The North America FAST (Free Ad-Supported TV) Channels Market would witness market growth of 13.6% CAGR during the forecast period (2023-2030).
FAST (Free Ad-Supported TV) channels are streaming services or platforms that provide viewers with free content supported by advertising. These channels have gained popularity as an alternative to conventional cable and satellite television subscriptions. FAST channels provide non-subscription access to several live channels, on-demand movies, and TV shows. FAST channels also use a model of advertising-based revenue.
Studio, network, and independent producer content are licensed and freely available to viewers. These channels include advertising in their offerings to cover content acquisition costs and streaming programs. The platform is supported by money earned from the commercials that advertisers pay to have shown to viewers. One of the key causes fostering the expansion of the market is FAST networks' cost advantage over conventional pay-TV services. Numerous consumers seek affordable alternatives to costly cable and satellite television. FAST channels attract viewers by providing free access to various material, including movies, TV shows, news, and sports, which appeal to cost-conscious viewers.
In addition, FAST channels offer a vast selection of programming from various genres, including movies, television programs, documentaries, news, and live sporting events. In contrast to traditional TV channels, viewers have access to material created by both traditional broadcasters and digital-native creators. This diversity of options attracts viewers with various interests, boosting engagement and driving market expansion.
The American Time Use Survey (ATUS) found that watching TV is the nation's preferred past time. With approximately 80% of the population viewing TV on any given day and more than 50% of all leisure and sports time spent by Americans, watching TV is the preferred form of recreation for many Americans. These numbers have increased in recent years owing to the increasing presence of streaming channels in the region. Thus, the region presents lucrative growth prospects for the market.
The US market dominated the North America FAST (Free Ad-Supported TV) Channels Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $7,373.8 Million by 2030. The Canada market is experiencing a CAGR of 16.2% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 15.2% during (2023 - 2030).
Based on Type, the market is segmented into Linear Channels, and Video on Demand. Based on Content Type, the market is segmented into Movies, Music & Entertainment, News, Sports, and Others. Based on Distribution Platform, the market is segmented into Web-based Channels, and Mobile & Desktop Applications. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide FAST (Free Ad-Supported TV) Channels Market is Projected to reach USD 20.7 Billion by 2030, at a CAGR of 15%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Sling TV L.L.C. (DISH Network Corporation), Tubi, Inc. (Fox Corporation), Crackle Plus, LLC (CHICKEN SOUP FOR THE SOUL ENTERTAINMENT, INC.), Plex, Inc., Roku Inc., Xumo Enterprise (Comcast Corporation), Pluto Inc. (Paramount Global), Amazon.com, Inc., Rakuten TV Europe, S.L.U. (Rakuten group, Inc.) and Google LLC (Alphabet Inc.)
By Type
By Content Type
By Distribution Platform
By Country
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