North America Granola Bars Market Size, Share & Trends Analysis Report By Product Type, By Distribution Channel (Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others) By Country and Growth Forecast, 2024 - 2031

The North America Granola Bars Market would witness market growth of 4.5% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 216.1 million units (pack of 6), showcasing a growth of 10.3% (2020-2023).

Conventional granola bars are crafted using a blend of ingredients such as oats, nuts, seeds, dried fruits, and sweeteners, providing a convenient and satisfying snack option for on-the-go consumption. This segment encompasses traditional flavors like oats and honey, as well as innovative varieties incorporating chocolate chips, peanut butter, or coconut. Conventional granola bars often prioritize affordability and accessibility, appealing to a broad demographic of consumers seeking convenient and familiar snack options. Consequently, Canada market would consume 21.1 million units of Conventional granola bars by the year 2031.

The US market dominated the North America Granola Bars Market by Country in 2023; thereby, achieving a market value of $2,277.1 million by 2031. The Canada market is experiencing a CAGR of 6.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 6.4% during (2024 - 2031).

The granola bars market refers to the industry segment that produces, distributes, and sells granola bars. Granola bars are convenient, ready-to-eat snack bars made primarily from ingredients such as oats, nuts, seeds, dried fruits, and sweeteners. They are typically processed by baking or pressing the ingredients together into a compact, portable form, making them suitable for on-the-go consumption.

In addition, granola bars find extensive applications across various segments of the food industry, catering to diverse consumer needs and preferences. Granola bars fortified with protein sources, such as nuts, seeds, pea protein, or whey protein isolate, cater to consumers seeking snacks that boost muscle repair, satiety, and energy metabolism. Granola bars incorporating functional ingredients, such as superfoods (e.g., chia seeds, quinoa, goji berries), adaptogens (e.g., ashwagandha, rhodiola), and prebiotics/probiotics, offer targeted health benefits and address specific wellness concerns, such as stress relief, immune support, and digestive health.

As the food processing industry in Mexico continues to grow, there is an increased capacity for the manufacturing and production of granola bars. Mexican food processing companies have invested in modern facilities, technology, and equipment to produce high-quality granola bars efficiently and at scale. This increased production capacity has led to more granola bar brands and flavors, catering to diverse consumer preferences and tastes. The food processing industry was one of the most dynamic in Mexico, according to the US Department of Agriculture, with an average annual growth rate of 4.3% and a predicted GDP contribution to Mexico's economy of $39.4 billion in 2020. Thus, the expansion of the e-commerce sector and increasing food processing propelled the market’s growth.

Free Valuable Insights: The Granola Bars Market is Predict to reach USD 8.7 Billion by 2031, at a CAGR of 5%

Based on Product Type, the market is segmented into Conventional, and Organic. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• The Hershey Company
• Mars, Inc.
• General Mills, Inc.
• Kellogg Company
• PepsiCo, Inc.
• John B. Sanfilippo & Son, Inc.
• Clif Bar & Company
• Nestle S.A.
• McKee Foods Corporation
• Olympia Granola

North America Granola Bars Market Report Segmentation

By Product Type (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

• Conventional
• Organic

By Distribution Channel (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

• Supermarket & Hypermarket
• Departmental Stores
• Convenience Stores
• Online Sales Channel
• Others

By Country (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Granola Bars Market, by Product Type
1.4.2 North America Granola Bars Market, by Distribution Channel
1.4.3 North America Granola Bars Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Strategies Deployed in Granola Bars Market

Chapter 5. North America Granola Bars Market by Product Type
5.1 North America Conventional Market by Country
5.2 North America Organic Market by Country

Chapter 6. North America Granola Bars Market by Distribution Channel
6.1 North America Supermarket & Hypermarket Market by Country
6.2 North America Departmental Stores Market by Country
6.3 North America Convenience Stores Market by Country
6.4 North America Online Sales Channel Market by Country
6.5 North America Others Market by Country

Chapter 7. North America Granola Bars Market by Country
7.1 US Granola Bars Market
7.1.1 US Granola Bars Market by Product Type
7.1.2 US Granola Bars Market by Distribution Channel
7.2 Canada Granola Bars Market
7.2.1 Canada Granola Bars Market by Product Type
7.2.2 Canada Granola Bars Market by Distribution Channel
7.3 Mexico Granola Bars Market
7.3.1 Mexico Granola Bars Market by Product Type
7.3.2 Mexico Granola Bars Market by Distribution Channel
7.4 Rest of North America Granola Bars Market
7.4.1 Rest of North America Granola Bars Market by Product Type
7.4.2 Rest of North America Granola Bars Market by Distribution Channel

Chapter 8. Company Profiles
8.1 The Hershey Company
8.1.1 Company overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Product Launches and Product Expansions:
8.1.5 SWOT Analysis
8.2 Mars, Inc.
8.2.1 Company Overview
8.2.2 Recent strategies and developments:
8.2.2.1 Partnerships, Collaborations, and Agreements:
8.2.2.2 Acquisition and Mergers:
8.2.3 SWOT Analysis
8.3 General Mills, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.6 SWOT Analysis
8.4 Kellogg Company
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 PepsiCo, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 John B. Sanfilippo & Son, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Research & Development Expenses
8.6.4 SWOT Analysis
8.7 Clif Bar & Company
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Nestle S.A.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Product Launches and Product Expansions:
8.8.6 SWOT Analysis
8.9 McKee Foods Corporation
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Olympia Granola
8.10.1 Company Overview
8.10.2 SWOT Analysis

TABLE 1 North America Granola Bars Market, 2020 - 2023, USD Million
TABLE 2 North America Granola Bars Market, 2024 - 2031, USD Million
TABLE 3 North America Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 4 North America Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 5 North America Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 6 North America Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 7 North America Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 8 North America Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 9 North America Conventional Market by Country, 2020 - 2023, USD Million
TABLE 10 North America Conventional Market by Country, 2024 - 2031, USD Million
TABLE 11 North America Conventional Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 12 North America Conventional Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 13 North America Organic Market by Country, 2020 - 2023, USD Million
TABLE 14 North America Organic Market by Country, 2024 - 2031, USD Million
TABLE 15 North America Organic Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 16 North America Organic Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 17 North America Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 18 North America Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 19 North America Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 20 North America Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 21 North America Supermarket & Hypermarket Market by Country, 2020 - 2023, USD Million
TABLE 22 North America Supermarket & Hypermarket Market by Country, 2024 - 2031, USD Million
TABLE 23 North America Supermarket & Hypermarket Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 24 North America Supermarket & Hypermarket Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 25 North America Departmental Stores Market by Country, 2020 - 2023, USD Million
TABLE 26 North America Departmental Stores Market by Country, 2024 - 2031, USD Million
TABLE 27 North America Departmental Stores Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 28 North America Departmental Stores Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 29 North America Convenience Stores Market by Country, 2020 - 2023, USD Million
TABLE 30 North America Convenience Stores Market by Country, 2024 - 2031, USD Million
TABLE 31 North America Convenience Stores Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 32 North America Convenience Stores Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 33 North America Online Sales Channel Market by Country, 2020 - 2023, USD Million
TABLE 34 North America Online Sales Channel Market by Country, 2024 - 2031, USD Million
TABLE 35 North America Online Sales Channel Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 36 North America Online Sales Channel Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 37 North America Others Market by Country, 2020 - 2023, USD Million
TABLE 38 North America Others Market by Country, 2024 - 2031, USD Million
TABLE 39 North America Others Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 40 North America Others Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 41 North America Granola Bars Market by Country, 2020 - 2023, USD Million
TABLE 42 North America Granola Bars Market by Country, 2024 - 2031, USD Million
TABLE 43 North America Granola Bars Market by Country, 2020 - 2023, Million Units (Pack of 6)
TABLE 44 North America Granola Bars Market by Country, 2024 - 2031, Million Units (Pack of 6)
TABLE 45 US Granola Bars Market, 2020 - 2023, USD Million
TABLE 46 US Granola Bars Market, 2024 - 2031, USD Million
TABLE 47 US Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 48 US Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 49 US Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 50 US Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 51 US Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 52 US Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 53 US Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 54 US Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 55 US Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 56 US Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 57 Canada Granola Bars Market, 2020 - 2023, USD Million
TABLE 58 Canada Granola Bars Market, 2024 - 2031, USD Million
TABLE 59 Canada Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 60 Canada Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 61 Canada Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 62 Canada Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 63 Canada Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 64 Canada Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 65 Canada Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 66 Canada Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 67 Canada Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 68 Canada Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 69 Mexico Granola Bars Market, 2020 - 2023, USD Million
TABLE 70 Mexico Granola Bars Market, 2024 - 2031, USD Million
TABLE 71 Mexico Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 72 Mexico Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 73 Mexico Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 74 Mexico Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 75 Mexico Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 76 Mexico Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 77 Mexico Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 78 Mexico Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 79 Mexico Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 80 Mexico Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 81 Rest of North America Granola Bars Market, 2020 - 2023, USD Million
TABLE 82 Rest of North America Granola Bars Market, 2024 - 2031, USD Million
TABLE 83 Rest of North America Granola Bars Market, 2020 - 2023, Million Units (Pack of 6)
TABLE 84 Rest of North America Granola Bars Market, 2024 - 2031, Million Units (Pack of 6)
TABLE 85 Rest of North America Granola Bars Market by Product Type, 2020 - 2023, USD Million
TABLE 86 Rest of North America Granola Bars Market by Product Type, 2024 - 2031, USD Million
TABLE 87 Rest of North America Granola Bars Market by Product Type, 2020 - 2023, Million Units (Pack of 6)
TABLE 88 Rest of North America Granola Bars Market by Product Type, 2024 - 2031, Million Units (Pack of 6)
TABLE 89 Rest of North America Granola Bars Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 90 Rest of North America Granola Bars Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 91 Rest of North America Granola Bars Market by Distribution Channel, 2020 - 2023, Million Units (Pack of 6)
TABLE 92 Rest of North America Granola Bars Market by Distribution Channel, 2024 - 2031, Million Units (Pack of 6)
TABLE 93 Key Information –The Hershey Company
TABLE 94 key information – Mars, Inc.
TABLE 95 Key Information – General Mills, Inc.
TABLE 96 Key information – Kellogg Company
TABLE 97 Key Information – PepsiCo, Inc.
TABLE 98 Key Information – John B. Sanfilippo & Son, Inc.
TABLE 99 Key Information – Clif Bar & Company
TABLE 100 Key Information – Nestle S.A.
TABLE 101 Key Information – McKee Foods Corporation
TABLE 102 Key Information – Olympia Granola

List of Figures
FIG 1 Methodology for the research
FIG 2 North America Granola Bars Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Granola Bars Market
FIG 4 Porter’s Five Forces Analysis – Granola Bars Market
FIG 5 North America Granola Bars Market share by Product Type, 2023
FIG 6 North America Granola Bars Market share by Product Type, 2031
FIG 7 North America Granola Bars Market by Product Type, 2020 - 2031, USD Million
FIG 8 North America Granola Bars Market share by Distribution Channel, 2023
FIG 9 North America Granola Bars Market share by Distribution Channel, 2031
FIG 10 North America Granola Bars Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 North America Granola Bars Market share by Country, 2023
FIG 12 North America Granola Bars Market share by Country, 2031
FIG 13 North America Granola Bars Market by Country, 2020 - 2031, USD Million
FIG 14 SWOT Analysis: The Hershey Company
FIG 15 Recent strategies and developments: Mars, Inc.
FIG 16 Swot Analysis: Mars, Inc.
FIG 17 Swot Analysis: General Mills, Inc.
FIG 18 Recent strategies and developments: Kellogg Company
FIG 19 Swot Analysis: Kellogg Company
FIG 20 Swot Analysis: PepsiCo, Inc.
FIG 21 SWOT Analysis: John B. Sanfilippo & Son, Inc.
FIG 22 SWOT Analysis: Clif Bar & Company
FIG 23 SWOT Analysis: Nestle S.A.
FIG 24 SWOT Analysis: McKee Foods Corporation
FIG 25 SWOT Analysis: Olympia Granola