The North America Augmented Reality Navigation Market would witness market growth of 37.7% CAGR during the forecast period (2024-2031).
The US market dominated the North America Augmented Reality Navigation Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,551.9 million by 2031. The Canada market is experiencing a CAGR of 40.5% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 39.5% during (2024 - 2031).
The augmented reality navigation market is a rapidly expanding sector reshaping how people navigate their surroundings, transforming traditional navigation systems into immersive, interactive experiences. Augmented Reality (AR) combines real-world environments with computer-generated content, enabling users to interact with digital information superimposed on their view of the physical world. This cutting-edge technology is particularly significant in the navigation industry, where it offers various applications ranging from automotive navigation systems to mobile devices and even industrial operations. As more industries begin to realize the potential of AR for improving user experience, enhancing efficiency, and offering innovative solutions, the market is witnessing substantial growth.
AR navigation has emerged as a significant advancement in driving safety and convenience in the automotive industry. Traditional navigation systems provide turn-by-turn directions on a screen, but with AR, directions can be superimposed onto the windshield or dashboard, providing drivers with real-time guidance while keeping their attention on the road. The navigation system might highlight lanes, display directions ahead of time, and even suggest alternative routes. Such features can greatly reduce driver stress and improve road safety.
Mexico’s position among the top five countries for global e-commerce retail growth highlights the increasing adoption of digital platforms. With 63 million Mexicans engaging in e-commerce in 2022, AR navigation is critical in enhancing the user experience. Retailers are incorporating AR navigation into their platforms to guide users through virtual stores, helping them locate products seamlessly and visualize items in real-world environments. Moreover, AR-powered logistics solutions transform supply chain operations by enabling efficient warehouse management and optimizing delivery routes. The integration of AR navigation in Mexico’s e-commerce sector improves operational efficiency and enhances customer satisfaction, driving further adoption of the technology. Hence, Canada’s Aerospace Regional Recovery Initiative and Mexico’s thriving e-commerce sector are catalyzing the adoption of AR navigation solutions in their respective industries.
Free Valuable Insights: The Augmented Reality Navigation Market is Predict to reach USD 14.37 Billion by 2031, at a CAGR of 38.5%
Based on Type, the market is segmented into Outdoor Navigation and Indoor Navigation. Based on Component, the market is segmented into Hardware, Software, and Services. Based on End Use, the market is segmented into Industrial & Manufacturing, E-Commerce & Retail, Gaming & Entertainment, Healthcare, Aerospace & Defense, Education, Military & Defense, and Other End Use. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Google LLC (Alphabet Inc.)
- Apple, Inc.
- Microsoft Corporation
- WayRay AG
- Fujitsu Limited
- IndoorAtlas Ltd.
- Niantic, Inc.
- Mapbox, Inc.
- HERE Global B.V.
- Sygic a.s.
North America Augmented Reality Navigation Market Report Segmentation
By Type
- Outdoor Navigation
- Indoor Navigation
By Component
- Hardware
- Software
- Services
By End Use
- Industrial & Manufacturing
- E-Commerce & Retail
- Gaming & Entertainment
- Healthcare
- Aerospace & Defense
- Education
- Military & Defense
- Other End Use
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Augmented Reality Navigation Market, by Type
1.4.2 North America Augmented Reality Navigation Market, by Component
1.4.3 North America Augmented Reality Navigation Market, by End Use
1.4.4 North America Augmented Reality Navigation Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. North America Augmented Reality Navigation Market by Type
4.1 North America Outdoor Navigation Market by Country
4.2 North America Indoor Navigation Market by Country
Chapter 5. North America Augmented Reality Navigation Market by Component
5.1 North America Hardware Market by Country
5.2 North America Software Market by Country
5.3 North America Services Market by Country
Chapter 6. North America Augmented Reality Navigation Market by End Use
6.1 North America Industrial & Manufacturing Market by Country
6.2 North America E-Commerce & Retail Market by Country
6.3 North America Gaming & Entertainment Market by Country
6.4 North America Healthcare Market by Country
6.5 North America Aerospace & Defense Market by Country
6.6 North America Education Market by Country
6.7 North America Military & Defense Market by Country
6.8 North America Other End Use Market by Country
Chapter 7. North America Augmented Reality Navigation Market by Country
7.1 US Augmented Reality Navigation Market
7.1.1 US Augmented Reality Navigation Market by Type
7.1.2 US Augmented Reality Navigation Market by Component
7.1.3 US Augmented Reality Navigation Market by End Use
7.2 Canada Augmented Reality Navigation Market
7.2.1 Canada Augmented Reality Navigation Market by Type
7.2.2 Canada Augmented Reality Navigation Market by Component
7.2.3 Canada Augmented Reality Navigation Market by End Use
7.3 Mexico Augmented Reality Navigation Market
7.3.1 Mexico Augmented Reality Navigation Market by Type
7.3.2 Mexico Augmented Reality Navigation Market by Component
7.3.3 Mexico Augmented Reality Navigation Market by End Use
7.4 Rest of North America Augmented Reality Navigation Market
7.4.1 Rest of North America Augmented Reality Navigation Market by Type
7.4.2 Rest of North America Augmented Reality Navigation Market by Component
7.4.3 Rest of North America Augmented Reality Navigation Market by End Use
Chapter 8. Company Profiles
8.1 Google LLC (Alphabet Inc.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Apple, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 Microsoft Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 SWOT Analysis
8.4 WayRay AG
8.4.1 Company Overview
8.5 Fujitsu Limited
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 SWOT Analysis
8.6 IndoorAtlas Ltd.
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Partnerships, Collaborations, and Agreements:
8.7 Niantic, Inc.
8.7.1 Company Overview
8.8 Mapbox, Inc.
8.8.1 Company Overview
8.9 HERE Global B.V.
8.9.1 Company Overview
8.10. Sygic a.s.
8.10.1 Company Overview
TABLE 1 North America Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 2 North America Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 3 North America Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 4 North America Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 5 North America Outdoor Navigation Market by Country, 2020 - 2023, USD Million
TABLE 6 North America Outdoor Navigation Market by Country, 2024 - 2031, USD Million
TABLE 7 North America Indoor Navigation Market by Country, 2020 - 2023, USD Million
TABLE 8 North America Indoor Navigation Market by Country, 2024 - 2031, USD Million
TABLE 9 North America Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 10 North America Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 11 North America Hardware Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Hardware Market by Country, 2024 - 2031, USD Million
TABLE 13 North America Software Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Software Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Services Market by Country, 2020 - 2023, USD Million
TABLE 16 North America Services Market by Country, 2024 - 2031, USD Million
TABLE 17 North America Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 18 North America Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 19 North America Industrial & Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 20 North America Industrial & Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 21 North America E-Commerce & Retail Market by Country, 2020 - 2023, USD Million
TABLE 22 North America E-Commerce & Retail Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Gaming & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 24 North America Gaming & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 25 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Aerospace & Defense Market by Country, 2020 - 2023, USD Million
TABLE 28 North America Aerospace & Defense Market by Country, 2024 - 2031, USD Million
TABLE 29 North America Education Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Education Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Military & Defense Market by Country, 2020 - 2023, USD Million
TABLE 32 North America Military & Defense Market by Country, 2024 - 2031, USD Million
TABLE 33 North America Other End Use Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Other End Use Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Augmented Reality Navigation Market by Country, 2020 - 2023, USD Million
TABLE 36 North America Augmented Reality Navigation Market by Country, 2024 - 2031, USD Million
TABLE 37 US Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 38 US Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 39 US Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 40 US Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 41 US Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 42 US Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 43 US Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 44 US Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 45 Canada Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 46 Canada Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 47 Canada Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 48 Canada Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 49 Canada Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 50 Canada Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 51 Canada Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 52 Canada Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 53 Mexico Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 54 Mexico Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 55 Mexico Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 56 Mexico Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 57 Mexico Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 58 Mexico Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 59 Mexico Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 60 Mexico Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 61 Rest of North America Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 62 Rest of North America Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 63 Rest of North America Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 64 Rest of North America Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 65 Rest of North America Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 66 Rest of North America Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 67 Rest of North America Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 68 Rest of North America Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 69 Key Information – Google LLC
TABLE 70 Key Information – Apple, Inc.
TABLE 71 Key Information – Microsoft Corporation
TABLE 72 Key Information – WayRay AG
TABLE 73 Key Information – Fujitsu Limited
TABLE 74 Key Information – IndoorAtlas Ltd.
TABLE 75 Key Information –Niantic, Inc.
TABLE 76 Key Information – Mapbox, Inc.
TABLE 77 Key Information – HERE Global B.V.
TABLE 78 Key Information – Sygic a.s.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Augmented Reality Navigation Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Augmented Reality Navigation Market
FIG 4 Porter’s Five Forces Analysis – Augmented Reality Navigation Market
FIG 5 North America Augmented Reality Navigation Market share by Type, 2023
FIG 6 North America Augmented Reality Navigation Market share by Type, 2031
FIG 7 North America Augmented Reality Navigation Market by Type, 2020 - 2031, USD Million
FIG 8 North America Augmented Reality Navigation Market share by Component, 2023
FIG 9 North America Augmented Reality Navigation Market share by Component, 2031
FIG 10 North America Augmented Reality Navigation Market by Component, 2020 - 2031, USD Million
FIG 11 North America Augmented Reality Navigation Market share by End Use, 2023
FIG 12 North America Augmented Reality Navigation Market share by End Use, 2031
FIG 13 North America Augmented Reality Navigation Market by End Use, 2020 - 2031, USD Million
FIG 14 North America Augmented Reality Navigation Market share by Country, 2023
FIG 15 North America Augmented Reality Navigation Market share by Country, 2031
FIG 16 North America Augmented Reality Navigation Market by Country, 2020 - 2031, USD Million
FIG 17 SWOT Analysis: Google LLC
FIG 18 SWOT Analysis: Apple, Inc.
FIG 19 SWOT Analysis: Microsoft Corporation
FIG 20 Swot analysis: Fujitsu Limited
