The North America Fashion Influencer Marketing Market would witness market growth of 36.5% CAGR during the forecast period (2020-2026). Fashion Influencers offer companies an alternative medium to indulge in sales and better knowledge about the choices of their potential audience. Customers engage with their favorite chosen influencers among comments, polls, and direct messages, asking for their recently created content related to skincare, footwear, clothing, jewelry, and cosmetics.
This helps influencers in conveying deep insights about customer demands and expectations to brands. For Example, Marks and Spencer Group plc actively involved in their influencer market, which helped it generate awareness and demand for its bath and skin aspect and the company’s main clothing category in a few years.
The increasing popularity of influencer incubators provides tremendous growth opportunities to the industry due to the ability to capture higher engagement rates. Influencer incubators search for the main opinion leaders and influencers with higher engagements and feed them to produce content coinciding with the brand value of a company. These influencers or opinion leaders become a part of the brand, therefore help the marketers to advertise their products to a potential and loyal audience. Brands and companies like Tmall.com, have started grasping influencer incubator solutions to increase sales for product categories like cosmetics and apparel, offering market growth prospects.
Social media and the internet have provided a platform for people to showcase their personal styles. Fashion influencers are especially good at using the platforms to create contents especially altered for them and their audiences, making their own models, stylists as well as fashion editors.
The fashion industry is getting huge outcomes when it comes to Influencer Marketing. Fashion information spreads quickly, in other words, the effect of fashion is more and fast. It is important to differentiate in marketing activity, in order to stay updated. The marketers dealing in fashion should be in harmony with their target customers and catch up with the customer with accurate and complete information for targeting sales and profit.
Based on Fashion Type, the market is segmented into Beauty & Cosmetics, Jewelry & Accessories and Apparel. Based on Influencer Type, the market is segmented into Nanoinfluencers, Microinfluencers, Macroinfluencers, and Megainfluencers. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: Fashion Influencer Marketing Market in North America is expected to register a CAGR of 36.5% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., Launchmetrics, Inc., Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, InfluencerDB Tech GmbH & Co. KG, Speakr, Inc., Juliusworks, Inc. (Hypr Brands) and Socially Powerful.
Scope of the Study
Market Segments Covered in the Report:
By Fashion Type
- Beauty & Cosmetics
- Jewelry & Accessories
- Apparel
By Influencer Type
- Nanoinfluencers
- Microinfluencers
- Macroinfluencers
- Megainfluencers
By Country
- US
- Canada
- Mexico
- Rest of North America
Companies Profiled
- IZEA Worldwide, Inc.
- Launchmetrics, Inc.
- Klear
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck
- InfluencerDB Tech GmbH & Co. KG
- Speakr, Inc.
- Juliusworks, Inc. (Hypr Brands)
- Socially Powerful
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Fashion Influencer Marketing Market, by Fashion Type
1.4.2 North America Fashion Influencer Marketing Market, by Influencer Type
1.4.3 North America Fashion Influencer Marketing Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. North America Fashion Influencer Marketing Market by Fashion Type
3.1 North America Fashion Influencer Marketing Beauty & Cosmetics Market by Country
3.2 North America Fashion Influencer Marketing Jewelry & Accessories Market by Country
3.3 North America Fashion Influencer Marketing Apparel Market by Country
Chapter 4. North America Fashion Influencer Marketing Market by Influencer Type
4.1 North America Nanoinfluencers Fashion Influencer Marketing Market by Country
4.2 North America Microinfluencers Fashion Influencer Marketing Market by Country
4.3 North America Macroinfluencers Fashion Influencer Marketing Market by Country
4.4 North America Megainfluencers Fashion Influencer Marketing Market by Country
Chapter 5. North America Fashion Influencer Marketing Market by Country
5.1 US Fashion Influencer Marketing Market
5.1.1 US Fashion Influencer Marketing Market by Fashion Type
5.1.2 US Fashion Influencer Marketing Market by Influencer Type
5.2 Canada Fashion Influencer Marketing Market
5.2.1 Canada Fashion Influencer Marketing Market by Fashion Type
5.2.2 Canada Fashion Influencer Marketing Market by Influencer Type
5.3 Mexico Fashion Influencer Marketing Market
5.3.1 Mexico Fashion Influencer Marketing Market by Fashion Type
5.3.2 Mexico Fashion Influencer Marketing Market by Influencer Type
5.4 Rest of North America Fashion Influencer Marketing Market
5.4.1 Rest of North America Fashion Influencer Marketing Market by Fashion Type
5.4.2 Rest of North America Fashion Influencer Marketing Market by Influencer Type
Chapter 6. Company Profiles
6.1 IZEA Worldwide, Inc.
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Recent strategies and developments:
6.1.3.1 Product Launches and Product Expansions:
6.1.3.2 Acquisition and Mergers:
6.1.4 SWOT Analysis
6.2 Launchmetrics, Inc.
6.2.1 Company Overview
6.2.1 Recent strategies and developments:
6.2.1.1 Product Launches and Product Expansions:
6.2.1.2 Acquisition and Mergers:
6.2.1.3 Partnerships, Collaborations, and Agreements:
6.3 Klear
6.3.1 Company Overview
6.3.2 Recent strategies and developments:
6.3.2.1 Partnerships, Collaborations, and Agreements:
6.4 Upfluence, Inc.
6.4.1 Company Overview
6.5 AspireIQ, Inc.
6.5.1 Company Overview
6.5.2 Recent strategies and developments:
6.5.2.1 Product Launches and Product Expansions:
6.6 Mavrck
6.6.1 Company Overview
6.7 InfluencerDB Tech GmbH & Co. KG
6.7.1 Company Overview
6.8 Speakr, Inc.
6.8.1 Company Overview
6.9 Juliusworks, Inc. (Hypr Brands)
6.9.1 Company Overview
6.9.2 Recent strategies and developments:
6.9.2.1 Product Launches and Product Expansions:
6.9.2.2 Partnerships, Collaborations, and Agreements:
6.10. Socially Powerful
6.10.1 Company Overview
TABLE 1 Global Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 2 Global Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 3 North America Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 4 North America Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 5 North America Fashion Influencer Marketing Beauty & Cosmetics Market by Country, 2016 - 2019, USD Million
TABLE 6 North America Fashion Influencer Marketing Beauty & Cosmetics Market by Country, 2020 - 2026, USD Million
TABLE 7 North America Fashion Influencer Marketing Jewelry & Accessories Market by Country, 2016 - 2019, USD Million
TABLE 8 North America Fashion Influencer Marketing Jewelry & Accessories Market by Country, 2020 - 2026, USD Million
TABLE 9 North America Fashion Influencer Marketing Apparel Market by Country, 2016 - 2019, USD Million
TABLE 10 North America Fashion Influencer Marketing Apparel Market by Country, 2020 - 2026, USD Million
TABLE 11 North America Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 12 North America Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 13 North America Nanoinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 14 North America Nanoinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 15 North America Microinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 16 North America Microinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 17 North America Macroinfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 18 North America Macroinfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 19 North America Megainfluencers Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 20 North America Megainfluencers Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 21 North America Fashion Influencer Marketing Market by Country, 2016 - 2019, USD Million
TABLE 22 North America Fashion Influencer Marketing Market by Country, 2020 - 2026, USD Million
TABLE 23 US Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 24 US Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 25 US Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 26 US Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 27 US Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 28 US Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 29 Canada Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 30 Canada Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 31 Canada Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 32 Canada Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 33 Canada Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 34 Canada Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 35 Mexico Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 36 Mexico Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 37 Mexico Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 38 Mexico Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 39 Mexico Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 40 Mexico Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 41 Rest of North America Fashion Influencer Marketing Market, 2016 - 2019, USD Million
TABLE 42 Rest of North America Fashion Influencer Marketing Market, 2020 - 2026, USD Million
TABLE 43 Rest of North America Fashion Influencer Marketing Market by Fashion Type, 2016 - 2019, USD Million
TABLE 44 Rest of North America Fashion Influencer Marketing Market by Fashion Type, 2020 - 2026, USD Million
TABLE 45 Rest of North America Fashion Influencer Marketing Market by Influencer Type, 2016 - 2019, USD Million
TABLE 46 Rest of North America Fashion Influencer Marketing Market by Influencer Type, 2020 - 2026, USD Million
TABLE 47 key information – IZEA Worldwide, Inc.
TABLE 48 Key Information – Launchmetrics, Inc.
TABLE 49 key information – Klear
TABLE 50 key information – Upfluence, Inc.
TABLE 51 Key Information – AspireIQ, Inc.
TABLE 52 Key Information – Mavrck
TABLE 53 Key Information – InfluencerDB Tech GmbH & Co. KG
TABLE 54 key Information – Speakr, Inc.
TABLE 55 Key Information – Juliusworks, Inc.
TABLE 56 Key Information – Socially Powerful
List of Figures
FIG 1 Methodology for the research
FIG 2 Recent strategies and developments: IZEA Worldwide, Inc.
FIG 3 Swot analysis: IZEA Worldwide, Inc.
FIG 4 Recent strategies and developments: Launchmetrics, Inc.
FIG 5 Recent strategies and developments: Juliusworks, Inc.