The North America Demand Side Platform Market would witness market growth of 24.1% CAGR during the forecast period (2023-2030).
Demand Side Platform (DSP) is software that allows marketers to acquire advertising space for their advertising portfolio. Through an instantaneous bidding system and ad exchange, agencies purchase ad portfolios using this platform. These platforms advertise inventory across various media, including display, mobile, video, and native. The market is being driven by marketers' growing preference for and demand for programmatic advertising. Supply-Side Platforms (SSPs) and DSPs are two examples of programmatic advertising.
For instance, Google released three tools for advertising on Connected TV (CTV) in August 2022. It additionally developed sophisticated programmatic guarantee, Nielsen Digital Ad Ratings for audience assurances, and integrated CTV workflow throughout YouTube and other CTV apps. These additions facilitated the planning, management, and measurement of cross-channel performance for advertisers.
The landscape of Canadian advertising has undergone a profound transformation owing to digital advertising. In addition to having one of the greatest internet penetration rates in the world, Canadians spend significantly more time online than they do with any other traditional media or entertainment format, encouraging advertisers to follow suit. Canada is one of the world's major marketplaces for digital advertising, even though this amount is still a long way from the investment volume of the United States. YouthSing to the World Economic Forum, nearly half of American youths between the ages of 13 and 17 are virtually always online. YouTube, TikTok, and Instagram are this age group's most widely used social media platforms; less than a third of users claim to use Facebook.
It's hardly unexpected that marketers are increasing their investments in the space to reach their target demographic, given the tremendous growth of digital advertising. This growing dominance inside the advertising ecosystem has mirrored the continual collapse of conventional forms of advertising like print and radio. Another element influencing the shifting advertising landscape in the US is the growth of influencer marketing. Hundreds of millions follow social media influencers like Kylie Jenner and Selena Gomez, encouraging businesses to use them to market their goods & services. In light of this, the adoption of the demand side platform in the region is predicted to grow as a result of the expanding advertising sector.
The US market dominated the North America Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $22,969 million by 2030. The Canada market is poised to grow at a CAGR of 26.9% during (2023 - 2030). Additionally, The Mexico market would display a CAGR of 25.8% during (2023 - 2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide Demand Side Platform Market is Projected to reach USD 110 Billion by 2030, at a CAGR of 24.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Scope of the Study
Market Segments Covered in the Report:
By Channel
- Video
- Display
- Mobile
- Others
By Type
- Full/Managed Service
- Self Service
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Adform
- Microsoft Corporation (Xandr)
- SmartyAds
- Gourmet Ads
- Basis Technologies
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Demand Side Platform Market, by Channel
1.4.2 North America Demand Side Platform Market, by Type
1.4.3 North America Demand Side Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market as a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. Strategies Deployed in Demand Side Platform Market
Chapter 5. North America Demand Side Platform Market by Channel
5.1 North America Video Market by Country
5.2 North America Display Market by Country
5.3 North America Mobile Market by Country
5.4 North America Others Market by Country
Chapter 6. North America Demand Side Platform Market by Type
6.1 North America Full/Managed Service Market by Country
6.2 North America Self Service Market by Country
Chapter 7. North America Demand Side Platform Market by Country
7.1 US Demand Side Platform Market
7.1.1 US Demand Side Platform Market by Channel
7.1.2 US Demand Side Platform Market by Type
7.2 Canada Demand Side Platform Market
7.2.1 Canada Demand Side Platform Market by Channel
7.2.2 Canada Demand Side Platform Market by Type
7.3 Mexico Demand Side Platform Market
7.3.1 Mexico Demand Side Platform Market by Channel
7.3.2 Mexico Demand Side Platform Market by Type
7.4 Rest of North America Demand Side Platform Market
7.4.1 Rest of North America Demand Side Platform Market by Channel
7.4.2 Rest of North America Demand Side Platform Market by Type
Chapter 8. Company Profiles
8.1 Google LLC (Alphabet Inc.)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 Amazon.com, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental Analysis
8.2.4 SWOT Analysis
8.3 Adobe, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 The TradeDesk, Inc
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Recent strategies and developments:
8.4.3.1 Partnerships, Collaborations, and Agreements:
8.4.3.2 Product Launches and Product Expansions:
8.4.4 SWOT Analysis
8.5 MediaMath Inc.
8.5.1 Company Overview
8.5.2 Recent strategies and developments:
8.5.2.1 Partnerships, Collaborations, and Agreements:
8.5.3 SWOT Analysis
8.6 Adform
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Products and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.5.2 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Microsoft Corporation (Xandr)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 SWOT Analysis
8.8 SmartyAds
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Partnerships, Collaborations, and Agreements:
8.8.3 SWOT Analysis
8.9 Gourmet Ads
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Basis Technologies
8.10.1 Company Overview
TABLE 1 North America Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 2 North America Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 3 North America Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 4 North America Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 5 North America Video Market by Country, 2019 - 2022, USD Million
TABLE 6 North America Video Market by Country, 2023 - 2030, USD Million
TABLE 7 North America Display Market by Country, 2019 - 2022, USD Million
TABLE 8 North America Display Market by Country, 2023 - 2030, USD Million
TABLE 9 North America Mobile Market by Country, 2019 - 2022, USD Million
TABLE 10 North America Mobile Market by Country, 2023 - 2030, USD Million
TABLE 11 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 12 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 13 North America Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 14 North America Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 15 North America Full/Managed Service Market by Country, 2019 - 2022, USD Million
TABLE 16 North America Full/Managed Service Market by Country, 2023 - 2030, USD Million
TABLE 17 North America Self Service Market by Country, 2019 - 2022, USD Million
TABLE 18 North America Self Service Market by Country, 2023 - 2030, USD Million
TABLE 19 North America Demand Side Platform Market by Country, 2019 - 2022, USD Million
TABLE 20 North America Demand Side Platform Market by Country, 2023 - 2030, USD Million
TABLE 21 US Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 22 US Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 23 US Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 24 US Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 25 US Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 26 US Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 27 Canada Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 28 Canada Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 29 Canada Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 30 Canada Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 31 Canada Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 32 Canada Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 33 Mexico Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 34 Mexico Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 35 Mexico Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 36 Mexico Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 37 Mexico Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 38 Mexico Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 39 Rest of North America Demand Side Platform Market, 2019 - 2022, USD Million
TABLE 40 Rest of North America Demand Side Platform Market, 2023 - 2030, USD Million
TABLE 41 Rest of North America Demand Side Platform Market by Channel, 2019 - 2022, USD Million
TABLE 42 Rest of North America Demand Side Platform Market by Channel, 2023 - 2030, USD Million
TABLE 43 Rest of North America Demand Side Platform Market by Type, 2019 - 2022, USD Million
TABLE 44 Rest of North America Demand Side Platform Market by Type, 2023 - 2030, USD Million
TABLE 45 Key Information – Google LLC
TABLE 46 Key Information – Amazon.com, Inc.
TABLE 47 Key Information – Adobe, Inc.
TABLE 48 Key Information – The TradeDesk, Inc
TABLE 49 Key Information – MediaMath Inc.
TABLE 50 Key Information – Adform
TABLE 51 key information – Microsoft Corporation
TABLE 52 Key Information – SmartyAds
TABLE 53 Key Information – Gourmet Ads
TABLE 54 Key Information – Basis Technologies
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Demand Side Platform Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Demand Side Platform Market
FIG 4 Porter’s Five Forces Analysis – Demand side platform Market
FIG 5 North America Demand Side Platform Market share by Channel, 2022
FIG 6 North America Demand Side Platform Market share by Channel, 2030
FIG 7 North America Demand Side Platform Market by Channel, 2019 - 2030, USD Million
FIG 8 North America Demand Side Platform Market share by Type, 2022
FIG 9 North America Demand Side Platform Market share by Type, 2030
FIG 10 North America Demand Side Platform Market by Type, 2019 - 2030, USD Million
FIG 11 North America Demand Side Platform Market share by Country, 2022
FIG 12 North America Demand Side Platform Market share by Country, 2030
FIG 13 North America Demand Side Platform Market by Country, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 15 SWOT analysis: Amazon.com, Inc.
FIG 16 SWOT Analysis: Adobe, Inc.
FIG 17 SWOT analysis: The TradeDesk, Inc.
FIG 18 SWOT analysis: MediaMath Inc.
FIG 19 Recent strategies and developments: Adform
FIG 20 SWOT analysis: Adform
FIG 21 SWOT Analysis: Microsoft Corporation
FIG 22 SWOT Analysis: SmartyAds
FIG 23 SWOT Analysis: SmartyAds