North America Authentication and Brand Protection Market Size, Share & Industry Trends Analysis Report By Offering, By Application, By Technology (Overt, Covert, Digital and Forensic), By Authentication Mode, By Country and Growth Forecast, 2023 - 2030

The North America Authentication and Brand Protection Market would witness market growth of 7.6% CAGR during the forecast period (2023-2030).

The emphasis on maintaining brand and product integrity, the adoption of strict anti-counterfeiting standards, and restrictions implemented by government bodies, in addition to the manufacturing sector's ongoing expansion, all support the market's expansion. Numerous brand owners are pressured to address these challenges to safeguard their commercial interests due to the growing susceptibility to counterfeit attacks, diversions, and tampering problems. They are concentrating on creating a thorough trademark protection program that involves legal marketing entities, law enforcement, customs, and investigation while also developing a strong product authentication strategy.

The availability of counterfeit goods is rapidly growing, embracing products from various sectors, including food and beverage, chemicals, consumer electronics, automotive components, medical equipment and medicines, and agriculture. Many industries, from tobacco to consumer electronics, are moving toward authentication and trademark protection systems due to the rising forgery difficulties. Since they could potentially endanger customers, counterfeit products are difficult to identify from their genuine equivalents and damage a company's reputation.

According to the United States Small Business Administration, cross-border e-commerce will generate more than $700 billion in sales by 2023. This is primarily due to improvements in logistics, customs procedures, and marketing and opportunity strategies that enable customers to purchase goods directly from American firms. Additionally, there is a significant presence of US-made goods in various nations, which has led to a rise in the popularity of protecting the brand through product authentication.

American equipment producers invest a large sum of money to guarantee the reliability of their goods. Moreover, with a 2.1% market share, pharmaceutical sales in Canada rank as the ninth-largest market in the world. Compound yearly growth has been positive at 5.1% since 2015. Brand-name goods comprise 27.1% of prescriptions written in Canada and 81.3% of total sales. Thus, more regional manufacturers are deploying systems to protect their product identification. Therefore, all these elements will boost the demand for and market growth.

The US market dominated the North America Authentication and Brand Protection Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,260 million by 2030. The Canada market is experiencing a CAGR of 10.1% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9.1% during (2023 - 2030).

Based on Offering, the market is segmented into Barcodes & QR Codes, Security Labels & Inks, RFID/NFC, Holograms and Authentication Chips. Based on Application, the market is segmented into Pharmaceuticals, Food & Beverages, Electronics, Automobile, Apparel, Luxury Goods, Cosmetics and Others. Based on Technology, the market is segmented into Overt, Covert, Digital and Forensic. Based on Authentication Mode, the market is segmented into Blockchain and Smartphone. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

Free Valuable Insights: The Worldwide Authentication and Brand Protection Market is Projected to reach USD 5.1 Billion by 2030, at a CAGR of 8.2%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Authentix Inc., Avery Dennison Corporatio, Brady Corporation, De La Reu plc, WISeKey International Holding Ltd, Infineon Technologies AG, Merck KGaA, Assa Abloy AB, Centro Grafico DG and Optel Group.

Scope of the Study

Market Segments Covered in the Report:

By Offering

• Barcodes & QR Codes
• Security Labels & Inks
• RFID/NFC
• Holograms
• Authentication Chips

By Application

• Pharmaceuticals
• Food & Beverages
• Electronics
• Automobile
• Apparel
• Luxury Goods
• Cosmetics
• Others

By Technology

• Overt
• Covert
• Digital
• Forensic

By Authentication Mode

• Blockchain
• Smartphone

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• Authentix Inc.
• Avery Dennison Corporation
• Brady Corporation
• De La Reu plc
• WISeKey International Holding Ltd
• Infineon Technologies AG
• Merck KGaA
• Assa Abloy AB
• Centro Grafico DG
• Optel Group

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Authentication and Brand Protection Market, by Offering
1.4.2 North America Authentication and Brand Protection Market, by Application
1.4.3 North America Authentication and Brand Protection Market, by Technology
1.4.4 North America Authentication and Brand Protection Market, by Authentication Mode
1.4.5 North America Authentication and Brand Protection Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints

Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2022
4.2 Porter Five Forces Analysis
4.3 Strategies Deployed in Authentication and Brand Protection Market

Chapter 5. North America Authentication and Brand Protection Market by Offering
5.1 North America Barcodes & QR Codes Market by Country
5.2 North America Security Labels & Inks Market by Country
5.3 North America RFID/NFC Market by Country
5.4 North America Holograms Market by Country
5.5 North America Authentication Chips Market by Country

Chapter 6. North America Authentication and Brand Protection Market by Application
6.1 North America Pharmaceuticals Market by Country
6.2 North America Food & Beverages Market by Country
6.3 North America Electronics Market by Country
6.4 North America Automobile Market by Country
6.5 North America Apparel Market by Country
6.6 North America Luxury Goods Market by Country
6.7 North America Cosmetics Market by Country
6.8 North America Others Market by Country

Chapter 7. North America Authentication and Brand Protection Market by Technology
7.1 North America Overt Market by Country
7.2 North America Covert Market by Country
7.3 North America Digital Market by Country
7.4 North America Forensic Market by Country

Chapter 8. North America Authentication and Brand Protection Market by Authentication Mode
8.1 North America Blockchain Market by Country
8.2 North America Smartphone Market by Country

Chapter 9. North America Authentication and Brand Protection Market by Country
9.1 US Authentication and Brand Protection Market
9.1.1 US Authentication and Brand Protection Market by Offering
9.1.2 US Authentication and Brand Protection Market by Application
9.1.3 US Authentication and Brand Protection Market by Technology
9.1.4 US Authentication and Brand Protection Market by Authentication Mode
9.2 Canada Authentication and Brand Protection Market
9.2.1 Canada Authentication and Brand Protection Market by Offering
9.2.2 Canada Authentication and Brand Protection Market by Application
9.2.3 Canada Authentication and Brand Protection Market by Technology
9.2.4 Canada Authentication and Brand Protection Market by Authentication Mode
9.3 Mexico Authentication and Brand Protection Market
9.3.1 Mexico Authentication and Brand Protection Market by Offering
9.3.2 Mexico Authentication and Brand Protection Market by Application
9.3.3 Mexico Authentication and Brand Protection Market by Technology
9.3.4 Mexico Authentication and Brand Protection Market by Authentication Mode
9.4 Rest of North America Authentication and Brand Protection Market
9.4.1 Rest of North America Authentication and Brand Protection Market by Offering
9.4.2 Rest of North America Authentication and Brand Protection Market by Application
9.4.3 Rest of North America Authentication and Brand Protection Market by Technology
9.4.4 Rest of North America Authentication and Brand Protection Market by Authentication Mode

Chapter 10. Company Profiles
10.1 Authentix Inc.
10.1.1 Company Overview
10.1.2 Recent strategies and developments:
10.1.2.1 Acquisition and Mergers:
10.1.3 SWOT Analysis
10.2 Avery Dennison Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expenses
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Brady Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 SWOT Analysis
10.4 De La Reu plc
10.4.1 Company Overview
10.4.2 Recent strategies and developments:
10.4.2.1 Product Launches and Product Expansions:
10.4.3 SWOT Analysis
10.5 WISeKey International Holding Ltd
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 Infineon Technologies AG
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.6 SWOT Analysis
10.7 Merck KGaA
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 SWOT Analysis
10.8 Assa Abloy AB
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Acquisition and Mergers:
10.8.6 SWOT Analysis
10.9 Centro Grafico DG
10.9.1 Company Overview
10.9.2 SWOT Analysis
10.10. Optel Group
10.10.1 Company Overview
10.10.2 SWOT Analysis

TABLE 1 North America Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 2 North America Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 3 North America Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 4 North America Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 5 North America Barcodes & QR Codes Market by Country, 2019 - 2022, USD Million
TABLE 6 North America Barcodes & QR Codes Market by Country, 2023 - 2030, USD Million
TABLE 7 North America Security Labels & Inks Market by Country, 2019 - 2022, USD Million
TABLE 8 North America Security Labels & Inks Market by Country, 2023 - 2030, USD Million
TABLE 9 North America RFID/NFC Market by Country, 2019 - 2022, USD Million
TABLE 10 North America RFID/NFC Market by Country, 2023 - 2030, USD Million
TABLE 11 North America Holograms Market by Country, 2019 - 2022, USD Million
TABLE 12 North America Holograms Market by Country, 2023 - 2030, USD Million
TABLE 13 North America Authentication Chips Market by Country, 2019 - 2022, USD Million
TABLE 14 North America Authentication Chips Market by Country, 2023 - 2030, USD Million
TABLE 15 North America Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 16 North America Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 17 North America Pharmaceuticals Market by Country, 2019 - 2022, USD Million
TABLE 18 North America Pharmaceuticals Market by Country, 2023 - 2030, USD Million
TABLE 19 North America Food & Beverages Market by Country, 2019 - 2022, USD Million
TABLE 20 North America Food & Beverages Market by Country, 2023 - 2030, USD Million
TABLE 21 North America Electronics Market by Country, 2019 - 2022, USD Million
TABLE 22 North America Electronics Market by Country, 2023 - 2030, USD Million
TABLE 23 North America Automobile Market by Country, 2019 - 2022, USD Million
TABLE 24 North America Automobile Market by Country, 2023 - 2030, USD Million
TABLE 25 North America Apparel Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Apparel Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Luxury Goods Market by Country, 2019 - 2022, USD Million
TABLE 28 North America Luxury Goods Market by Country, 2023 - 2030, USD Million
TABLE 29 North America Cosmetics Market by Country, 2019 - 2022, USD Million
TABLE 30 North America Cosmetics Market by Country, 2023 - 2030, USD Million
TABLE 31 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 32 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 33 North America Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 34 North America Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 35 North America Overt Market by Country, 2019 - 2022, USD Million
TABLE 36 North America Overt Market by Country, 2023 - 2030, USD Million
TABLE 37 North America Covert Market by Country, 2019 - 2022, USD Million
TABLE 38 North America Covert Market by Country, 2023 - 2030, USD Million
TABLE 39 North America Digital Market by Country, 2019 - 2022, USD Million
TABLE 40 North America Digital Market by Country, 2023 - 2030, USD Million
TABLE 41 North America Forensic Market by Country, 2019 - 2022, USD Million
TABLE 42 North America Forensic Market by Country, 2023 - 2030, USD Million
TABLE 43 North America Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 44 North America Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 45 North America Blockchain Market by Country, 2019 - 2022, USD Million
TABLE 46 North America Blockchain Market by Country, 2023 - 2030, USD Million
TABLE 47 North America Smartphone Market by Country, 2019 - 2022, USD Million
TABLE 48 North America Smartphone Market by Country, 2023 - 2030, USD Million
TABLE 49 North America Authentication and Brand Protection Market by Country, 2019 - 2022, USD Million
TABLE 50 North America Authentication and Brand Protection Market by Country, 2023 - 2030, USD Million
TABLE 51 US Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 52 US Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 53 US Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 54 US Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 55 US Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 56 US Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 57 US Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 58 US Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 59 US Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 60 US Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 61 Canada Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 62 Canada Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 63 Canada Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 64 Canada Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 65 Canada Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 66 Canada Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 67 Canada Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 68 Canada Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 69 Canada Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 70 Canada Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 71 Mexico Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 72 Mexico Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 73 Mexico Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 74 Mexico Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 75 Mexico Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 76 Mexico Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 77 Mexico Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 78 Mexico Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 79 Mexico Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 80 Mexico Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 81 Rest of North America Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 82 Rest of North America Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 83 Rest of North America Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 84 Rest of North America Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 85 Rest of North America Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 86 Rest of North America Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 87 Rest of North America Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 88 Rest of North America Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 89 Rest of North America Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 90 Rest of North America Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 91 Key Information – Authentix Inc.
TABLE 92 Key Information – Avery Dennison Corporation
TABLE 93 Key Information – Brady Corporation
TABLE 94 Key Information – De La Reu plc
TABLE 95 Key Information – WISeKey International Holding Ltd
TABLE 96 Key Information – Infineon Technologies AG
TABLE 97 key Information – Merck KGaA
TABLE 98 Key Information – Assa Abloy AB
TABLE 99 Key Information – Centro Grafico DG
TABLE 100 Key Information – Optel Group

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Authentication and Brand Protection Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Authentication and Brand Protection Market
FIG 4 Market Share Analysis, 2022
FIG 5 Porter’s Five Forces Analysis – Authentication and Brand Protection Market
FIG 6 North America Authentication and Brand Protection Market share by Offering, 2022
FIG 7 North America Authentication and Brand Protection Market share by Offering, 2030
FIG 8 North America Authentication and Brand Protection Market by Offering, 2019 - 2030, USD Million
FIG 9 North America Authentication and Brand Protection Market share by Application, 2022
FIG 10 North America Authentication and Brand Protection Market share by Application, 2030
FIG 11 North America Authentication and Brand Protection Market by Application, 2019 - 2030, USD Million
FIG 12 North America Authentication and Brand Protection Market share by Technology, 2022
FIG 13 North America Authentication and Brand Protection Market share by Technology, 2030
FIG 14 North America Authentication and Brand Protection Market by Technology, 2019 - 2030, USD Million
FIG 15 North America Authentication and Brand Protection Market share by Authentication Mode, 2022
FIG 16 North America Authentication and Brand Protection Market share by Authentication Mode, 2030
FIG 17 North America Authentication and Brand Protection Market by Authentication Mode, 2019 - 2030, USD Million
FIG 18 North America Authentication and Brand Protection Market share by Country, 2022
FIG 19 North America Authentication and Brand Protection Market share by Country, 2030
FIG 20 North America Authentication and Brand Protection Market by Country, 2019 - 2030, USD Million
FIG 21 Swot Analysis: Authentix Inc.
FIG 22 Recent strategies and developments: Avery Dennison Corporation
FIG 23 Swot Analysis: Avery Dennison Corporation
FIG 24 Swot Analysis: Brady Corporation
FIG 25 Swot Analysis: De La Reu plc
FIG 26 Swot Analysis: WISeKey International Holding Ltd
FIG 27 Swot analysis: INFINEON TECHNOLOGIES AG
FIG 28 Swot Analysis: Merck KGaA
FIG 29 SWOT Analysis: Assa Abloy AB
FIG 30 Swot Analysis: Centro Grafico DG
FIG 31 Swot Analysis: Optel Group