automation Market by Deployment Type
9.1.6.4.4 Rest of North America Marketing Automation Market by Organization Size
9.1.6.4.5 Rest of North America Marketing Automation Market by End User
9.2 Europe Marketing Automation Market
9.2.1 Europe Marketing Automation Market by Component
9.2.1.1 Europe Marketing Automation Software Market by Country
9.2.1.2 Europe Marketing Automation Services Market by Country
9.2.2 Europe Marketing Automation Market by Application
9.2.2.1 Europe Marketing Automation Lead Nurturing and Lead Scoring Market by Country
9.2.2.2 Europe Marketing Automation Email Marketing and Social Marketing Market by Country
9.2.2.3 Europe Marketing Automation Campaign Management Market by Country
9.2.2.4 Europe Marketing Automation Analytics and Reporting Market by Country
9.2.2.5 Europe Marketing Automation Inbound Marketing Market by Country
9.2.2.6 Europe Other Application Marketing Automation Market by Country
9.2.3 Europe Marketing Automation Market by Deployment Type
9.2.3.1 Europe On-premise Marketing Automation Market by Country
9.2.3.2 Europe Cloud Marketing Automation Market by Country
9.2.4 Europe Marketing Automation Market by Organization Size
9.2.4.1 Europe Large Enterprises Marketing Automation Market by Country
9.2.4.2 Europe Small & Medium Enterprises Marketing Automation Market by Country
9.2.5 Europe Marketing Automation Market by End User
9.2.5.1 Europe BFSI Marketing Automation Market by Country
9.2.5.2 Europe Retail and Consumer Goods Marketing Automation Market by Country
9.2.5.3 Europe Travel and Hospitality Marketing Automation Market by Country
9.2.5.4 Europe Education and Media & Entertainment Marketing Automation Market by Country
9.2.5.5 Europe Healthcare Marketing Automation Market by Country
9.2.5.6 Europe Telecom & IT Marketing Automation Market by Country
9.2.5.7 Europe Others Marketing Automation Market by Country
9.2.6 Europe Marketing Automation Market by Country
9.2.6.1 Germany Marketing Automation Market
9.2.6.1.1 Germany Marketing Automation Market by Component
9.2.6.1.2 Germany Marketing Automation Market by Application
9.2.6.1.3 Germany Marketing Automation Market by Deployment Type
9.2.6.1.4 Germany Marketing Automation Market by Organization Size
9.2.6.1.5 Germany Marketing Automation Market by End User
9.2.6.2 UK Marketing Automation Market
9.2.6.2.1 UK Marketing Automation Market by Component
9.2.6.2.2 UK Marketing Automation Market by Application
9.2.6.2.3 UK Marketing Automation Market by Deployment Type
9.2.6.2.4 UK Marketing Automation Market by Organization Size
9.2.6.2.5 UK Marketing Automation Market by End User
9.2.6.3 France Marketing Automation Market
9.2.6.3.1 France Marketing Automation Market by Component
9.2.6.3.2 France Marketing Automation Market by Application
9.2.6.3.3 France Marketing Automation Market by Deployment Type
9.2.6.3.4 France Marketing Automation Market by Organization Size
9.2.6.3.5 France Marketing Automation Market by End User
9.2.6.4 Russia Marketing Automation Market
9.2.6.4.1 Russia Marketing Automation Market by Component
9.2.6.4.2 Russia Marketing Automation Market by Application
9.2.6.4.3 Russia Marketing Automation Market by Deployment Type
9.2.6.4.4 Russia Marketing Automation Market by Organization Size
9.2.6.4.5 Russia Marketing Automation Market by End User
9.2.6.5 Spain Marketing Automation Market
9.2.6.5.1 Spain Marketing Automation Market by Component
9.2.6.5.2 Spain Marketing Automation Market by Application
9.2.6.5.3 Spain Marketing Automation Market by Deployment Type
9.2.6.5.4 Spain Marketing Automation Market by Organization Size
9.2.6.5.5 Spain Marketing Automation Market by End User
9.2.6.6 Italy Marketing Automation Market
9.2.6.6.1 Italy Marketing Automation Market by Component
9.2.6.6.2 Italy Marketing Automation Market by Application
9.2.6.6.3 Italy Marketing Automation Market by Deployment Type
9.2.6.6.4 Italy Marketing Automation Market by Organization Size
9.2.6.6.5 Italy Marketing Automation Market by End User
9.2.6.7 Rest of Europe Marketing Automation Market
9.2.6.7.1 Rest of Europe Marketing Automation Market by Component
9.2.6.7.2 Rest of Europe Marketing Automation Market by Application
9.2.6.7.3 Rest of Europe Marketing Automation Market by Deployment Type
9.2.6.7.4 Rest of Europe Marketing Automation Market by Organization Size
9.2.6.7.5 Rest of Europe Marketing Automation Market by End User
9.3 Asia Pacific Marketing Automation Market
9.3.1 Asia Pacific Marketing Automation Market by Component
9.3.1.1 Asia Pacific Marketing Automation Software Market by Country
9.3.1.2 Asia Pacific Marketing Automation Services Market by Country
9.3.2 Asia Pacific Marketing Automation Market by Application
9.3.2.1 Asia Pacific Marketing Automation Lead Nurturing and Lead Scoring Market by Country
9.3.2.2 Asia Pacific Marketing Automation Email Marketing and Social Marketing Market by Country
9.3.2.3 Asia Pacific Marketing Automation Campaign Management Market by Country
9.3.2.4 Asia Pacific Marketing Automation Analytics and Reporting Market by Country
9.3.2.5 Asia Pacific Marketing Automation Inbound Marketing Market by Country
9.3.2.6 Asia Pacific Other Application Marketing Automation Market by Country
9.3.3 Asia Pacific Marketing Automation Market by Deployment Type
9.3.3.1 Asia Pacific On-premise Marketing Automation Market by Country
9.3.3.2 Asia Pacific Cloud Marketing Automation Market by Country
9.3.4 Asia Pacific Marketing Automation Market by Organization Size
9.3.4.1 Asia Pacific Large Enterprises Marketing Automation Market by Country
9.3.4.2 Asia Pacific Small & Medium Enterprises Marketing Automation Market by Country
9.3.5 Asia Pacific Marketing Automation Market by End User
9.3.5.1 Asia Pacific BFSI Marketing Automation Market by Country
9.3.5.2 Asia Pacific Retail and Consumer Goods Marketing Automation Market by Country
9.3.5.3 Asia Pacific Travel and Hospitality Marketing Automation Market by Country
9.3.5.4 Asia Pacific Education and Media & Entertainment Marketing Automation Market by Country
9.3.5.5 Asia Pacific Healthcare Marketing Automation Market by Country
9.3.5.6 Asia Pacific Telecom & IT Marketing Automation Market by Country
9.3.5.7 Asia Pacific Others Marketing Automation Market by Country
9.3.6 Asia Pacific Marketing Automation Market by Country
9.3.6.1 China Marketing Automation Market
9.3.6.1.1 China Marketing Automation Market by Component
9.3.6.1.2 China Marketing Automation Market by Application
9.3.6.1.3 China Marketing Automation Market by Deployment Type
9.3.6.1.4 China Marketing Automation Market by Organization Size
9.3.6.1.5 China Marketing Automation Market by End User
9.3.6.2 Japan Marketing Automation Market
9.3.6.2.1 Japan Marketing Automation Market by Component
9.3.6.2.2 Japan Marketing Automation Market by Application
9.3.6.2.3 Japan Marketing Automation Market by Deployment Type
9.3.6.2.4 Japan Marketing Automation Market by Organization Size
9.3.6.2.5 Japan Marketing Automation Market by End User
9.3.6.3 India Marketing Automation Market
9.3.6.3.1 India Marketing Automation Market by Component
9.3.6.3.2 India Marketing Automation Market by Application
9.3.6.3.3 India Marketing Automation Market by Deployment Type
9.3.6.3.4 India Marketing Automation Market by Organization Size
9.3.6.3.5 India Marketing Automation Market by End User
9.3.6.4 South Korea Marketing Automation Market
9.3.6.4.1 South Korea Marketing Automation Market by Component
9.3.6.4.2 South Korea Marketing Automation Market by Application
9.3.6.4.3 South Korea Marketing Automation Market by Deployment Type
9.3.6.4.4 South Korea Marketing Automation Market by Organization Size
9.3.6.4.5 South Korea Marketing Automation Market by End User
9.3.6.5 Singapore Marketing Automation Market
9.3.6.5.1 Singapore Marketing Automation Market by Component
9.3.6.5.2 Singapore Marketing Automation Market by Application
9.3.6.5.3 Singapore Marketing Automation Market by Deployment Type
9.3.6.5.4 Singapore Marketing Automation Market by Organization Size
9.3.6.5.5 Singapore Marketing Automation Market by End User
9.3.6.6 Malaysia Marketing Automation Market
9.3.6.6.1 Malaysia Marketing Automation Market by Component
9.3.6.6.2 Malaysia Marketing Automation Market by Application
9.3.6.6.3 Malaysia Marketing Automation Market by Deployment Type
9.3.6.6.4 Malaysia Marketing Automation Market by Organization Size
9.3.6.6.5 Malaysia Marketing Automation Market by End User
9.3.6.7 Rest of Asia Pacific Marketing Automation Market
9.3.6.7.1 Rest of Asia Pacific Marketing Automation Market by Component
9.3.6.7.2 Rest of Asia Pacific Marketing Automation Market by Application
9.3.6.7.3 Rest of Asia Pacific Marketing Automation Market by Deployment Type
9.3.6.7.4 Rest of Asia Pacific Marketing Automation Market by Organization Size
9.3.6.7.5 Rest of Asia Pacific Marketing Automation Market by End User
9.4 LAMEA Marketing Automation Market
9.4.1 LAMEA Marketing Automation Market by Component
9.4.1.1 LAMEA Marketing Automation Software Market by Country
9.4.1.2 LAMEA Marketing Automation Services Market by Country
9.4.2 LAMEA Marketing Automation Market by Application
9.4.2.1 LAMEA Marketing Automation Lead Nurturing and Lead Scoring Market by Country
9.4.2.2 LAMEA Marketing Automation Email Marketing and Social Marketing Market by Country
9.4.2.3 LAMEA Marketing Automation Campaign Management Market by Country
9.4.2.4 LAMEA Marketing Automation Analytics and Reporting Market by Country
9.4.2.5 LAMEA Marketing Automation Inbound Marketing Market by Country
9.4.2.6 LAMEA Other Application Marketing Automation Market by Country
9.4.3 LAMEA Marketing Automation Market by Deployment Type
9.4.3.1 LAMEA On-premise Marketing Automation Market by Country
9.4.3.2 LAMEA Cloud Marketing Automation Market by Country
9.4.4 LAMEA Marketing Automation Market by Organization Size
9.4.4.1 LAMEA Large Enterprises Marketing Automation Market by Country
9.4.4.2 LAMEA Small & Medium Enterprises Marketing Automation Market by Country
9.4.5 LAMEA Marketing Automation Market by End User
9.4.5.1 LAMEA BFSI Marketing Automation Market by Country
9.4.5.2 LAMEA Retail and Consumer Goods Marketing Automation Market by Country
9.4.5.3 LAMEA Travel and Hospitality Marketing Automation Market by Country
9.4.5.4 LAMEA Education and Media & Entertainment Marketing Automation Market by Country
9.4.5.5 LAMEA Healthcare Marketing Automation Market by Country
9.4.5.6 LAMEA Telecom & IT Marketing Automation Market by Country
9.4.5.7 LAMEA Others Marketing Automation Market by Country
9.4.6 LAMEA Marketing Automation Market by Country
9.4.6.1 Brazil Marketing Automation Market
9.4.6.1.1 Brazil Marketing Automation Market by Component
9.4.6.1.2 Brazil Marketing Automation Market by Application
9.4.6.1.3 Brazil Marketing Automation Market by Deployment Type
9.4.6.1.4 Brazil Marketing Automation Market by Organization Size
9.4.6.1.5 Brazil Marketing Automation Market by End User
9.4.6.2 Argentina Marketing Automation Market
9.4.6.2.1 Argentina Marketing Automation Market by Component
9.4.6.2.2 Argentina Marketing Automation Market by Application
9.4.6.2.3 Argentina Marketing Automation Market by Deployment Type
9.4.6.2.4 Argentina Marketing Automation Market by Organization Size
9.4.6.2.5 Argentina Marketing Automation Market by End User
9.4.6.3 UAE Marketing Automation Market
9.4.6.3.1 UAE Marketing Automation Market by Component
9.4.6.3.2 UAE Marketing Automation Market by Application
9.4.6.3.3 UAE Marketing Automation Market by Deployment Type
9.4.6.3.4 UAE Marketing Automation Market by Organization Size
9.4.6.3.5 UAE Marketing Automation Market by End User
9.4.6.4 Saudi Arabia Marketing Automation Market
9.4.6.4.1 Saudi Arabia Marketing Automation Market by Component
9.4.6.4.2 Saudi Arabia Marketing Automation Market by Application
9.4.6.4.3 Saudi Arabia Marketing Automation Market by Deployment Type
9.4.6.4.4 Saudi Arabia Marketing Automation Market by Organization Size
9.4.6.4.5 Saudi Arabia Marketing Automation Market by End User
9.4.6.5 South Africa Marketing Automation Market
9.4.6.5.1 South Africa Marketing Automation Market by Component
9.4.6.5.2 South Africa Marketing Automation Market by Application
9.4.6.5.3 South Africa Marketing Automation Market by Deployment Type
9.4.6.5.4 South Africa Marketing Automation Market by Organization Size
9.4.6.5.5 South Africa Marketing Automation Market by End User
9.4.6.6 Nigeria Marketing Automation Market
9.4.6.6.1 Nigeria Marketing Automation Market by Component
9.4.6.6.2 Nigeria Marketing Automation Market by Application
9.4.6.6.3 Nigeria Marketing Automation Market by Deployment Type
9.4.6.6.4 Nigeria Marketing Automation Market by Organization Size
9.4.6.6.5 Nigeria Marketing Automation Market by End User
9.4.6.7 Rest of LAMEA Marketing Automation Market
9.4.6.7.1 Rest of LAMEA Marketing Automation Market by Component
9.4.6.7.2 Rest of LAMEA Marketing Automation Market by Application
9.4.6.7.3 Rest of LAMEA Marketing Automation Market by Deployment Type
9.4.6.7.4 Rest of LAMEA Marketing Automation Market by Organization Size
9.4.6.7.5 Rest of LAMEA Marketing Automation Market by End User

Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Collaborations, partnerships and agreements:
10.1.5.2 Acquisition and mergers:
10.1.5.3 Product launches:
10.1.6 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.1 Recent strategies and developments:
10.2.1.1 Collaborations, partnerships and agreements:
10.2.1.2 Acquisition and mergers:
10.2.1.3 Expansions:
10.2.2 SWOT Analysis
10.3 Salesforce.com, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Collaborations, partnerships and agreements:
10.3.5.2 Acquisition and mergers:
10.3.5.3 Product launches:
10.3.6 SWOT Analysis
10.4 Microsoft Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expenses
10.4.5 Recent strategies and developments:
10.4.5.1 Collaborations, partnerships and agreements:
10.4.5.2 Acquisition and mergers:
10.4.6 SWOT Analysis
10.5 Cognizant Technology Solutions Corporation
10.5.1 Company overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Recent strategies and developments:
10.5.4.1 Acquisition and mergers:
10.5.5 SWOT Analysis
10.6 HubSpot, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Collaborations, partnerships and agreements:
10.6.5.2 Acquisition and mergers:
10.6.6 SWOT Analysis
10.7 Act-On-Software, Inc.
10.7.1 Company Overview
10.7.2 Recent strategies and developments:
10.7.2.1 Collaborations, partnerships and agreements:
10.7.2.2 Expansions:
10.7.2.3 Product Launch
10.8 ActiveCampaign, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Product launches:
10.8.2.2 Expansions:
10.9 Keap, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Product launches:
10.1 SAS Institute, Inc.
10.10.1 Company Overview