The North America Augmented Reality Packaging Market would witness market growth of 5.4% CAGR during the forecast period (2024-2031).
The US market dominated the North America Augmented Reality Packaging Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $126,948.1 Thousands by 2031. The Canada market is expected to witness a CAGR of 7.6% during (2024 - 2031). Additionally, The Mexico market would register a CAGR of 6.8% during (2024 - 2031).
The market is experiencing significant growth as brands and industries seek innovative ways to enhance consumer engagement, improve brand visibility, and create unique shopping experiences. Augmented reality in packaging involves integrating digital content—such as animations, videos, and 3D models—onto physical packaging, accessible via smartphones or smart glasses. This technology transforms conventional packaging into an interactive platform, allowing businesses to communicate more effectively with consumers and differentiate their products in competitive markets.
The adoption of AR packaging is being driven by advancements in artificial intelligence (AI), 5G connectivity, and the Internet of Things (IoT), which enhance the accessibility and performance of AR solutions. Additionally, the increasing penetration of smartphones and AR-enabled applications encourages businesses to leverage this technology to offer immersive product experiences. Industries such as food & beverage, cosmetics, healthcare, retail, and consumer electronics are among the early adopters, using AR packaging to provide digital storytelling, personalized promotions, and real-time product information.
Mexico’s retail industry, with estimated revenues of USD 76 billion and over 47,000 retail stores, presents a lucrative opportunity for AR packaging adoption. Walmart de Mexico dominates the market, accounting for 66.4% of supermarket sales in 2021, highlighting the role of large-scale retailers in driving packaging innovation. AR packaging enables retailers to enhance in-store and online shopping experiences through interactive product displays, virtual try-ons, and real-time promotions. By integrating AR-enabled packaging solutions, brands can engage tech-savvy consumers, offer personalized discounts, and provide multilingual product information, catering to Mexico’s diverse consumer base. Additionally, AR packaging can facilitate sustainability initiatives by offering digital recycling guides and reducing the need for excessive printed materials. Thus, the rapid expansion of Canada’s food and beverage processing industry and Mexico’s retail sector presents a strong growth opportunity for the market.
Free Valuable Insights: The Augmented Reality Packaging Market is Predict to reach USD 513.15 Million by 2031, at a CAGR of6.0%
Based on End Use, the market is segmented into Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics, and Other End Use. The report also covers geographical segmentation of Augmented Reality Packaging market. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Vossle
- SmartTek Solutions.LLC
- Zappar Ltd.
- FlippAR
- THIMM Group GmbH + Co. KG
- BrandXR
- PlugXR
- The Procter & Gamble Company
North America Augmented Reality Packaging Market Report Segmentation
By End Use
- Food & Beverages
- Healthcare & Pharmaceuticals
- Personal Care & Cosmetics
- Other End Use
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Augmented Reality Packaging Market, by End Use
1.4.2 North America Augmented Reality Packaging Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. North America Augmented Reality Packaging Market by End Use
4.1 North America Food & Beverages Market by Country
4.2 North America Healthcare & Pharmaceuticals Market by Country
4.3 North America Personal Care & Cosmetics Market by Country
4.4 North America Other End Use Market by Country
Chapter 5. North America Augmented Reality Packaging Market by Country
5.1 US Augmented Reality Packaging Market
5.1.1 US Augmented Reality Packaging Market by End Use
5.2 Canada Augmented Reality Packaging Market
5.2.1 Canada Augmented Reality Packaging Market by End Use
5.3 Mexico Augmented Reality Packaging Market
5.3.1 Mexico Augmented Reality Packaging Market by End Use
5.4 Rest of North America Augmented Reality Packaging Market
5.4.1 Rest of North America Augmented Reality Packaging Market by End Use
Chapter 6. Company Profiles
6.1 Vossle
6.1.1 Company Overview
6.2 SmartTek Solutions.LLC
6.2.1 Company Overview
6.3 Zappar Ltd.
6.3.1 Company Overview
6.4 FlippAR
6.4.1 Company Overview
6.5 THIMM Group GmbH + Co. KG
6.5.1 Company Overview
6.6 BrandXR
6.6.1 Company Overview
6.7 PlugXR
6.7.1 Company Overview
6.8 The Procter & Gamble Company
6.8.1 Company Overview
6.8.2 Financial Analysis
6.8.3 Segmental and Regional Analysis
6.8.4 SWOT Analysis
TABLE 1 North America Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 2 North America Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 3 North America Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 4 North America Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 5 North America Food & Beverages Market by Country, 2020 - 2023, USD Thousands
TABLE 6 North America Food & Beverages Market by Country, 2024 - 2031, USD Thousands
TABLE 7 North America Healthcare & Pharmaceuticals Market by Country, 2020 - 2023, USD Thousands
TABLE 8 North America Healthcare & Pharmaceuticals Market by Country, 2024 - 2031, USD Thousands
TABLE 9 North America Personal Care & Cosmetics Market by Country, 2020 - 2023, USD Thousands
TABLE 10 North America Personal Care & Cosmetics Market by Country, 2024 - 2031, USD Thousands
TABLE 11 North America Other End Use Market by Country, 2020 - 2023, USD Thousands
TABLE 12 North America Other End Use Market by Country, 2024 - 2031, USD Thousands
TABLE 13 North America Augmented Reality Packaging Market by Country, 2020 - 2023, USD Thousands
TABLE 14 North America Augmented Reality Packaging Market by Country, 2024 - 2031, USD Thousands
TABLE 15 US Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 16 US Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 17 US Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 18 US Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 19 Canada Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 20 Canada Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 21 Canada Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 22 Canada Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 23 Mexico Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 24 Mexico Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 25 Mexico Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 26 Mexico Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 27 Rest of North America Augmented Reality Packaging Market, 2020 - 2023, USD Thousands
TABLE 28 Rest of North America Augmented Reality Packaging Market, 2024 - 2031, USD Thousands
TABLE 29 Rest of North America Augmented Reality Packaging Market by End Use, 2020 - 2023, USD Thousands
TABLE 30 Rest of North America Augmented Reality Packaging Market by End Use, 2024 - 2031, USD Thousands
TABLE 31 Key Information – Vossle
TABLE 32 Key Information – SmartTek Solutions.LLC
TABLE 33 Key Information – Zappar Ltd.
TABLE 34 Key Information – FlippAR
TABLE 35 Key Information – THIMM Group GmbH + Co. KG
TABLE 36 Key Information – BrandXR
TABLE 37 Key Information – PlugXR
TABLE 38 Key Information – The Procter & Gamble Company
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Augmented Reality Packaging Market, 2020 - 2031, USD Thousands
FIG 3 Key Factors Impacting Augmented Reality Packaging Market
FIG 4 Porter’s Five Forces Analysis – Augmented Reality Packaging Market
FIG 5 North America Augmented Reality Packaging Market share by End Use, 2023
FIG 6 North America Augmented Reality Packaging Market share by End Use, 2031
FIG 7 North America Augmented Reality Packaging Market by End Use, 2020 - 2031, USD Thousands
FIG 8 North America Augmented Reality Packaging Market share by Country, 2023
FIG 9 North America Augmented Reality Packaging Market share by Country, 2031
FIG 10 North America Augmented Reality Packaging Market by Country, 2020 - 2031, USD Thousands
FIG 11 SWOT Analysis: The Procter & Gamble Company
