North America Enterprise Generative AI Market

North America Enterprise Generative AI Market Size, Share & Trends Analysis Report By Component (Software, and Services), By Model Type, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031

Report Id: KBV-27107 Publication Date: March-2025 Number of Pages: 157
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Analysis of Market Size & Trends

The North America Enterprise Generative AI Market would witness market growth of 37.1% CAGR during the forecast period (2024-2031).

The US market dominated the North America Enterprise Generative AI Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $7,305.3 million by 2031. The Canada market is experiencing a CAGR of 40.1% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 38.9% during (2024 - 2031).

North America Enterprise Generative AI Market

Companies that leverage generative AI are better positioned to innovate and stay ahead of their competitors. From automating creative processes to generating insights for strategic decisions, generative AI is becoming a key enabler of business success. Early adoption of AI-powered tools gives companies a competitive advantage, particularly in industries where speed and innovation are critical. Many enterprises are forming partnerships with AI technology providers, startups, and research organizations to accelerate the adoption of generative AI.

Moreover, by collaborating with experts in the field, businesses can access cutting-edge AI tools and leverage the expertise needed to integrate these technologies into their operations. As the enterprise generative AI market grows, several key trends shape its evolution. Companies are increasingly seeking AI models tailored to their specific needs. Customizing generative AI tools allows enterprises to ensure that the outputs align with their business objectives, industry requirements, and regulatory guidelines. Customized models can also be more efficient, saving time and resources in the long run.

The rapid adoption of generative AI technologies in Canada and Mexico plays a crucial role in expanding the market. Statistics Canada reports that, in the first quarter of 2024, approximately 9.3% of Canadian businesses already used generative AI, with an additional 4.6% planning to adopt it soon. The early adoption of generative AI among Canadian enterprises indicates a growing recognition of its potential to enhance business processes such as content generation, customer support, and data analysis. This early shift positions the Canada as a key player in driving the demand for enterprise generative AI solutions.

Free Valuable Insights: The Enterprise Generative AI Market is Predict to reach USD 27.16 Billion by 2031, at a CAGR of 37.8%

Based on Component, the market is segmented into Software, and Services. Based on Model Type, the market is segmented into Text, Image/Video, Code, and Audio. Based on Application, the market is segmented into Marketing & Sales, Customer Service, Product Development, Supply Chain Management, and Other Application. Based on Vertical, the market is segmented into IT & Telecom, BFSI, Retail & E-commerce, Healthcare, Manufacturing, Media & Entertainment, and Other Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

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List of Key Companies Profiled

  • Accenture PLC
  • SAS Institute Inc.
  • Google LLC
  • Salesforce, Inc.
  • Microsoft Corporation
  • Adobe, Inc.
  • OpenAI, LLC
  • IBM Corporation
  • NVIDIA Corporation
  • Intel Corporation
  • SAP SE
  • Oracle Corporation

North America Enterprise Generative AI Market Report Segmentation

By Component

  • Software
  • Services

By Model Type

  • Text
  • Image/Video
  • Code
  • Audio

By Application

  • Marketing & Sales
  • Customer Service
  • Product Development
  • Supply Chain Management
  • Other Application

By Vertical

  • IT & Telecom
  • BFSI
  • Retail & E-commerce
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Other Vertical

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America
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