The North America Fitness Tracker Market would witness market growth of 16.8% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 1,20,032.3 thousand units, showcasing a growth of 19.9% (2019-2022).
The exponential growth in adopting fitness trackers is intricately linked to an upswing in health consciousness. As individuals across diverse demographics became more attuned to the importance of leading an active lifestyle, these became invaluable tools to monitor and optimize personal health. The awareness of the profound impact of physical activity on overall well-being became a driving force behind the adoption trend.
The adoption of fitness trackers has witnessed an exponential rise, with millions of users embracing these wearable companions as integral tools for monitoring, analyzing, and optimizing their physical well-being. The allure of real-time health data, personalized insights, and the gamification of fitness goals has resonated across diverse demographic segments, transcending age, gender, and fitness levels. Moreover, the seamless integration of these with smartphones and other digital ecosystems has been a game-changer in driving adoption.
The fitness landscape in the United States is dynamic and continually evolving, with emerging trends shaping how individuals approach their health and wellness. The trend towards home-based fitness has experienced significant growth, especially with the popularity of virtual workouts, streaming fitness classes, and home exercise equipment. These play a crucial role in this trend by providing users with the means to monitor their workouts, set goals, and track progress within the comfort of their homes. Therefore, rising fitness trends and the aging population in North America will increase their demand in the region.
The US market dominated the North America Fitness Tracker Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $44,770.6 million by 2030. The Canada market is experiencing a CAGR of 19.4% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 18.4% during (2023 - 2030).
Free Valuable Insights: The Fitness Tracker Market is Predict to reach USD 157.7 billion by 2030, at a CAGR of 17.5%
Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Type, the market is segmented into Smart Watches, Smart Bands, and Others. Based on Application, the market is segmented into Running, Sports, Cycling Tracking, Glucose Monitoring, Heart Rate Tracking, Sleep Monitoring, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Adidas AG
- Apple Inc.
- Nike, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Google LLC (Alphabet Inc.)
- Garmin Ltd.
- Xiaomi Corporation
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Fossil Group, Inc.
- Sony Corporation
North America Fitness Tracker Market Report Segmentation
By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)
By Type (Volume, Thousand Units, USD Billion, 2019-2030)
- Smart Watches
- Smart Bands
- Others
By Application
- Running
- Sports
- Cycling Tracking
- Glucose Monitoring
- Heart Rate Tracking
- Sleep Monitoring
- Others
By Country (Volume, Thousand Units, USD Billion, 2019-2030)
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Fitness Tracker Market, by Distribution Channel
1.4.2 North America Fitness Tracker Market, by Type
1.4.3 North America Fitness Tracker Market, by Application
1.4.4 North America Fitness Tracker Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2022, Sep – 2023, Oct) Leading Players
4.5 Porter’s Five Forces Analysis
Chapter 5. North America Fitness Tracker Market by Distribution Channel
5.1 North America Online Market by Region
5.2 North America Offline Market by Region
Chapter 6. North America Fitness Tracker Market by Type
6.1 North America Smart Watches Market by Country
6.2 North America Smart Bands Market by Country
6.3 North America Others Market by Country
Chapter 7. North America Fitness Tracker Market by Application
7.1 North America Running Market by Country
7.2 North America Sports Market by Country
7.3 North America Cycling Tracking Market by Country
7.4 North America Glucose Monitoring Market by Country
7.5 North America Heart Rate Tracking Market by Country
7.6 North America Sleep Monitoring Market by Country
7.7 North America Others Market by Country
Chapter 8. North America Fitness Tracker Market by Country
8.1 US Fitness Tracker Market
8.1.1 US Fitness Tracker Market by Distribution Channel
8.1.2 US Fitness Tracker Market by Type
8.1.3 US Fitness Tracker Market by Application
8.2 Canada Fitness Tracker Market
8.2.1 Canada Fitness Tracker Market by Distribution Channel
8.2.2 Canada Fitness Tracker Market by Type
8.2.3 Canada Fitness Tracker Market by Application
8.3 Mexico Fitness Tracker Market
8.3.1 Mexico Fitness Tracker Market by Distribution Channel
8.3.2 Mexico Fitness Tracker Market by Type
8.3.3 Mexico Fitness Tracker Market by Application
8.4 Rest of North America Fitness Tracker Market
8.4.1 Rest of North America Fitness Tracker Market by Distribution Channel
8.4.2 Rest of North America Fitness Tracker Market by Type
8.4.3 Rest of North America Fitness Tracker Market by Application
Chapter 9. Company Profiles
9.1 Adidas AG
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.6 SWOT Analysis
9.2 Apple, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Product Launches and Product Expansions:
9.2.6 SWOT Analysis
9.3 Nike, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Partnerships, Collaborations, and Agreements:
9.3.4.2 Acquisition and Mergers:
9.3.5 SWOT Analysis
9.4 Samsung Electronics Co., Ltd. (Samsung Group)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Recent strategies and developments:
9.4.4.1 Partnerships, Collaborations, and Agreements:
9.4.4.2 Product Launches and Product Expansions:
9.4.5 SWOT Analysis
9.5 Google LLC (Alphabet Inc.)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.6 SWOT Analysis
9.6 Garmin Ltd.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Product Launches and Product Expansions:
9.6.5.3 Acquisition and Mergers:
9.6.6 SWOT Analysis
9.7 Xiaomi Corporation
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 SWOT Analysis
9.8 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.8.6 SWOT Analysis
9.9 Fossil Group, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expense
9.9.5 SWOT Analysis
9.10. Sony Corporation
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 Research & Development Expenses
9.10.5 Recent strategies and developments:
9.10.5.1 Partnerships, Collaborations, and Agreements:
9.10.5.2 Product Launches and Product Expansions:
9.10.6 SWOT Analysis
TABLE 1 North America Fitness Tracker Market, 2019 - 2022, USD Million
TABLE 2 North America Fitness Tracker Market, 2023 - 2030, USD Million
TABLE 3 North America Fitness Tracker Market, 2019 - 2022, Thousand Units
TABLE 4 North America Fitness Tracker Market, 2023 - 2030, Thousand Units
TABLE 5 Partnerships, Collaborations and Agreements– Fitness Tracker Market
TABLE 6 Product Launches And Product Expansions– Fitness Tracker Market
TABLE 7 Acquisition and Mergers– Fitness Tracker Market
TABLE 8 North America Fitness Tracker Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 9 North America Fitness Tracker Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 10 North America Fitness Tracker Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 11 North America Fitness Tracker Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 12 North America Online Market by Region, 2019 - 2022, USD Million
TABLE 13 North America Online Market by Region, 2023 - 2030, USD Million
TABLE 14 North America Online Market by Region, 2019 - 2022, Thousand Units
TABLE 15 North America Online Market by Region, 2023 - 2030, Thousand Units
TABLE 16 North America Offline Market by Region, 2019 - 2022, USD Million
TABLE 17 North America Offline Market by Region, 2023 - 2030, USD Million
TABLE 18 North America Offline Market by Region, 2019 - 2022, Thousand Units
TABLE 19 North America Offline Market by Region, 2023 - 2030, Thousand Units
TABLE 20 North America Fitness Tracker Market by Type, 2019 - 2022, USD Million
TABLE 21 North America Fitness Tracker Market by Type, 2023 - 2030, USD Million
TABLE 22 North America Fitness Tracker Market by Type, 2019 - 2022, Thousand Units
TABLE 23 North America Fitness Tracker Market by Type, 2023 - 2030, Thousand Units
TABLE 24 North America Smart Watches Market by Country, 2019 - 2022, USD Million
TABLE 25 North America Smart Watches Market by Country, 2023 - 2030, USD Million
TABLE 26 North America Smart Watches Market by Country, 2019 - 2022, Thousand Units
TABLE 27 North America Smart Watches Market by Country, 2023 - 2030, Thousand Units
TABLE 28 North America Smart Bands Market by Country, 2019 - 2022, USD Million
TABLE 29 North America Smart Bands Market by Country, 2023 - 2030, USD Million
TABLE 30 North America Smart Bands Market by Country, 2019 - 2022, Thousand Units
TABLE 31 North America Smart Bands Market by Country, 2023 - 2030, Thousand Units
TABLE 32 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 33 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 34 North America Others Market by Country, 2019 - 2022, Thousand Units
TABLE 35 North America Others Market by Country, 2023 - 2030, Thousand Units
TABLE 36 North America Fitness Tracker Market by Application, 2019 - 2022, USD Million
TABLE 37 North America Fitness Tracker Market by Application, 2023 - 2030, USD Million
TABLE 38 North America Running Market by Country, 2019 - 2022, USD Million
TABLE 39 North America Running Market by Country, 2023 - 2030, USD Million
TABLE 40 North America Sports Market by Country, 2019 - 2022, USD Million
TABLE 41 North America Sports Market by Country, 2023 - 2030, USD Million
TABLE 42 North America Cycling Tracking Market by Country, 2019 - 2022, USD Million
TABLE 43 North America Cycling Tracking Market by Country, 2023 - 2030, USD Million
TABLE 44 North America Glucose Monitoring Market by Country, 2019 - 2022, USD Million
TABLE 45 North America Glucose Monitoring Market by Country, 2023 - 2030, USD Million
TABLE 46 North America Heart Rate Tracking Market by Country, 2019 - 2022, USD Million
TABLE 47 North America Heart Rate Tracking Market by Country, 2023 - 2030, USD Million
TABLE 48 North America Sleep Monitoring Market by Country, 2019 - 2022, USD Million
TABLE 49 North America Sleep Monitoring Market by Country, 2023 - 2030, USD Million
TABLE 50 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 51 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 52 North America Fitness Tracker Market by Country, 2019 - 2022, USD Million
TABLE 53 North America Fitness Tracker Market by Country, 2023 - 2030, USD Million
TABLE 54 North America Fitness Tracker Market by Country, 2019 - 2022, Thousand Units
TABLE 55 North America Fitness Tracker Market by Country, 2023 - 2030, Thousand Units
TABLE 56 US Fitness Tracker Market, 2019 - 2022, USD Million
TABLE 57 US Fitness Tracker Market, 2023 - 2030, USD Million
TABLE 58 US Fitness Tracker Market, 2019 - 2022, Thousand Units
TABLE 59 US Fitness Tracker Market, 2023 - 2030, Thousand Units
TABLE 60 US Fitness Tracker Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 61 US Fitness Tracker Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 62 US Fitness Tracker Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 63 US Fitness Tracker Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 64 US Fitness Tracker Market by Type, 2019 - 2022, USD Million
TABLE 65 US Fitness Tracker Market by Type, 2023 - 2030, USD Million
TABLE 66 US Fitness Tracker Market by Type, 2019 - 2022, Thousand Units
TABLE 67 US Fitness Tracker Market by Type, 2023 - 2030, Thousand Units
TABLE 68 US Fitness Tracker Market by Application, 2019 - 2022, USD Million
TABLE 69 US Fitness Tracker Market by Application, 2023 - 2030, USD Million
TABLE 70 Canada Fitness Tracker Market, 2019 - 2022, USD Million
TABLE 71 Canada Fitness Tracker Market, 2023 - 2030, USD Million
TABLE 72 Canada Fitness Tracker Market, 2019 - 2022, Thousand Units
TABLE 73 Canada Fitness Tracker Market, 2023 - 2030, Thousand Units
TABLE 74 Canada Fitness Tracker Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 75 Canada Fitness Tracker Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 76 Canada Fitness Tracker Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 77 Canada Fitness Tracker Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 78 Canada Fitness Tracker Market by Type, 2019 - 2022, USD Million
TABLE 79 Canada Fitness Tracker Market by Type, 2023 - 2030, USD Million
TABLE 80 Canada Fitness Tracker Market by Type, 2019 - 2022, Thousand Units
TABLE 81 Canada Fitness Tracker Market by Type, 2023 - 2030, Thousand Units
TABLE 82 Canada Fitness Tracker Market by Application, 2019 - 2022, USD Million
TABLE 83 Canada Fitness Tracker Market by Application, 2023 - 2030, USD Million
TABLE 84 Mexico Fitness Tracker Market, 2019 - 2022, USD Million
TABLE 85 Mexico Fitness Tracker Market, 2023 - 2030, USD Million
TABLE 86 Mexico Fitness Tracker Market, 2019 - 2022, Thousand Units
TABLE 87 Mexico Fitness Tracker Market, 2023 - 2030, Thousand Units
TABLE 88 Mexico Fitness Tracker Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 89 Mexico Fitness Tracker Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 90 Mexico Fitness Tracker Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 91 Mexico Fitness Tracker Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 92 Mexico Fitness Tracker Market by Type, 2019 - 2022, USD Million
TABLE 93 Mexico Fitness Tracker Market by Type, 2023 - 2030, USD Million
TABLE 94 Mexico Fitness Tracker Market by Type, 2019 - 2022, Thousand Units
TABLE 95 Mexico Fitness Tracker Market by Type, 2023 - 2030, Thousand Units
TABLE 96 Mexico Fitness Tracker Market by Application, 2019 - 2022, USD Million
TABLE 97 Mexico Fitness Tracker Market by Application, 2023 - 2030, USD Million
TABLE 98 Rest of North America Fitness Tracker Market, 2019 - 2022, USD Million
TABLE 99 Rest of North America Fitness Tracker Market, 2023 - 2030, USD Million
TABLE 100 Rest of North America Fitness Tracker Market, 2019 - 2022, Thousand Units
TABLE 101 Rest of North America Fitness Tracker Market, 2023 - 2030, Thousand Units
TABLE 102 Rest of North America Fitness Tracker Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 103 Rest of North America Fitness Tracker Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 104 Rest of North America Fitness Tracker Market by Distribution Channel, 2019 - 2022, Thousand Units
TABLE 105 Rest of North America Fitness Tracker Market by Distribution Channel, 2023 - 2030, Thousand Units
TABLE 106 Rest of North America Fitness Tracker Market by Type, 2019 - 2022, USD Million
TABLE 107 Rest of North America Fitness Tracker Market by Type, 2023 - 2030, USD Million
TABLE 108 Rest of North America Fitness Tracker Market by Type, 2019 - 2022, Thousand Units
TABLE 109 Rest of North America Fitness Tracker Market by Type, 2023 - 2030, Thousand Units
TABLE 110 Rest of North America Fitness Tracker Market by Application, 2019 - 2022, USD Million
TABLE 111 Rest of North America Fitness Tracker Market by Application, 2023 - 2030, USD Million
TABLE 112 Key Information – Adidas AG
TABLE 113 Key Information – Apple, Inc.
TABLE 114 Key Information – Nike, Inc.
TABLE 115 Key Information – Samsung Electronics Co., Ltd.
TABLE 116 Key Information – Google LLC
TABLE 117 Key Information – Garmin Ltd.
TABLE 118 Key Information – Xiaomi Corporation
TABLE 119 Key Information – Huawei Technologies Co., Ltd.
TABLE 120 Key Information – Fossil Group, Inc.
TABLE 121 Key Information – Sony Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Fitness Tracker Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Fitness Tracker Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2022
FIG 6 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2022, sep – 2023, oct) Leading Players
FIG 8 Porter’s Five Forces Analysis - Fitness Tracker Market
FIG 9 North America Fitness Tracker Market share by Distribution Channel, 2022
FIG 10 North America Fitness Tracker Market share by Distribution Channel, 2030
FIG 11 North America Fitness Tracker Market by Distribution Channel, 2019 - 2030, USD Million
FIG 12 North America Fitness Tracker Market share by Type, 2022
FIG 13 North America Fitness Tracker Market share by Type, 2030
FIG 14 North America Fitness Tracker Market by Type, 2019 - 2030, USD Million
FIG 15 North America Fitness Tracker Market share by Application, 2022
FIG 16 North America Fitness Tracker Market share by Application, 2030
FIG 17 North America Fitness Tracker Market by Application, 2019 - 2030, USD Million
FIG 18 North America Fitness Tracker Market share by Country, 2022
FIG 19 North America Fitness Tracker Market share by Country, 2030
FIG 20 North America Fitness Tracker Market by Country, 2019 - 2030, USD Million
FIG 21 SWOT Analysis: Adidas AG
FIG 22 SWOT Analysis: Apple, Inc.
FIG 23 Recent strategies and developments: Nike, Inc.
FIG 24 SWOT Analysis: Nike, Inc.
FIG 25 Recent strategies and developments: Samsung Electronics Co., Ltd.
FIG 26 SWOT Analysis: Samsung Electronics Co., Ltd.
FIG 27 SWOT Analysis: Google LLC
FIG 28 Recent strategies and developments: Garmin Ltd.
FIG 29 SWOT Analysis: Garmin Ltd.
FIG 30 SWOT Analysis: Xiaomi Corporation
FIG 31 SWOT Analysis: Huawei Technologies Co., Ltd.
FIG 32 SWOT Analysis: Fossil Group, Inc.
FIG 33 Recent strategies and developments: Sony Corporation
FIG 34 SWOT Analysis: Sony Corporation