The North America Augmented Reality And Virtual Reality In Healthcare Market would witness market growth of 17.6% CAGR during the forecast period (2024-2031).
The US market dominated the North America Augmented Reality And Virtual Reality In Healthcare Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,789.6 million by 2031. The Canada market is experiencing a CAGR of 18.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 19.6% during (2024 - 2031).
Augmented reality (AR) and virtual reality (VR) in healthcare refer to innovative digital technologies transforming how medical professionals diagnose, treat, and educate patients. AR overlays computer-generated images, data, and graphics onto the real-world view, enhancing a clinician’s ability to visualize and interact with a patient’s anatomy during examinations or surgical procedures.
Virtual reality (VR), on the other hand, creates entirely immersive digital environments that can simulate real-world scenarios. VR is widely used in healthcare for medical training, patient education, and therapeutic interventions. Medical students can practice surgeries and other procedures in a virtual setting, allowing them to gain valuable experience without any risk to actual patients.
The region’s healthcare landscape is characterized by a strong collaboration between public agencies, private enterprises, and academic institutions, all working together to refine and expand immersive technologies. Initiatives such as cross-border research collaborations and joint funding programs have fostered an environment ripe for innovation, enabling the seamless integration of AR/VR into clinical practice, medical education, and patient engagement. Canada’s healthcare system is witnessing a robust surge in the adoption of wearables and mobile AR/VR applications, spurred by government programs like Canada Health Infoway and the nation’s Digital Health Strategy. The federal budget 2021 allocated over $300 million to enhance virtual healthcare services, further reinforcing the AR/VR solutions shift. In Mexico, the burgeoning field of AR/VR is being leveraged to enhance the already thriving medical tourism sector. Recognizing the potential for technology to improve patient engagement and procedural transparency, government initiatives such as the National Strategy for Medical Tourism and support from the Ministry of Health have catalyzed the development of virtual facility tours and remote pre-surgical consultations. As a result, North America is rapidly emerging as a leader in digital health transformation, supporting market expansion.
Free Valuable Insights: The Augmented Reality And Virtual Reality In Healthcare Market is Predict to reach USD 14.12 Billion by 2031, at a CAGR of 18.1%
Based on Technology Type, the market is segmented into Augmented Reality (Surgical Applications, Training & Continuing Medical Education, and Rehabilitation) and Virtual Reality (Simulation & Training, Rehabilitation, Virtual Reality Exposure Therapy (VRET), Pain Distraction, and Diagnostics). Based on Component, the market is segmented into Hardware, Software, and Services. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- CAE Inc.
- Siemens Healthineers AG (Siemens AG)
- Meta Platforms, Inc.
- Hologic, Inc.
- EON Reality, Inc.
- GE HealthCare Technologies, Inc.
- WorldViz, Inc.
- Microsoft Corporation
- Intuitive Surgical, Inc.
- Laerdal Medical Limited
North America Augmented Reality And Virtual Reality In Healthcare Market Report Segmentation
By Technology Type
- Augmented Reality
- Surgical Applications
- Training & Continuing Medical Education
- Rehabilitation
- Virtual Reality
- Simulation & Training
- Rehabilitation
- Virtual Reality Exposure Therapy (VRET)
- Pain Distraction
- Diagnostics
By Component
- Hardware
- Software
- Services
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Augmented Reality And Virtual Reality In Healthcare Market, by Technology Type
1.4.2 North America Augmented Reality And Virtual Reality In Healthcare Market, by Component
1.4.3 North America Augmented Reality And Virtual Reality In Healthcare Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions : 2022, Mar – 2024, Dec) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Augmented Reality And Virtual Reality In Healthcare Market by Technology Type
5.1 North America Augmented Reality Market by Region
5.2 North America Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type
5.2.1 North America Surgical Applications Market by Country
5.2.2 North America Training & Continuing Medical Education Market by Country
5.2.3 North America Rehabilitation Market by Country
5.3 North America Virtual Reality Market by Region
5.4 North America Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type
5.4.1 North America Simulation & Training Market by Country
5.4.2 North America Rehabilitation Market by Country
5.4.3 North America Virtual Reality Exposure Therapy (VRET) Market by Country
5.4.4 North America Pain Distraction Market by Country
5.4.5 North America Diagnostics Market by Country
Chapter 6. North America Augmented Reality And Virtual Reality In Healthcare Market by Component
6.1 North America Hardware Market by Country
6.2 North America Software Market by Country
6.3 North America Services Market by Country
Chapter 7. North America Augmented Reality And Virtual Reality In Healthcare Market by Country
7.1 US Augmented Reality And Virtual Reality In Healthcare Market
7.1.1 US Augmented Reality And Virtual Reality In Healthcare Market by Technology Type
7.1.1.1 US Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type
7.1.1.2 US Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type
7.1.2 US Augmented Reality And Virtual Reality In Healthcare Market by Component
7.2 Canada Augmented Reality And Virtual Reality In Healthcare Market
7.2.1 Canada Augmented Reality And Virtual Reality In Healthcare Market by Technology Type
7.2.1.1 Canada Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type
7.2.1.2 Canada Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type
7.2.2 Canada Augmented Reality And Virtual Reality In Healthcare Market by Component
7.3 Mexico Augmented Reality And Virtual Reality In Healthcare Market
7.3.1 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Technology Type
7.3.1.1 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type
7.3.1.2 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type
7.3.2 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Component
7.4 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market
7.4.1 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Technology Type
7.4.1.1 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type
7.4.1.2 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type
7.4.2 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Component
Chapter 8. Company Profiles
8.1 CAE Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Siemens Healthineers AG (Siemens AG)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Meta Platforms, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segment and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Hologic, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Acquisition and Mergers:
8.4.6 SWOT Analysis
8.5 EON Reality, Inc.
8.5.1 Company Overview
8.5.2 Recent strategies and developments:
8.5.2.1 Partnerships, Collaborations, and Agreements:
8.5.2.2 Product Launches and Product Expansions:
8.6 GE HealthCare Technologies, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.6 SWOT Analysis
8.7 WorldViz, Inc.
8.7.1 Company Overview
8.8 Microsoft Corporation
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 SWOT Analysis
8.9 Intuitive Surgical, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Regional Analysis
8.9.4 Research & Development Expense
8.9.5 SWOT Analysis
8.10. Laerdal Medical Limited
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Partnerships, Collaborations, and Agreements:
8.10.2.2 Product Launches and Product Expansions:
8.10.3 SWOT Analysis
TABLE 1 North America Augmented Reality And Virtual Reality In Healthcare Market, 2020 - 2023, USD Million
TABLE 2 North America Augmented Reality And Virtual Reality In Healthcare Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Augmented Reality And Virtual Reality In Healthcare Market
TABLE 4 Product Launches And Product Expansions– Augmented Reality And Virtual Reality In Healthcare Market
TABLE 5 Acquisition and Mergers– Augmented Reality And Virtual Reality In Healthcare Market
TABLE 6 North America Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2020 - 2023, USD Million
TABLE 7 North America Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2024 - 2031, USD Million
TABLE 8 North America Augmented Reality Market by Region, 2020 - 2023, USD Million
TABLE 9 North America Augmented Reality Market by Region, 2024 - 2031, USD Million
TABLE 10 North America Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2020 - 2023, USD Million
TABLE 11 North America Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2024 - 2031, USD Million
TABLE 12 North America Surgical Applications Market by Country, 2020 - 2023, USD Million
TABLE 13 North America Surgical Applications Market by Country, 2024 - 2031, USD Million
TABLE 14 North America Training & Continuing Medical Education Market by Country, 2020 - 2023, USD Million
TABLE 15 North America Training & Continuing Medical Education Market by Country, 2024 - 2031, USD Million
TABLE 16 North America Rehabilitation Market by Country, 2020 - 2023, USD Million
TABLE 17 North America Rehabilitation Market by Country, 2024 - 2031, USD Million
TABLE 18 North America Virtual Reality Market by Region, 2020 - 2023, USD Million
TABLE 19 North America Virtual Reality Market by Region, 2024 - 2031, USD Million
TABLE 20 North America Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2020 - 2023, USD Million
TABLE 21 North America Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2024 - 2031, USD Million
TABLE 22 North America Simulation & Training Market by Country, 2020 - 2023, USD Million
TABLE 23 North America Simulation & Training Market by Country, 2024 - 2031, USD Million
TABLE 24 North America Rehabilitation Market by Country, 2020 - 2023, USD Million
TABLE 25 North America Rehabilitation Market by Country, 2024 - 2031, USD Million
TABLE 26 North America Virtual Reality Exposure Therapy (VRET) Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Virtual Reality Exposure Therapy (VRET) Market by Country, 2024 - 2031, USD Million
TABLE 28 North America Pain Distraction Market by Country, 2020 - 2023, USD Million
TABLE 29 North America Pain Distraction Market by Country, 2024 - 2031, USD Million
TABLE 30 North America Diagnostics Market by Country, 2020 - 2023, USD Million
TABLE 31 North America Diagnostics Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Augmented Reality And Virtual Reality In Healthcare Market by Component, 2020 - 2023, USD Million
TABLE 33 North America Augmented Reality And Virtual Reality In Healthcare Market by Component, 2024 - 2031, USD Million
TABLE 34 North America Hardware Market by Country, 2020 - 2023, USD Million
TABLE 35 North America Hardware Market by Country, 2024 - 2031, USD Million
TABLE 36 North America Software Market by Country, 2020 - 2023, USD Million
TABLE 37 North America Software Market by Country, 2024 - 2031, USD Million
TABLE 38 North America Services Market by Country, 2020 - 2023, USD Million
TABLE 39 North America Services Market by Country, 2024 - 2031, USD Million
TABLE 40 North America Augmented Reality And Virtual Reality In Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 41 North America Augmented Reality And Virtual Reality In Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 42 US Augmented Reality And Virtual Reality In Healthcare Market, 2020 - 2023, USD Million
TABLE 43 US Augmented Reality And Virtual Reality In Healthcare Market, 2024 - 2031, USD Million
TABLE 44 US Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2020 - 2023, USD Million
TABLE 45 US Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2024 - 2031, USD Million
TABLE 46 US Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2020 - 2023, USD Million
TABLE 47 US Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2024 - 2031, USD Million
TABLE 48 US Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2020 - 2023, USD Million
TABLE 49 US Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2024 - 2031, USD Million
TABLE 50 US Augmented Reality And Virtual Reality In Healthcare Market by Component, 2020 - 2023, USD Million
TABLE 51 US Augmented Reality And Virtual Reality In Healthcare Market by Component, 2024 - 2031, USD Million
TABLE 52 Canada Augmented Reality And Virtual Reality In Healthcare Market, 2020 - 2023, USD Million
TABLE 53 Canada Augmented Reality And Virtual Reality In Healthcare Market, 2024 - 2031, USD Million
TABLE 54 Canada Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2020 - 2023, USD Million
TABLE 55 Canada Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2024 - 2031, USD Million
TABLE 56 Canada Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2020 - 2023, USD Million
TABLE 57 Canada Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2024 - 2031, USD Million
TABLE 58 Canada Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2020 - 2023, USD Million
TABLE 59 Canada Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2024 - 2031, USD Million
TABLE 60 Canada Augmented Reality And Virtual Reality In Healthcare Market by Component, 2020 - 2023, USD Million
TABLE 61 Canada Augmented Reality And Virtual Reality In Healthcare Market by Component, 2024 - 2031, USD Million
TABLE 62 Mexico Augmented Reality And Virtual Reality In Healthcare Market, 2020 - 2023, USD Million
TABLE 63 Mexico Augmented Reality And Virtual Reality In Healthcare Market, 2024 - 2031, USD Million
TABLE 64 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2020 - 2023, USD Million
TABLE 65 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2024 - 2031, USD Million
TABLE 66 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2020 - 2023, USD Million
TABLE 67 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2024 - 2031, USD Million
TABLE 68 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2020 - 2023, USD Million
TABLE 69 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2024 - 2031, USD Million
TABLE 70 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Component, 2020 - 2023, USD Million
TABLE 71 Mexico Augmented Reality And Virtual Reality In Healthcare Market by Component, 2024 - 2031, USD Million
TABLE 72 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market, 2020 - 2023, USD Million
TABLE 73 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market, 2024 - 2031, USD Million
TABLE 74 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2020 - 2023, USD Million
TABLE 75 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2024 - 2031, USD Million
TABLE 76 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2020 - 2023, USD Million
TABLE 77 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Augmented Reality Type, 2024 - 2031, USD Million
TABLE 78 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2020 - 2023, USD Million
TABLE 79 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Virtual Reality Type, 2024 - 2031, USD Million
TABLE 80 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Component, 2020 - 2023, USD Million
TABLE 81 Rest of North America Augmented Reality And Virtual Reality In Healthcare Market by Component, 2024 - 2031, USD Million
TABLE 82 Key Information – CAE Inc.
TABLE 83 Key Information – Siemens Healthineers AG
TABLE 84 Key Information – Meta Platforms, Inc.
TABLE 85 Key Information – Hologic, Inc.
TABLE 86 Key Information – EON Reality, Inc.
TABLE 87 Key Information – GE HealthCare Technologies, Inc.
TABLE 88 Key Information – WorldViz, Inc.
TABLE 89 Key Information – Microsoft Corporation
TABLE 90 Key Information –Intuitive Surgical, Inc.
TABLE 91 Key Information – Laerdal Medical Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Augmented Reality And Virtual Reality In Healthcare Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Augmented Reality And Virtual Reality In Healthcare Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Product Launches and Product Expansions : 2022, Mar – 2024, dec) Leading Players
FIG 8 Porter’s Five Forces Analysis – Augmented Reality And Virtual Reality In Healthcare Market
FIG 9 North America Augmented Reality And Virtual Reality In Healthcare Market share by Technology Type, 2023
FIG 10 North America Augmented Reality And Virtual Reality In Healthcare Market share by Technology Type, 2031
FIG 11 North America Augmented Reality And Virtual Reality In Healthcare Market by Technology Type, 2020 - 2031, USD Million
FIG 12 North America Augmented Reality And Virtual Reality In Healthcare Market share by Component, 2023
FIG 13 North America Augmented Reality And Virtual Reality In Healthcare Market share by Component, 2031
FIG 14 North America Augmented Reality And Virtual Reality In Healthcare Market by Component, 2020 - 2031, USD Million
FIG 15 North America Augmented Reality And Virtual Reality In Healthcare Market share by Country, 2023
FIG 16 North America Augmented Reality And Virtual Reality In Healthcare Market share by Country, 2031
FIG 17 North America Augmented Reality And Virtual Reality In Healthcare Market by Country, 2020 - 2031, USD Million
FIG 18 SWOT Analysis: CAE Inc.
FIG 19 Recent strategies and developments: Siemens Healthineers AG
FIG 20 SWOT Analysis: Siemens Healthineers AG
FIG 21 SWOT Analysis: Meta Platforms, Inc.
FIG 22 Swot Analysis: Hologic, Inc.
FIG 23 Recent strategies and developments: EON Reality, Inc.
FIG 24 SWOT Analysis: GE HealthCare Technologies, Inc.
FIG 25 SWOT Analysis: Microsoft Corporation
FIG 26 Swot Analysis: Intuitive Surgical, Inc.
FIG 27 Recent strategies and developments: Laerdal Medical Limited
FIG 28 SWOT Analysis: Laerdal Medical Limited
