“Global Noise, Vibration & Harshness (NVH) Testing Market to reach a market value of USD 3.18 Billion by 2031 growing at a CAGR of 5.7%”
The Global Noise, Vibration & Harshness (NVH) Testing Market size is expected to reach $3.18 billion by 2031, rising at a market growth of 5.7% CAGR during the forecast period.
The Asia Pacific segment witnessed 37% revenue share in the market in 2023. The Asia Pacific segment is driven by rapid industrialization and the growth of key automotive, consumer electronics, and industrial manufacturing industries in countries like China, India, Japan, and South Korea. The government's efforts to encourage stricter noise and vibration regulations as well as the growing manufacturing of electric and hybrid cars have significantly aided the region's adoption of NVH testing solutions.
The automotive industry is leveraging NVH solutions to enhance ride comfort and minimize noise pollution, particularly as regulations for quieter vehicles become stringent. According to the International Energy Agency report, the electric vehicle industry experienced a substantial surge in growth in 2022, with sales surpassing 10 million units. In 2022, 14% of all newly sold vehicles were electric, up from 9% in approximately 2021. Hence, this growth will drive the expansion of the market.
Additionally, Governments worldwide impose stringent noise and vibration standards for vehicles, appliances, and industrial equipment. These regulations aim to minimize environmental noise pollution and ensure product compliance with safety and performance standards. These mandates particularly affect manufacturing automotive, aerospace, consumer appliances, and industrial equipment. Thus, this regulatory push has significantly influenced industries to prioritize NVH testing as an integral part of their product development and quality assurance processes, propelling the market's growth.
However, NVH testing systems rely on advanced technologies such as high-frequency sensors, sophisticated software, and data acquisition systems, making them expensive to purchase and install. For small and medium-sized enterprises (SMEs), these high upfront costs can be prohibitive, forcing them to opt for less accurate and affordable alternatives. This financial constraint limits access to state-of-the-art NVH testing solutions and also serves as a deterrent to new market entrants, thereby suppressing innovation and overall market growth. Hence, this combination of high initial and operational costs creates a significant challenge for the market, restricting its growth and adoption across various sectors.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Based on component, the market is classified into hardware, software, and services. The software segment procured 30% revenue share in the market in 2023. These solutions enable manufacturers to optimize designs, predict potential issues, and reduce development time and costs. The integration of artificial intelligence (AI) and machine learning (ML) in NVH software has further enhanced its efficiency, allowing for automated insights and predictive analytics.
By application, the market is segmented into sound intensity & quality analysis, powertrain performance testing, buss, squeak & rattle noise testing, pass-by noise testing, and others. The powertrain performance testing segment garnered 25% revenue share in the market in 2023. This segment is propelled by the automotive industry’s continuous focus on improving engine efficiency, durability, and noise reduction.
Based on end-use, the market is classified into automotive, aerospace & defense, construction, consumer electronics, energy & utility, and others. The aerospace & defense segment acquired 19% revenue share in the market in 2023. The aerospace and defense segment is propelled by the critical need to ensure aircraft safety, structural integrity, and passenger comfort. NVH testing is essential for analyzing components like engines, gearboxes, and fuselages to minimize vibrations and noise. In the defense sector, NVH testing ensures the durability and reliability of military vehicles and equipment operating under extreme conditions.
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Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered 28% revenue share in the market in 2023. The North America segment benefits from a mature automotive and aerospace industry and an established NVH testing equipment manufacturers and service providers base. The early adoption of advanced testing technologies and a strong emphasis on regulatory compliance drive the demand for NVH solutions in the region.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 2.07 Billion |
| Market size forecast in 2031 | USD 3.18 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 5.7% from 2024 to 2031 |
| Number of Pages | 324 |
| Number of Tables | 510 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Component, Application, End-use, Region |
| Country scope |
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| Companies Included | Emerson Electric Co. (National Instruments Corporation), Siemens AG, Honeywell International, Inc., FEV Group GmbH, Dewesoft d.o.o., Schaeffler AG, Kistler Group (Kistler Holding AG), HEAD acoustics GmbH, Prosig Ltd., and Data Physics Corporation |
By Component
By Application
By End-use
By Geography
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