The North America Audiobooks Market would witness market growth of 25.4% CAGR during the forecast period (2022-2028).
Social media and technology in general are major aspects of civilization in 2021. With the recent growth of the app TikTok, publishers are striving to market using the hashtag booktok. However, they are just beginning to get traction, whereas other retail firms on the site, such as the beauty sector, have already had success from TikTok influencers.
With the influx of social media influencers, TikTok initiated the rise of backlist sales, pushing titles from 2014 back onto the New York Times best sellers list. Now, some publishers are looking for ways to promote frontlist titles on TikTok naturally, without disturbing how the #booktok community already functions.
After becoming accustomed to marketing on other social media platforms such as Facebook, Instagram, Reddit, and Twitter, publishers have found it difficult to adjust to a different platform with a new crowd. When writers and narrators have significant social media followings, they may organize Facebook Live, Instagram Live, and Reddit Ask Me Anything (AMA) events with one other and special guests, allowing customers to learn more about the audiobook's creators.
Caedmon Records was the first company dedicated to selling spoken work recordings to the public. It has been called the "seed" of the audiobook industry. Their first release was a collection of poetry by Dylan Thomas as read by the author. The National Library Service makes two versions of digital talking-book players access to its network of collaborating libraries for distribution to their patrons. Both variants, standard and advanced, are compliant with the digital talking book standards ANSI/NISO Z39.86 and DAISY 2.0.
The US market dominated the North America Audiobooks Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $5,918.3 million by 2028.The Canada market is poised to grow at a CAGR of 28.3% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 27.2% during (2022 - 2028).
Based on Preferred Device, the market is segmented into Smartphones, Laptops & Tablets, Personal Digital Assistants and Others. Based on Target Audience, the market is segmented into Adults and Kids. Based on Distribution Channel, the market is segmented into One-time Download and Subscription-Based. Based on Genre, the market is segmented into Fiction and Non-Fiction. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Audiobooks Market is Estimated to reach $19.7 Billion by 2028, at a CAGR of 26%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Amazon.com, Inc., Google LLC, Storytel AB (Massolit Media AB), Downpour (Blackstone Audio, Inc), Softonic International S.A., W.F. Howes Ltd. (RBmedia) (KKR & Co. Inc.), Scribd, Inc., Barnes & Noble, Inc. (Elliott Management Corporation), and Rakuten Kobo, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Preferred Device
- Smartphones
- Laptops & Tablets
- Personal Digital Assistants
- Others
By Target Audience
By Distribution Channel
- One-time Download
- Subscription-Based
By Genre
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Apple, Inc.
- Amazon.com, Inc.
- Google LLC
- Storytel AB (Massolit Media AB)
- Downpour (Blackstone Audio, Inc)
- Softonic International S.A.
- W. F. Howes Ltd. (RBmedia) (KKR & Co. Inc.)
- Scribd, Inc.
- Barnes & Noble, Inc. (Elliott Management Corporation)
- Rakuten Kobo, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Audiobooks Market, by Preferred Device
1.4.2 North America Audiobooks Market, by Target Audience
1.4.3 North America Audiobooks Market, by Distribution Channel
1.4.4 North America Audiobooks Market, by Genre
1.4.5 North America Audiobooks Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenarios
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Recent strategies deployed in Audiobooks Market
Chapter 4. North America Audiobooks Market by Preferred Device
4.1 North America Smartphones Market by Country
4.2 North America Laptops & Tablets Market by Country
4.3 North America Personal Digital Assistants Market by Country
4.4 North America Others Market by Country
Chapter 5. North America Audiobooks Market by Target Audience
5.1 North America Adults Market by Country
5.2 North America Kids Market by Country
Chapter 6. North America Audiobooks Market by Distribution Channel
6.1 North America One-time Download Market by Country
6.2 North America Subscription-Based Market by Country
Chapter 7. North America Audiobooks Market by Genre
7.1 North America Fiction Market by Country
7.2 North America Non-Fiction Market by Country
Chapter 8. North America Audiobooks Market by Country
8.1 US Audiobooks Market
8.1.1 US Audiobooks Market by Preferred Device
8.1.2 US Audiobooks Market by Target Audience
8.1.3 US Audiobooks Market by Distribution Channel
8.1.4 US Audiobooks Market by Genre
8.2 Canada Audiobooks Market
8.2.1 Canada Audiobooks Market by Preferred Device
8.2.2 Canada Audiobooks Market by Target Audience
8.2.3 Canada Audiobooks Market by Distribution Channel
8.2.4 Canada Audiobooks Market by Genre
8.3 Mexico Audiobooks Market
8.3.1 Mexico Audiobooks Market by Preferred Device
8.3.2 Mexico Audiobooks Market by Target Audience
8.3.3 Mexico Audiobooks Market by Distribution Channel
8.3.4 Mexico Audiobooks Market by Genre
8.4 Rest of North America Audiobooks Market
8.4.1 Rest of North America Audiobooks Market by Preferred Device
8.4.2 Rest of North America Audiobooks Market by Target Audience
8.4.3 Rest of North America Audiobooks Market by Distribution Channel
8.4.4 Rest of North America Audiobooks Market by Genre
Chapter 9. Company Profiles
9.1 Apple, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 SWOT Analysis
9.2 Amazon.com, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 SWOT Analysis
9.3 Google LLC
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Storytel AB (Massolit Media AB)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Technology and development expenses
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.5.2 Acquisition and Mergers:
9.5 Downpour (Blackstone Audio, Inc)
9.5.1 Company Overview
9.6 Softonic International S.A.
9.6.1 Company Overview
9.7 W.F. Howes Ltd. (RBmedia) (KKR & Co. Inc.)
9.7.1 Company Overview
9.8 Scribd, Inc.
9.8.1 Company Overview
9.8.2 Recent strategies and developments:
9.8.2.1 Product Launches and Product Expansions:
9.9 Barnes & Noble, Inc. (Elliott Management Corporation)
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.10. Rakuten Kobo, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Partnerships, Collaborations, and Agreements:
TABLE 1 North America Audiobooks Market, 2018 - 2021, USD Million
TABLE 2 North America Audiobooks Market, 2022 - 2028, USD Million
TABLE 3 North America Audiobooks Market by Preferred Device, 2018 - 2021, USD Million
TABLE 4 North America Audiobooks Market by Preferred Device, 2022 - 2028, USD Million
TABLE 5 North America Smartphones Market by Country, 2018 - 2021, USD Million
TABLE 6 North America Smartphones Market by Country, 2022 - 2028, USD Million
TABLE 7 North America Laptops & Tablets Market by Country, 2018 - 2021, USD Million
TABLE 8 North America Laptops & Tablets Market by Country, 2022 - 2028, USD Million
TABLE 9 North America Personal Digital Assistants Market by Country, 2018 - 2021, USD Million
TABLE 10 North America Personal Digital Assistants Market by Country, 2022 - 2028, USD Million
TABLE 11 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 12 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 13 North America Audiobooks Market by Target Audience, 2018 - 2021, USD Million
TABLE 14 North America Audiobooks Market by Target Audience, 2022 - 2028, USD Million
TABLE 15 North America Adults Market by Country, 2018 - 2021, USD Million
TABLE 16 North America Adults Market by Country, 2022 - 2028, USD Million
TABLE 17 North America Kids Market by Country, 2018 - 2021, USD Million
TABLE 18 North America Kids Market by Country, 2022 - 2028, USD Million
TABLE 19 North America Audiobooks Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 20 North America Audiobooks Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 21 North America One-time Download Market by Country, 2018 - 2021, USD Million
TABLE 22 North America One-time Download Market by Country, 2022 - 2028, USD Million
TABLE 23 North America Subscription-Based Market by Country, 2018 - 2021, USD Million
TABLE 24 North America Subscription-Based Market by Country, 2022 - 2028, USD Million
TABLE 25 North America Audiobooks Market by Genre, 2018 - 2021, USD Million
TABLE 26 North America Audiobooks Market by Genre, 2022 - 2028, USD Million
TABLE 27 North America Fiction Market by Country, 2018 - 2021, USD Million
TABLE 28 North America Fiction Market by Country, 2022 - 2028, USD Million
TABLE 29 North America Non-Fiction Market by Country, 2018 - 2021, USD Million
TABLE 30 North America Non-Fiction Market by Country, 2022 - 2028, USD Million
TABLE 31 North America Audiobooks Market by Country, 2018 - 2021, USD Million
TABLE 32 North America Audiobooks Market by Country, 2022 - 2028, USD Million
TABLE 33 US Audiobooks Market, 2018 - 2021, USD Million
TABLE 34 US Audiobooks Market, 2022 - 2028, USD Million
TABLE 35 US Audiobooks Market by Preferred Device, 2018 - 2021, USD Million
TABLE 36 US Audiobooks Market by Preferred Device, 2022 - 2028, USD Million
TABLE 37 US Audiobooks Market by Target Audience, 2018 - 2021, USD Million
TABLE 38 US Audiobooks Market by Target Audience, 2022 - 2028, USD Million
TABLE 39 US Audiobooks Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 40 US Audiobooks Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 41 US Audiobooks Market by Genre, 2018 - 2021, USD Million
TABLE 42 US Audiobooks Market by Genre, 2022 - 2028, USD Million
TABLE 43 Canada Audiobooks Market, 2018 - 2021, USD Million
TABLE 44 Canada Audiobooks Market, 2022 - 2028, USD Million
TABLE 45 Canada Audiobooks Market by Preferred Device, 2018 - 2021, USD Million
TABLE 46 Canada Audiobooks Market by Preferred Device, 2022 - 2028, USD Million
TABLE 47 Canada Audiobooks Market by Target Audience, 2018 - 2021, USD Million
TABLE 48 Canada Audiobooks Market by Target Audience, 2022 - 2028, USD Million
TABLE 49 Canada Audiobooks Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 50 Canada Audiobooks Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 51 Canada Audiobooks Market by Genre, 2018 - 2021, USD Million
TABLE 52 Canada Audiobooks Market by Genre, 2022 - 2028, USD Million
TABLE 53 Mexico Audiobooks Market, 2018 - 2021, USD Million
TABLE 54 Mexico Audiobooks Market, 2022 - 2028, USD Million
TABLE 55 Mexico Audiobooks Market by Preferred Device, 2018 - 2021, USD Million
TABLE 56 Mexico Audiobooks Market by Preferred Device, 2022 - 2028, USD Million
TABLE 57 Mexico Audiobooks Market by Target Audience, 2018 - 2021, USD Million
TABLE 58 Mexico Audiobooks Market by Target Audience, 2022 - 2028, USD Million
TABLE 59 Mexico Audiobooks Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 60 Mexico Audiobooks Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 61 Mexico Audiobooks Market by Genre, 2018 - 2021, USD Million
TABLE 62 Mexico Audiobooks Market by Genre, 2022 - 2028, USD Million
TABLE 63 Rest of North America Audiobooks Market, 2018 - 2021, USD Million
TABLE 64 Rest of North America Audiobooks Market, 2022 - 2028, USD Million
TABLE 65 Rest of North America Audiobooks Market by Preferred Device, 2018 - 2021, USD Million
TABLE 66 Rest of North America Audiobooks Market by Preferred Device, 2022 - 2028, USD Million
TABLE 67 Rest of North America Audiobooks Market by Target Audience, 2018 - 2021, USD Million
TABLE 68 Rest of North America Audiobooks Market by Target Audience, 2022 - 2028, USD Million
TABLE 69 Rest of North America Audiobooks Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 70 Rest of North America Audiobooks Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 71 Rest of North America Audiobooks Market by Genre, 2018 - 2021, USD Million
TABLE 72 Rest of North America Audiobooks Market by Genre, 2022 - 2028, USD Million
TABLE 73 Key Information – Apple, Inc.
TABLE 74 Key Information – Amazon.com, Inc.
TABLE 75 Key Information – Google LLC
TABLE 76 Key Information – Storytel AB
TABLE 77 Key Information – Downpour
TABLE 78 Key Information – Softonic International S.A.
TABLE 79 Key Information – W.F. HOWES Ltd.
TABLE 80 Key Information – Scribd, Inc.
TABLE 81 Key Information – Barnes & Noble, Inc.
TABLE 82 Key Information –Rakuten Kobo, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 SWOT Analysis: apple, Inc.
FIG 3 SWOT analysis: Amazon.com, Inc.
FIG 4 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 5 Recent strategies and developments: Storytel AB