The North America Digital Out-of-home Advertising Market would witness market growth of 11.4% CAGR during the forecast period (2022-2028).
Out of Home (OOH) advertising is almost as old as civilization. Vendors have relied on posters, engravings, and symbols to capture people's attention as they go about their daily lives since the dawn of time. Dynamic digital frames are replacing static posters and billboards on a variety of platforms, including billboards, street furniture, buses and trains, retail malls, and more. These frames use programmatic automation to show various ads to different audiences at different times of the day. Marketers now have more power than ever to choose the ideal location, screen size, and timing to reach their target customers in real-time. Digital out-of-home advertising is one of the fastest-growing advertising formats due to the development of new venues and markets, innovation, and expanded features in outdoor advertising. Furthermore, the growing desire for innovative and interactive full-motion video displays, as well as the incorporation of animation, is likely to propel market expansion in the future years.
Commercials can reach a wide spectrum of people through digital out-of-home advertising. As a result, their use is widespread and growing. Furthermore, increased urbanization and infrastructure development around the world are expected to drive market growth over the forecast period. Furthermore, the need for digital out-of-home advertising is expanding as numerous businesses increase their expenditure on outdoor advertising due to its capacity to broadcast multiple adverts on a single screen.
The United States has the largest advertising market in the world. Domestic advertising income was estimated to be $219 billion in 2012, accounting for around 1% of the US gross domestic product (GDP). Advertising money supports almost every major channel of information, including the news, entertainment, and online services. Many newspapers and magazines rely on advertising for 60% to 80% percent of their total revenue, while search engines and social networking sites rely on advertising for the majority of their revenue.
Times Square in New York City is one of the most well-known and iconic locations for DOOH advertisements. This is what made it a great choice for CVS's #BeautyUnaltered digital out-of-home ads. This ad was part of CVS's Beauty Mark social media campaign, which encouraged people to share their unedited pictures with the hashtag #BeautyUnaltered. Users began posting unmodified, unfiltered selfies using #BeautyUnaltered and @cvs beauty within minutes of the campaign's introduction, garnering over 3.6 billion impressions. Every 10 seconds, a new customer's image appeared on the Times Square digital signage, featuring larger-than-life, unretouched images that celebrated true beauty. A traditional digital billboard with awareness messaging was placed alongside the dynamic digital billboard.
The US market dominated the North America Digital Out-of-home Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $3,562.6 Million by 2028. The Canada market is estimated to grow at a CAGR of 13.9% during (2022 - 2028). Additionally, The Mexico market would display a CAGR of 12.9% during (2022 - 2028).
Based on Format, the market is segmented into Billboards, Transit & Transportation, Street Furniture, and Place-based Media. Based on Vertical, the market is segmented into Real Estate, Financial Services, Government, Restaurants, Media & Entertainment, Automotive & Transportation, Retail, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Digital Out-of-home Advertising Market is Estimated to reach $14.3 Billion by 2028, at a CAGR of 11.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include JCDecaux Group, Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings, Inc., OUTFRONT Media, Inc., oOH!Media Limited, Broadsign International, LLC, Focus Media Information Technology Ltd., and Global Media Group Services Limited.
Scope of the Study
Market Segments Covered in the Report:
By Format
- Billboards
- Transit & Transportation
- Street Furniture
- Place-based Media
By Vertical
- Real Estate
- Financial Services
- Government
- Restaurants
- Media & Entertainment
- Automotive & Transportation
- Retail
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- JCDecaux Group
- Ströer SE & Co. KGaA
- Clear Channel Outdoor Holdings, Inc.
- OUTFRONT Media, Inc.
- oOH!Media Limited
- Broadsign International, LLC
- Focus Media Information Technology Ltd.
- Global Media Group Services Limited
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Digital Out-of-home Advertising Market, by Format
1.4.2 North America Digital Out-of-home Advertising Market, by Vertical
1.4.3 North America Digital Out-of-home Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Digital Out-of-home Advertising Market
Chapter 4. North America Digital Out-of-home Advertising Market by Format
4.1 North America Billboards Market by Country
4.2 North America Transit & Transportation Market by Country
4.3 North America Street Furniture Market by Country
4.4 North America Place-based Media Market by Country
Chapter 5. North America Digital Out-of-home Advertising Market by Vertical
5.1 North America Real Estate Market by Country
5.2 North America Financial Services Market by Country
5.3 North America Government Market by Country
5.4 North America Restaurants Market by Country
5.5 North America Media & Entertainment Market by Country
5.6 North America Automotive & Transportation Market by Country
5.7 North America Retail Market by Country
5.8 North America Others Market by Country
Chapter 6. North America Digital Out-of-home Advertising Market by Country
6.1 US Digital Out-of-home Advertising Market
6.1.1 US Digital Out-of-home Advertising Market by Format
6.1.2 US Digital Out-of-home Advertising Market by Vertical
6.2 Canada Digital Out-of-home Advertising Market
6.2.1 Canada Digital Out-of-home Advertising Market by Format
6.2.2 Canada Digital Out-of-home Advertising Market by Vertical
6.3 Mexico Digital Out-of-home Advertising Market
6.3.1 Mexico Digital Out-of-home Advertising Market by Format
6.3.2 Mexico Digital Out-of-home Advertising Market by Vertical
6.4 Rest of North America Digital Out-of-home Advertising Market
6.4.1 Rest of North America Digital Out-of-home Advertising Market by Format
6.4.2 Rest of North America Digital Out-of-home Advertising Market by Vertical
Chapter 7. Company Profiles
7.1 JCDecaux Group
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.1.5.3 Acquisition and Mergers:
7.2 Ströer SE & Co. KGaA
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.3 Clear Channel Outdoor Holdings, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.3.4.2 Product Launches and Product Expansions:
7.4 OUTFRONT Media, Inc.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.4.4.2 Acquisition and Mergers:
7.5 oOH!Media Limited
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Recent strategies and developments:
7.5.3.1 Partnerships, Collaborations, and Agreements:
7.6 Broadsign International, LLC
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Acquisition and Mergers:
7.7 Focus Media Information Technology Co., Ltd.
7.7.1 Company Overview
7.8 Global Media Group Services Limited (Global Media & Entertainment Group)
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
TABLE 1 North America Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 2 North America Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 3 North America Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 4 North America Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 5 North America Billboards Market by Country, 2018 - 2021, USD Million
TABLE 6 North America Billboards Market by Country, 2022 - 2028, USD Million
TABLE 7 North America Transit & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 8 North America Transit & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 9 North America Street Furniture Market by Country, 2018 - 2021, USD Million
TABLE 10 North America Street Furniture Market by Country, 2022 - 2028, USD Million
TABLE 11 North America Place-based Media Market by Country, 2018 - 2021, USD Million
TABLE 12 North America Place-based Media Market by Country, 2022 - 2028, USD Million
TABLE 13 North America Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 14 North America Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 15 North America Real Estate Market by Country, 2018 - 2021, USD Million
TABLE 16 North America Real Estate Market by Country, 2022 - 2028, USD Million
TABLE 17 North America Financial Services Market by Country, 2018 - 2021, USD Million
TABLE 18 North America Financial Services Market by Country, 2022 - 2028, USD Million
TABLE 19 North America Government Market by Country, 2018 - 2021, USD Million
TABLE 20 North America Government Market by Country, 2022 - 2028, USD Million
TABLE 21 North America Restaurants Market by Country, 2018 - 2021, USD Million
TABLE 22 North America Restaurants Market by Country, 2022 - 2028, USD Million
TABLE 23 North America Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 24 North America Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 25 North America Automotive & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 26 North America Automotive & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 27 North America Retail Market by Country, 2018 - 2021, USD Million
TABLE 28 North America Retail Market by Country, 2022 - 2028, USD Million
TABLE 29 North America Others Market by Country, 2018 - 2021, USD Million
TABLE 30 North America Others Market by Country, 2022 - 2028, USD Million
TABLE 31 North America Digital Out-of-home Advertising Market by Country, 2018 - 2021, USD Million
TABLE 32 North America Digital Out-of-home Advertising Market by Country, 2022 - 2028, USD Million
TABLE 33 US Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 34 US Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 35 US Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 36 US Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 37 US Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 38 US Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 39 Canada Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 40 Canada Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 41 Canada Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 42 Canada Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 43 Canada Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 44 Canada Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 45 Mexico Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 46 Mexico Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 47 Mexico Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 48 Mexico Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 49 Mexico Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 50 Mexico Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 51 Rest of North America Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 52 Rest of North America Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 53 Rest of North America Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 54 Rest of North America Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 55 Rest of North America Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 56 Rest of North America Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 57 Key Information – JCDecaux Group
TABLE 58 Key Information – Ströer SE & Co. KGaA
TABLE 59 Key Information – Clear Channel Outdoor Holdings, Inc.
TABLE 60 Key Information – OUTFRONT Media Inc.
TABLE 61 Key Information – OOH!Media Limited
TABLE 62 Key Information – Broadsign International, LLC
TABLE 63 Key Information – Focus Media Information Technology Co., Ltd.
TABLE 64 Key Information – Global Media Group Services Limited
List of Figures
FIG 1 Methodology for the research