The North America Employee Experience Management Market would witness market growth of 10.5% CAGR during the forecast period (2023-2030).
Economic factors and market dynamics influence organizational priorities, including investments in employee experience initiatives. Organizations are increasingly adopting employee journey mapping techniques to identify pain points and opportunities for improvement throughout the employee lifecycle. AI enables organizations to personalize the employee experience by analyzing individual preferences and learning patterns and providing tailored solutions. Real-time feedback mechanisms, such as pulse surveys and continuous performance evaluations, are becoming integral to EXM strategies, fostering agile and responsive organizational cultures.
A growing awareness of mental health issues in the workplace has led to a focus on well-being programs and initiatives as part of comprehensive EXM strategies. Organizations are moving towards integrated platforms consolidating various EXM components, providing a centralized hub for employee interactions, feedback, and development. The integration of advanced technologies has been a primary driver of the expansion of EXM. Artificial intelligence (AI), machine learning, and data analytics are increasingly leveraged to create personalized and adaptive employee experiences. These technologies enable organizations to analyze vast amounts of data to understand individual preferences, work patterns, and performance metrics, thereby tailoring experiences to the unique needs of each employee.
Organizations in North America are leveraging advanced software platforms, analytics tools, and integrated systems to measure and enhance the employee experience across various touchpoints in the employee lifecycle. DEI initiatives are influencing the EXM in North America. Companies are incorporating DEI principles into their EXM strategies to create inclusive workplaces, address disparities, and promote a sense of belonging among employees. Hence, the factors mentioned above will drive the regional market growth.
The US market dominated the North America Employee Experience Management Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,677.8 million by 2030. The Canada market is experiencing a CAGR of 12.9% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 12% during (2023 - 2030).
Free Valuable Insights: The Employee Experience Management Market is Predict to reach $14.3 Billion by 2030, at a CAGR of 11.2%
Based on Offering, the market is segmented into Software (Standalone Software, and Integrated Software), and Services. Based on Standalone Software Type, the market is segmented into Employee Engagement, Employee Recognition & Rewards, Employee Survey & Feedback, Employee Performance Management, and Others. Based on Industry, the market is segmented into IT & ITeS, BFSI, Telecom, Healthcare, Manufacturing, Government, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- SAP SE
- Oracle Corporation
- Microsoft Corporation
- Workday, Inc.
- Zoom Video Communications, Inc.
- Qualtrics International Inc. (Silver Lake)
- SurveySparrow, Inc.
- 15Five, Inc.
- Culture Amp Pty Ltd.
- Kudos, Inc.
North America Employee Experience Management Market Report Segmentation
By Offering
- Software
- Standalone Software
- Employee Engagement
- Employee Recognition & Rewards
- Employee Survey & Feedback
- Employee Performance Management
- Others
- Integrated Software
- Services
By Industry
- IT & ITeS
- BFSI
- Telecom
- Healthcare
- Manufacturing
- Government
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Employee Experience Management Market, by Offering
1.4.2 North America Employee Experience Management Market, by Industry
1.4.3 North America Employee Experience Management Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2023)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Dec – 2023, Nov) Leading Players
4.5 Porter’s Five Forces Analysis
Chapter 5. North America Employee Experience Management Market by Offering
5.1 North America Software Market by Region
5.2 North America Employee Experience Management Market by Software Type
5.2.1 North America Standalone Software Market by Region
5.2.2 North America Employee Experience Management Market by Standalone Software Type
5.2.2.1 North America Employee Engagement Market by Country
5.2.2.2 North America Employee Recognition & Rewards Market by Country
5.2.2.3 North America Employee Survey & Feedback Market by Country
5.2.2.4 North America Employee Performance Management Market by Country
5.2.2.5 North America Others Market by Country
5.2.3 North America Integrated Software Market by Region
5.3 North America Services Market by Region
Chapter 6. North America Employee Experience Management Market by Industry
6.1 North America IT & ITeS Market by Country
6.2 North America BFSI Market by Country
6.3 North America Telecom Market by Country
6.4 North America Healthcare Market by Country
6.5 North America Manufacturing Market by Country
6.6 North America Government Market by Country
6.7 North America Others Market by Country
Chapter 7. North America Employee Experience Management Market by Country
7.1 US Employee Experience Management Market
7.1.1 US Employee Experience Management Market by Offering
7.1.1.1 US Employee Experience Management Market by Software Type
7.1.1.1.1 US Employee Experience Management Market by Standalone Software Type
7.1.2 US Employee Experience Management Market by Industry
7.2 Canada Employee Experience Management Market
7.2.1 Canada Employee Experience Management Market by Offering
7.2.1.1 Canada Employee Experience Management Market by Software Type
7.2.1.1.1 Canada Employee Experience Management Market by Standalone Software Type
7.2.2 Canada Employee Experience Management Market by Industry
7.3 Mexico Employee Experience Management Market
7.3.1 Mexico Employee Experience Management Market by Offering
7.3.1.1 Mexico Employee Experience Management Market by Software Type
7.3.1.1.1 Mexico Employee Experience Management Market by Standalone Software Type
7.3.2 Mexico Employee Experience Management Market by Industry
7.4 Rest of North America Employee Experience Management Market
7.4.1 Rest of North America Employee Experience Management Market by Offering
7.4.1.1 Rest of North America Employee Experience Management Market by Software Type
7.4.1.1.1 Rest of North America Employee Experience Management Market by Standalone Software Type
7.4.2 Rest of North America Employee Experience Management Market by Industry
Chapter 8. Company Profiles
8.1 SAP SE
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Product Launches and Product Expansions:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 Oracle Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Microsoft Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.5.2 Acquisition and Mergers:
8.3.6 SWOT Analysis
8.4 Workday, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Partnerships, Collaborations, and Agreements:
8.4.4.2 Product Launches and Product Expansions:
8.4.4.3 Acquisition and Mergers:
8.4.5 SWOT Analysis
8.5 Zoom Video Communications, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Product Launches and Product Expansions:
8.5.5.2 Acquisition and Mergers:
8.5.6 SWOT Analysis
8.6 Qualtrics International Inc. (Silver Lake)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Research & Development Expenses
8.6.4 Recent strategies and developments:
8.6.4.1 Partnerships, Collaborations, and Agreements:
8.6.4.2 Acquisition and Mergers:
8.6.5 SWOT Analysis
8.7 SurveySparrow, Inc.
8.7.1 Company Overview
8.7.2 Recent strategies and developments:
8.7.2.1 Product Launches and Product Expansions:
8.7.3 SWOT Analysis
8.8 15Five, Inc.
8.8.1 Company Overview
8.8.2 Recent strategies and developments:
8.8.2.1 Product Launches and Product Expansions:
8.8.2.2 Acquisition and Mergers:
8.8.3 SWOT Analysis
8.9 Culture Amp Pty Ltd.
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Kudos, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Partnerships, Collaborations, and Agreements:
8.10.3 SWOT Analysis
TABLE 1 North America Employee Experience Management Market, 2019 - 2022, USD Million
TABLE 2 North America Employee Experience Management Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Employee Experience Management Market
TABLE 4 Product Launches And Product Expansions– Employee Experience Management Market
TABLE 5 Acquisition and Mergers– Employee Experience Management Market
TABLE 6 North America Employee Experience Management Market by Offering, 2019 - 2022, USD Million
TABLE 7 North America Employee Experience Management Market by Offering, 2023 - 2030, USD Million
TABLE 8 North America Software Market by Region, 2019 - 2022, USD Million
TABLE 9 North America Software Market by Region, 2023 - 2030, USD Million
TABLE 10 North America Employee Experience Management Market by Software Type, 2019 - 2022, USD Million
TABLE 11 North America Employee Experience Management Market by Software Type, 2023 - 2030, USD Million
TABLE 12 North America Standalone Software Market by Region, 2019 - 2022, USD Million
TABLE 13 North America Standalone Software Market by Region, 2023 - 2030, USD Million
TABLE 14 North America Employee Experience Management Market by Standalone Software Type, 2019 - 2022, USD Million
TABLE 15 North America Employee Experience Management Market by Standalone Software Type, 2023 - 2030, USD Million
TABLE 16 North America Employee Engagement Market by Country, 2019 - 2022, USD Million
TABLE 17 North America Employee Engagement Market by Country, 2023 - 2030, USD Million
TABLE 18 North America Employee Recognition & Rewards Market by Country, 2019 - 2022, USD Million
TABLE 19 North America Employee Recognition & Rewards Market by Country, 2023 - 2030, USD Million
TABLE 20 North America Employee Survey & Feedback Market by Country, 2019 - 2022, USD Million
TABLE 21 North America Employee Survey & Feedback Market by Country, 2023 - 2030, USD Million
TABLE 22 North America Employee Performance Management Market by Country, 2019 - 2022, USD Million
TABLE 23 North America Employee Performance Management Market by Country, 2023 - 2030, USD Million
TABLE 24 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 25 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 26 North America Integrated Software Market by Region, 2019 - 2022, USD Million
TABLE 27 North America Integrated Software Market by Region, 2023 - 2030, USD Million
TABLE 28 North America Services Market by Region, 2019 - 2022, USD Million
TABLE 29 North America Services Market by Region, 2023 - 2030, USD Million
TABLE 30 North America Employee Experience Management Market by Industry, 2019 - 2022, USD Million
TABLE 31 North America Employee Experience Management Market by Industry, 2023 - 2030, USD Million
TABLE 32 North America IT & ITeS Market by Country, 2019 - 2022, USD Million
TABLE 33 North America IT & ITeS Market by Country, 2023 - 2030, USD Million
TABLE 34 North America BFSI Market by Country, 2019 - 2022, USD Million
TABLE 35 North America BFSI Market by Country, 2023 - 2030, USD Million
TABLE 36 North America Telecom Market by Country, 2019 - 2022, USD Million
TABLE 37 North America Telecom Market by Country, 2023 - 2030, USD Million
TABLE 38 North America Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 39 North America Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 40 North America Manufacturing Market by Country, 2019 - 2022, USD Million
TABLE 41 North America Manufacturing Market by Country, 2023 - 2030, USD Million
TABLE 42 North America Government Market by Country, 2019 - 2022, USD Million
TABLE 43 North America Government Market by Country, 2023 - 2030, USD Million
TABLE 44 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 45 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 46 North America Employee Experience Management Market by Country, 2019 - 2022, USD Million
TABLE 47 North America Employee Experience Management Market by Country, 2023 - 2030, USD Million
TABLE 48 US Employee Experience Management Market, 2019 - 2022, USD Million
TABLE 49 US Employee Experience Management Market, 2023 - 2030, USD Million
TABLE 50 US Employee Experience Management Market by Offering, 2019 - 2022, USD Million
TABLE 51 US Employee Experience Management Market by Offering, 2023 - 2030, USD Million
TABLE 52 US Employee Experience Management Market by Software Type, 2019 - 2022, USD Million
TABLE 53 US Employee Experience Management Market by Software Type, 2023 - 2030, USD Million
TABLE 54 US Employee Experience Management Market by Standalone Software Type, 2019 - 2022, USD Million
TABLE 55 US Employee Experience Management Market by Standalone Software Type, 2023 - 2030, USD Million
TABLE 56 US Employee Experience Management Market by Industry, 2019 - 2022, USD Million
TABLE 57 US Employee Experience Management Market by Industry, 2023 - 2030, USD Million
TABLE 58 Canada Employee Experience Management Market, 2019 - 2022, USD Million
TABLE 59 Canada Employee Experience Management Market, 2023 - 2030, USD Million
TABLE 60 Canada Employee Experience Management Market by Offering, 2019 - 2022, USD Million
TABLE 61 Canada Employee Experience Management Market by Offering, 2023 - 2030, USD Million
TABLE 62 Canada Employee Experience Management Market by Software Type, 2019 - 2022, USD Million
TABLE 63 Canada Employee Experience Management Market by Software Type, 2023 - 2030, USD Million
TABLE 64 Canada Employee Experience Management Market by Standalone Software Type, 2019 - 2022, USD Million
TABLE 65 Canada Employee Experience Management Market by Standalone Software Type, 2023 - 2030, USD Million
TABLE 66 Canada Employee Experience Management Market by Industry, 2019 - 2022, USD Million
TABLE 67 Canada Employee Experience Management Market by Industry, 2023 - 2030, USD Million
TABLE 68 Mexico Employee Experience Management Market, 2019 - 2022, USD Million
TABLE 69 Mexico Employee Experience Management Market, 2023 - 2030, USD Million
TABLE 70 Mexico Employee Experience Management Market by Offering, 2019 - 2022, USD Million
TABLE 71 Mexico Employee Experience Management Market by Offering, 2023 - 2030, USD Million
TABLE 72 Mexico Employee Experience Management Market by Software Type, 2019 - 2022, USD Million
TABLE 73 Mexico Employee Experience Management Market by Software Type, 2023 - 2030, USD Million
TABLE 74 Mexico Employee Experience Management Market by Standalone Software Type, 2019 - 2022, USD Million
TABLE 75 Mexico Employee Experience Management Market by Standalone Software Type, 2023 - 2030, USD Million
TABLE 76 Mexico Employee Experience Management Market by Industry, 2019 - 2022, USD Million
TABLE 77 Mexico Employee Experience Management Market by Industry, 2023 - 2030, USD Million
TABLE 78 Rest of North America Employee Experience Management Market, 2019 - 2022, USD Million
TABLE 79 Rest of North America Employee Experience Management Market, 2023 - 2030, USD Million
TABLE 80 Rest of North America Employee Experience Management Market by Offering, 2019 - 2022, USD Million
TABLE 81 Rest of North America Employee Experience Management Market by Offering, 2023 - 2030, USD Million
TABLE 82 Rest of North America Employee Experience Management Market by Software Type, 2019 - 2022, USD Million
TABLE 83 Rest of North America Employee Experience Management Market by Software Type, 2023 - 2030, USD Million
TABLE 84 Rest of North America Employee Experience Management Market by Standalone Software Type, 2019 - 2022, USD Million
TABLE 85 Rest of North America Employee Experience Management Market by Standalone Software Type, 2023 - 2030, USD Million
TABLE 86 Rest of North America Employee Experience Management Market by Industry, 2019 - 2022, USD Million
TABLE 87 Rest of North America Employee Experience Management Market by Industry, 2023 - 2030, USD Million
TABLE 88 Key Information – SAP SE
TABLE 89 Key Information – Oracle Corporation
TABLE 90 Key Information – Microsoft Corporation
TABLE 91 Key Information – Workday, Inc.
TABLE 92 key information – Zoom Video Communications, Inc.
TABLE 93 Key Information – Qualtrics International Inc.
TABLE 94 Key Information – SurveySparrow, Inc.
TABLE 95 Key Information – 15Five, Inc.
TABLE 96 Key Information – Culture Amp Pty Ltd.
TABLE 97 Key Information – Kudos, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Employee Experience Management Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Employee Experience Management Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2022
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2023)
FIG 7 Key Strategic Move: (Product Launches and Product Expansions : 2020, Dec – 2023, Nov) Leading Players
FIG 8 Porter’s Five Forces Analysis - Employee Experience Management Market
FIG 9 North America Employee Experience Management Market share by Offering, 2022
FIG 10 North America Employee Experience Management Market share by Offering, 2030
FIG 11 North America Employee Experience Management Market by Offering, 2019 - 2030, USD Million
FIG 12 North America Employee Experience Management Market share by Industry, 2022
FIG 13 North America Employee Experience Management Market share by Industry, 2030
FIG 14 North America Employee Experience Management Market by Industry, 2019 - 2030, USD Million
FIG 15 North America Employee Experience Management Market share by Country, 2022
FIG 16 North America Employee Experience Management Market share by Country, 2030
FIG 17 North America Employee Experience Management Market by Country, 2019 - 2030, USD Million
FIG 18 Recent strategies and developments: SAP SE
FIG 19 SWOT Analysis: SAP SE
FIG 20 SWOT Analysis: Oracle Corporation
FIG 21 Recent strategies and developments: MICROSOFT CORPORATION
FIG 22 SWOT Analysis: Microsoft Corporation
FIG 23 Recent strategies and developments: WORKDAY, INC.
FIG 24 SWOT Analysis: Workday, Inc.
FIG 25 Recent strategies and developments: Zoom Video Communications, Inc.
FIG 26 Swot Analysis: Zoom Video Communications, Inc.
FIG 27 Recent strategies and developments: Qualtrics International Inc.
FIG 28 Swot Analysis: Qualtrics International Inc.
FIG 29 Swot Analysis: SurveySparrow, Inc.
FIG 30 Recent strategies and developments: 15Five, Inc.
FIG 31 SWOT Analysis: 15Five, Inc.
FIG 32 Swot Analysis: Culture Amp Pty Ltd.
FIG 33 Swot Analysis: Kudos, Inc.