The North America Audience Analytics Market would witness market growth of 11.4% CAGR during the forecast period (2023-2030).
Integrating artificial intelligence into audience analytics unlocks the potential for predictive modelling. By leveraging machine learning algorithms, businesses can forecast future trends, anticipate audience preferences, and proactively tailor strategies. This trend enhances the agility of businesses in responding to market dynamics. Hyper-personalization is emerging as a dominant trend, driven by the desire to create uniquely tailored experiences for individuals. Businesses are moving beyond basic personalization to hyper-personalized content, services, and recommendations.
Understanding the intricacies of the customer journey is a focal point of contemporary audience analytics. Businesses are investing in tools and methodologies to map the entire customer journey, from initial awareness to conversion and post-purchase engagement. This holistic view enables organizations to optimize touchpoints and enhance overall customer satisfaction. Augmented analytics represents an innovative leap in this, integrating artificial intelligence and machine learning to automate data insights. This innovation enhances trust in analytics processes and mitigates risks associated with data manipulation.
The media and entertainment industry in North America is witnessing a surge in demand for personalized content experiences. This is crucial in understanding viewer preferences, behaviour, and engagement patterns. By analyzing audience data, content providers can tailor their offerings to individual preferences, increasing viewer satisfaction and retention. The rise of OTT platforms, offering streaming services for video, music, and other content, has reshaped the media landscape in North America. Therefore, the rising media and entertainment industry in North America will boost the demand in the region.
The US market dominated the North America Audience Analytics Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,248.5 million by 2030. The Canada market is experiencing a CAGR of 13.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 12.9% during (2023 - 2030).
Based on Component, the market is segmented into Solution, and Services. Based on Application, the market is segmented into Customer Experience, Sales & Marketing Management, and Competitive Analysis. Based on Enterprise Size, the market is segmented into Large Enterprises, and Small & Medium-sized Enterprises. Based on Vertical, the market is segmented into Media & Entertainment, Automotive & Transportation, IT & Telecommunication, Retail & E-commerce, Healthcare, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Audience Analytics Market is Predict to reach $9.6 Billion by 2030, at a CAGR of 12.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, IBM Corporation, SAS Institute, Inc., Sightcorp (Raydiant Inc.), Akamai Technologies, Inc., NetBase Solutions, Inc., JCDecaux SE, Telmar Group Inc. (Liiv Group), and Google LLC (Alphabet Inc.)
Scope of the Study
Market Segments Covered in the Report:
By Component
By Application
- Customer Experience
- Sales & Marketing Management
- Competitive Analysis
By Enterprise Size
- Large Enterprises
- Small & Medium-sized Enterprises
By Vertical
- Media & Entertainment
- Automotive & Transportation
- IT & Telecommunication
- Retail & E-commerce
- Healthcare
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Oracle Corporation
- IBM Corporation
- SAS Institute, Inc.
- Sightcorp (Raydiant Inc.)
- Akamai Technologies, Inc.
- NetBase Solutions, Inc.
- JCDecaux SE
- Telmar Group Inc. (Liiv Group)
- Google LLC (Alphabet Inc.)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Audience Analytics Market, by Component
1.4.2 North America Audience Analytics Market, by Application
1.4.3 North America Audience Analytics Market, by Enterprise Size
1.4.4 North America Audience Analytics Market, by Vertical
1.4.5 North America Audience Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2022
4.2 Strategies Deployed in Audience Analytics Market.
4.3 Porter Five Forces Analysis
Chapter 5. North America Audience Analytics Market, By Component
5.1 North America Solution Market, By Country
5.2 North America Services Market, By Country
Chapter 6. North America Audience Analytics Market, By Application
6.1 North America Customer Experience Market, By Country
6.2 North America Sales & Marketing Management Market, By Country
6.3 North America Competitive Analysis Market, By Country
Chapter 7. North America Audience Analytics Market, By Enterprise Size
7.1 North America Large Enterprises Market, By Country
7.2 North America Small & Medium-sized Enterprises Market, By Country
Chapter 8. North America Audience Analytics Market, By Vertical
8.1 North America Media & Entertainment Market, By Country
8.2 North America Automotive & Transportation Market, By Country
8.3 North America IT & Telecommunication Market, By Country
8.4 North America Retail & E-commerce Market, By Country
8.5 North America Healthcare Market, By Country
8.6 North America Others Market, By Country
Chapter 9. North America Audience Analytics Market, By Country
9.1 US Audience Analytics Market
9.1.1 US Audience Analytics Market, By Component
9.1.2 US Audience Analytics Market, By Application
9.1.3 US Audience Analytics Market, By Enterprise Size
9.1.4 US Audience Analytics Market, By Vertical
9.2 Canada Audience Analytics Market
9.2.1 Canada Audience Analytics Market, By Component
9.2.2 Canada Audience Analytics Market, By Application
9.2.3 Canada Audience Analytics Market, By Enterprise Size
9.2.4 Canada Audience Analytics Market, By Vertical
9.3 Mexico Audience Analytics Market
9.3.1 Mexico Audience Analytics Market, By Component
9.3.2 Mexico Audience Analytics Market, By Application
9.3.3 Mexico Audience Analytics Market, By Enterprise Size
9.3.4 Mexico Audience Analytics Market, By Vertical
9.4 Rest of North America Audience Analytics Market
9.4.1 Rest of North America Audience Analytics Market, By Component
9.4.2 Rest of North America Audience Analytics Market, By Application
9.4.3 Rest of North America Audience Analytics Market, By Enterprise Size
9.4.4 Rest of North America Audience Analytics Market, By Vertical
Chapter 10. Company Profiles
10.1 Adobe, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.6 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 SWOT Analysis
10.3 IBM Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional & Segmental Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Acquisition and Mergers:
10.3.6 SWOT Analysis
10.4 SAS Institute, Inc.
10.4.1 Company Overview
10.4.2 SWOT Analysis
10.5 Sightcorp (Raydiant Inc.)
10.5.1 Company Overview
10.5.2 Recent strategies and developments:
10.5.2.1 Partnerships, Collaborations, and Agreements:
10.5.3 SWOT Analysis
10.6 Akamai Technologies, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 NetBase Solutions, Inc.
10.7.1 Company Overview
10.7.2 SWOT Analysis
10.8 JCDecaux SE
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expenses
10.8.5 Recent strategies and developments:
10.8.5.1 Acquisition and Mergers:
10.8.6 SWOT Analysis
10.9 Telmar Group Inc. (Liiv Group)
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Acquisition and Mergers:
10.9.3 SWOT Analysis
10.10. Google LLC (Alphabet Inc.)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expense
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:
10.10.6 SWOT Analysis
TABLE 1 North America Audience Analytics Market, 2019 - 2022, USD Million
TABLE 2 North America Audience Analytics Market, 2023 - 2030, USD Million
TABLE 3 North America Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 4 North America Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 5 North America Solution Market, By Country, 2019 - 2022, USD Million
TABLE 6 North America Solution Market, By Country, 2023 - 2030, USD Million
TABLE 7 North America Services Market, By Country, 2019 - 2022, USD Million
TABLE 8 North America Services Market, By Country, 2023 - 2030, USD Million
TABLE 9 North America Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 10 North America Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 11 North America Customer Experience Market, By Country, 2019 - 2022, USD Million
TABLE 12 North America Customer Experience Market, By Country, 2023 - 2030, USD Million
TABLE 13 North America Sales & Marketing Management Market, By Country, 2019 - 2022, USD Million
TABLE 14 North America Sales & Marketing Management Market, By Country, 2023 - 2030, USD Million
TABLE 15 North America Competitive Analysis Market, By Country, 2019 - 2022, USD Million
TABLE 16 North America Competitive Analysis Market, By Country, 2023 - 2030, USD Million
TABLE 17 North America Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 18 North America Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 19 North America Large Enterprises Market, By Country, 2019 - 2022, USD Million
TABLE 20 North America Large Enterprises Market, By Country, 2023 - 2030, USD Million
TABLE 21 North America Small & Medium-sized Enterprises Market, By Country, 2019 - 2022, USD Million
TABLE 22 North America Small & Medium-sized Enterprises Market, By Country, 2023 - 2030, USD Million
TABLE 23 North America Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 24 North America Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 25 North America Media & Entertainment Market, By Country, 2019 - 2022, USD Million
TABLE 26 North America Media & Entertainment Market, By Country, 2023 - 2030, USD Million
TABLE 27 North America Automotive & Transportation Market, By Country, 2019 - 2022, USD Million
TABLE 28 North America Automotive & Transportation Market, By Country, 2023 - 2030, USD Million
TABLE 29 North America IT & Telecommunication Market, By Country, 2019 - 2022, USD Million
TABLE 30 North America IT & Telecommunication Market, By Country, 2023 - 2030, USD Million
TABLE 31 North America Retail & E-commerce Market, By Country, 2019 - 2022, USD Million
TABLE 32 North America Retail & E-commerce Market, By Country, 2023 - 2030, USD Million
TABLE 33 North America Healthcare Market, By Country, 2019 - 2022, USD Million
TABLE 34 North America Healthcare Market, By Country, 2023 - 2030, USD Million
TABLE 35 North America Others Market, By Country, 2019 - 2022, USD Million
TABLE 36 North America Others Market, By Country, 2023 - 2030, USD Million
TABLE 37 North America Audience Analytics Market, By Country, 2019 - 2022, USD Million
TABLE 38 North America Audience Analytics Market, By Country, 2023 - 2030, USD Million
TABLE 39 US Audience Analytics Market, 2019 - 2022, USD Million
TABLE 40 US Audience Analytics Market, 2023 - 2030, USD Million
TABLE 41 US Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 42 US Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 43 US Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 44 US Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 45 US Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 46 US Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 47 US Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 48 US Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 49 Canada Audience Analytics Market, 2019 - 2022, USD Million
TABLE 50 Canada Audience Analytics Market, 2023 - 2030, USD Million
TABLE 51 Canada Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 52 Canada Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 53 Canada Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 54 Canada Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 55 Canada Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 56 Canada Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 57 Canada Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 58 Canada Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 59 Mexico Audience Analytics Market, 2019 - 2022, USD Million
TABLE 60 Mexico Audience Analytics Market, 2023 - 2030, USD Million
TABLE 61 Mexico Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 62 Mexico Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 63 Mexico Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 64 Mexico Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 65 Mexico Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 66 Mexico Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 67 Mexico Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 68 Mexico Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 69 Rest of North America Audience Analytics Market, 2019 - 2022, USD Million
TABLE 70 Rest of North America Audience Analytics Market, 2023 - 2030, USD Million
TABLE 71 Rest of North America Audience Analytics Market, By Component, 2019 - 2022, USD Million
TABLE 72 Rest of North America Audience Analytics Market, By Component, 2023 - 2030, USD Million
TABLE 73 Rest of North America Audience Analytics Market, By Application, 2019 - 2022, USD Million
TABLE 74 Rest of North America Audience Analytics Market, By Application, 2023 - 2030, USD Million
TABLE 75 Rest of North America Audience Analytics Market, By Enterprise Size, 2019 - 2022, USD Million
TABLE 76 Rest of North America Audience Analytics Market, By Enterprise Size, 2023 - 2030, USD Million
TABLE 77 Rest of North America Audience Analytics Market, By Vertical, 2019 - 2022, USD Million
TABLE 78 Rest of North America Audience Analytics Market, By Vertical, 2023 - 2030, USD Million
TABLE 79 Key Information – Adobe, Inc.
TABLE 80 Key Information – Oracle Corporation
TABLE 81 Key Information – IBM Corporation
TABLE 82 Key Information – SAS Institute, Inc.
TABLE 83 Key Information – Sightcorp
TABLE 84 Key Information – Akamai Technologies, Inc.
TABLE 85 Key Information – NetBase Solutions, Inc.
TABLE 86 Key Information – JCDecaux Se
TABLE 87 Key Information – Telmar Group Inc.
TABLE 88 Key Information – Google LLC
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Audience Analytics Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Audience Analytics Market
FIG 4 Market Share Analysis, 2022
FIG 5 Porter’s Five Forces Analysis – Audience Analytics Market
FIG 6 North America Audience Analytics Market, Share By Component, 2022
FIG 7 North America Audience Analytics Market, Share By Component, 2030
FIG 8 North America Audience Analytics Market, By Component, 2019 - 2030, USD Million
FIG 9 North America Audience Analytics Market, Share By Application, 2022
FIG 10 North America Audience Analytics Market, Share By Application, 2030
FIG 11 North America Audience Analytics Market, By Application, 2019 - 2030, USD Million
FIG 12 North America Audience Analytics Market, Share By Enterprise Size, 2022
FIG 13 North America Audience Analytics Market, Share By Enterprise Size, 2030
FIG 14 North America Audience Analytics Market, By Enterprise Size, 2019 - 2030, USD Million
FIG 15 North America Audience Analytics Market, Share By Vertical, 2022
FIG 16 North America Audience Analytics Market, Share By Vertical, 2030
FIG 17 North America Audience Analytics Market, By Vertical, 2019 - 2030, USD Million
FIG 18 North America Audience Analytics Market, Share By Country, 2022
FIG 19 North America Audience Analytics Market, Share By Country, 2030
FIG 20 North America Audience Analytics Market, By Country, 2019 - 2030, USD Million
FIG 21 SWOT Analysis: Adobe, Inc.
FIG 22 SWOT Analysis: Oracle Corporation
FIG 23 Swot Analysis: IBM Corporation
FIG 24 SWOT Analysis: SAS INSTITUTE, INC.
FIG 25 SWOT Analysis: Sightcorp
FIG 26 SWOT Analysis: Akamai Technologies, Inc.
FIG 27 Swot Analysis: NetBase Solutions, Inc.
FIG 28 Swot Analysis: JCDecaux Se
FIG 29 SWOT Analysis: Telmar Group Inc.
FIG 30 SWOT Analysis: Google LLC