The North America Customer Data Platform Market would witness market growth of 32% CAGR during the forecast period (2021-2027).
Customer Data Platform is a platform where all the collected data gets stored and then examined to further process. In the constantly evolving world, the players in the market need to stay connected with their customers and provide the necessary services. Thus, for players in the market, CDP is a suitable solution and is capable to serve companies. It provides customized real-time data about a customer when the data is inserted into this platform. According to this, CDP provides instant analysis like the data is feed in the system instantly; CDP helps in providing analyzed data related to the customer and its choices. This enables the company to stay connected with the customer and build a strategy based on the customer experience. In addition, the customer frequently visits the website and explores new products that are related to what they desire.
The customer data platform market growth in North America is accelerating, owing to the factors such as increasing investments by enterprises in customer data analytic, presence of major marketers and solution providers of CDP, generation of the huge volume of data from numerous verticals, and surging utilization of big data technology. In addition, the US emerged as a leading nation in the past few years due to the presence of key market players obtaining the highest market shares and rising investment for CDP solutions. Additionally, several brands and marketers are focusing on adopting CDP solutions to improve the engagement of their customers.
CDP has found its large application in North America because it offers benefits like collecting data from varied sources and stores it within the platform that is further used to combine applications and examine data. Moreover, this platform assists companies to understand their consumers as it builds a truthful and combined view on customer behavior, products, and transactions. Further, marketers have witnessed the effectiveness and results of the campaign that they want to examine. Furthermore, marketers may enhance their efforts of promoting the product or service by having a deep insight and understanding of the data. Therefore, these factors are accountable to surge the growth of the regional customer data platform market.
The US market dominated the North America Customer Data Platform Services Market by Country 2020, thereby, achieving a market value of $1,616 million by 2027. The Canada market is experiencing a CAGR of 37.6% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 36.4% during (2021 - 2027).
Based on Component, the market is segmented into Platform (Without Services) and Services. Based on Application, the market is segmented into Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention & Engagement, Security Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Media & Entertainment, Healthcare, Travel & Hospitality, Telecom & IT and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Customer Data Platform Market is Estimated to Reach USD 20.5 Billion by 2027 at a CAGR of 34%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Oracle Corporation, Microsoft Corporation, Adobe, Inc., Salesforce.com, Inc., Teradata Corporation, Totango, Ltd., Upland Software, Inc., Acquia, Inc. and SAS Institute, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Component
- Platform (Without Services)
- Services
By Application
- Personalized Recommendations
- Predictive Analytics
- Marketing Data Segmentation
- Customer Retention & Engagement
- Security Management
- Others
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- BFSI
- Retail & eCommerce
- Media & Entertainment
- Healthcare
- Travel & Hospitality
- Telecom & IT
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- Oracle Corporation
- Microsoft Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- Teradata Corporation
- Totango, Ltd.
- Upland Software, Inc.
- Acquia, Inc.
- SAS Institute, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Customer Data Platform Market, by Component
1.4.2 North America Customer Data Platform Market, by Application
1.4.3 North America Customer Data Platform Market, by Deployment Type
1.4.4 North America Customer Data Platform Market, by Enterprise Size
1.4.5 North America Customer Data Platform Market, by End User
1.4.6 North America Customer Data Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2019, Jun – 2021, Aug) Leading Players
Chapter 4. North America Customer Data Platform Market by Component
4.1 North America Customer Data Platform (Without Services) Market by Country
4.2 North America Customer Data Platform Services Market by Country
Chapter 5. North America Customer Data Platform Market by Application
5.1 North America Customer Data Platform Personalized Recommendations Market by Country
5.2 North America Customer Data Platform Predictive Analytics Market by Country
5.3 North America Customer Data Platform Marketing Data Segmentation Market by Country
5.4 North America Customer Data Platform Customer Retention & Engagement Market by Country
5.5 North America Customer Data Platform Security Management Market by Country
5.6 North America Other Application Customer Data Platform Market by Country
Chapter 6. North America Customer Data Platform Market by Deployment Type
6.1 North America On-premise Customer Data Platform Market by Country
6.2 North America Cloud Customer Data Platform Market by Country
Chapter 7. North America Customer Data Platform Market by Enterprise Size
7.1 North America Large Enterprises Customer Data Platform Market by Country
7.2 North America Small & Medium Enterprises Customer Data Platform Market by Country
Chapter 8. North America Customer Data Platform Market by End User
8.1 North America BFSI Customer Data Platform Market by Country
8.2 North America Retail & eCommerce Customer Data Platform Market by Country
8.3 North America Media & Entertainment Customer Data Platform Market by Country
8.4 North America Healthcare Customer Data Platform Market by Country
8.5 North America Travel & Hospitality Customer Data Platform Market by Country
8.6 North America Telecom & IT Customer Data Platform Market by Country
8.7 North America Others Customer Data Platform Market by Country
Chapter 9. North America Customer Data Platform Market by Country
9.1 US Customer Data Platform Market
9.1.1 US Customer Data Platform Market by Component
9.1.2 US Customer Data Platform Market by Application
9.1.3 US Customer Data Platform Market by Deployment Type
9.1.4 US Customer Data Platform Market by Enterprise Size
9.1.5 US Customer Data Platform Market by End User
9.2 Canada Customer Data Platform Market
9.2.1 Canada Customer Data Platform Market by Component
9.2.2 Canada Customer Data Platform Market by Application
9.2.3 Canada Customer Data Platform Market by Deployment Type
9.2.4 Canada Customer Data Platform Market by Enterprise Size
9.2.5 Canada Customer Data Platform Market by End User
9.3 Mexico Customer Data Platform Market
9.3.1 Mexico Customer Data Platform Market by Component
9.3.2 Mexico Customer Data Platform Market by Application
9.3.3 Mexico Customer Data Platform Market by Deployment Type
9.3.4 Mexico Customer Data Platform Market by Enterprise Size
9.3.5 Mexico Customer Data Platform Market by End User
9.4 Rest of North America Customer Data Platform Market
9.4.1 Rest of North America Customer Data Platform Market by Component
9.4.2 Rest of North America Customer Data Platform Market by Application
9.4.3 Rest of North America Customer Data Platform Market by Deployment Type
9.4.4 Rest of North America Customer Data Platform Market by Enterprise Size
9.4.5 Rest of North America Customer Data Platform Market by End User
Chapter 10. Company Profiles
10.1 SAP SE
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.1 Recent strategies and developments:
10.1.1.1 Acquisitions and Mergers:
10.1.1.2 Product Launches and Product Expansions:
10.1.2 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Microsoft Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 Adobe, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Salesforce.com, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.5.3 Acquisition and Mergers:
10.5.6 SWOT Analysis
10.6 Teradata Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.6 SWOT Analysis
10.7 Totango, Ltd.
10.7.1 Company Overview
10.8 Upland Software, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Acquisitions and Mergers:
10.9 Acquia, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Acquisitions and Mergers:
10.9.2.2 Product Launches and Product Expansions:
10.10. SAS Institute, Inc.
10.10.1 Company Overview
10.10.2 Recent Strategies and Developments:
10.10.2.1 Acquisitions and Mergers:
10.10.2.2 Product Launches and Product Launches:
TABLE 1 North America Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 2 North America Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Customer Data Platform Market
TABLE 4 Product Launches And Product Expansions– Customer Data Platform Market
TABLE 5 Acquisition and Mergers– Customer Data Platform Market
TABLE 6 North America Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 7 North America Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 8 North America Customer Data Platform (Without Services) Market by Country, 2017 - 2020, USD Million
TABLE 9 North America Customer Data Platform (Without Services) Market by Country, 2021 - 2027, USD Million
TABLE 10 North America Customer Data Platform Services Market by Country, 2017 - 2020, USD Million
TABLE 11 North America Customer Data Platform Services Market by Country, 2021 - 2027, USD Million
TABLE 12 North America Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 13 North America Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 14 North America Customer Data Platform Personalized Recommendations Market by Country, 2017 - 2020, USD Million
TABLE 15 North America Customer Data Platform Personalized Recommendations Market by Country, 2021 - 2027, USD Million
TABLE 16 North America Customer Data Platform Predictive Analytics Market by Country, 2017 - 2020, USD Million
TABLE 17 North America Customer Data Platform Predictive Analytics Market by Country, 2021 - 2027, USD Million
TABLE 18 North America Customer Data Platform Marketing Data Segmentation Market by Country, 2017 - 2020, USD Million
TABLE 19 North America Customer Data Platform Marketing Data Segmentation Market by Country, 2021 - 2027, USD Million
TABLE 20 North America Customer Data Platform Customer Retention & Engagement Market by Country, 2017 - 2020, USD Million
TABLE 21 North America Customer Data Platform Customer Retention & Engagement Market by Country, 2021 - 2027, USD Million
TABLE 22 North America Customer Data Platform Security Management Market by Country, 2017 - 2020, USD Million
TABLE 23 North America Customer Data Platform Security Management Market by Country, 2021 - 2027, USD Million
TABLE 24 North America Other Application Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 25 North America Other Application Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 26 North America Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 27 North America Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 28 North America On-premise Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 29 North America On-premise Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 30 North America Cloud Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 31 North America Cloud Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 32 North America Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 33 North America Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 34 North America Large Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 35 North America Large Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 36 North America Small & Medium Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 37 North America Small & Medium Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 38 North America Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 39 North America Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 40 North America BFSI Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 41 North America BFSI Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 42 North America Retail & eCommerce Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 43 North America Retail & eCommerce Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 44 North America Media & Entertainment Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 45 North America Media & Entertainment Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 46 North America Healthcare Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 47 North America Healthcare Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 48 North America Travel & Hospitality Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 49 North America Travel & Hospitality Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 50 North America Telecom & IT Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 51 North America Telecom & IT Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 52 North America Others Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 53 North America Others Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 54 North America Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 55 North America Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 56 US Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 57 US Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 58 US Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 59 US Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 60 US Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 61 US Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 62 US Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 63 US Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 64 US Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 65 US Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 66 US Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 67 US Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 68 Canada Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 69 Canada Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 70 Canada Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 71 Canada Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 72 Canada Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 73 Canada Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 74 Canada Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 75 Canada Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 76 Canada Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 77 Canada Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 78 Canada Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 79 Canada Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 80 Mexico Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 81 Mexico Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 82 Mexico Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 83 Mexico Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 84 Mexico Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 85 Mexico Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 86 Mexico Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 87 Mexico Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 88 Mexico Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 89 Mexico Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 90 Mexico Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 91 Mexico Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 92 Rest of North America Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 93 Rest of North America Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 94 Rest of North America Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 95 Rest of North America Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 96 Rest of North America Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 97 Rest of North America Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 98 Rest of North America Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 99 Rest of North America Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 100 Rest of North America Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 101 Rest of North America Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 102 Rest of North America Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 103 Rest of North America Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 104 Key Information – SAP SE
TABLE 105 Key Information – Oracle Corporation
TABLE 106 key information – Microsoft Corporation
TABLE 107 Key Information – Adobe, Inc.
TABLE 108 Key Information –Salesforce.com, Inc.
TABLE 109 Key Information – Teradata Corporation
TABLE 110 key information – Totango, Ltd.
TABLE 111 key information – Upland Software, Inc.
TABLE 112 Key Information – Acquia, Inc.
TABLE 113 Key information – SAS Institute, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jun – 2021, Aug) Leading Players
FIG 1 Recent strategies and developments: SAP SE
FIG 2 SWOT Analysis: SAP SE
FIG 3 Recent strategies and developments: Oracle Corporation
FIG 4 SWOT analysis: Oracle Corporation
FIG 5 Recent strategies and developments: Microsoft Corporation
FIG 6 SWOT Analysis: Microsoft Corporation
FIG 7 Recent strategies and developments: Adobe, Inc.
FIG 8 SWOT Analysis: Adobe, inc.
FIG 9 Recent strategies and developments: Salesforce.com, Inc.
FIG 10 SWOT Analysis: Salesforce.com Inc.
FIG 11 SWOT Analysis: Teradata Corporation
FIG 12 Recent strategies and developments: Acquia, Inc.