North America Erotic Lingerie Market Size, Share & Trends Analysis Report By Material (Natural and Synthetic), By Product Type, By Distribution Channel (Hypermarket/Supermarket, E-commerce, Brand Outlets, and Specialty Stores), By Country and Growth Forecast, 2024 - 2031

The North America Erotic Lingerie Market would witness market growth of 4.6% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 159,701.24 thousand units, showcasing a growth of 18.2% (2020-2023).

Natural-based lingerie is crafted from eco-friendly, sustainable materials like organic cotton, bamboo, and Tencel, which prioritize both environmental responsibility and personal comfort. These materials offer a sensual touch while being gentle on the skin, providing a luxurious feel without the use of synthetic fibers. Natural-based lingerie serves to enhance personal confidence and intimacy, combining the allure of erotic designs with the benefits of sustainable practices. Thus, the Canada market registered a volume of 22,287.04 thousand units in 2023.

The US market dominated the North America Erotic Lingerie Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $7,524.8 million by 2031. The Canada market is experiencing a CAGR of 6.9% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 6% during (2024 - 2031).

This lingerie is a category of intimate apparel designed to evoke sensuality, allure, and intimacy. Unlike traditional lingerie, which primarily focuses on comfort and everyday wear, erotic lingerie emphasizes aesthetic appeal, provocative designs, and enhancing the wearer’s perceived attractiveness. This lingerie serves a variety of applications beyond its traditional role as intimate apparel. These applications cater to personal enjoyment, artistic expression, fashion statements, and more.

One of the primary uses of this lingerie is to enhance intimacy and create a sensual atmosphere in personal relationships. Whether for romantic evenings at home or special occasions like anniversaries or Valentine’s Day, this lingerie is designed to accentuate the body’s curves and ignite passion. This lingerie is often used in boudoir photography sessions. These photoshoots celebrate sensuality and beauty, capturing intimate moments tastefully and artistically. This lingerie functions as both attire and a prop to enhance the visual appeal of photographs, creating lasting memories.

Events such as Toronto Fashion Week offer Canadian designers a stage to present their talent and creativity to a global audience. The exposure from these events boosts international recognition and stimulates domestic demand for locally designed erotic lingerie, as consumers appreciate the craftsmanship and innovation presented by Canadian designers. Canadian fashion designers embrace diversity in their designs, catering to a multicultural society. This inclusivity is mirrored in their approach to erotic lingerie, where designs celebrate various body shapes, sizes, and cultural backgrounds. As a result, Canadian consumers can find intimate apparel that fits well and reflects their cultural identity and personal style. Hence, the increasing e-commerce sector and the rising influence of Canadian fashion designers in the region drive the market’s growth.

Free Valuable Insights: The Erotic Lingerie Market is Predict to reach USD 37 Billion by 2031, at a CAGR of 5.3%

Based on Material, the market is segmented into Natural and Synthetic. Based on Product Type, the market is segmented into Bra, Brief, Camisole, Shapewear, and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, E-commerce, Brand Outlets, and Specialty Stores. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Victoria’s Secret & Co.
• Agent Provocateur (Fourmarketing Limited)
• MAS Holdings Limited
• Ann Summers Ltd. (Gold Group International Ltd.)
• Bluebella Ltd.
• Felina GmbH (Lauma Lingerie.)
• Hanky Panky Ltd.
• La Perla Fashion Holding N.V.
• PVH Corp.
• Stella McCartney Limited

North America Erotic Lingerie Market Report Segmentation

By Material (Volume, Thousand Units, USD Billion, 2020-2031)

• Natural
• Synthetic

By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Bra
• Brief
• Camisole
• Shapewear
• Others

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Hypermarket/Supermarket
• E-commerce
• Brand Outlets
• Specialty Stores

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Erotic Lingerie Market, by Material
1.4.2 North America Erotic Lingerie Market, by Product Type
1.4.3 North America Erotic Lingerie Market, by Distribution Channel
1.4.4 North America Erotic Lingerie Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Erotic Lingerie Market by Material
4.1 North America Natural Market by Country
4.2 North America Synthetic Market by Country

Chapter 5. North America Erotic Lingerie Market by Product Type
5.1 North America Bra Market by Country
5.2 North America Brief Market by Country
5.3 North America Camisole Market by Country
5.4 North America Shapewear Market by Country
5.5 North America Others Market by Country

Chapter 6. North America Erotic Lingerie Market by Distribution Channel
6.1 North America Hypermarket/Supermarket Market by Country
6.2 North America E-commerce Market by Country
6.3 North America Brand Outlets Market by Country
6.4 North America Specialty Stores Market by Country

Chapter 7. North America Erotic Lingerie Market by Country
7.1 US Erotic Lingerie Market
7.1.1 US Erotic Lingerie Market by Material
7.1.2 US Erotic Lingerie Market by Product Type
7.1.3 US Erotic Lingerie Market by Distribution Channel
7.2 Canada Erotic Lingerie Market
7.2.1 Canada Erotic Lingerie Market by Material
7.2.2 Canada Erotic Lingerie Market by Product Type
7.2.3 Canada Erotic Lingerie Market by Distribution Channel
7.3 Mexico Erotic Lingerie Market
7.3.1 Mexico Erotic Lingerie Market by Material
7.3.2 Mexico Erotic Lingerie Market by Product Type
7.3.3 Mexico Erotic Lingerie Market by Distribution Channel
7.4 Rest of North America Erotic Lingerie Market
7.4.1 Rest of North America Erotic Lingerie Market by Material
7.4.2 Rest of North America Erotic Lingerie Market by Product Type
7.4.3 Rest of North America Erotic Lingerie Market by Distribution Channel

Chapter 8. Company Profiles
8.1 Victoria’s Secret & Co.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.2 Agent Provocateur (Fourmarketing Limited)
8.2.1 Company Overview
8.3 MAS Holdings Limited
8.3.1 Company Overview
8.4 Ann Summers Ltd. (Gold Group International Ltd.)
8.4.1 Company Overview
8.5 Bluebella Ltd.
8.5.1 Company Overview
8.6 Felina GmbH (Lauma Lingerie.)
8.6.1 Company Overview
8.7 Hanky Panky Ltd.
8.7.1 Company Overview
8.8 La Perla Fashion Holding N.V.
8.8.1 Company Overview
8.9 PVH Corp.
8.9.1 Company Overview
8.10. Stella McCartney Limited
8.10.1 Company Overview

TABLE 1 North America Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 2 North America Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 3 North America Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 4 North America Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 5 North America Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 6 North America Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 7 North America Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 8 North America Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 9 North America Natural Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Natural Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Natural Market by Country, 2020 - 2023, Thousand Units
TABLE 12 North America Natural Market by Country, 2024 - 2031, Thousand Units
TABLE 13 North America Synthetic Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Synthetic Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Synthetic Market by Country, 2020 - 2023, Thousand Units
TABLE 16 North America Synthetic Market by Country, 2024 - 2031, Thousand Units
TABLE 17 North America Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 18 North America Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 19 North America Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 20 North America Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 21 North America Bra Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Bra Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Bra Market by Country, 2020 - 2023, Thousand Units
TABLE 24 North America Bra Market by Country, 2024 - 2031, Thousand Units
TABLE 25 North America Brief Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Brief Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Brief Market by Country, 2020 - 2023, Thousand Units
TABLE 28 North America Brief Market by Country, 2024 - 2031, Thousand Units
TABLE 29 North America Camisole Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Camisole Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Camisole Market by Country, 2020 - 2023, Thousand Units
TABLE 32 North America Camisole Market by Country, 2024 - 2031, Thousand Units
TABLE 33 North America Shapewear Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Shapewear Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Shapewear Market by Country, 2020 - 2023, Thousand Units
TABLE 36 North America Shapewear Market by Country, 2024 - 2031, Thousand Units
TABLE 37 North America Others Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Others Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Others Market by Country, 2020 - 2023, Thousand Units
TABLE 40 North America Others Market by Country, 2024 - 2031, Thousand Units
TABLE 41 North America Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 42 North America Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 43 North America Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 44 North America Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 45 North America Hypermarket/Supermarket Market by Country, 2020 - 2023, USD Million
TABLE 46 North America Hypermarket/Supermarket Market by Country, 2024 - 2031, USD Million
TABLE 47 North America Hypermarket/Supermarket Market by Country, 2020 - 2023, Thousand Units
TABLE 48 North America Hypermarket/Supermarket Market by Country, 2024 - 2031, Thousand Units
TABLE 49 North America E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 50 North America E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 51 North America E-commerce Market by Country, 2020 - 2023, Thousand Units
TABLE 52 North America E-commerce Market by Country, 2024 - 2031, Thousand Units
TABLE 53 North America Brand Outlets Market by Country, 2020 - 2023, USD Million
TABLE 54 North America Brand Outlets Market by Country, 2024 - 2031, USD Million
TABLE 55 North America Brand Outlets Market by Country, 2020 - 2023, Thousand Units
TABLE 56 North America Brand Outlets Market by Country, 2024 - 2031, Thousand Units
TABLE 57 North America Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 58 North America Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 59 North America Specialty Stores Market by Country, 2020 - 2023, Thousand Units
TABLE 60 North America Specialty Stores Market by Country, 2024 - 2031, Thousand Units
TABLE 61 North America Erotic Lingerie Market by Country, 2020 - 2023, USD Million
TABLE 62 North America Erotic Lingerie Market by Country, 2024 - 2031, USD Million
TABLE 63 North America Erotic Lingerie Market by Country, 2020 - 2023, Thousand Units
TABLE 64 North America Erotic Lingerie Market by Country, 2024 - 2031, Thousand Units
TABLE 65 US Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 66 US Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 67 US Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 68 US Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 69 US Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 70 US Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 71 US Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 72 US Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 73 US Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 74 US Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 75 US Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 76 US Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 77 US Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 78 US Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 79 US Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 80 US Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 81 Canada Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 82 Canada Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 83 Canada Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 84 Canada Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 85 Canada Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 86 Canada Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 87 Canada Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 88 Canada Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 89 Canada Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 90 Canada Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 91 Canada Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 92 Canada Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 93 Canada Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 94 Canada Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 95 Canada Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 96 Canada Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 97 Mexico Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 98 Mexico Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 99 Mexico Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 100 Mexico Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 101 Mexico Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 102 Mexico Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 103 Mexico Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 104 Mexico Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 105 Mexico Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 106 Mexico Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 107 Mexico Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 108 Mexico Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 109 Mexico Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 110 Mexico Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 111 Mexico Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 112 Mexico Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 113 Rest of North America Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 114 Rest of North America Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 115 Rest of North America Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 116 Rest of North America Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 117 Rest of North America Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 118 Rest of North America Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 119 Rest of North America Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 120 Rest of North America Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 121 Rest of North America Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 122 Rest of North America Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 123 Rest of North America Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 124 Rest of North America Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 125 Rest of North America Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 126 Rest of North America Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 127 Rest of North America Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 128 Rest of North America Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 129 Key Information – Victoria’s Secret & Co.
TABLE 130 Key Information – Agent Provocateur
TABLE 131 Key Information – MAS Holdings Limited
TABLE 132 Key Information – Ann Summers Ltd.
TABLE 133 Key Information – Bluebella Ltd.
TABLE 134 Key Information – Felina GmbH
TABLE 135 Key Information – Hanky Panky Ltd.
TABLE 136 Key Information – La Perla Fashion Holding N.V.
TABLE 137 Key Information – PVH Corp.
TABLE 138 Key Information – Stella McCartney Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Erotic Lingerie Market, 2020 – 2031, USD Million
FIG 3 Key Factors Impacting Erotic Lingerie Market
FIG 4 Porter’s Five Forces Analysis – Erotic Lingerie Market
FIG 5 North America Erotic Lingerie Market share by Material, 2023
FIG 6 North America Erotic Lingerie Market share by Material, 2031
FIG 7 North America Erotic Lingerie Market by Material, 2020 - 2031, USD Million
FIG 8 North America Erotic Lingerie Market share by Product Type, 2023
FIG 9 North America Erotic Lingerie Market share by Product Type, 2031
FIG 10 North America Erotic Lingerie Market by Product Type, 2020 - 2031, USD Million
FIG 11 North America Erotic Lingerie Market share by Distribution Channel, 2023
FIG 12 North America Erotic Lingerie Market share by Distribution Channel, 2031
FIG 13 North America Erotic Lingerie Market by Distribution Channel, 2020 - 2031, USD Million
FIG 14 North America Erotic Lingerie Market share by Country, 2023
FIG 15 North America Erotic Lingerie Market share by Country, 2031
FIG 16 North America Erotic Lingerie Market by Country, 2020 - 2031, USD Million