The North America Advertising-based Video On Demand Market would witness market growth of 29.3% CAGR during the forecast period (2023-2030).
Multiple industries have adopted AVOD streaming to monetize video content. In the entertainment sector, AVOD is used by streaming services like Hulu and Tubi to offer unrestricted access to various TV series and movies. Similarly, news networks like CNN and NBC News utilize AVOD to monetize their online video content.
Unlike subscription-based services, AVOD platforms don't have to spend money on buying or generating content. Instead, they provide a platform where content producers may publish their videos to reach their audience and portion of the advertising created by that content. The gaming industry has also embraced AVOD, with game streaming services like Twitch using it to finance their live streams by showing adverts throughout the streaming sessions. This enables content creators to generate income without charging users for access.
In the sports industry, teams and organizations have begun developing their OTT platforms to distribute their content directly to fans. This includes live streams of competitions, events, and content from behind the scenes. The users are then exposed to advertisements throughout the live streaming, generating revenue for the teams and leagues.
Amazon Prime Video, Netflix, Hulu, and Disney+ are some of North America's most prominent and established regional OTT platforms. These platforms have a sizable subscriber base and provide access to an extensive material library, including films, TV series, documentaries, and original productions. In North American OTT platforms, localization of content is a significant trend. Providers invest in creating regionally specific, original content that caters to regional preferences and demographics. In a competitive market, this strategy helps to attract and retain subscribers and differentiate platforms. This market is expected to expand as OTT gains popularity in the North America region.
The US market dominated the North America Advertising-based Video On Demand Market by Country in 2022; thereby, achieving a market value of $56.5 billion by 2030. The Canada market is poised to grow at a CAGR of 32.2% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 31.1% during (2023 - 2030).
Based on Device, the market is segmented into Mobile, Laptops & Tablet PCs, Console, and TV. Based on Vertical, the market is segmented into Retail & Consumer Goods, Media & Entertainment, BFSI, Education, IT & Telecom, Healthcare, and Others. Based on Advertisement Position, the market is segmented into Mid-roll, Pre-roll, and Post-roll. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide Advertising-based Video On Demand Market is Projected to reach USD 219.6 Billion by 2030, at a CAGR of 30.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brightcove, Inc., Facebook (Meta Platforms, Inc.), IBM Corporation, Kaltura, Inc., Vidyard, Vimeo.com, Inc., Google LLC (YouTube), Dacast, Dailymotion (VIVENDI), and Muvi
Scope of the Study
Market Segments Covered in the Report:
By Device
- Mobile
- Laptops & Tablet PCs
- Console
- TV
By Vertical
- Retail & Consumer Goods
- Media & Entertainment
- BFSI
- Education
- IT & Telecom
- Healthcare
- Others
By Advertisement Position
- Mid-roll
- Pre-roll
- Post-roll
By Enterprise Size
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Brightcove, Inc
- Facebook (Meta Platforms, Inc.)
- IBM CORPORATION
- Kaltura, Inc.
- Vidyard
- Vimeo.com, Inc.
- Google LLC (YouTube)
- Dacast
- Dailymotion (VIVENDI)
- Muvi
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Advertising-based Video On Demand Market, by Device
1.4.2 North America Advertising-based Video On Demand Market, by Vertical
1.4.3 North America Advertising-based Video On Demand Market, by Advertisement Position
1.4.4 North America Advertising-based Video On Demand Market, by Enterprise Size
1.4.5 North America Advertising-based Video On Demand Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Sep – 2023, Jul) Leading Players
4.4 Porter’s Five Forces Analysis
Chapter 5. North America Advertising-based Video On Demand Market by Device
5.1 North America Mobile Market by Country
5.2 North America Laptops & Tablet PCs Market by Country
5.3 North America Console Market by Country
5.4 North America TV Market by Country
Chapter 6. North America Advertising-based Video On Demand Market by Vertical
6.1 North America Retail & Consumer Goods Market by Country
6.2 North America Media & Entertainment Market by Country
6.3 North America BFSI Market by Country
6.4 North America Education Market by Country
6.5 North America IT & Telecom Market by Country
6.6 North America Healthcare Market by Country
6.7 North America Others Market by Country
Chapter 7. North America Advertising-based Video On Demand Market by Advertisement Position
7.1 North America Mid-roll Market by Country
7.2 North America Pre-roll Market by Country
7.3 North America Post-roll Market by Country
Chapter 8. North America Advertising-based Video On Demand Market by Enterprise Size
8.1 North America Large Enterprises Market by Country
8.2 North America SMEs Market by Country
Chapter 9. North America Advertising-based Video On Demand Market by Country
9.1 US Advertising-based Video On Demand Market
9.1.1 US Advertising-based Video On Demand Market by Device
9.1.2 US Advertising-based Video On Demand Market by Vertical
9.1.3 US Advertising-based Video On Demand Market by Advertisement Position
9.1.4 US Advertising-based Video On Demand Market by Enterprise Size
9.2 Canada Advertising-based Video On Demand Market
9.2.1 Canada Advertising-based Video On Demand Market by Device
9.2.2 Canada Advertising-based Video On Demand Market by Vertical
9.2.3 Canada Advertising-based Video On Demand Market by Advertisement Position
9.2.4 Canada Advertising-based Video On Demand Market by Enterprise Size
9.3 Mexico Advertising-based Video On Demand Market
9.3.1 Mexico Advertising-based Video On Demand Market by Device
9.3.2 Mexico Advertising-based Video On Demand Market by Vertical
9.3.3 Mexico Advertising-based Video On Demand Market by Advertisement Position
9.3.4 Mexico Advertising-based Video On Demand Market by Enterprise Size
9.4 Rest of North America Advertising-based Video On Demand Market
9.4.1 Rest of North America Advertising-based Video On Demand Market by Device
9.4.2 Rest of North America Advertising-based Video On Demand Market by Vertical
9.4.3 Rest of North America Advertising-based Video On Demand Market by Advertisement Position
9.4.4 Rest of North America Advertising-based Video On Demand Market by Enterprise Size
Chapter 10. Company Profiles
10.1 Brightcove, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.5.3 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 Facebook (Meta Platforms, Inc.)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segment and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 SWOT Analysis
10.3 IBM Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional & Segmental Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.5.3 Acquisition and Mergers:
10.3.6 SWOT Analysis
10.4 Kaltura, Inc.
10.4.1 Company Overview
10.4.2 Recent strategies and developments:
10.4.2.1 Partnerships, Collaborations, and Agreements:
10.4.2.2 Product Launches and Product Expansions:
10.4.3 SWOT Analysis
10.5 Vidyard
10.5.1 Company Overview
10.5.2 Recent strategies and developments:
10.5.2.1 Product Launches and Product Expansions:
10.5.3 SWOT Analysis
10.6 Vimeo.com, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Acquisition and Mergers:
10.6.6 SWOT Analysis
10.7 Google LLC (YouTube)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.7.5.2 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 Dacast
10.8.1 Company Overview
10.8.2 SWOT Analysis
10.9 Dailymotion (VIVENDI)
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expenses
10.9.5 Recent strategies and developments:
10.9.5.1 Partnerships, Collaborations, and Agreements:
10.9.6 SWOT Analysis
10.10. Muvi
10.10.1 Company Overview
10.10.2 SWOT Analysis
TABLE 1 North America Advertising-based Video On Demand Market, 2019 - 2022, USD Million
TABLE 2 North America Advertising-based Video On Demand Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Advertising-based Video On DEMAND MARKET
TABLE 4 Product Launches And Product Expansions– Advertising-based Video On DEMAND MARKET
TABLE 5 Acquisition and Mergers– Advertising-based Video On DEMAND MARKET
TABLE 6 North America Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
TABLE 7 North America Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
TABLE 8 North America Mobile Market by Country, 2019 - 2022, USD Million
TABLE 9 North America Mobile Market by Country, 2023 - 2030, USD Million
TABLE 10 North America Laptops & Tablet PCs Market by Country, 2019 - 2022, USD Million
TABLE 11 North America Laptops & Tablet PCs Market by Country, 2023 - 2030, USD Million
TABLE 12 North America Console Market by Country, 2019 - 2022, USD Million
TABLE 13 North America Console Market by Country, 2023 - 2030, USD Million
TABLE 14 North America TV Market by Country, 2019 - 2022, USD Million
TABLE 15 North America TV Market by Country, 2023 - 2030, USD Million
TABLE 16 North America Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
TABLE 17 North America Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
TABLE 18 North America Retail & Consumer Goods Market by Country, 2019 - 2022, USD Million
TABLE 19 North America Retail & Consumer Goods Market by Country, 2023 - 2030, USD Million
TABLE 20 North America Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 21 North America Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 22 North America BFSI Market by Country, 2019 - 2022, USD Million
TABLE 23 North America BFSI Market by Country, 2023 - 2030, USD Million
TABLE 24 North America Education Market by Country, 2019 - 2022, USD Million
TABLE 25 North America Education Market by Country, 2023 - 2030, USD Million
TABLE 26 North America IT & Telecom Market by Country, 2019 - 2022, USD Million
TABLE 27 North America IT & Telecom Market by Country, 2023 - 2030, USD Million
TABLE 28 North America Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 29 North America Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 30 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 31 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 32 North America Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
TABLE 33 North America Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
TABLE 34 North America Mid-roll Market by Country, 2019 - 2022, USD Million
TABLE 35 North America Mid-roll Market by Country, 2023 - 2030, USD Million
TABLE 36 North America Pre-roll Market by Country, 2019 - 2022, USD Million
TABLE 37 North America Pre-roll Market by Country, 2023 - 2030, USD Million
TABLE 38 North America Post-roll Market by Country, 2019 - 2022, USD Million
TABLE 39 North America Post-roll Market by Country, 2023 - 2030, USD Million
TABLE 40 North America Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 41 North America Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 42 North America Large Enterprises Market by Country, 2019 - 2022, USD Million
TABLE 43 North America Large Enterprises Market by Country, 2023 - 2030, USD Million
TABLE 44 North America SMEs Market by Country, 2019 - 2022, USD Million
TABLE 45 North America SMEs Market by Country, 2023 - 2030, USD Million
TABLE 46 North America Advertising-based Video On Demand Market by Country, 2019 - 2022, USD Million
TABLE 47 North America Advertising-based Video On Demand Market by Country, 2023 - 2030, USD Million
TABLE 48 US Advertising-based Video On Demand Market, 2019 - 2022, USD Million
TABLE 49 US Advertising-based Video On Demand Market, 2023 - 2030, USD Million
TABLE 50 US Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
TABLE 51 US Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
TABLE 52 US Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
TABLE 53 US Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
TABLE 54 US Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
TABLE 55 US Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
TABLE 56 US Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 57 US Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 58 Canada Advertising-based Video On Demand Market, 2019 - 2022, USD Million
TABLE 59 Canada Advertising-based Video On Demand Market, 2023 - 2030, USD Million
TABLE 60 Canada Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
TABLE 61 Canada Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
TABLE 62 Canada Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
TABLE 63 Canada Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
TABLE 64 Canada Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
TABLE 65 Canada Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
TABLE 66 Canada Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 67 Canada Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 68 Mexico Advertising-based Video On Demand Market, 2019 - 2022, USD Million
TABLE 69 Mexico Advertising-based Video On Demand Market, 2023 - 2030, USD Million
TABLE 70 Mexico Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
TABLE 71 Mexico Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
TABLE 72 Mexico Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
TABLE 73 Mexico Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
TABLE 74 Mexico Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
TABLE 75 Mexico Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
TABLE 76 Mexico Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 77 Mexico Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 78 Rest of North America Advertising-based Video On Demand Market, 2019 - 2022, USD Million
TABLE 79 Rest of North America Advertising-based Video On Demand Market, 2023 - 2030, USD Million
TABLE 80 Rest of North America Advertising-based Video On Demand Market by Device, 2019 - 2022, USD Million
TABLE 81 Rest of North America Advertising-based Video On Demand Market by Device, 2023 - 2030, USD Million
TABLE 82 Rest of North America Advertising-based Video On Demand Market by Vertical, 2019 - 2022, USD Million
TABLE 83 Rest of North America Advertising-based Video On Demand Market by Vertical, 2023 - 2030, USD Million
TABLE 84 Rest of North America Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2022, USD Million
TABLE 85 Rest of North America Advertising-based Video On Demand Market by Advertisement Position, 2023 - 2030, USD Million
TABLE 86 Rest of North America Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2022, USD Million
TABLE 87 Rest of North America Advertising-based Video On Demand Market by Enterprise Size, 2023 - 2030, USD Million
TABLE 88 key information – Brightcove, Inc.
TABLE 89 key information – Facebook
TABLE 90 Key information – IBM Corporation
TABLE 91 Key Information – Kaltura, Inc.
TABLE 92 Key Information – Vidyard
TABLE 93 Key Information – Vimeo.com, iNC.
TABLE 94 Key Information – Google LLC
TABLE 95 Key Information – Dacast
TABLE 96 Key Information – Dailymotion
TABLE 97 Key Information – Muvi
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Advertising-based Video On Demand Market, 2019 - 2030, USD Million
FIG 3 Key Impacting Factors Advertising-based Video On Demand Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 6 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Sep – 2023, Jul) Leading Players
FIG 7 Porter’s Five Forces Analysis - Advertising-based Video On Demand Market
FIG 8 North America Advertising-based Video On Demand Market share by Device, 2022
FIG 9 North America Advertising-based Video On Demand Market share by Device, 2030
FIG 10 North America Advertising-based Video On Demand Market by Device, 2019 - 2030, USD Million
FIG 11 North America Advertising-based Video On Demand Market share by Vertical, 2022
FIG 12 North America Advertising-based Video On Demand Market share by Vertical, 2030
FIG 13 North America Advertising-based Video On Demand Market by Vertical, 2019 - 2030, USD Million
FIG 14 North America Advertising-based Video On Demand Market share by Advertisement Position, 2022
FIG 15 North America Advertising-based Video On Demand Market share by Advertisement Position, 2030
FIG 16 North America Advertising-based Video On Demand Market by Advertisement Position, 2019 - 2030, USD Million
FIG 17 North America Advertising-based Video On Demand Market share by Enterprise Size, 2022
FIG 18 North America Advertising-based Video On Demand Market share by Enterprise Size, 2030
FIG 19 North America Advertising-based Video On Demand Market by Enterprise Size, 2019 - 2030, USD Million
FIG 20 North America Advertising-based Video On Demand Market share by Country, 2022
FIG 21 North America Advertising-based Video On Demand Market share by Country, 2030
FIG 22 North America Advertising-based Video On Demand Market by Country, 2019 - 2030, USD Million
FIG 23 Recent strategies and developments: Brightcove, Inc.
FIG 24 SWOT Analysis: Brightcove, Inc.
FIG 25 SWOT Analysis: Facebook
FIG 26 Recent strategies and developments: IBM Corporation
FIG 27 Swot Analysis: IBM Corporation
FIG 28 Recent strategies and developments: Kaltura, Inc.
FIG 29 SWOT Analysis: Kaltura, Inc.
FIG 30 SWOT Analysis: Vidyard
FIG 31 Recent strategies and developments: Vimeo.com, Inc.
FIG 32 SWOT Analysis: Vimeo.com, Inc.
FIG 33 Recent strategies and developments: Google, Inc.
FIG 34 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 35 SWOT Analysis: Dacast
FIG 36 SWOT Analysis: Dailymotion
FIG 37 SWOT Analysis: Muvi