The North America Energy Bars Market would witness market growth of 7% CAGR during the forecast period (2021-2027).
Energy bars are available in different variations in terms of flavors, and sizes, as well as nutritional content end. The brands are shifting towards digital boom i.e. publicizing their products through online sales channels like newsletters, e-mail marketing, and social media; this is also a key factor contributing towards the popularity of the energy bars. The global energy bar market is a competitive market as the key players focuses on packaging, market strategies, and pricing strategies so that these market players are able to achieve a substantial share in the current market.
North America is the leading region in the global energy bar market. The market for energy bars has been driven by consumer demand for better snacking options and nutritious items. In addition, as the need for fortified foods grows so does the demand for fortified energy bars with high protein content. Regional consumers have become more health-conscious, incorporating fruit and vegetable-derived items into their diets, thus fueling demand for nutritious snacks. As a result, major companies in the snack and energy bar businesses have developed innovative and healthier products.
As the gym-going population is rising in this region, the people are more concerned about their health and fitness, which is eventually driving the demand for energy or nutrition bars. Moreover, “free-form” and “clean label” are gaining popularity among consumers mainly in the United States. Thus, these key manufacturers of the region are introducing new innovative flavors in the field of energy bars so as to meet the need of the consumers.
The US market dominated the North America Conventional Market by Country in 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $85,031 Thousands by 2027. The Canada market is experiencing a CAGR of 10% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 9.1% during (2021 - 2027).
Based on Nature, the market is segmented into Organic and Conventional. Based on Type, the market is segmented into Protein Bar, Nutrition Bar, Cereal Bar and Fiber Bar. Based on Distribution Channel, the market is segmented into Specialty Stores, E-commerce, Hypermarkets & Supermarkets and Convenience Stores. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Global Energy bars Market is Estimated to Reach USD 1.1 Billion by 2027 at a CAGR of 7.7%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Brighter Foods Ltd. (The Hut Group), The Kellogg Company, General Mills, Inc., Kind LLC, McKee Foods Corporation, The Simply Good Foods Company (Atkins Nutritionals, Inc.), Clif Bar & Company, NuGo Nutrition, Probar LLC, and Premier Nutrition Company, LLC
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