North America Digital Advertising Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By Platform, By Format (Video, Image, Text, and Others), By Type, By End-user, By Country and Growth Forecast, 2023 - 2030

The North America Digital Advertising Market would witness market growth of 13.6% CAGR during the forecast period (2023-2030).

Driving traffic to websites is a fundamental use of digital advertising. Whether through search engine advertising, display ads, or social media promotion, businesses aim to direct users to their online properties. Increased website traffic enhances visibility and provides opportunities for engagement, lead generation, and conversion. Advertisers often employ search engine optimization (SEO) and the advertising strategies to maximize website visibility. It is an effective means of promoting events, whether they are virtual or physical. Tailored utilization of social media platforms, email marketing campaigns, and display ads can effectively stimulate attendance and raise awareness.

The targeted nature of these advertising ensures that event promotions reach relevant audiences, maximizing the impact of promotional efforts. It provides a platform for showcasing new products and promoting special offers or promotions. Video content has evolved into a powerful medium for product introductions, allowing businesses to illustrate features and benefits engagingly. Targeted campaigns ensure that promotional messages reach audiences likely interested in the specific products or offers.

As per the International Trade Administration (ITA), the US automotive industry is one of the world's largest. In 2020, the United States sold 14.5 million light vehicles. The United States is the world's second-largest vehicle sales and production region. E-commerce platforms in Canada serve as key channels for these advertising. According to the ITA, in 2022, there were more than 27 million e-commerce users in Canada, or 75% of the population. This percentage is anticipated to reach 77.6% by 2025. Retail eCommerce sales in Canada are rising due to increased online shoppers. E-commerce sales were estimated to be around US$2.34 billion in March 2022. Therefore, the factors mentioned above will drive the regional market growth.

The US market dominated the North America Digital Advertising Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $243,243.1 million by 2030. The Canada market is experiencing a CAGR of 16.2% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 15.2% during (2023 - 2030).

Free Valuable Insights: The Digital Advertising Market is Predict to reach $1041.9 Billion by 2030, at a CAGR of 14.5%

Based on Offering, the market is segmented into Solution, and Services. Based on Platform, the market is segmented into Smartphone, Computer, and Others. Based on Format, the market is segmented into Video, Image, Text, and Others. Based on Type, the market is segmented into Search Advertising, Banner Advertising, Video Advertising, Social Media Advertising, Native Advertising, and Interstitial Advertising. Based on End-user, the market is segmented into Retail, Automotive, Consumer Electronics, Healthcare & Lifesciences, Media & Entertainment, BFSI, Education, IT & Telecommunication, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Adobe, Inc.
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Baidu, Inc.
• ByteDance Ltd.
• Publicis Groupe (Epsilon Data Management, LLC)
• Meta Platforms, Inc. (Meta)
• Microsoft Corporation
• Google LLC (Alphabet Inc.)
• Verizon Communications, Inc.
• X Corp. (Twitter, Inc.)

North America Digital Advertising Market Report Segmentation

By Offering

• Solution
• Services

By Platform

• Smartphone
• Computer
• Others

By Format

• Video
• Image
• Text
• Others

By Type

• Search Advertising
• Banner Advertising
• Video Advertising
• Social Media Advertising
• Native Advertising
• Interstitial Advertising

By End-user

• Retail
• Automotive
• Consumer Electronics
• Healthcare & Lifesciences
• Media & Entertainment
• BFSI
• Education
• IT & Telecommunication
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Digital Advertising Market, by Offering
1.4.2 North America Digital Advertising Market, by Platform
1.4.3 North America Digital Advertising Market, by Format
1.4.4 North America Digital Advertising Market, by Type
1.4.5 North America Digital Advertising Market, by End-user
1.4.6 North America Digital Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Jan – 2023, May) Leading Players
4.4 Porter’s Five Force Analysis

Chapter 5. North America Digital Advertising Market by Offering
5.1 North America Solution Market by Region
5.2 North America Services Market by Region

Chapter 6. North America Digital Advertising Market by Platform
6.1 North America Smartphone Market by Country
6.2 North America Computer Market by Country
6.3 North America Others Market by Country

Chapter 7. North America Digital Advertising Market by Format
7.1 North America Video Market by Country
7.2 North America Image Market by Country
7.3 North America Text Market by Country
7.4 North America Others Market by Country

Chapter 8. North America Digital Advertising Market by Type
8.1 North America Search Advertising Market by Country
8.2 North America Banner Advertising Market by Country
8.3 North America Video Advertising Market by Country
8.4 North America Social Media Advertising Market by Country
8.5 North America Native Advertising Market by Country
8.6 North America Interstitial Advertising Market by Country

Chapter 9. North America Digital Advertising Market by End-user
9.1 North America Retail Market by Country
9.2 North America Automotive Market by Country
9.3 North America Consumer Electronics Market by Country
9.4 North America Healthcare & Lifesciences Market by Country
9.5 North America Media & Entertainment Market by Country
9.6 North America BFSI Market by Country
9.7 North America Education Market by Country
9.8 North America IT & Telecommunication Market by Country
9.9 North America Others Market by Country

Chapter 10. North America Digital Advertising Market by Country
10.1 US Digital Advertising Market
10.1.1 US Digital Advertising Market by Offering
10.1.2 US Digital Advertising Market by Platform
10.1.3 US Digital Advertising Market by Format
10.1.4 US Digital Advertising Market by Type
10.1.5 US Digital Advertising Market by End-user
10.2 Canada Digital Advertising Market
10.2.1 Canada Digital Advertising Market by Offering
10.2.2 Canada Digital Advertising Market by Platform
10.2.3 Canada Digital Advertising Market by Format
10.2.4 Canada Digital Advertising Market by Type
10.2.5 Canada Digital Advertising Market by End-user
10.3 Mexico Digital Advertising Market
10.3.1 Mexico Digital Advertising Market by Offering
10.3.2 Mexico Digital Advertising Market by Platform
10.3.3 Mexico Digital Advertising Market by Format
10.3.4 Mexico Digital Advertising Market by Type
10.3.5 Mexico Digital Advertising Market by End-user
10.4 Rest of North America Digital Advertising Market
10.4.1 Rest of North America Digital Advertising Market by Offering
10.4.2 Rest of North America Digital Advertising Market by Platform
10.4.3 Rest of North America Digital Advertising Market by Format
10.4.4 Rest of North America Digital Advertising Market by Type
10.4.5 Rest of North America Digital Advertising Market by End-user

Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Product Launches and Product Expansions:
11.1.5.2 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Amazon Web Services, Inc. (Amazon.com, Inc.)
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Partnerships, Collaborations, and Agreements:
11.2.4.2 Product Launches and Product Expansions:
11.2.5 SWOT Analysis
11.3 Baidu, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental Analysis
11.3.4 Research & Development Expenses
11.3.5 SWOT Analysis
11.4 ByteDance Ltd.
11.4.1 Company Overview
11.4.2 SWOT Analysis
11.5 Publicis Groupe (Epsilon Data Management, LLC)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 SWOT Analysis
11.6 Meta Platforms, Inc. (Meta)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segment and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.6 SWOT Analysis
11.7 Microsoft Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Google LLC (Alphabet Inc.)
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Product Launches and Product Expansions:
11.8.6 SWOT Analysis
11.9 Verizon Communications, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.5 SWOT Analysis
11.10. X Corp. (Twitter, Inc.)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expense
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:

TABLE 1 North America Digital Advertising Market, 2019 - 2022, USD Million
TABLE 2 North America Digital Advertising Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Digital Advertising Market
TABLE 4 Product Launches And Product Expansions– Digital Advertising Market
TABLE 5 Acquisition and Mergers– Digital Advertising Market
TABLE 6 North America Digital Advertising Market by Offering, 2019 - 2022, USD Million
TABLE 7 North America Digital Advertising Market by Offering, 2023 - 2030, USD Million
TABLE 8 North America Solution Market by Region, 2019 - 2022, USD Million
TABLE 9 North America Solution Market by Region, 2023 - 2030, USD Million
TABLE 10 North America Services Market by Region, 2019 - 2022, USD Million
TABLE 11 North America Services Market by Region, 2023 - 2030, USD Million
TABLE 12 North America Digital Advertising Market by Platform, 2019 - 2022, USD Million
TABLE 13 North America Digital Advertising Market by Platform, 2023 - 2030, USD Million
TABLE 14 North America Smartphone Market by Country, 2019 - 2022, USD Million
TABLE 15 North America Smartphone Market by Country, 2023 - 2030, USD Million
TABLE 16 North America Computer Market by Country, 2019 - 2022, USD Million
TABLE 17 North America Computer Market by Country, 2023 - 2030, USD Million
TABLE 18 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 19 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 20 North America Digital Advertising Market by Format, 2019 - 2022, USD Million
TABLE 21 North America Digital Advertising Market by Format, 2023 - 2030, USD Million
TABLE 22 North America Video Market by Country, 2019 - 2022, USD Million
TABLE 23 North America Video Market by Country, 2023 - 2030, USD Million
TABLE 24 North America Image Market by Country, 2019 - 2022, USD Million
TABLE 25 North America Image Market by Country, 2023 - 2030, USD Million
TABLE 26 North America Text Market by Country, 2019 - 2022, USD Million
TABLE 27 North America Text Market by Country, 2023 - 2030, USD Million
TABLE 28 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 29 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 30 North America Digital Advertising Market by Type, 2019 - 2022, USD Million
TABLE 31 North America Digital Advertising Market by Type, 2023 - 2030, USD Million
TABLE 32 North America Search Advertising Market by Country, 2019 - 2022, USD Million
TABLE 33 North America Search Advertising Market by Country, 2023 - 2030, USD Million
TABLE 34 North America Banner Advertising Market by Country, 2019 - 2022, USD Million
TABLE 35 North America Banner Advertising Market by Country, 2023 - 2030, USD Million
TABLE 36 North America Video Advertising Market by Country, 2019 - 2022, USD Million
TABLE 37 North America Video Advertising Market by Country, 2023 - 2030, USD Million
TABLE 38 North America Social Media Advertising Market by Country, 2019 - 2022, USD Million
TABLE 39 North America Social Media Advertising Market by Country, 2023 - 2030, USD Million
TABLE 40 North America Native Advertising Market by Country, 2019 - 2022, USD Million
TABLE 41 North America Native Advertising Market by Country, 2023 - 2030, USD Million
TABLE 42 North America Interstitial Advertising Market by Country, 2019 - 2022, USD Million
TABLE 43 North America Interstitial Advertising Market by Country, 2023 - 2030, USD Million
TABLE 44 North America Digital Advertising Market by End-user, 2019 - 2022, USD Million
TABLE 45 North America Digital Advertising Market by End-user, 2023 - 2030, USD Million
TABLE 46 North America Retail Market by Country, 2019 - 2022, USD Million
TABLE 47 North America Retail Market by Country, 2023 - 2030, USD Million
TABLE 48 North America Automotive Market by Country, 2019 - 2022, USD Million
TABLE 49 North America Automotive Market by Country, 2023 - 2030, USD Million
TABLE 50 North America Consumer Electronics Market by Country, 2019 - 2022, USD Million
TABLE 51 North America Consumer Electronics Market by Country, 2023 - 2030, USD Million
TABLE 52 North America Healthcare & Lifesciences Market by Country, 2019 - 2022, USD Million
TABLE 53 North America Healthcare & Lifesciences Market by Country, 2023 - 2030, USD Million
TABLE 54 North America Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 55 North America Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 56 North America BFSI Market by Country, 2019 - 2022, USD Million
TABLE 57 North America BFSI Market by Country, 2023 - 2030, USD Million
TABLE 58 North America Education Market by Country, 2019 - 2022, USD Million
TABLE 59 North America Education Market by Country, 2023 - 2030, USD Million
TABLE 60 North America IT & Telecommunication Market by Country, 2019 - 2022, USD Million
TABLE 61 North America IT & Telecommunication Market by Country, 2023 - 2030, USD Million
TABLE 62 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 63 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 64 North America Digital Advertising Market by Country, 2019 - 2022, USD Million
TABLE 65 North America Digital Advertising Market by Country, 2023 - 2030, USD Million
TABLE 66 US Digital Advertising Market, 2019 - 2022, USD Million
TABLE 67 US Digital Advertising Market, 2023 - 2030, USD Million
TABLE 68 US Digital Advertising Market by Offering, 2019 - 2022, USD Million
TABLE 69 US Digital Advertising Market by Offering, 2023 - 2030, USD Million
TABLE 70 US Digital Advertising Market by Platform, 2019 - 2022, USD Million
TABLE 71 US Digital Advertising Market by Platform, 2023 - 2030, USD Million
TABLE 72 US Digital Advertising Market by Format, 2019 - 2022, USD Million
TABLE 73 US Digital Advertising Market by Format, 2023 - 2030, USD Million
TABLE 74 US Digital Advertising Market by Type, 2019 - 2022, USD Million
TABLE 75 US Digital Advertising Market by Type, 2023 - 2030, USD Million
TABLE 76 US Digital Advertising Market by End-user, 2019 - 2022, USD Million
TABLE 77 US Digital Advertising Market by End-user, 2023 - 2030, USD Million
TABLE 78 Canada Digital Advertising Market, 2019 - 2022, USD Million
TABLE 79 Canada Digital Advertising Market, 2023 - 2030, USD Million
TABLE 80 Canada Digital Advertising Market by Offering, 2019 - 2022, USD Million
TABLE 81 Canada Digital Advertising Market by Offering, 2023 - 2030, USD Million
TABLE 82 Canada Digital Advertising Market by Platform, 2019 - 2022, USD Million
TABLE 83 Canada Digital Advertising Market by Platform, 2023 - 2030, USD Million
TABLE 84 Canada Digital Advertising Market by Format, 2019 - 2022, USD Million
TABLE 85 Canada Digital Advertising Market by Format, 2023 - 2030, USD Million
TABLE 86 Canada Digital Advertising Market by Type, 2019 - 2022, USD Million
TABLE 87 Canada Digital Advertising Market by Type, 2023 - 2030, USD Million
TABLE 88 Canada Digital Advertising Market by End-user, 2019 - 2022, USD Million
TABLE 89 Canada Digital Advertising Market by End-user, 2023 - 2030, USD Million
TABLE 90 Mexico Digital Advertising Market, 2019 - 2022, USD Million
TABLE 91 Mexico Digital Advertising Market, 2023 - 2030, USD Million
TABLE 92 Mexico Digital Advertising Market by Offering, 2019 - 2022, USD Million
TABLE 93 Mexico Digital Advertising Market by Offering, 2023 - 2030, USD Million
TABLE 94 Mexico Digital Advertising Market by Platform, 2019 - 2022, USD Million
TABLE 95 Mexico Digital Advertising Market by Platform, 2023 - 2030, USD Million
TABLE 96 Mexico Digital Advertising Market by Format, 2019 - 2022, USD Million
TABLE 97 Mexico Digital Advertising Market by Format, 2023 - 2030, USD Million
TABLE 98 Mexico Digital Advertising Market by Type, 2019 - 2022, USD Million
TABLE 99 Mexico Digital Advertising Market by Type, 2023 - 2030, USD Million
TABLE 100 Mexico Digital Advertising Market by End-user, 2019 - 2022, USD Million
TABLE 101 Mexico Digital Advertising Market by End-user, 2023 - 2030, USD Million
TABLE 102 Rest of North America Digital Advertising Market, 2019 - 2022, USD Million
TABLE 103 Rest of North America Digital Advertising Market, 2023 - 2030, USD Million
TABLE 104 Rest of North America Digital Advertising Market by Offering, 2019 - 2022, USD Million
TABLE 105 Rest of North America Digital Advertising Market by Offering, 2023 - 2030, USD Million
TABLE 106 Rest of North America Digital Advertising Market by Platform, 2019 - 2022, USD Million
TABLE 107 Rest of North America Digital Advertising Market by Platform, 2023 - 2030, USD Million
TABLE 108 Rest of North America Digital Advertising Market by Format, 2019 - 2022, USD Million
TABLE 109 Rest of North America Digital Advertising Market by Format, 2023 - 2030, USD Million
TABLE 110 Rest of North America Digital Advertising Market by Type, 2019 - 2022, USD Million
TABLE 111 Rest of North America Digital Advertising Market by Type, 2023 - 2030, USD Million
TABLE 112 Rest of North America Digital Advertising Market by End-user, 2019 - 2022, USD Million
TABLE 113 Rest of North America Digital Advertising Market by End-user, 2023 - 2030, USD Million
TABLE 114 Key Information – Adobe, Inc.
TABLE 115 Key Information – Amazon Web Services, Inc.
TABLE 116 Key Information – Baidu, Inc.
TABLE 117 Key Information – ByteDance Ltd.
TABLE 118 key information – Publicis Groupe
TABLE 119 Key Information – Meta Platforms, Inc.
TABLE 120 Key Information – Microsoft Corporation
TABLE 121 Key Information – Google LLC
TABLE 122 key information – Verizon Communications, Inc.
TABLE 123 Key Information – X Corp.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Digital Advertising Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Digital Advertising Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 6 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Jan – 2023, May) Leading Players
FIG 7 Porter’s Five Force Analysis: Digital Advertising Market
FIG 8 North America Digital Advertising Market share by Offering, 2022
FIG 9 North America Digital Advertising Market share by Offering, 2030
FIG 10 North America Digital Advertising Market by Offering, 2019 - 2030, USD Million
FIG 11 North America Digital Advertising Market share by Platform, 2022
FIG 12 North America Digital Advertising Market share by Platform, 2030
FIG 13 North America Digital Advertising Market by Platform, 2019 - 2030, USD Million
FIG 14 North America Digital Advertising Market share by Format, 2022
FIG 15 North America Digital Advertising Market share by Format, 2030
FIG 16 North America Digital Advertising Market by Format, 2019 - 2030, USD Million
FIG 17 North America Digital Advertising Market share by Type, 2022
FIG 18 North America Digital Advertising Market share by Type, 2030
FIG 19 North America Digital Advertising Market by Type, 2019 - 2030, USD Million
FIG 20 North America Digital Advertising Market share by End-user, 2022
FIG 21 North America Digital Advertising Market share by End-user, 2030
FIG 22 North America Digital Advertising Market by End-user, 2019 - 2030, USD Million
FIG 23 North America Digital Advertising Market share by Country, 2022
FIG 24 North America Digital Advertising Market share by Country, 2030
FIG 25 North America Digital Advertising Market by Country, 2019 - 2030, USD Million
FIG 26 Recent strategies and developments: Adobe, Inc.
FIG 27 SWOT Analysis: Adobe, Inc.
FIG 28 Recent strategies and developments: Amazon Web Services, Inc.
FIG 29 SWOT analysis: Amazon Web Services, Inc.
FIG 30 SWOT Analysis: Baidu, Inc.
FIG 31 SWOT Analysis: ByteDance Ltd.
FIG 32 SWOT Analysis: Publicis Groupe
FIG 33 SWOT Analysis: Meta Platforms, Inc.
FIG 34 Recent strategies and developments: Microsoft Corporation
FIG 35 SWOT Analysis: Microsoft Corporation
FIG 36 Recent strategies and developments: Google LLC
FIG 37 SWOT Analysis: Google LLC
FIG 38 Recent strategies and developments: Verizon Communications, Inc.
FIG 39 SWOT Analysis: Verizon Communications, Inc.
FIG 40 Recent strategies and developments: X CORP.