North America Ashwagandha Extract Market Size, Share & Trends Analysis Report By Distribution Channel (Business to Consumer, and Business to Business), By Form (Capsules/Tablets, Powder, and Others), By Application, By Country and Growth Forecast, 2023 - 2030

The North America Ashwagandha Extract Market would witness market growth of 10.4% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 11,299.63 thousand units, showcasing a growth of 10.7% (2019-2022).

In the market, the utilization of Ashwagandha in dietary supplements has surged, driven by its reputation as a potent adaptogen with numerous health benefits. As consumers increasingly prioritize holistic approaches to wellness, dietary supplement manufacturers are incorporating Ashwagandha extract into their formulations to offer products aimed at supporting stress reduction, cognitive function, and overall vitality. Therefore, the US market consumed 4,605.53 thousand units in dietary supplements in 2022.

The US market dominated the North America Ashwagandha Extract Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $381.7 Million by 2030. The Canada market is experiencing a CAGR of 12.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 11.9% during (2023 - 2030).

Ayurvedic medicine frequently employs Withania somnifera, known as ashwagandha, as a plant. It’s a little shrub that belongs to the Solanaceae family. It may be effective for a range of illnesses mostly as a nervine tonic (nerve soothing). Ashwagandha is alternatively referred to as Indian ginseng or Indian winter cherry. Ashwagandha is well-known for its rasayana (tonic) virtue. Rasayana, an herbal or metallic concoction, fosters happiness and a youthful physical and mental health state.   

With a growing preference for natural and holistic healthcare solutions, consumers are turning to herbs like ashwagandha for their therapeutic benefits. Unlike synthetic pharmaceuticals, extract is perceived as safer with fewer side effects, driving its adoption among health-conscious individuals. Modern lifestyles characterized by stress, anxiety, and mental health disorders have fueled the demand for stress relief and mood-enhancing supplements. Ashwagandha’s adaptogenic properties make it an ideal candidate for addressing these concerns, leading to its widespread adoption as a natural stress reliever.

Mexican consumers are becoming more health-conscious and are actively seeking natural remedies and supplements to support their overall well-being. E-commerce platforms offer convenience and accessibility, allowing consumers in Mexico to browse, purchase, and receive the extract products from the comfort of their homes. The Mexican Online Sales Association estimates that the domestic e-commerce sector was worth USD 19.7 billion in 2021, an increase of 27% over 2020. In 2021, there were 57.5 million users of Mexican eCommerce, up 11% from the previous year. In 2020, women made up 51% of Mexican eCommerce users. Hence, the factors mentioned above will drive the regional market growth.

Free Valuable Insights: The Ashwagandha Extract Market is Predict to reach USD 2.2 Billion by 2030, at a CAGR of 10.9%

Based on the Distribution Channel, the market is segmented into Business to Consumer, and Business to Business. Based on Form, the market is segmented into Capsules/Tablets, Powder, and Others. Based on Application, the market is segmented into Dietary Supplements, Sports Nutrition, Food & Beverages, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Kerry Group PLC
• Dabur India Ltd.
• Emami Limited
• The Procter and Gamble Company
• Patanjali Ayurved Limited
• Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
• Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
• Unilever PLC
• Taos Herb Company
• Kairali Ayurvedic Group

North America Ashwagandha Extract Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)

• Business to Consumer
• Business to Business

By Form (Volume, Thousand Units, USD Billion, 2019-2030)

• Capsules/Tablets
• Powder
• Others

By Application (Volume, Thousand Units, USD Billion, 2019-2030)

• Dietary Supplements
• Sports Nutrition
• Food & Beverages
• Others

By Country (Volume, Thousand Units, USD Billion, 2019-2030)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Ashwagandha Extract Market, by Distribution Channel
1.4.2 North America Ashwagandha Extract Market, by Form
1.4.3 North America Ashwagandha Extract Market, by Application
1.4.4 North America Ashwagandha Extract Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. North America Ashwagandha Extract Market by Distribution Channel
4.1 North America Business to Consumer Market by Country
4.2 North America Business to Business Market by Country

Chapter 5. North America Ashwagandha Extract Market by Form
5.1 North America Capsules/Tablets Market by Country
5.2 North America Powder Market by Country
5.3 North America Others Market by Country

Chapter 6. North America Ashwagandha Extract Market by Application
6.1 North America Dietary Supplements Market by Country
6.2 North America Sports Nutrition Market by Country
6.3 North America Food & Beverages Market by Country
6.4 North America Others Market by Country

Chapter 7. North America Ashwagandha Extract Market by Country
7.1 US Ashwagandha Extract Market
7.1.1 US Ashwagandha Extract Market by Distribution Channel
7.1.2 US Ashwagandha Extract Market by Form
7.1.3 US Ashwagandha Extract Market by Application
7.2 Canada Ashwagandha Extract Market
7.2.1 Canada Ashwagandha Extract Market by Distribution Channel
7.2.2 Canada Ashwagandha Extract Market by Form
7.2.3 Canada Ashwagandha Extract Market by Application
7.3 Mexico Ashwagandha Extract Market
7.3.1 Mexico Ashwagandha Extract Market by Distribution Channel
7.3.2 Mexico Ashwagandha Extract Market by Form
7.3.3 Mexico Ashwagandha Extract Market by Application
7.4 Rest of North America Ashwagandha Extract Market
7.4.1 Rest of North America Ashwagandha Extract Market by Distribution Channel
7.4.2 Rest of North America Ashwagandha Extract Market by Form
7.4.3 Rest of North America Ashwagandha Extract Market by Application

Chapter 8. Company Profiles
8.1 Kerry Group PLC
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 Dabur India Ltd.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 SWOT Analysis
8.3 Emami Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental Analysis
8.3.4 SWOT Analysis
8.4 The Procter and Gamble Company
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Geographical Expansions:
8.4.6 SWOT Analysis
8.5 Patanjali Ayurved Limited
8.5.1 Company Overview
8.5.2 SWOT Analysis
8.6 Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Product Launches and Product Expansions:
8.6.3 SWOT Analysis
8.7 Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Unilever PLC
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expense
8.8.5 Recent strategies and developments:
8.8.5.1 Acquisition and Mergers:
8.8.6 SWOT Analysis
8.9 Taos Herb Company
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Kairali Ayurvedic Group
8.10.1 Company Overview
8.10.2 SWOT Analysis

TABLE 1 North America Ashwagandha Extract Market, 2019 - 2022, USD Million
TABLE 2 North America Ashwagandha Extract Market, 2023 - 2030, USD Million
TABLE 3 North America Ashwagandha Extract Market, 2019 - 2022, Thousand Units
TABLE 4 North America Ashwagandha Extract Market, 2023 - 2030, Thousand Units
TABLE 5 North America Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 6 North America Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 7 North America Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 8 North America Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 9 North America Business to Consumer Market by Country, 2019 - 2022, USD Million
TABLE 10 North America Business to Consumer Market by Country, 2023 - 2030, USD Million
TABLE 11 North America Business to Consumer Market by Country, 2019 - 2022, Thousand Units
TABLE 12 North America Business to Consumer Market by Country, 2023 - 2030, Thousand Units
TABLE 13 North America Business to Business Market by Country, 2019 - 2022, USD Million
TABLE 14 North America Business to Business Market by Country, 2023 - 2030, USD Million
TABLE 15 North America Business to Business Market by Country, 2019 - 2022, Thousand Units
TABLE 16 North America Business to Business Market by Country, 2023 - 2030, Thousand Units
TABLE 17 North America Ashwagandha Extract Market by Form, 2019 - 2022, USD Million
TABLE 18 North America Ashwagandha Extract Market by Form, 2023 - 2030, USD Million
TABLE 19 North America Ashwagandha Extract Market by Form, 2019 - 2022, Thousand Units
TABLE 20 North America Ashwagandha Extract Market by Form, 2023 - 2030, Thousand Units
TABLE 21 North America Capsules/Tablets Market by Country, 2019 - 2022, USD Million
TABLE 22 North America Capsules/Tablets Market by Country, 2023 - 2030, USD Million
TABLE 23 North America Capsules/Tablets (Per 60 Tablets) Market by Country, 2019 - 2022, Thousand Units
TABLE 24 North America Capsules/Tablets (Per 60 Tablets) Market by Country, 2023 - 2030, Thousand Units
TABLE 25 North America Powder Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Powder Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Powder (Pack of 1 KG) Market by Country, 2019 - 2022, Thousand Units
TABLE 28 North America Powder (Pack of 1 KG) Market by Country, 2023 - 2030, Thousand Units
TABLE 29 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 30 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 31 North America Others (Pack of 1 KG) Market by Country, 2019 - 2022, Thousand Units
TABLE 32 North America Others (Pack of 1 KG) Market by Country, 2023 - 2030, Thousand Units
TABLE 33 North America Ashwagandha Extract Market by Application, 2019 - 2022, USD Million
TABLE 34 North America Ashwagandha Extract Market by Application, 2023 - 2030, USD Million
TABLE 35 North America Ashwagandha Extract Market by Application, 2019 - 2022, Thousand Units
TABLE 36 North America Ashwagandha Extract Market by Application, 2023 - 2030, Thousand Units
TABLE 37 North America Dietary Supplements Market by Country, 2019 - 2022, USD Million
TABLE 38 North America Dietary Supplements Market by Country, 2023 - 2030, USD Million
TABLE 39 North America Dietary Supplements Market by Country, 2019 - 2022, Thousand Units
TABLE 40 North America Dietary Supplements Market by Country, 2023 - 2030, Thousand Units
TABLE 41 North America Sports Nutrition Market by Country, 2019 - 2022, USD Million
TABLE 42 North America Sports Nutrition Market by Country, 2023 - 2030, USD Million
TABLE 43 North America Sports Nutrition Market by Country, 2019 - 2022, Thousand Units
TABLE 44 North America Sports Nutrition Market by Country, 2023 - 2030, Thousand Units
TABLE 45 North America Food & Beverages Market by Country, 2019 - 2022, USD Million
TABLE 46 North America Food & Beverages Market by Country, 2023 - 2030, USD Million
TABLE 47 North America Food & Beverages Market by Country, 2019 - 2022, Thousand Units
TABLE 48 North America Food & Beverages Market by Country, 2023 - 2030, Thousand Units
TABLE 49 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 50 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 51 North America Others Market by Country, 2019 - 2022, Thousand Units
TABLE 52 North America Others Market by Country, 2023 - 2030, Thousand Units
TABLE 53 North America Ashwagandha Extract Market by Country, 2019 - 2022, USD Million
TABLE 54 North America Ashwagandha Extract Market by Country, 2023 - 2030, USD Million
TABLE 55 North America Ashwagandha Extract Market by Country, 2019 - 2022, Thousand Units
TABLE 56 North America Ashwagandha Extract Market by Country, 2023 - 2030, Thousand Units
TABLE 57 US Ashwagandha Extract Market, 2019 - 2022, USD Million
TABLE 58 US Ashwagandha Extract Market, 2023 - 2030, USD Million
TABLE 59 US Ashwagandha Extract Market, 2019 - 2022, Thousand Units
TABLE 60 US Ashwagandha Extract Market, 2023 - 2030, Thousand Units
TABLE 61 US Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 62 US Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 63 US Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 64 US Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 65 US Ashwagandha Extract Market by Form, 2019 - 2022, USD Million
TABLE 66 US Ashwagandha Extract Market by Form, 2023 - 2030, USD Million
TABLE 67 US Ashwagandha Extract Market by Form, 2019 - 2022, Thousand Units
TABLE 68 US Ashwagandha Extract Market by Form, 2023 - 2030, Thousand Units
TABLE 69 US Ashwagandha Extract Market by Application, 2019 - 2022, USD Million
TABLE 70 US Ashwagandha Extract Market by Application, 2023 - 2030, USD Million
TABLE 71 US Ashwagandha Extract Market by Application, 2019 - 2022, Thousand Units
TABLE 72 US Ashwagandha Extract Market by Application, 2023 - 2030, Thousand Units
TABLE 73 Canada Ashwagandha Extract Market, 2019 - 2022, USD Million
TABLE 74 Canada Ashwagandha Extract Market, 2023 - 2030, USD Million
TABLE 75 Canada Ashwagandha Extract Market, 2019 - 2022, Thousand Units
TABLE 76 Canada Ashwagandha Extract Market, 2023 - 2030, Thousand Units
TABLE 77 Canada Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 78 Canada Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 79 Canada Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 80 Canada Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 81 Canada Ashwagandha Extract Market by Form, 2019 - 2022, USD Million
TABLE 82 Canada Ashwagandha Extract Market by Form, 2023 - 2030, USD Million
TABLE 83 Canada Ashwagandha Extract Market by Form, 2019 - 2022, Thousand Units
TABLE 84 Canada Ashwagandha Extract Market by Form, 2023 - 2030, Thousand Units
TABLE 85 Canada Ashwagandha Extract Market by Application, 2019 - 2022, USD Million
TABLE 86 Canada Ashwagandha Extract Market by Application, 2023 - 2030, USD Million
TABLE 87 Canada Ashwagandha Extract Market by Application, 2019 - 2022, Thousand Units
TABLE 88 Canada Ashwagandha Extract Market by Application, 2023 - 2030, Thousand Units
TABLE 89 Mexico Ashwagandha Extract Market, 2019 - 2022, USD Million
TABLE 90 Mexico Ashwagandha Extract Market, 2023 - 2030, USD Million
TABLE 91 Mexico Ashwagandha Extract Market, 2019 - 2022, Thousand Units
TABLE 92 Mexico Ashwagandha Extract Market, 2023 - 2030, Thousand Units
TABLE 93 Mexico Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 94 Mexico Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 95 Mexico Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 96 Mexico Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 97 Mexico Ashwagandha Extract Market by Form, 2019 - 2022, USD Million
TABLE 98 Mexico Ashwagandha Extract Market by Form, 2023 - 2030, USD Million
TABLE 99 Mexico Ashwagandha Extract Market by Form, 2019 - 2022, Thousand Units
TABLE 100 Mexico Ashwagandha Extract Market by Form, 2023 - 2030, Thousand Units
TABLE 101 Mexico Ashwagandha Extract Market by Application, 2019 - 2022, USD Million
TABLE 102 Mexico Ashwagandha Extract Market by Application, 2023 - 2030, USD Million
TABLE 103 Mexico Ashwagandha Extract Market by Application, 2019 - 2022, Thousand Units
TABLE 104 Mexico Ashwagandha Extract Market by Application, 2023 - 2030, Thousand Units
TABLE 105 Rest of North America Ashwagandha Extract Market, 2019 - 2022, USD Million
TABLE 106 Rest of North America Ashwagandha Extract Market, 2023 - 2030, USD Million
TABLE 107 Rest of North America Ashwagandha Extract Market, 2019 - 2022, Thousand Units
TABLE 108 Rest of North America Ashwagandha Extract Market, 2023 - 2030, Thousand Units
TABLE 109 Rest of North America Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 110 Rest of North America Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 111 Rest of North America Ashwagandha Extract Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 112 Rest of North America Ashwagandha Extract Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 113 Rest of North America Ashwagandha Extract Market by Form, 2019 - 2022, USD Million
TABLE 114 Rest of North America Ashwagandha Extract Market by Form, 2023 - 2030, USD Million
TABLE 115 Rest of North America Ashwagandha Extract Market by Form, 2019 - 2022, Thousand Units
TABLE 116 Rest of North America Ashwagandha Extract Market by Form, 2023 - 2030, Thousand Units
TABLE 117 Rest of North America Ashwagandha Extract Market by Application, 2019 - 2022, USD Million
TABLE 118 Rest of North America Ashwagandha Extract Market by Application, 2023 - 2030, USD Million
TABLE 119 Rest of North America Ashwagandha Extract Market by Application, 2019 - 2022, Thousand Units
TABLE 120 Rest of North America Ashwagandha Extract Market by Application, 2023 - 2030, Thousand Units
TABLE 121 Key Information – Kerry Group PLC
TABLE 122 key Information – Dabur India Ltd.
TABLE 123 Key Information – Emami Limited
TABLE 124 Key Information – The Procter and Gamble Company
TABLE 125 Key Information – Patanjali Ayurved Limited
TABLE 126 Key Information – Himalaya Wellness Company
TABLE 127 Key Information – Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
TABLE 128 Key Information – Unilever PLC
TABLE 129 Key Information – Taos Herb Company
TABLE 130 Key Information – Kairali Ayurvedic Group

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Ashwagandha Extract Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Ashwagandha Extract Market
FIG 4 Porter’s Five Forces Analysis - Ashwagandha Extract Market
FIG 5 North America Ashwagandha Extract Market share by Distribution Channel, 2022
FIG 6 North America Ashwagandha Extract Market share by Distribution Channel, 2030
FIG 7 North America Ashwagandha Extract Market by Distribution Channel, 2019 - 2030, USD Million
FIG 8 North America Ashwagandha Extract Market share by Form, 2022
FIG 9 North America Ashwagandha Extract Market share by Form, 2030
FIG 10 North America Ashwagandha Extract Market by Form, 2019 - 2030, USD Million
FIG 11 North America Ashwagandha Extract Market share by Application, 2022
FIG 12 North America Ashwagandha Extract Market share by Application, 2030
FIG 13 North America Ashwagandha Extract Market by Application, 2019 - 2030, USD Million
FIG 14 North America Ashwagandha Extract Market share by Country, 2022
FIG 15 North America Ashwagandha Extract Market share by Country, 2030
FIG 16 North America Ashwagandha Extract Market by Country, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: KERRY GROUP PLC
FIG 18 Swot Analysis: Dabur India ltd.
FIG 19 SWOT Analysis: Emami Limited
FIG 20 SWOT Analysis: The Procter and Gamble Company
FIG 21 SWOT Analysis: Patanjali Ayurved Limited
FIG 22 SWOT Analysis: Himalaya Wellness Company
FIG 23 SWOT Analysis: Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
FIG 24 SWOT Analysis: Unilever PLC
FIG 25 SWOT Analysis: Taos Herb Company
FIG 26 SWOT Analysis: Kairali Ayurvedic Group