The Global Media Monitoring Tools Market size is expected to reach $11.2 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period.
The vast amount of online information can be analyzed for beneficial insights using media monitoring tools in the healthcare industry. Healthcare organizations can use these technologies to improve communication, make well-informed decisions, and improve patient care and organizational outcomes. Thus, the healthcare segment registered $330.7 million revenue in the market in 2022. By keeping updated on relevant news sources and official statements, media monitoring tools can assist healthcare businesses in maintaining track of changes to regulations, policies, and compliance issues. Some of the factors impacting the market are growing utilization of cloud-based solutions, rising digital transformation, and the rise of misinformation and deepfakes.
The cloud-based monitoring platform enables organizations to measure, monitor, and visualize the performance of their cloud-based applications and services. As a result, the market f will expand due to the enterprises' need to be productive. To establish a competitive edge in the industry, major competitors are concentrating on introducing new products. Due to the expansion of internet connectivity and accessibility, media monitoring tools are now accessible across almost every industry, including BFSI, retail, IT, and telecom. Additionally, the ability to collect and analyze data that can result in insights used to generate actionable income is one of the primary benefits of digital transformation for businesses. Previously, data had been spread across several irrelevant platforms, or worse, information might not have been gathered and used. Effective data gathering, centralized data storage, and developing technologies to assess and transform data into information that enables informed business decision-making will become feasible through digital transformation. Thus, the market is expected to expand as cloud-based solutions become more widely used and due to the acceleration in digital transition.
However, media monitoring tools have difficulties when deep fake content and misinformation spread. The ability of these systems to accurately predict public emotions and media coverage may be hampered by their incapability to differentiate between genuine and created content. Organizations utilize media monitoring tools during emergencies to assess public opinion and adapt their responses to it. Deep fakes and misinformation can lead to inappropriate situation perception, which may compel firms to implement poor crisis management tactics. As a result, companies might put their judgments on erroneous data due to skewed insights. Reactive responses are necessary when dealing with misleading data and deep fakes. All of these factors will have a negative influence on the market.
On the basis of component, the market is segmented into software and services. In 2022, the software segment dominated the market with the maximum revenue share. A comprehensive media monitoring solution is rendered a possibility by software components working together to assist people or businesses in monitoring and understanding their media presence, monitoring brand reputation, gathering market intelligence, and responding to new trends and problems.
Based on deployment type, the market is fragmented into on-premise and cloud. In 2022, the cloud segment procured a promising growth rate in the market. In the market, cloud deployment offers adaptability, affordability, scalability, and several capabilities that consider the dynamic nature of media monitoring and analysis. It has become a popular option for businesses hoping to simplify their monitoring processes and acquire insightful information from media mentions.
By enterprise size, the market is classified into large enterprises and SMEs. In 2022, the large enterprises segment generated the highest revenue share in the market. Media monitoring technologies are crucial in stakeholder interaction, market intelligence, and brand management. These systems analyze massive quantities of data in the era of information overload to offer meaningful insights into consumer sentiment, competition movement, and trends in the market.
On the basis of application, the market is categorized into print media monitoring, social media monitoring, broadcast media monitoring, online media monitoring, and others. The online media monitoring segment garnered a significant revenue share in the market in 2022. Media monitoring tools play a significant role in online media by assisting individuals, companies, groups, and even governments in tracking, analyzing, and managing their online presence and reputation. These tools were developed to maintain attention on various internet sources, including blogs, forums, social media sites, and news websites.
Based on vertical, the market is segmented into BFSI, healthcare, media & entertainment, retail & ecommerce, IT & telecom, and others. The media and entertainment segment procured a prominent revenue share in the market in 2022. For media and entertainment companies, media monitoring technologies are valuable assets since they assist in data collection, insight extraction, and informed decision-making across various operational areas. These resources contribute to developing engaged consumers, better content strategies, better brand management, and a competitive edge in a rapidly shifting market.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 3.8 Billion |
| Market size forecast in 2030 | USD 11.2 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 14.5% from 2023 to 2030 |
| Number of Pages | 385 |
| Number of Table | 650 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Component, Deployment Type, Enterprise Size, Application, Vertical, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating maximum revenue share. Due to the necessity for efficient online presence management, the region's tech-savvy culture, and the extensive adoption of digital technology. These solutions provide real-time insights from various digital sources as companies strive to understand consumer preferences and market trends. Due to the increasing popularity of social media, online reviews, and news stories, the market growth will boost in the coming years.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)
Free Valuable Insights: Global Media Monitoring Tools Market size to reach USD 11.2 Billion by 2030
By Component
By Deployment Type
By Enterprise Size
By Application
By Vertical
By Geography
This Market size is expected to reach $11.2 billion by 2030.
Growing utilization of cloud-based solutions are driving the Market in coming years, however, Rise of misinformation and deepfakes restraints the growth of the Market.
Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)
The On-premise segment generated maximum revenue in the Market by Deployment Type in 2022; thereby achieving a market value of $6.2 billion by 2030.
The Broadcast Media Monitoring segment is leading the Market by Application in 2022; thereby, achieving a market value of $3.5 billion by 2030.
The North America region dominated the Market by Region in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $3.9 billion by 2030.
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