North America Customer Analytics Market By Component (Solution and Services) By Type (Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others) By Deployment Type (On-premise and Cloud) By Data Source (Web, Smartphone, Email, Social Media, Store & Call Center and Others) By Industry Vertical (BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others) By Country, Industry Analysis and Forecast, 2020 - 2026

The North America Customer Analytics Market would witness market growth of 18.1% CAGR during the forecast period (2020-2026). Customer journey analytics is the convergence of analytical solutions and marketing techniques to monitor their future customers from real time by building a chronological consumer engagement timeline. It detects consumer trends through various channels and reaches points by integrating data related to customer experiences, reviews, and transactions to end the consumer journey picture. It combines advanced analytics, large-scale data technology and domain knowledge to enable companies to map their customer journey.

These solutions offer more versatile, scaleable, and cheaper data storage solutions than conventional data warehousing solutions, along with enhanced analytics capabilities. Several North American customer analytics service providers compete on the market by combining new Big Data and analytics technology with their existing customer analysis solutions. They are also pursuing various growth strategies to improve their overall market position.

Growth in the importance of social media is a main factor for the market. Social media analytics incorporates tracking, measuring, and predictive methods to discover consumer emotions and companies with consumers across social media channels by associating their product list with e-commerce sites, which helps to track users and establish connections.

Prominent retailers like Amazon and Walmart have succeeded in leveraging the advantages that multiple social media sites, such as Facebook and Twitter, are providing. Data protection and privacy issues are, however, a significant constraint to the studied market. Big data architecture will become more important to protect in customer analytics, which is supposed to pose a challenge to information loss.

Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Smartphone, Email, Social Media, Store & Call Center and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

Free Valuable Insights: Customer Analytics Market in North America is expected to register a CAGR of 18.1% during the forecast period (2020-2026)

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., SAP SE, Teradata Corporation, SAS Institute, Inc., Adobe, Inc., Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Accenture PLC.

Scope of the North America Customer Analytics Market Analysis

Market Segmentation:

By Component

• Solution
• Services

By Type

• Brand & Campaign Management
• Customer Behavioral Analysis & Churn Management
• Product Management & Others

By Deployment Type

• On-premise
• Cloud

By Data Source

• Web
• Smartphone
• Email
• Social Media
• Store & Call Center
• Others

By Industry Vertical

• BFSI
• IT & Telecom
• Healthcare
• Retail & eCommerce
• Government & Defense
• Media & Entertainment
• Manufacturing
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Google, Inc.
• SAP SE
• Teradata Corporation
• SAS Institute, Inc.
• Adobe, Inc.
• com, Inc.
• Microsoft Corporation
• Oracle Corporation
• IBM Corporation
• Accenture PLC

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Customer Analytics Market, by Component
1.4.2 North America Customer Analytics Market, by Type
1.4.3 North America Customer Analytics Market, by Deployment Type
1.4.4 North America Customer Analytics Market, by Data Source
1.4.5 North America Customer Analytics Market, by Industry Vertical
1.4.6 North America Customer Analytics Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Jun – 2020,Mar) Leading Players

Chapter 4. North America Customer Analytics Market by Component
4.1 North America Customer Analytics Solution Market by Country
4.2 North America Customer Analytics Services Market by Country

Chapter 5. North America Customer Analytics Market by Industry Vertical
5.1 North America BFSI Customer Analytics Market by Country
5.2 North America IT & Telecom Customer Analytics Market by Country
5.3 North America Healthcare Customer Analytics Market by Country
5.4 North America Retail & eCommerce Customer Analytics Market by Country
5.5 North America Government & Defense Customer Analytics Market by Country
5.6 North America Media & Entertainment Customer Analytics Market by Country
5.7 North America Manufacturing Customer Analytics Market by Country
5.8 North America Other Industry Vertical Customer Analytics Market by Country

Chapter 6. North America Customer Analytics Market by Type
6.1 North America Customer Analytics Brand & Campaign Management Market by Country
6.2 North America Customer Analytics Customer Behavioral Analysis & Churn Management Market by Country
6.3 North America Customer Analytics Product Management & Others Market by Country

Chapter 7. North America Customer Analytics Market by Deployment Type
7.1 North America On-premise Customer Analytics Market by Country
7.2 North America Cloud Customer Analytics Market by Country

Chapter 8. North America Customer Analytics Market by Data Source
8.1 North America Web Customer Analytics Market by Country
8.2 North America Smartphone Customer Analytics Market by Country
8.3 North America Email Customer Analytics Market by Country
8.4 North America Social Media Customer Analytics Market by Country
8.5 North America Store & Call Center Customer Analytics Market by Country
8.6 North America Others Customer Analytics Market by Country

Chapter 9. North America Customer Analytics Market by Country
9.1 US Customer Analytics Market
9.1.1 US Customer Analytics Market by Component
9.1.2 US Customer Analytics Market by Industry Vertical
9.1.3 US Customer Analytics Market by Type
9.1.4 US Customer Analytics Market by Deployment Type
9.1.5 US Customer Analytics Market by Data Source
9.2 Canada Customer Analytics Market
9.2.1 Canada Customer Analytics Market by Component
9.2.2 Canada Customer Analytics Market by Industry Vertical
9.2.3 Canada Customer Analytics Market by Type
9.2.4 Canada Customer Analytics Market by Deployment Type
9.2.5 Canada Customer Analytics Market by Data Source
9.3 Mexico Customer Analytics Market
9.3.1 Mexico Customer Analytics Market by Component
9.3.2 Mexico Customer Analytics Market by Industry Vertical
9.3.3 Mexico Customer Analytics Market by Type
9.3.4 Mexico Customer Analytics Market by Deployment Type
9.3.5 Mexico Customer Analytics Market by Data Source
9.4 Rest of North America Customer Analytics Market
9.4.1 Rest of North America Customer Analytics Market by Component
9.4.2 Rest of North America Customer Analytics Market by Industry Vertical
9.4.3 Rest of North America Customer Analytics Market by Type
9.4.4 Rest of North America Customer Analytics Market by Deployment Type
9.4.5 Rest of North America Customer Analytics Market by Data Source

Chapter 10. Company Profiles
10.1 Google, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 SAP SE
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Acquisition and Mergers:
10.2.5.3 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Teradata Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product Launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 SAS Institute, Inc.
10.4.1 Company Overview
10.4.2 Recent strategies and developments:
10.4.2.1 Partnerships, Collaborations, and Agreements:
10.5 Adobe, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.6 SWOT Analysis
10.6 Salesforce.com, Inc.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Acquisition and Mergers:
10.6.5.3 Product Launches and Product Expansions:
10.6.6 SWOT Analysis
10.7 Microsoft Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.7.5.2 Acquisition and Mergers:
10.7.6 SWOT Analysis
10.8 Oracle Corporation
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Product Launches and Product Expansions:
10.8.6 SWOT Analysis
10.9 IBM Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional & Segmental Analysis
10.9.4 Research & Development Expenses
10.9.5 Recent strategies and developments:
10.9.5.1 Partnerships, Collaborations, and Agreements::
10.9.6 SWOT Analysis
10.1 Accenture PLC
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Acquisition and Mergers:
10.10.5.2 Product Launches and Product Expansions:
10.10.5.3 Geographical Expansions:
10.10.6 SWOT Analysis

TABLE 1 North America Customer Analytics Market, 2016 - 2019, USD Million
TABLE 2 North America Customer Analytics Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Customer Analytics Market
TABLE 4 Product Launches And Product Expansions– Customer Analytics Market
TABLE 5 Geographical Expansions– Customer Analytics Market
TABLE 6 Mergers & Acquisitions – Customer Analytics Market
TABLE 7 North America Customer Analytics Market by Component, 2016 - 2019, USD Million
TABLE 8 North America Customer Analytics Market by Component, 2020 - 2026, USD Million
TABLE 9 North America Customer Analytics Solution Market by Country, 2016 - 2019, USD Million
TABLE 10 North America Customer Analytics Solution Market by Country, 2020 - 2026, USD Million
TABLE 11 North America Customer Analytics Services Market by Country, 2016 - 2019, USD Million
TABLE 12 North America Customer Analytics Services Market by Country, 2020 - 2026, USD Million
TABLE 13 North America Customer Analytics Market by Industry Vertical, 2016 - 2019, USD Million
TABLE 14 North America Customer Analytics Market by Industry Vertical, 2020 - 2026, USD Million
TABLE 15 North America BFSI Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 16 North America BFSI Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 17 North America IT & Telecom Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 18 North America IT & Telecom Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 19 North America Healthcare Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 20 North America Healthcare Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 21 North America Retail & eCommerce Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 22 North America Retail & eCommerce Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 23 North America Government & Defense Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 24 North America Government & Defense Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 25 North America Media & Entertainment Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 26 North America Media & Entertainment Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 27 North America Manufacturing Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 28 North America Manufacturing Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 29 North America Other Industry Vertical Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 30 North America Other Industry Vertical Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 31 North America Customer Analytics Market by Type, 2016 - 2019, USD Million
TABLE 32 North America Customer Analytics Market by Type, 2020 - 2026, USD Million
TABLE 33 North America Customer Analytics Brand & Campaign Management Market by Country, 2016 - 2019, USD Million
TABLE 34 North America Customer Analytics Brand & Campaign Management Market by Country, 2020 - 2026, USD Million
TABLE 35 North America Customer Analytics Customer Behavioral Analysis & Churn Management Market by Country, 2016 - 2019, USD Million
TABLE 36 North America Customer Analytics Customer Behavioral Analysis & Churn Management Market by Country, 2020 - 2026, USD Million
TABLE 37 North America Customer Analytics Product Management & Others Market by Country, 2016 - 2019, USD Million
TABLE 38 North America Customer Analytics Product Management & Others Market by Country, 2020 - 2026, USD Million
TABLE 39 North America Customer Analytics Market by Deployment Type, 2016 - 2019, USD Million
TABLE 40 North America Customer Analytics Market by Deployment Type, 2020 - 2026, USD Million
TABLE 41 North America On-premise Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 42 North America On-premise Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 43 North America Cloud Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 44 North America Cloud Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 45 North America Customer Analytics Market by Data Source, 2016 - 2019, USD Million
TABLE 46 North America Customer Analytics Market by Data Source, 2020 - 2026, USD Million
TABLE 47 North America Web Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 48 North America Web Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 49 North America Smartphone Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 50 North America Smartphone Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 51 North America Email Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 52 North America Email Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 53 North America Social Media Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 54 North America Social Media Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 55 North America Store & Call Center Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 56 North America Store & Call Center Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 57 North America Others Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 58 North America Others Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 59 North America Customer Analytics Market by Country, 2016 - 2019, USD Million
TABLE 60 North America Customer Analytics Market by Country, 2020 - 2026, USD Million
TABLE 61 US Customer Analytics Market, 2016 - 2019, USD Million
TABLE 62 US Customer Analytics Market, 2020 - 2026, USD Million
TABLE 63 US Customer Analytics Market by Component, 2016 - 2019, USD Million
TABLE 64 US Customer Analytics Market by Component, 2020 - 2026, USD Million
TABLE 65 US Customer Analytics Market by Industry Vertical, 2016 - 2019, USD Million
TABLE 66 US Customer Analytics Market by Industry Vertical, 2020 - 2026, USD Million
TABLE 67 US Customer Analytics Market by Type, 2016 - 2019, USD Million
TABLE 68 US Customer Analytics Market by Type, 2020 - 2026, USD Million
TABLE 69 US Customer Analytics Market by Deployment Type, 2016 - 2019, USD Million
TABLE 70 US Customer Analytics Market by Deployment Type, 2020 - 2026, USD Million
TABLE 71 US Customer Analytics Market by Data Source, 2016 - 2019, USD Million
TABLE 72 US Customer Analytics Market by Data Source, 2020 - 2026, USD Million
TABLE 73 Canada Customer Analytics Market, 2016 - 2019, USD Million
TABLE 74 Canada Customer Analytics Market, 2020 - 2026, USD Million
TABLE 75 Canada Customer Analytics Market by Component, 2016 - 2019, USD Million
TABLE 76 Canada Customer Analytics Market by Component, 2020 - 2026, USD Million
TABLE 77 Canada Customer Analytics Market by Industry Vertical, 2016 - 2019, USD Million
TABLE 78 Canada Customer Analytics Market by Industry Vertical, 2020 - 2026, USD Million
TABLE 79 Canada Customer Analytics Market by Type, 2016 - 2019, USD Million
TABLE 80 Canada Customer Analytics Market by Type, 2020 - 2026, USD Million
TABLE 81 Canada Customer Analytics Market by Deployment Type, 2016 - 2019, USD Million
TABLE 82 Canada Customer Analytics Market by Deployment Type, 2020 - 2026, USD Million
TABLE 83 Canada Customer Analytics Market by Data Source, 2016 - 2019, USD Million
TABLE 84 Canada Customer Analytics Market by Data Source, 2020 - 2026, USD Million
TABLE 85 Mexico Customer Analytics Market, 2016 - 2019, USD Million
TABLE 86 Mexico Customer Analytics Market, 2020 - 2026, USD Million
TABLE 87 Mexico Customer Analytics Market by Component, 2016 - 2019, USD Million
TABLE 88 Mexico Customer Analytics Market by Component, 2020 - 2026, USD Million
TABLE 89 Mexico Customer Analytics Market by Industry Vertical, 2016 - 2019, USD Million
TABLE 90 Mexico Customer Analytics Market by Industry Vertical, 2020 - 2026, USD Million
TABLE 91 Mexico Customer Analytics Market by Type, 2016 - 2019, USD Million
TABLE 92 Mexico Customer Analytics Market by Type, 2020 - 2026, USD Million
TABLE 93 Mexico Customer Analytics Market by Deployment Type, 2016 - 2019, USD Million
TABLE 94 Mexico Customer Analytics Market by Deployment Type, 2020 - 2026, USD Million
TABLE 95 Mexico Customer Analytics Market by Data Source, 2016 - 2019, USD Million
TABLE 96 Mexico Customer Analytics Market by Data Source, 2020 - 2026, USD Million
TABLE 97 Rest of North America Customer Analytics Market, 2016 - 2019, USD Million
TABLE 98 Rest of North America Customer Analytics Market, 2020 - 2026, USD Million
TABLE 99 Rest of North America Customer Analytics Market by Component, 2016 - 2019, USD Million
TABLE 100 Rest of North America Customer Analytics Market by Component, 2020 - 2026, USD Million
TABLE 101 Rest of North America Customer Analytics Market by Industry Vertical, 2016 - 2019, USD Million
TABLE 102 Rest of North America Customer Analytics Market by Industry Vertical, 2020 - 2026, USD Million
TABLE 103 Rest of North America Customer Analytics Market by Type, 2016 - 2019, USD Million
TABLE 104 Rest of North America Customer Analytics Market by Type, 2020 - 2026, USD Million
TABLE 105 Rest of North America Customer Analytics Market by Deployment Type, 2016 - 2019, USD Million
TABLE 106 Rest of North America Customer Analytics Market by Deployment Type, 2020 - 2026, USD Million
TABLE 107 Rest of North America Customer Analytics Market by Data Source, 2016 - 2019, USD Million
TABLE 108 Rest of North America Customer Analytics Market by Data Source, 2020 - 2026, USD Million
TABLE 109 Key Information – Google, Inc.
TABLE 110 Key Information – SAP SE
TABLE 111 Key Information – Teradata Corporation
TABLE 112 Key information – SAS Institute, Inc.
TABLE 113 Key Information – Adobe, Inc.
TABLE 114 Key Information –Salesforce.com, Inc.
TABLE 115 key information – Microsoft Corporation
TABLE 116 Key Information – Oracle Corporation
TABLE 117 Key information – IBM Corporation
TABLE 118 Key information – Accenture PLC

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2015-2019)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Jun – 2020,Mar) Leading Players
FIG 5 Recent strategies and developments: Google, Inc.
FIG 6 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 7 Recent strategies and developments: SAP SE
FIG 8 SWOT Analysis: SAP SE
FIG 9 Recent strategies and developments: Teradata Corporation
FIG 10 SWOT Analysis: Teradata Corporation
FIG 11 Recent strategies and developments: Adobe, Inc.
FIG 12 SWOT Analysis: Adobe, inc.
FIG 13 Recent strategies and developments: Salesforce.com, Inc.
FIG 14 SWOT Analysis: Salesforce.com Inc.
FIG 15 Recent strategies and developments: Microsoft Corporation
FIG 16 SWOT Analysis: Microsoft Corporation
FIG 17 SWOT analysis: Oracle Corporation
FIG 18 Swot analysis: IBM Corporation
FIG 19 Recent strategies and developments: Accenture PLC
FIG 20 Swot analysis: Accenture plc