The North America Home Fragrance Market would witness market growth of 8.2% CAGR during the forecast period (2023-2030).
In the market, scented candles have been one of the most rapidly expanding product categories in recent years due to the growing popularity of aromatherapy. As a result, the number of customers looking for scented candles is steadily growing, aiding the market growth. The expansion can be ascribed to the expanding popularity of aromatherapy, which helps people feel less stressed, and the growing usage of candles as products for interior decoration. In addition, it has been determined that the proliferation of personalized home fragrance candles as a gifting item is a significant trend in the market, and this development is quite likely to have a favorable impact on the expansion of the market in the years to come.
Customers can select the form, size, color, and texture of candles, in addition to the smells, from various options offered by various companies. These options are tailored to the customers' individual preferences. Customers can also choose the fragrance they like and have their images and favorite quotes printed on the candle containers with some merchants. Because of this customization, the demand is projected to rise, which will fuel the market expansion for these products.
Canada's retail home décor industry is growing significantly. The surge results from several factors, including rising household income and people's desire to upgrade their homes. In addition, several important trends are influencing the home décor business, and the biggest of these is the shift to online shopping. Numerous Canadians like to shop online since it is convenient, and numerous online retailers provide various home fragrances. Another important development that impacts the home décor industry is the emergence of several small businesses. Thus, the growth of the home décor industry the availability of home fragrance products will surge, and more clients will be attracted to them, which will promote the growth of the market in North America.
The US market dominated the North America Home Fragrance Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,852 million by 2030. The Canada market is poised to grow at a CAGR of 10.6% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 9.6% during (2023 - 2030).
Based on Product, the market is segmented into Sprays, Scented Candles, Essential Oils, Incense Sticks and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Specialty Store, Online, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide Home Fragrance Market is Projected to reach USD 19.4 Billion by 2030, at a CAGR of 8.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seda France, Inc., Newell Brands, Inc., Bath & Body Works, NEST Fragrances, S. C. Johnson & Son, Inc., The Estee Lauder Companies, Inc., The Procter and Gamble Company, Reckitt Benckiser Group PLC, Bougie et Senteur and Scentair Technologies, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Product
- Sprays
- Scented Candles
- Essential Oils
- Incense Sticks
- Others
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Store
- Online
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Seda France, Inc.
- Newell Brands, Inc.
- Bath & Body Works
- NEST Fragrances
- S.C. Johnson & Son, Inc.
- The Estee Lauder Companies, Inc.
- The Procter and Gamble Company
- Reckitt Benckiser Group PLC
- Bougie et Senteur
- Scentair Technologies, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Home Fragrance Market, by Product
1.4.2 North America Home Fragrance Market, by Distribution Channel
1.4.3 North America Home Fragrance Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.2.4 Geographical Expansions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2021, Feb – 2023, Jun) Leading Players
Chapter 4. North America Home Fragrance Market by Product
4.1 North America Sprays Market by Country
4.2 North America Scented Candles Market by Country
4.3 North America Essential Oils Market by Country
4.4 North America Incense Sticks Market by Country
4.5 North America Others Market by Country
Chapter 5. North America Home Fragrance Market by Distribution Channel
5.1 North America Supermarkets & Hypermarkets Market by Country
5.2 North America Convenience Stores Market by Country
5.3 North America Specialty Store Market by Country
5.4 North America Online Market by Country
5.5 North America Others Market by Country
Chapter 6. North America Home Fragrance Market by Country
6.1 US Home Fragrance Market
6.1.1 US Home Fragrance Market by Product
6.1.2 US Home Fragrance Market by Distribution Channel
6.2 Canada Home Fragrance Market
6.2.1 Canada Home Fragrance Market by Product
6.2.2 Canada Home Fragrance Market by Distribution Channel
6.3 Mexico Home Fragrance Market
6.3.1 Mexico Home Fragrance Market by Product
6.3.2 Mexico Home Fragrance Market by Distribution Channel
6.4 Rest of North America Home Fragrance Market
6.4.1 Rest of North America Home Fragrance Market by Product
6.4.2 Rest of North America Home Fragrance Market by Distribution Channel
Chapter 7. Company Profiles
7.1 Newell Brands, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.1.5.3 Geographical Expansions:
7.2 The Estee Lauder Companies, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Product Launches and Product Expansions:
7.3 The Procter and Gamble Company
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.4 Reckitt Benckiser Group PLC
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.5 S. C. Johnson & Son, Inc.
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Product Launches and Product Expansions:
7.6 Scentair Technologies, Inc.
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Product Launches and Product Expansions:
7.6.2.2 Acquisition and Mergers:
7.7 Bath & Body Works
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.7.2.2 Geographical Expansions:
7.8 NEST Fragrances
7.8.1 Company Overview
7.8.2 Recent strategies and developments:
7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 Seda France, Inc.
7.9.1 Company Overview
7.10. Bougie et Senteur
7.10.1 Company Overview
TABLE 1 North America Home Fragrance Market, 2019 - 2022, USD Million
TABLE 2 North America Home Fragrance Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Home Fragrance Market
TABLE 4 Product Launches And Product Expansions– Home Fragrance Market
TABLE 5 Acquisition and Mergers– Home Fragrance Market
TABLE 6 Geographical Expansions– Home Fragrance Market
TABLE 7 North America Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 8 North America Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 9 North America Sprays Market by Country, 2019 - 2022, USD Million
TABLE 10 North America Sprays Market by Country, 2023 - 2030, USD Million
TABLE 11 North America Scented Candles Market by Country, 2019 - 2022, USD Million
TABLE 12 North America Scented Candles Market by Country, 2023 - 2030, USD Million
TABLE 13 North America Essential Oils Market by Country, 2019 - 2022, USD Million
TABLE 14 North America Essential Oils Market by Country, 2023 - 2030, USD Million
TABLE 15 North America Incense Sticks Market by Country, 2019 - 2022, USD Million
TABLE 16 North America Incense Sticks Market by Country, 2023 - 2030, USD Million
TABLE 17 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 18 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 19 North America Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 20 North America Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 21 North America Supermarkets & Hypermarkets Market by Country, 2019 - 2022, USD Million
TABLE 22 North America Supermarkets & Hypermarkets Market by Country, 2023 - 2030, USD Million
TABLE 23 North America Convenience Stores Market by Country, 2019 - 2022, USD Million
TABLE 24 North America Convenience Stores Market by Country, 2023 - 2030, USD Million
TABLE 25 North America Specialty Store Market by Country, 2019 - 2022, USD Million
TABLE 26 North America Specialty Store Market by Country, 2023 - 2030, USD Million
TABLE 27 North America Online Market by Country, 2019 - 2022, USD Million
TABLE 28 North America Online Market by Country, 2023 - 2030, USD Million
TABLE 29 North America Others Market by Country, 2019 - 2022, USD Million
TABLE 30 North America Others Market by Country, 2023 - 2030, USD Million
TABLE 31 North America Home Fragrance Market by Country, 2019 - 2022, USD Million
TABLE 32 North America Home Fragrance Market by Country, 2023 - 2030, USD Million
TABLE 33 US Home Fragrance Market, 2019 - 2022, USD Million
TABLE 34 US Home Fragrance Market, 2023 - 2030, USD Million
TABLE 35 US Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 36 US Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 37 US Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 38 US Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 39 Canada Home Fragrance Market, 2019 - 2022, USD Million
TABLE 40 Canada Home Fragrance Market, 2023 - 2030, USD Million
TABLE 41 Canada Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 42 Canada Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 43 Canada Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 44 Canada Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 45 Mexico Home Fragrance Market, 2019 - 2022, USD Million
TABLE 46 Mexico Home Fragrance Market, 2023 - 2030, USD Million
TABLE 47 Mexico Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 48 Mexico Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 49 Mexico Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 50 Mexico Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 51 Rest of North America Home Fragrance Market, 2019 - 2022, USD Million
TABLE 52 Rest of North America Home Fragrance Market, 2023 - 2030, USD Million
TABLE 53 Rest of North America Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 54 Rest of North America Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 55 Rest of North America Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 56 Rest of North America Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 57 Key Information – Newell Brands, Inc.
TABLE 58 Key Information – Estee Lauder Companies, Inc.
TABLE 59 Key Information – The Procter and Gamble Company
TABLE 60 Key information – Reckitt Benckiser Group PLC
TABLE 61 Key Information – S. C. Johnson & Son, Inc.
TABLE 62 Key Information – Scentair Technologies, Inc.
TABLE 63 Key Information – Bath & Body Works
TABLE 64 Key Information – NEST Fragrances
TABLE 65 Key Information – Seda France, Inc.
TABLE 66 Key Information – Bougie et Senteur
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2021, Feb – 2023, Jun) Leading Players
FIG 5 North America Home Fragrance Market share by Product, 2022
FIG 6 North America Home Fragrance Market share by Product, 2030
FIG 7 North America Home Fragrance Market by Product, 2019 - 2030, USD Million
FIG 8 North America Home Fragrance Market share by Distribution Channel, 2022
FIG 9 North America Home Fragrance Market share by Distribution Channel, 2030
FIG 10 North America Home Fragrance Market by Distribution Channel, 2019 - 2030, USD Million
FIG 11 North America Home Fragrance Market share by Country, 2022
FIG 12 North America Home Fragrance Market share by Country, 2030
FIG 13 North America Home Fragrance Market by Country, 2019 - 2030, USD Million
FIG 14 Recent strategies and developments: Newell Brands, Inc.
FIG 15 Recent strategies and developments: Scentair Technologies, Inc.
FIG 16 Recent strategies and developments: Bath & Body Works