According to a new report Global Event Management Software Market, published by KBV research, The Global Event Management Software Market size is expected to reach $6.5 billion by 2026, rising at a market growth of 11.4% CAGR during the forecast period.
The adoption of this software is relatively high among large enterprises as the installation of this solution needs high cost and a personal data center, which is affordable majorly by these organizations. There is a high requirement among large enterprises for event management software in order to manage event-related activities like registration, customer engagement, marketing, reporting, and analytics. This is due to the frequently occurring events.
The Event Organizers & Planners market dominated the Global Event Management Software Market by Vertical 2019, growing at a CAGR of 10.2 % during the forecast period. The Corporate market is estimated to grow at a CAGR of 10.5% during (2020 - 2026). Additionally, The Government market is showcasing a CAGR of 12.3% during (2020 - 2026).
Due to the existence of various leading players providing event management software solutions, North America remains the advanced market. In addition to it, the strong financial position of the region allows it to put hefty investment in the deployment of advanced & leading tools and technologies in order to ensure efficient business operations. North America has the first-mover advantage in the deployment of the latest technologies, like smartphones and cloud platforms. Leading players have their headquarters in the region and host several global events. Aspects such as a stable economy, technological advancements, and advanced infrastructure would fuel the growth of the event management software market.
APAC is the highest developing region regarding cloud workloads and gaining high popularity primarily due to the high growth of technological adoption in countries like China and India. The adoption of the technology in this region would witness a high increment in the next few years. Some of the parameters that would drive the growth of the regional market are the growing accessibility of skilled labor and SMEs’ keen focus on entering and growing in this region. The region is well-known for the wide customer base for various industries; hence, it requires brand marketing activities to reach potential customers. Countries like India, China, Australia, and Japan are anticipated to encourage the growth of the event management software market in the region.
Full Report: https://www.kbvresearch.com/event-management-software-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of New Work SE (Xing Event), Active Network, LLC (Global Payments, Inc.), Eventbrite, Inc., Ungerboeck Software International, Inc., Bizzabo Limited, RainFocus, LLC, KitApps, Inc. (Attendify), Aventri, Inc., Cvent, Inc., and EventMobi (5Touch Solutions, Inc.)
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