The North America Customer Success Platforms Market would witness market growth of 18.8% CAGR during the forecast period (2020-2026). Customer success starts early even before the transition from a buyer to a customer. Every customer doesn’t possess a similar potential for success with your SaaS application and sales opportunities, & hence are not equal.
Customer success can be assistance during the buyer journey & actively push sales to boost revenue by creating an Ideal Customer Profile (ICP) with properties that may involve vertical, employee country, revenue, region, size of customer base, and technology – increasing your chances to close deals with good-fit customers. Moreover, this starting step filtering for businesses showcasing an ideal fit for your solution can then enable the CS roles in the customer success journey.
In the customer success process, customer onboarding is the most strategic step. This phase is the first instance where buyers have an interaction with your company as customers, and they are willing to take advantage of the benefits that have been marketed and sold to them. Without undergoing a huge adoption phase, you cannot travel on the successful customer success journey, hence it becomes essential to assess and enhance time-to-value.
Through onboarding intelligently & prioritizing quick wins, CS teams should reduce time-to-value for new users. Understanding where your product fits into the needs of customers and creating milestones for success (in most cases, this legwork has been done in the sales process and handoff). After this process, it becomes simpler to find out an ideal balance between high tech (example, guided tours, targeted help, and feature callouts) & high touch engagement points (for example, kickoff calls, onboarding sessions, end-user training), and offer support with pertinent content resources.
Based on Component, the market is segmented into Platforms (Without Services) and Services. Based on Application, the market is segmented into Sales & Marketing Optimization, Customer Service, Risk & Compliance Management, Reporting & Analytics, Customer Segmentation & Onboarding, and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Transportation & Logistics, Healthcare, Telecom & IT, Government & Public Sector and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The US market dominated the North America Customer Success Platforms Services Market by Country 2019, and would continue to be a dominant market till 2026. The Canada market is experiencing a CAGR of 23.7% during (2020 - 2026). Additionally, The Mexico market would witness a CAGR of 22.6% during (2020 - 2026).
The Sales & Marketing Optimization market dominated the Canada Customer Success Platforms Market by Application 2019, growing at a CAGR of 20 % during the forecast period. The Customer Service market is estimated to grow at a CAGR of 20% during (2020 - 2026). Additionally, The Risk & Compliance Management market would showcase a CAGR of 22.4% during (2020 - 2026).
Free Valuable Insights: Customer Success Platforms Market in North America is expected to register a CAGR of 18.8% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Cisco Systems, Inc., HubSpot, Inc., Medallia, Inc. (Strikedeck, Inc.), Gainsight, Inc., Totango, Ltd., UserIQ, Inc., Planhat AB, Salesmachine, Inc., and Freshworks, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Component
- Platforms (Without Services)
- Services
By Application
- Sales & Marketing Optimization
- Customer Service
- Risk & Compliance Management
- Reporting & Analytics
- Customer Segmentation & Onboarding
- Others
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End-User
- BFSI
- Retail & eCommerce
- Transportation & Logistics
- Healthcare
- Telecom & IT
- Government & Public Sector
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Cisco Systems, Inc.
- HubSpot, Inc.
- Medallia, Inc. (Strikedeck, Inc.)
- Gainsight, Inc.
- Totango, Ltd.
- UserIQ, Inc.
- Planhat AB
- Salesmachine, Inc.
- Freshworks, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Customer Success Platforms Market, by Component
1.4.2 North America Customer Success Platforms Market, by Application
1.4.3 North America Customer Success Platforms Market, by Deployment Type
1.4.4 North America Customer Success Platforms Market, by Enterprise Size
1.4.5 North America Customer Success Platforms Market, by End User
1.4.6 North America Customer Success Platforms Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2017, Feb – 2020, May) Leading Players
Chapter 4. North America Customer Success Platforms Market by Component
4.1 North America Customer Success Platforms (Without Services) Market by Country
4.2 North America Customer Success Platforms Services Market by Country
Chapter 5. North America Customer Success Platforms Market by Application
5.1 North America Customer Success Platforms Sales & Marketing Optimization Market by Country
5.2 North America Customer Success Platforms Customer Service Market by Country
5.3 North America Customer Success Platforms Risk & Compliance Management Market by Country
5.4 North America Customer Success Platforms Reporting & Analytics Market by Country
5.5 North America Customer Success Platforms Customer Segmentation & Onboarding Market by Country
5.6 North America Other Application Customer Success Platforms Market by Country
Chapter 6. North America Customer Success Platforms Market by Deployment Type
6.1 North America On-premise Customer Success Platforms Market by Country
6.2 North America Cloud Customer Success Platforms Market by Country
Chapter 7. North America Customer Success Platforms Market by Enterprise Size
7.1 North America Large Enterprises Customer Success Platforms Market by Country
7.2 North America Small & Medium Enterprises Customer Success Platforms Market by Country
Chapter 8. North America Customer Success Platforms Market by End User
8.1 North America BFSI Customer Success Platforms Market by Country
8.2 North America Retail & eCommerce Customer Success Platforms Market by Country
8.3 North America Transportation & Logistics Customer Success Platforms Market by Country
8.4 North America Healthcare Customer Success Platforms Market by Country
8.5 North America Telecom & IT Customer Success Platforms Market by Country
8.6 North America Government & Public Sector Customer Success Platforms Market by Country
8.7 North America Others Customer Success Platforms Market by Country
Chapter 9. North America Customer Success Platforms Market by Country
9.1 US Customer Success Platforms Market
9.1.1 US Customer Success Platforms Market by Component
9.1.2 US Customer Success Platforms Market by Application
9.1.3 US Customer Success Platforms Market by Deployment Type
9.1.4 US Customer Success Platforms Market by Enterprise Size
9.1.5 US Customer Success Platforms Market by End User
9.2 Canada Customer Success Platforms Market
9.2.1 Canada Customer Success Platforms Market by Component
9.2.2 Canada Customer Success Platforms Market by Application
9.2.3 Canada Customer Success Platforms Market by Deployment Type
9.2.4 Canada Customer Success Platforms Market by Enterprise Size
9.2.5 Canada Customer Success Platforms Market by End User
9.3 Mexico Customer Success Platforms Market
9.3.1 Mexico Customer Success Platforms Market by Component
9.3.2 Mexico Customer Success Platforms Market by Application
9.3.3 Mexico Customer Success Platforms Market by Deployment Type
9.3.4 Mexico Customer Success Platforms Market by Enterprise Size
9.3.5 Mexico Customer Success Platforms Market by End User
9.4 Rest of North America Customer Success Platforms Market
9.4.1 Rest of North America Customer Success Platforms Market by Component
9.4.2 Rest of North America Customer Success Platforms Market by Application
9.4.3 Rest of North America Customer Success Platforms Market by Deployment Type
9.4.4 Rest of North America Customer Success Platforms Market by Enterprise Size
9.4.5 Rest of North America Customer Success Platforms Market by End User
Chapter 10. Company Profiles
10.1 Salesforce.com, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Acquisition and Mergers:
10.1.5.2 Product Launches and Product Expansions:
10.1.6 SWOT Analysis
10.2 Cisco Systems, Inc.
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Acquisition and Mergers:
10.2.5.2 Partnerships, Collaborations, and Agreements:
10.2.6 SWOT Analysis
10.3 HubSpot, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Product Launches and Product Expansions:
10.4 Medallia, Inc. (Strikedeck, Inc.)
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.5 Gainsight, Inc.
10.5.1 Company Overview
10.5.2 Recent strategies and developments:
10.5.2.1 Acquisition and Mergers:
10.5.2.2 Product Launches and Product Expansions:
10.5.2.3 Partnerships, Collaborations, and Agreements:
10.6 Totango, Ltd.
10.6.1 Company Overview
10.6.2 Recent strategies and developments:
10.6.2.1 Acquisition and Mergers:
10.6.2.2 Product Launches and Product Expansions:
10.6.2.3 Partnerships, Collaborations, and Agreements:
10.7 UserIQ, Inc.
10.7.1 Company Overview
10.7.2 Recent strategies and developments:
10.7.2.1 Acquisition and Mergers:
10.7.2.2 Product Launches and Product Expansions:
10.7.2.3 Partnerships, Collaborations, and Agreements:
10.8 Planhat AB
10.8.1 Company Overview
10.9 Salesmachine, Inc.
10.9.1 Company Overview
10.10. Freshworks, Inc.
10.10.1 Company Overview
10.10.2 Recent strategies and developments:
10.10.2.1 Acquisition and Mergers:
10.10.2.2 Product Launches and Product Expansions:
TABLE 1 North America Customer Success Platforms Market, 2016 - 2019, USD Million
TABLE 2 North America Customer Success Platforms Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Customer Success Platforms Market
TABLE 4 Product Launches And Product Expansions– Customer Success Platforms Market
TABLE 5 Acquisition and Mergers– Customer Success Platforms Market
TABLE 6 North America Customer Success Platforms Market by Component, 2016 - 2019, USD Million
TABLE 7 North America Customer Success Platforms Market by Component, 2020 - 2026, USD Million
TABLE 8 North America Customer Success Platforms (Without Services) Market by Country, 2016 - 2019, USD Million
TABLE 9 North America Customer Success Platforms (Without Services) Market by Country, 2020 - 2026, USD Million
TABLE 10 North America Customer Success Platforms Services Market by Country, 2016 - 2019, USD Million
TABLE 11 North America Customer Success Platforms Services Market by Country, 2020 - 2026, USD Million
TABLE 12 North America Customer Success Platforms Market by Application, 2016 - 2019, USD Million
TABLE 13 North America Customer Success Platforms Market by Application, 2020 - 2026, USD Million
TABLE 14 North America Customer Success Platforms Sales & Marketing Optimization Market by Country, 2016 - 2019, USD Million
TABLE 15 North America Customer Success Platforms Sales & Marketing Optimization Market by Country, 2020 - 2026, USD Million
TABLE 16 North America Customer Success Platforms Customer Service Market by Country, 2016 - 2019, USD Million
TABLE 17 North America Customer Success Platforms Customer Service Market by Country, 2020 - 2026, USD Million
TABLE 18 North America Customer Success Platforms Risk & Compliance Management Market by Country, 2016 - 2019, USD Million
TABLE 19 North America Customer Success Platforms Risk & Compliance Management Market by Country, 2020 - 2026, USD Million
TABLE 20 North America Customer Success Platforms Reporting & Analytics Market by Country, 2016 - 2019, USD Million
TABLE 21 North America Customer Success Platforms Reporting & Analytics Market by Country, 2020 - 2026, USD Million
TABLE 22 North America Customer Success Platforms Customer Segmentation & Onboarding Market by Country, 2016 - 2019, USD Million
TABLE 23 North America Customer Success Platforms Customer Segmentation & Onboarding Market by Country, 2020 - 2026, USD Million
TABLE 24 North America Other Application Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 25 North America Other Application Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 26 North America Customer Success Platforms Market by Deployment Type, 2016 - 2019, USD Million
TABLE 27 North America Customer Success Platforms Market by Deployment Type, 2020 - 2026, USD Million
TABLE 28 North America On-premise Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 29 North America On-premise Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 30 North America Cloud Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 31 North America Cloud Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 32 North America Customer Success Platforms Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 33 North America Customer Success Platforms Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 34 North America Large Enterprises Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 35 North America Large Enterprises Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 36 North America Small & Medium Enterprises Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 37 North America Small & Medium Enterprises Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 38 North America Customer Success Platforms Market by End User, 2016 - 2019, USD Million
TABLE 39 North America Customer Success Platforms Market by End User, 2020 - 2026, USD Million
TABLE 40 North America BFSI Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 41 North America BFSI Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 42 North America Retail & eCommerce Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 43 North America Retail & eCommerce Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 44 North America Transportation & Logistics Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 45 North America Transportation & Logistics Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 46 North America Healthcare Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 47 North America Healthcare Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 48 North America Telecom & IT Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 49 North America Telecom & IT Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 50 North America Government & Public Sector Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 51 North America Government & Public Sector Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 52 North America Others Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 53 North America Others Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 54 North America Customer Success Platforms Market by Country, 2016 - 2019, USD Million
TABLE 55 North America Customer Success Platforms Market by Country, 2020 - 2026, USD Million
TABLE 56 US Customer Success Platforms Market, 2016 - 2019, USD Million
TABLE 57 US Customer Success Platforms Market, 2020 - 2026, USD Million
TABLE 58 US Customer Success Platforms Market by Component, 2016 - 2019, USD Million
TABLE 59 US Customer Success Platforms Market by Component, 2020 - 2026, USD Million
TABLE 60 US Customer Success Platforms Market by Application, 2016 - 2019, USD Million
TABLE 61 US Customer Success Platforms Market by Application, 2020 - 2026, USD Million
TABLE 62 US Customer Success Platforms Market by Deployment Type, 2016 - 2019, USD Million
TABLE 63 US Customer Success Platforms Market by Deployment Type, 2020 - 2026, USD Million
TABLE 64 US Customer Success Platforms Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 65 US Customer Success Platforms Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 66 US Customer Success Platforms Market by End User, 2016 - 2019, USD Million
TABLE 67 US Customer Success Platforms Market by End User, 2020 - 2026, USD Million
TABLE 68 Canada Customer Success Platforms Market, 2016 - 2019, USD Million
TABLE 69 Canada Customer Success Platforms Market, 2020 - 2026, USD Million
TABLE 70 Canada Customer Success Platforms Market by Component, 2016 - 2019, USD Million
TABLE 71 Canada Customer Success Platforms Market by Component, 2020 - 2026, USD Million
TABLE 72 Canada Customer Success Platforms Market by Application, 2016 - 2019, USD Million
TABLE 73 Canada Customer Success Platforms Market by Application, 2020 - 2026, USD Million
TABLE 74 Canada Customer Success Platforms Market by Deployment Type, 2016 - 2019, USD Million
TABLE 75 Canada Customer Success Platforms Market by Deployment Type, 2020 - 2026, USD Million
TABLE 76 Canada Customer Success Platforms Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 77 Canada Customer Success Platforms Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 78 Canada Customer Success Platforms Market by End User, 2016 - 2019, USD Million
TABLE 79 Canada Customer Success Platforms Market by End User, 2020 - 2026, USD Million
TABLE 80 Mexico Customer Success Platforms Market, 2016 - 2019, USD Million
TABLE 81 Mexico Customer Success Platforms Market, 2020 - 2026, USD Million
TABLE 82 Mexico Customer Success Platforms Market by Component, 2016 - 2019, USD Million
TABLE 83 Mexico Customer Success Platforms Market by Component, 2020 - 2026, USD Million
TABLE 84 Mexico Customer Success Platforms Market by Application, 2016 - 2019, USD Million
TABLE 85 Mexico Customer Success Platforms Market by Application, 2020 - 2026, USD Million
TABLE 86 Mexico Customer Success Platforms Market by Deployment Type, 2016 - 2019, USD Million
TABLE 87 Mexico Customer Success Platforms Market by Deployment Type, 2020 - 2026, USD Million
TABLE 88 Mexico Customer Success Platforms Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 89 Mexico Customer Success Platforms Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 90 Mexico Customer Success Platforms Market by End User, 2016 - 2019, USD Million
TABLE 91 Mexico Customer Success Platforms Market by End User, 2020 - 2026, USD Million
TABLE 92 Rest of North America Customer Success Platforms Market, 2016 - 2019, USD Million
TABLE 93 Rest of North America Customer Success Platforms Market, 2020 - 2026, USD Million
TABLE 94 Rest of North America Customer Success Platforms Market by Component, 2016 - 2019, USD Million
TABLE 95 Rest of North America Customer Success Platforms Market by Component, 2020 - 2026, USD Million
TABLE 96 Rest of North America Customer Success Platforms Market by Application, 2016 - 2019, USD Million
TABLE 97 Rest of North America Customer Success Platforms Market by Application, 2020 - 2026, USD Million
TABLE 98 Rest of North America Customer Success Platforms Market by Deployment Type, 2016 - 2019, USD Million
TABLE 99 Rest of North America Customer Success Platforms Market by Deployment Type, 2020 - 2026, USD Million
TABLE 100 Rest of North America Customer Success Platforms Market by Enterprise Size, 2016 - 2019, USD Million
TABLE 101 Rest of North America Customer Success Platforms Market by Enterprise Size, 2020 - 2026, USD Million
TABLE 102 Rest of North America Customer Success Platforms Market by End User, 2016 - 2019, USD Million
TABLE 103 Rest of North America Customer Success Platforms Market by End User, 2020 - 2026, USD Million
TABLE 104 Key Information –Salesforce.com, Inc.
TABLE 105 Key Information – Cisco Systems, Inc.
TABLE 106 Key Information – HubSpot, Inc.
TABLE 107 Key Information – Medallia, Inc.
TABLE 108 key information – Gainsight, Inc.
TABLE 109 key information – Totango, Ltd.
TABLE 110 key information – UserIQ, Inc.
TABLE 111 key information – Planhat AB
TABLE 112 key information – Salesmachine, Inc.
TABLE 113 Key Information – Freshworks, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2017, Feb – 2020, May) Leading Players
FIG 5 Recent strategies and developments: Salesforce.com, Inc.
FIG 6 SWOT Analysis: Salesforce.com Inc.
FIG 7 Recent strategies and developments: Cisco Systems, Inc.
FIG 8 SWOT Analysis: Cisco Systems, Inc.
FIG 9 Recent strategies and developments: Medallia, Inc.
FIG 10 Recent strategies and developments: Gainsight, Inc.
FIG 11 Recent strategies and developments: Totango Ltd.
FIG 12 Recent strategies and developments: UserIQ, Inc.
FIG 13 Recent strategies and developments: Freshworks, Inc.