North America Eye Makeup Market Size, Share & Trends Analysis Report By Source (Conventional and Organic), By Distribution Channel (Offline and Online), By Product, By Country and Growth Forecast, 2024 - 2031

The North America Eye Makeup Market would witness market growth of 5.9% CAGR during the forecast period (2024-2031).

The US market dominated the North America Eye Makeup Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,014.6 million by 2031. The Canada market is experiencing a CAGR of 7.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 7.3% during (2024 - 2031).

These products, including eyeliners, mascaras, eyeshadows, and eyebrow products, have become essential components of beauty routines for millions. The beauty industry's market has emerged as one of the most dynamic and swiftly expanding segments, influenced by a variety of factors, including the evolution of beauty trends, innovations in product formulations, and the proliferation of social media influencers.

It has become increasingly apparent that this is a potent instrument for self-expression as beauty standards continue to evolve and diverse. Unlike other types of makeup that may conceal or enhance specific facial features, they allows for creativity and experimentation with color, texture, and technique. There is a growing demand for a greater variety of cosmetics as a result of the fact that consumers are constantly looking for them to represent their style, cultural influences, and mood.

In Canada, this market is experiencing notable growth, supported by the rise of eCommerce and consumer preference for convenience. In 2021, the cosmetics industry generated approximately USD 1.24 billion in revenue, with projections showing a growth of 1.45% annually, reaching USD 1.8 billion by 2024. The increasing shift toward online shopping significantly influences this growth. By 2022, over 27 million Canadians, or 75% of the population, were e-commerce users, expected to rise to 77.6% by 2025. This trend has resulted in a significant increase in the number of online purchases of these products. The convenience of online shopping, paired with Canada’s environmentally conscious consumers, positions the country as a growing market for innovative and sustainable eye makeup products. Hence, the region will present lucrative growth opportunities for the market throughout the forecast period.

Free Valuable Insights: The Eye Makeup Market is Predict to reach USD 28.6 Billion by 2031, at a CAGR of 6.1%

Based on Source, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow Enhancers, and Other Products. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• L'Oréal S.A.
• Pacifica Beauty LLC
• Unilever PLC
• Kao Corporation
• NAOS
• The Estee Lauder Companies, Inc.
• Johnson & Johnson
• Pierre Fabre S.A
• Amway Corporation
• Coty, Inc.

North America Eye Makeup Market Report Segmentation

By Source

• Conventional
• Organic

By Distribution Channel

• Offline
• Online

By Product

• Mascara
• Eye Shadow
• Eye Liner
• Eye Pencil
• Eye Brow Enhancers
• Other Products

By Country

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Eye Makeup Market, by Source
1.4.2 North America Eye Makeup Market, by Distribution Channel
1.4.3 North America Eye Makeup Market, by Product
1.4.4 North America Eye Makeup Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. North America Eye Makeup Market by Source
4.1 North America Conventional Market by Country
4.2 North America Organic Market by Country

Chapter 5. North America Eye Makeup Market by Distribution Channel
5.1 North America Offline Market by Country
5.2 North America Online Market by Country

Chapter 6. North America Eye Makeup Market by Product
6.1 North America Mascara Market by Country
6.2 North America Eye Shadow Market by Country
6.3 North America Eye Liner Market by Country
6.4 North America Eye Pencil Market by Country
6.5 North America Eye Brow Enhancers Market by Country
6.6 North America Other Products Market by Country

Chapter 7. North America Eye Makeup Market by Country
7.1 US Eye Makeup Market
7.1.1 US Eye Makeup Market by Source
7.1.2 US Eye Makeup Market by Distribution Channel
7.1.3 US Eye Makeup Market by Product
7.2 Canada Eye Makeup Market
7.2.1 Canada Eye Makeup Market by Source
7.2.2 Canada Eye Makeup Market by Distribution Channel
7.2.3 Canada Eye Makeup Market by Product
7.3 Mexico Eye Makeup Market
7.3.1 Mexico Eye Makeup Market by Source
7.3.2 Mexico Eye Makeup Market by Distribution Channel
7.3.3 Mexico Eye Makeup Market by Product
7.4 Rest of North America Eye Makeup Market
7.4.1 Rest of North America Eye Makeup Market by Source
7.4.2 Rest of North America Eye Makeup Market by Distribution Channel
7.4.3 Rest of North America Eye Makeup Market by Product

Chapter 8. Company Profiles
8.1 L'Oreal S.A.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Product Launches and Product Expansions:
8.1.5 SWOT Analysis
8.2 Pacifica Beauty LLC
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Unilever PLC
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Kao Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 SWOT Analysis
8.5 NAOS
8.5.1 Company Overview
8.6 The Estee Lauder Companies, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 SWOT Analysis
8.7 Johnson & Johnson
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental & Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 SWOT Analysis
8.8 Pierre Fabre S.A
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Amway Corporation
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.3 SWOT Analysis
8.10. Coty, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 SWOT Analysis

TABLE 1 North America Eye Makeup Market, 2020 - 2023, USD Million
TABLE 2 North America Eye Makeup Market, 2024 - 2031, USD Million
TABLE 3 North America Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 4 North America Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 5 North America Conventional Market by Country, 2020 - 2023, USD Million
TABLE 6 North America Conventional Market by Country, 2024 - 2031, USD Million
TABLE 7 North America Organic Market by Country, 2020 - 2023, USD Million
TABLE 8 North America Organic Market by Country, 2024 - 2031, USD Million
TABLE 9 North America Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 10 North America Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 11 North America Offline Market by Country, 2020 - 2023, USD Million
TABLE 12 North America Offline Market by Country, 2024 - 2031, USD Million
TABLE 13 North America Online Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Online Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 16 North America Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 17 North America Mascara Market by Country, 2020 - 2023, USD Million
TABLE 18 North America Mascara Market by Country, 2024 - 2031, USD Million
TABLE 19 North America Eye Shadow Market by Country, 2020 - 2023, USD Million
TABLE 20 North America Eye Shadow Market by Country, 2024 - 2031, USD Million
TABLE 21 North America Eye Liner Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Eye Liner Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Eye Pencil Market by Country, 2020 - 2023, USD Million
TABLE 24 North America Eye Pencil Market by Country, 2024 - 2031, USD Million
TABLE 25 North America Eye Brow Enhancers Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Eye Brow Enhancers Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Other Products Market by Country, 2020 - 2023, USD Million
TABLE 28 North America Other Products Market by Country, 2024 - 2031, USD Million
TABLE 29 North America Eye Makeup Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Eye Makeup Market by Country, 2024 - 2031, USD Million
TABLE 31 US Eye Makeup Market, 2020 - 2023, USD Million
TABLE 32 US Eye Makeup Market, 2024 - 2031, USD Million
TABLE 33 US Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 34 US Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 35 US Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 36 US Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 37 US Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 38 US Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 39 Canada Eye Makeup Market, 2020 - 2023, USD Million
TABLE 40 Canada Eye Makeup Market, 2024 - 2031, USD Million
TABLE 41 Canada Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 42 Canada Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 43 Canada Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 44 Canada Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 45 Canada Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 46 Canada Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 47 Mexico Eye Makeup Market, 2020 - 2023, USD Million
TABLE 48 Mexico Eye Makeup Market, 2024 - 2031, USD Million
TABLE 49 Mexico Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 50 Mexico Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 51 Mexico Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 52 Mexico Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 53 Mexico Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 54 Mexico Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 55 Rest of North America Eye Makeup Market, 2020 - 2023, USD Million
TABLE 56 Rest of North America Eye Makeup Market, 2024 - 2031, USD Million
TABLE 57 Rest of North America Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 58 Rest of North America Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 59 Rest of North America Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 60 Rest of North America Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 61 Rest of North America Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 62 Rest of North America Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 63 Key Information – L'Oreal S.A.
TABLE 64 Key Information – Pacifica Beauty LLC
TABLE 65 Key Information – Unilever PLC
TABLE 66 Key Information – Kao Corporation
TABLE 67 Key Information – NAOS
TABLE 68 Key Information – Estee Lauder Companies, Inc.
TABLE 69 Key Information – Johnson & Johnson
TABLE 70 Key Information – Pierre Fabre S.A
TABLE 71 Key Information - Amway Corporation
TABLE 72 key Information – Coty, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Eye Makeup Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Eye Makeup Market
FIG 4 Porter’s Five Forces Analysis – Eye Makeup Market
FIG 5 North America Eye Makeup Market share by Source, 2023
FIG 6 North America Eye Makeup Market share by Source, 2031
FIG 7 North America Eye Makeup Market by Source, 2020 - 2031, USD Million
FIG 8 North America Eye Makeup Market share by Distribution Channel, 2023
FIG 9 North America Eye Makeup Market share by Distribution Channel, 2031
FIG 10 North America Eye Makeup Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 North America Eye Makeup Market share by Product, 2023
FIG 12 North America Eye Makeup Market share by Product, 2031
FIG 13 North America Eye Makeup Market by Product, 2020 - 2031, USD Million
FIG 14 North America Eye Makeup Market share by Country, 2023
FIG 15 North America Eye Makeup Market share by Country, 2031
FIG 16 North America Eye Makeup Market by Country, 2020 - 2031, USD Million
FIG 17 Swot Analysis: L'Oréal S.A.
FIG 18 Swot Analysis: Pacifica Beauty LLC
FIG 19 SWOT Analysis: Unilever PLC
FIG 20 SWOT Analysis: Kao Corporation
FIG 21 Swot Analysis: The Estee Lauder Companies, Inc.
FIG 22 SWOT Analysis: Johnson & Johnson
FIG 23 SWOT Analysis: Pierre Fabre S.A
FIG 24 SWOT Analysis: Amway Corporation
FIG 25 Swot Analysis: Coty, Inc.