North America Immersive Training Market

North America Immersive Training Market Size, Share & Trends Analysis Report By Component (Hardware, Software, and Services), By Technology, By Industry, By Country and Growth Forecast, 2024 - 2031

Report Id: KBV-27087 Publication Date: February-2025 Number of Pages: 123
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Analysis of Market Size & Trends

The North America Immersive Training Market would witness market growth of 27.2% CAGR during the forecast period (2024-2031).

The US market dominated the North America Immersive Training Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $24,504.8 million by 2031. The Canada market is experiencing a CAGR of 29.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 28.8% during (2024 - 2031).

North America Immersive Training Market

The corporate sector also leverages immersive training to enhance employee onboarding, leadership development, and customer service training. In light of the increasing prevalence of remote and hybrid work models, organizations are progressively adopting virtual reality-based induction programs to familiarize new employees with company policies, organizational culture, and job responsibilities in an engaging and interactive manner.

Additionally, unlike traditional onboarding methods, which often rely on static presentations or pre-recorded videos, immersive training provides an experiential learning approach, allowing employees to explore virtual office spaces, interact with AI-powered mentors, and practice job-related tasks. This accelerates the onboarding process and helps companies ensure consistency in training quality across multiple locations. Additionally, leadership training programs incorporate VR simulations that enable managers to practice conflict resolution, strategic decision-making, and crisis management in simulated real-world scenarios.

Canada’s immersive training market is expanding rapidly, driven by its thriving technology and gaming industry, which provides a strong foundation for VR and AR training solutions. According to the Entertainment Software Association of Canada (ESAC), the video game industry contributed $5.5 billion to Canada’s GDP in 2021, marking a 23% increase since 2019. This industry is crucial in developing advanced simulation technologies in corporate training, emergency response drills, and high-risk industrial sectors. Government-backed programs such as Digital Canada 150 have fostered innovation by expanding high-speed internet access and supporting the growth of immersive technologies, enabling Canadian enterprises to adopt VR-based skill development platforms.

Free Valuable Insights: The Immersive Training Market is Predict to reach USD 87.40 Billion by 2031, at a CAGR of 27.8%

Based on Component, the market is segmented into Hardware, Software, and Services. Based on Technology, the market is segmented into Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Other Technology. Based on Industry, the market is segmented into Gaming, Education, Manufacturing, Media & Entertainment, Healthcare, Automotive, Gaming, Retail & E-commerce, and Other Industry. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

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List of Key Companies Profiled

  • Unity Software Inc.
  • Microsoft Corporation
  • Meta Platforms, Inc.
  • Google LLC (Alphabet Inc.)
  • Epic Games, Inc.
  • HCL Technologies Ltd.
  • HTC Corporation
  • Magic Leap, Inc.
  • Sony Corporation
  • Samsung Electronics Co., Ltd. (Samsung Group)

North America Immersive Training Market Report Segmentation

By Component

  • Hardware
  • Software
  • Services

By Technology

  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • Mixed Reality (MR)
  • Other Technology

By Industry

  • Gaming
  • Education
  • Manufacturing
  • Media & Entertainment
  • Healthcare
  • Automotive
  • Aerospace & Defense
  • Retail & E-commerce
  • Other Industry

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America
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