The North America CRM Analytics Market would witness market growth of 10.1% CAGR during the forecast period (2024-2031).
The US market dominated the North America CRM Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,422.8 million by 2031. The Canada market is experiencing a CAGR of 12.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.5% during (2024 - 2031).
CRM (Customer Relationship Management) analytics involves collecting, analyzing, and applying customer data to improve decision-making and enhance customer interactions. It is a subset of analytics specifically tailored to understanding and optimizing the relationship between a business and its customers.
Additionally, through the utilization of sophisticated tools and methodologies, CRM analytics empowers organizations to derive actionable insights from extensive consumer data collected across diverse touchpoints, including social media, emails, websites, telephone communications, and in-person interactions. The CRM analytics market has emerged as a transformative force in the business landscape, reshaping how organizations interact with their customers and derive value from them.
The North American CRM analytics market is a leader characterized by high technological adoption rates, strong economic infrastructure, and the presence of leading CRM solution providers. Businesses in this region are depending more and more on CRM data to improve customer engagement, expedite processes, and create individualized experiences. Government initiatives focused on digital transformation and data privacy have further strengthened the CRM analytics market in North America, fostering trust and adoption across key sectors.
Free Valuable Insights: The CRM Analytics Market is Predict to reach USD 18.18 Billion by 2031, at a CAGR of 10.7%
Based on Deployment, the market is segmented into Cloud and On-premise. Based on End-User, the market is segmented into Retail, BFSI, Healthcare, Media & Entertainment, Telecom & IT, Transportation & Logistics, and Other End-User. Based on Type, the market is segmented into Sales & Marketing Analytics, Customer Analytics, Contact Center Analytics, and Other Type. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Salesforce, Inc.
- Microsoft Corporation
- SAP SE
- Oracle Corporation
- Zoho Corporation Pvt. Ltd.
- Pegasystems, Inc.
- Adobe, Inc.
- SugarCRM, Inc.
- Insightly, Inc.
- Creatio
North America CRM Analytics Market Report Segmentation
By Deployment
By End-User
- Retail
- BFSI
- Healthcare
- Media & Entertainment
- Telecom & IT
- Transportation & Logistics
- Other End-User
By Type
- Sales & Marketing Analytics
- Customer Analytics
- Contact Center Analytics
- Other Type
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America CRM Analytics Market, by Deployment
1.4.2 North America CRM Analytics Market, by End-User
1.4.3 North America CRM Analytics Market, by Type
1.4.4 North America CRM Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Apr – 2024, Oct) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America CRM Analytics Market by Deployment
5.1 North America Cloud Market by Region
5.2 North America On-premise Market by Region
Chapter 6. North America CRM Analytics Market by End-User
6.1 North America Retail Market by Country
6.2 North America BFSI Market by Country
6.3 North America Healthcare Market by Country
6.4 North America Media & Entertainment Market by Country
6.5 North America Telecom & IT Market by Country
6.6 North America Transportation & Logistics Market by Country
6.7 North America Other End-User Market by Country
Chapter 7. North America CRM Analytics Market by Type
7.1 North America Sales & Marketing Analytics Market by Country
7.2 North America Customer Analytics Market by Country
7.3 North America Contact Center Analytics Market by Country
7.4 North America Other Type Market by Country
Chapter 8. North America CRM Analytics Market by Country
8.1 US CRM Analytics Market
8.1.1 US CRM Analytics Market by Deployment
8.1.2 US CRM Analytics Market by End-User
8.1.3 US CRM Analytics Market by Type
8.2 Canada CRM Analytics Market
8.2.1 Canada CRM Analytics Market by Deployment
8.2.2 Canada CRM Analytics Market by End-User
8.2.3 Canada CRM Analytics Market by Type
8.3 Mexico CRM Analytics Market
8.3.1 Mexico CRM Analytics Market by Deployment
8.3.2 Mexico CRM Analytics Market by End-User
8.3.3 Mexico CRM Analytics Market by Type
8.4 Rest of North America CRM Analytics Market
8.4.1 Rest of North America CRM Analytics Market by Deployment
8.4.2 Rest of North America CRM Analytics Market by End-User
8.4.3 Rest of North America CRM Analytics Market by Type
Chapter 9. Company Profiles
9.1 Salesforce, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Product Launches and Product Expansions:
9.1.5.3 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Microsoft Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Partnerships, Collaborations, and Agreements:
9.2.5.2 Product Launches and Product Expansions:
9.2.6 SWOT Analysis
9.3 SAP SE
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.5.3 Acquisition and Mergers:
9.3.6 SWOT Analysis
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.5.2 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 Zoho Corporation Pvt. Ltd.
9.5.1 Company Overview
9.5.2 Recent strategies and developments:
9.5.2.1 Partnerships, Collaborations, and Agreements:
9.5.2.2 Product Launches and Product Expansions:
9.5.3 SWOT Analysis
9.6 Pegasystems, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Product Launches and Product Expansions:
9.6.5.3 Acquisition and Mergers:
9.6.6 SWOT Analysis
9.7 Adobe, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.5.3 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 SugarCRM, Inc.
9.8.1 Company Overview
9.8.2 Recent strategies and developments:
9.8.2.1 Product Launches and Product Expansions:
9.8.2.2 Acquisition and Mergers:
9.9 Insightly, Inc.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Product Launches and Product Expansions:
9.10. Creatio
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Partnerships, Collaborations, and Agreements:
9.10.2.2 Product Launches and Product Expansions:
TABLE 1 North America CRM Analytics Market, 2020 - 2023, USD Million
TABLE 2 North America CRM Analytics Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– CRM Analytics Market
TABLE 4 Product Launches And Product Expansions– CRM Analytics Market
TABLE 5 Acquisition and Mergers– CRM Analytics Market
TABLE 6 North America CRM Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 7 North America CRM Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 8 North America Cloud Market by Region, 2020 - 2023, USD Million
TABLE 9 North America Cloud Market by Region, 2024 - 2031, USD Million
TABLE 10 North America On-premise Market by Region, 2020 - 2023, USD Million
TABLE 11 North America On-premise Market by Region, 2024 - 2031, USD Million
TABLE 12 North America CRM Analytics Market by End-User, 2020 - 2023, USD Million
TABLE 13 North America CRM Analytics Market by End-User, 2024 - 2031, USD Million
TABLE 14 North America Retail Market by Country, 2020 - 2023, USD Million
TABLE 15 North America Retail Market by Country, 2024 - 2031, USD Million
TABLE 16 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 17 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 18 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 19 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 20 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 22 North America Telecom & IT Market by Country, 2020 - 2023, USD Million
TABLE 23 North America Telecom & IT Market by Country, 2024 - 2031, USD Million
TABLE 24 North America Transportation & Logistics Market by Country, 2020 - 2023, USD Million
TABLE 25 North America Transportation & Logistics Market by Country, 2024 - 2031, USD Million
TABLE 26 North America Other End-User Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Other End-User Market by Country, 2024 - 2031, USD Million
TABLE 28 North America CRM Analytics Market by Type, 2020 - 2023, USD Million
TABLE 29 North America CRM Analytics Market by Type, 2024 - 2031, USD Million
TABLE 30 North America Sales & Marketing Analytics Market by Country, 2020 - 2023, USD Million
TABLE 31 North America Sales & Marketing Analytics Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Customer Analytics Market by Country, 2020 - 2023, USD Million
TABLE 33 North America Customer Analytics Market by Country, 2024 - 2031, USD Million
TABLE 34 North America Contact Center Analytics Market by Country, 2020 - 2023, USD Million
TABLE 35 North America Contact Center Analytics Market by Country, 2024 - 2031, USD Million
TABLE 36 North America Other Type Market by Country, 2020 - 2023, USD Million
TABLE 37 North America Other Type Market by Country, 2024 - 2031, USD Million
TABLE 38 North America CRM Analytics Market by Country, 2020 - 2023, USD Million
TABLE 39 North America CRM Analytics Market by Country, 2024 - 2031, USD Million
TABLE 40 US CRM Analytics Market, 2020 - 2023, USD Million
TABLE 41 US CRM Analytics Market, 2024 - 2031, USD Million
TABLE 42 US CRM Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 43 US CRM Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 44 US CRM Analytics Market by End-User, 2020 - 2023, USD Million
TABLE 45 US CRM Analytics Market by End-User, 2024 - 2031, USD Million
TABLE 46 US CRM Analytics Market by Type, 2020 - 2023, USD Million
TABLE 47 US CRM Analytics Market by Type, 2024 - 2031, USD Million
TABLE 48 Canada CRM Analytics Market, 2020 - 2023, USD Million
TABLE 49 Canada CRM Analytics Market, 2024 - 2031, USD Million
TABLE 50 Canada CRM Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 51 Canada CRM Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 52 Canada CRM Analytics Market by End-User, 2020 - 2023, USD Million
TABLE 53 Canada CRM Analytics Market by End-User, 2024 - 2031, USD Million
TABLE 54 Canada CRM Analytics Market by Type, 2020 - 2023, USD Million
TABLE 55 Canada CRM Analytics Market by Type, 2024 - 2031, USD Million
TABLE 56 Mexico CRM Analytics Market, 2020 - 2023, USD Million
TABLE 57 Mexico CRM Analytics Market, 2024 - 2031, USD Million
TABLE 58 Mexico CRM Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 59 Mexico CRM Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 60 Mexico CRM Analytics Market by End-User, 2020 - 2023, USD Million
TABLE 61 Mexico CRM Analytics Market by End-User, 2024 - 2031, USD Million
TABLE 62 Mexico CRM Analytics Market by Type, 2020 - 2023, USD Million
TABLE 63 Mexico CRM Analytics Market by Type, 2024 - 2031, USD Million
TABLE 64 Rest of North America CRM Analytics Market, 2020 - 2023, USD Million
TABLE 65 Rest of North America CRM Analytics Market, 2024 - 2031, USD Million
TABLE 66 Rest of North America CRM Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 67 Rest of North America CRM Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 68 Rest of North America CRM Analytics Market by End-User, 2020 - 2023, USD Million
TABLE 69 Rest of North America CRM Analytics Market by End-User, 2024 - 2031, USD Million
TABLE 70 Rest of North America CRM Analytics Market by Type, 2020 - 2023, USD Million
TABLE 71 Rest of North America CRM Analytics Market by Type, 2024 - 2031, USD Million
TABLE 72 Key Information – Salesforce, Inc.
TABLE 73 Key Information – Microsoft Corporation
TABLE 74 Key Information – SAP SE
TABLE 75 Key Information – Oracle Corporation
TABLE 76 Key Information – Zoho Corporation Pvt. Ltd.
TABLE 77 Key Information – Pegasystems Inc.
TABLE 78 Key Information – Adobe, Inc.
TABLE 79 key information – SugarCRM, Inc.
TABLE 80 key information – Insightly, Inc.
TABLE 81 key information – Creatio
List of Figures
FIG 1 Methodology for the research
FIG 2 North America CRM Analytics Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting CRM Analytics Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Product Launches and Product Expansions: 2020, Apr – 2024, Oct) Leading Players
FIG 8 Porter’s Five Forces Analysis – CRM Analytics Market
FIG 9 North America CRM Analytics Market share by Deployment, 2023
FIG 10 North America CRM Analytics Market share by Deployment, 2031
FIG 11 North America CRM Analytics Market by Deployment, 2020 - 2031, USD Million
FIG 12 North America CRM Analytics Market share by End-User, 2023
FIG 13 North America CRM Analytics Market share by End-User, 2031
FIG 14 North America CRM Analytics Market by End-User, 2020 - 2031, USD Million
FIG 15 North America CRM Analytics Market share by Type, 2023
FIG 16 North America CRM Analytics Market share by Type, 2031
FIG 17 North America CRM Analytics Market by Type, 2020 - 2031, USD Million
FIG 18 North America CRM Analytics Market share by Country, 2023
FIG 19 North America CRM Analytics Market share by Country, 2031
FIG 20 North America CRM Analytics Market by Country, 2020 - 2031, USD Million
FIG 21 Recent strategies and developments: Salesforce, Inc.
FIG 22 SWOT Analysis: Salesforce, Inc.
FIG 23 Recent strategies and developments: Microsoft Corporation
FIG 24 SWOT Analysis: Microsoft Corporation
FIG 25 Recent strategies and developments: SAP SE
FIG 26 SWOT Analysis: SAP SE
FIG 27 Recent strategies and developments: Oracle Corporation
FIG 28 SWOT Analysis: Oracle Corporation
FIG 29 Recent strategies and developments: Zoho Corporation Pvt. Ltd.
FIG 30 SWOT Analysis: Zoho Corporation Pvt. Ltd.
FIG 31 Recent strategies and developments: Pegasystems, Inc.
FIG 32 SWOT Analysis: Pegasystems, Inc.
FIG 33 Recent strategies and developments: Adobe, Inc.
FIG 34 SWOT Analysis: Adobe, Inc.
FIG 35 Recent strategies and developments: SugarCRM, Inc.
FIG 36 Recent strategies and developments: Creatio