North America Bra Market Size, Share & Trends Analysis Report By Material, By Distribution Channel, By Product (T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products), By Country and Growth Forecast, 2024 - 2031

The North America Bra Market would witness market growth of 14.0% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 216.45 million units, showcasing a growth of 12.2% (2020-2023).

Cotton bras are known for their comfort, breathability, and durability, making them a popular choice for daily wear. Cotton’s natural fiber is hypoallergenic, catering to consumers with sensitive skin. Cotton bras are versatile, available in various styles such as padded, unpadded, and underwired options, meeting the needs of a broad consumer base. The moisture-absorbing qualities of cotton make these bras suitable for warm climates, and their ease of maintenance adds to their appeal. Thus, in Canada, 40.83 million units of cotton bras are expected to be utilized by the year 2031.

The US market dominated the North America Bra Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $20,060.7 million by 2031. The Canada market is expected to witness a CAGR of 15.3% during (2024 - 2031). Additionally, The Mexico market would register a CAGR of 14.9% during (2024 - 2031).

The bra market has evolved remarkably over the past few decades, transforming from a functional necessity into a multifaceted industry that caters to diverse consumer needs and cultural shifts. As one of the essential components of the broader lingerie and intimate apparel industry, bras have become a dynamic product category that intersects with fashion, health, technology, and lifestyle. Originally designed to provide basic support, modern bras now embody a blend of comfort, aesthetic appeal, and functionality, catering to various age groups, body types, and style preferences. The evolution of bras has been shaped by social and economic factors, advancements in textile technology, and changing consumer attitudes, resulting in an expansive market that spans regions and demographics globally.

In recent years, a growing awareness of the importance of wearing properly fitted bras has underscored the bra market's potential as a health-focused industry. Studies indicate that a significant portion of women worldwide wear bras that do not fit correctly, leading to issues like discomfort, postural misalignment, and even long-term musculoskeletal problems. This awareness has driven both consumers and brands to pay closer attention to the quality and fit of bras, paving the way for innovations that address specific anatomical and ergonomic needs.

Mexico is witnessing an increasing demand for bras, particularly among younger, fashion-forward consumers influenced by global trends and social media. Mexican consumers, especially in urban areas, are drawn to trendy, stylish bras that reflect their personality and aesthetic preferences. This market segment has shown a strong interest in both international and local brands that offer fashionable, colorful, and modern designs at accessible price points. The expansion of retail spaces in Mexico’s urban centers and the growth of online shopping platforms have further facilitated access to a wide array of bras, making it easier for consumers to find products that meet their functional and style needs. Thus, such developments will aid in the growth of the regional market.

Free Valuable Insights: The Bra Market is Predict to reach USD 108.1 Billion by 2031, at a CAGR of 14.9%

Based on Material, the market is segmented into Cotton, Chiffon, Silk, and Other Materials, Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarket & Hypermarket, Online Stores, and Other Distribution Channels. Based on Product, the market is segmented into T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Victoria’s Secret & Co.
• Agent Provocateur (Fourmarketing Limited)
• MAS Holdings Limited
• Ann Summers Ltd. (Gold Group International Ltd.)
• Bluebella Ltd.
• Felina GmbH (Lauma Lingerie.)
• Hanky Panky Ltd.
• La Perla Fashion Holding N.V.
• PVH Corp.,
• Stella McCartney Limited

North America Bra Market Report Segmentation

By Material (Volume, Million Units, USD Billion, 2020-2031)

• Cotton
• Chiffon
• Silk
• Other Materials

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

• Specialty Stores
• Supermarket & Hypermarket
• Online Stores
• Other Distribution Channels

By Product (Volume, Million Units, USD Billion, 2020-2031)

• T-shirt Bra
• Sports Bra
• Multi-Way Bra
• Adhesive Bra
• Other Products

By Country (Volume, Million Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Bra Market, by Material
1.4.2 North America Bra Market, by Distribution Channel
1.4.3 North America Bra Market, by Product
1.4.4 North America Bra Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Bra Market by Material
4.1 North America Cotton Market by Country
4.2 North America Chiffon Market by Country
4.3 North America Silk Market by Country
4.4 North America Other Materials Market by Country

Chapter 5. North America Bra Market by Distribution Channel
5.1 North America Specialty Stores Market by Country
5.2 North America Supermarket & Hypermarket Market by Country
5.3 North America Online Stores Market by Country
5.4 North America Other Distribution Channels Market by Country

Chapter 6. North America Bra Market by Product
6.1 North America T-shirt Bra Market by Country
6.2 North America Sports Bra Market by Country
6.3 North America Multi-Way Bra Market by Country
6.4 North America Adhesive Bra Market by Country
6.5 North America Other Products Market by Country

Chapter 7. North America Bra Market by Country
7.1 US Bra Market
7.1.1 US Bra Market by Material
7.1.2 US Bra Market by Distribution Channel
7.1.3 US Bra Market by Product
7.2 Canada Bra Market
7.2.1 Canada Bra Market by Material
7.2.2 Canada Bra Market by Distribution Channel
7.2.3 Canada Bra Market by Product
7.3 Mexico Bra Market
7.3.1 Mexico Bra Market by Material
7.3.2 Mexico Bra Market by Distribution Channel
7.3.3 Mexico Bra Market by Product
7.4 Rest of North America Bra Market
7.4.1 Rest of North America Bra Market by Material
7.4.2 Rest of North America Bra Market by Distribution Channel
7.4.3 Rest of North America Bra Market by Product

Chapter 8. Company Profiles
8.1 Victoria’s Secret & Co.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.2 Agent Provocateur (Fourmarketing Limited)
8.2.1 Company Overview
8.3 MAS Holdings Limited
8.3.1 Company Overview
8.4 Ann Summers Ltd. (Gold Group International Ltd.)
8.4.1 Company Overview
8.5 Bluebella Ltd.
8.5.1 Company Overview
8.6 Felina GmbH (Lauma Lingerie.)
8.6.1 Company Overview
8.7 Hanky Panky Ltd.
8.7.1 Company Overview
8.8 La Perla Fashion Holding N.V.
8.8.1 Company Overview
8.9 PVH Corp.
8.9.1 Company Overview
8.10. Stella McCartney Limited
8.10.1 Company Overview

TABLE 1 North America Bra Market, 2020 - 2023, USD Million
TABLE 2 North America Bra Market, 2024 - 2031, USD Million
TABLE 3 North America Bra Market, 2020 - 2023, Million Units
TABLE 4 North America Bra Market, 2024 - 2031, Million Units
TABLE 5 North America Bra Market by Material, 2020 - 2023, USD Million
TABLE 6 North America Bra Market by Material, 2024 - 2031, USD Million
TABLE 7 North America Bra Market by Material, 2020 - 2023, Million Units
TABLE 8 North America Bra Market by Material, 2024 - 2031, Million Units
TABLE 9 North America Cotton Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Cotton Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Cotton Market by Country, 2020 - 2023, Million Units
TABLE 12 North America Cotton Market by Country, 2024 - 2031, Million Units
TABLE 13 North America Chiffon Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Chiffon Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Chiffon Market by Country, 2020 - 2023, Million Units
TABLE 16 North America Chiffon Market by Country, 2024 - 2031, Million Units
TABLE 17 North America Silk Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Silk Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Silk Market by Country, 2020 - 2023, Million Units
TABLE 20 North America Silk Market by Country, 2024 - 2031, Million Units
TABLE 21 North America Other Materials Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Other Materials Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Other Materials Market by Country, 2020 - 2023, Million Units
TABLE 24 North America Other Materials Market by Country, 2024 - 2031, Million Units
TABLE 25 North America Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 26 North America Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 27 North America Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 28 North America Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 29 North America Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Specialty Stores Market by Country, 2020 - 2023, Million Units
TABLE 32 North America Specialty Stores Market by Country, 2024 - 2031, Million Units
TABLE 33 North America Supermarket & Hypermarket Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Supermarket & Hypermarket Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Supermarket & Hypermarket Market by Country, 2020 - 2023, Million Units
TABLE 36 North America Supermarket & Hypermarket Market by Country, 2024 - 2031, Million Units
TABLE 37 North America Online Stores Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Online Stores Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Online Stores Market by Country, 2020 - 2023, Million Units
TABLE 40 North America Online Stores Market by Country, 2024 - 2031, Million Units
TABLE 41 North America Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Other Distribution Channels Market by Country, 2020 - 2023, Million Units
TABLE 44 North America Other Distribution Channels Market by Country, 2024 - 2031, Million Units
TABLE 45 North America Bra Market by Product, 2020 - 2023, USD Million
TABLE 46 North America Bra Market by Product, 2024 - 2031, USD Million
TABLE 47 North America Bra Market by Product, 2020 - 2023, Million Units
TABLE 48 North America Bra Market by Product, 2024 - 2031, Million Units
TABLE 49 North America T-shirt Bra Market by Country, 2020 - 2023, USD Million
TABLE 50 North America T-shirt Bra Market by Country, 2024 - 2031, USD Million
TABLE 51 North America T-shirt Bra Market by Country, 2020 - 2023, Million Units
TABLE 52 North America T-shirt Bra Market by Country, 2024 - 2031, Million Units
TABLE 53 North America Sports Bra Market by Country, 2020 - 2023, USD Million
TABLE 54 North America Sports Bra Market by Country, 2024 - 2031, USD Million
TABLE 55 North America Sports Bra Market by Country, 2020 - 2023, Million Units
TABLE 56 North America Sports Bra Market by Country, 2024 - 2031, Million Units
TABLE 57 North America Multi-Way Bra Market by Country, 2020 - 2023, USD Million
TABLE 58 North America Multi-Way Bra Market by Country, 2024 - 2031, USD Million
TABLE 59 North America Multi-Way Bra Market by Country, 2020 - 2023, Million Units
TABLE 60 North America Multi-Way Bra Market by Country, 2024 - 2031, Million Units
TABLE 61 North America Adhesive Bra Market by Country, 2020 - 2023, USD Million
TABLE 62 North America Adhesive Bra Market by Country, 2024 - 2031, USD Million
TABLE 63 North America Adhesive Bra Market by Country, 2020 - 2023, Million Units
TABLE 64 North America Adhesive Bra Market by Country, 2024 - 2031, Million Units
TABLE 65 North America Other Products Market by Country, 2020 - 2023, USD Million
TABLE 66 North America Other Products Market by Country, 2024 - 2031, USD Million
TABLE 67 North America Other Products Market by Country, 2020 - 2023, Million Units
TABLE 68 North America Other Products Market by Country, 2024 - 2031, Million Units
TABLE 69 North America Bra Market by Country, 2020 - 2023, USD Million
TABLE 70 North America Bra Market by Country, 2024 - 2031, USD Million
TABLE 71 North America Bra Market by Country, 2020 - 2023, Million Units
TABLE 72 North America Bra Market by Country, 2024 - 2031, Million Units
TABLE 73 US Bra Market, 2020 - 2023, USD Million
TABLE 74 US Bra Market, 2024 - 2031, USD Million
TABLE 75 US Bra Market, 2020 - 2023, Million Units
TABLE 76 US Bra Market, 2024 - 2031, Million Units
TABLE 77 US Bra Market by Material, 2020 - 2023, USD Million
TABLE 78 US Bra Market by Material, 2024 - 2031, USD Million
TABLE 79 US Bra Market by Material, 2020 - 2023, Million Units
TABLE 80 US Bra Market by Material, 2024 - 2031, Million Units
TABLE 81 US Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 US Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 US Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 84 US Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 85 US Bra Market by Product, 2020 - 2023, USD Million
TABLE 86 US Bra Market by Product, 2024 - 2031, USD Million
TABLE 87 US Bra Market by Product, 2020 - 2023, Million Units
TABLE 88 US Bra Market by Product, 2024 - 2031, Million Units
TABLE 89 Canada Bra Market, 2020 - 2023, USD Million
TABLE 90 Canada Bra Market, 2024 - 2031, USD Million
TABLE 91 Canada Bra Market, 2020 - 2023, Million Units
TABLE 92 Canada Bra Market, 2024 - 2031, Million Units
TABLE 93 Canada Bra Market by Material, 2020 - 2023, USD Million
TABLE 94 Canada Bra Market by Material, 2024 - 2031, USD Million
TABLE 95 Canada Bra Market by Material, 2020 - 2023, Million Units
TABLE 96 Canada Bra Market by Material, 2024 - 2031, Million Units
TABLE 97 Canada Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 98 Canada Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 99 Canada Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 100 Canada Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 101 Canada Bra Market by Product, 2020 - 2023, USD Million
TABLE 102 Canada Bra Market by Product, 2024 - 2031, USD Million
TABLE 103 Canada Bra Market by Product, 2020 - 2023, Million Units
TABLE 104 Canada Bra Market by Product, 2024 - 2031, Million Units
TABLE 105 Mexico Bra Market, 2020 - 2023, USD Million
TABLE 106 Mexico Bra Market, 2024 - 2031, USD Million
TABLE 107 Mexico Bra Market, 2020 - 2023, Million Units
TABLE 108 Mexico Bra Market, 2024 - 2031, Million Units
TABLE 109 Mexico Bra Market by Material, 2020 - 2023, USD Million
TABLE 110 Mexico Bra Market by Material, 2024 - 2031, USD Million
TABLE 111 Mexico Bra Market by Material, 2020 - 2023, Million Units
TABLE 112 Mexico Bra Market by Material, 2024 - 2031, Million Units
TABLE 113 Mexico Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 114 Mexico Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 115 Mexico Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 116 Mexico Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 117 Mexico Bra Market by Product, 2020 - 2023, USD Million
TABLE 118 Mexico Bra Market by Product, 2024 - 2031, USD Million
TABLE 119 Mexico Bra Market by Product, 2020 - 2023, Million Units
TABLE 120 Mexico Bra Market by Product, 2024 - 2031, Million Units
TABLE 121 Rest of North America Bra Market, 2020 - 2023, USD Million
TABLE 122 Rest of North America Bra Market, 2024 - 2031, USD Million
TABLE 123 Rest of North America Bra Market, 2020 - 2023, Million Units
TABLE 124 Rest of North America Bra Market, 2024 - 2031, Million Units
TABLE 125 Rest of North America Bra Market by Material, 2020 - 2023, USD Million
TABLE 126 Rest of North America Bra Market by Material, 2024 - 2031, USD Million
TABLE 127 Rest of North America Bra Market by Material, 2020 - 2023, Million Units
TABLE 128 Rest of North America Bra Market by Material, 2024 - 2031, Million Units
TABLE 129 Rest of North America Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 130 Rest of North America Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 131 Rest of North America Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 132 Rest of North America Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 133 Rest of North America Bra Market by Product, 2020 - 2023, USD Million
TABLE 134 Rest of North America Bra Market by Product, 2024 - 2031, USD Million
TABLE 135 Rest of North America Bra Market by Product, 2020 - 2023, Million Units
TABLE 136 Rest of North America Bra Market by Product, 2024 - 2031, Million Units
TABLE 137 Key Information – Victoria’s Secret & Co.
TABLE 138 Key Information – Agent Provocateur
TABLE 139 Key Information – MAS Holdings Limited
TABLE 140 Key Information – Ann Summers Ltd.
TABLE 141 Key Information – Bluebella Ltd.
TABLE 142 Key Information – Felina GmbH
TABLE 143 Key Information – Hanky Panky Ltd.
TABLE 144 Key Information – La Perla Fashion Holding N.V.
TABLE 145 Key Information – PVH Corp.
TABLE 146 Key Information – Stella McCartney Limited

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Bra Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Bra Market
FIG 4 Porter’s Five Forces Analysis – Bra Market
FIG 5 North America Bra Market share by Material, 2023
FIG 6 North America Bra Market share by Material, 2031
FIG 7 North America Bra Market by Material, 2020 - 2031, USD Million
FIG 8 North America Bra Market share by Distribution Channel, 2023
FIG 9 North America Bra Market share by Distribution Channel, 2031
FIG 10 North America Bra Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 North America Bra Market share by Product, 2023
FIG 12 North America Bra Market share by Product, 2031
FIG 13 North America Bra Market by Product, 2020 - 2031, USD Million
FIG 14 North America Bra Market share by Country, 2023
FIG 15 North America Bra Market share by Country, 2031
FIG 16 North America Bra Market by Country, 2020 - 2031, USD Million