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North America Influencer Marketing Platform Market By Component (Solution and Services) By Organization Size (Large Enterprises and Small & Medium-Sized Enterprises) By End User (Fashion & Lifestyle, BFSI, Travel & Tourism, Health & Wellness, Agencies & Public Relations, Consumer Goods & Retail and Others)

Published Date : 31-Jul-2019

Pages: 91

Formats: PDF

COVID-19 Impact on the North America Influencer Marketing Platform Market

The North America Influencer Marketing Platform Market would witness market growth of 28.9% CAGR during the forecast period (2019-2025).

Every influencer listed on a platform gets a profile that provides a piece of contact information about her/him and their social media accounts statistics. Every brand, that comes on a platform to look for a particular influencer(s) to work with, can, using several filters, search an influencer platform database and find influencers with the right audience to advertise a specific product or service to. Once a brand begins to work with an influencer(s), an influencer marketing platform starts to supply statistics to measure an impact from promotions done by an influencer(s). Influencers get a financial reward (some platforms offer gifts instead of money) for every promotion they run for a brand.

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A significant number of retailers in North America are now working with influencers as part of their marketing strategy. Patients in the US, for instance, with social media influence are getting paid by pharma companies for their opinions. Influencer marketing is increasing in popularity in Canada and can be an effective way to promote your brand. PR has essentially translated into maintaining and leveraging the relationship with mass media - TV, Print, and Radio. However, with the emergence and ever-so-growing popularity of social media, influencer marketing is beginning to carve out a niche of its own within Public Relations.

Based on Component, the market is segmented into Solution and Services. Services are further segmented into Integration and Deployment, Advisory and Consulting and Support and Maintenance. Based on Application, the market is segmented into Search and Discovery, Campaign Management, Analytics and Reporting, Compliance Management and Fraud Detection, Influencer Relationship Management and Others. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises. Based on End User, the market is segmented into Fashion and Lifestyle, BFSI, Travel and Tourism, Health and Wellness, Agencies and Public Relations, Consumer Goods and Retail and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IZEA Worldwide, Inc., HYPR Corporation, Traackr, Inc., Launchmetrics, Klear, Upfluence, Inc., AspireIQ, Inc., Mavrck, Lumanu, Inc. and Linqia, Inc.

Scope of the North America Influencer Marketing Platform Market Analysis

Market Segmentation: By Component

  • Solution
  • Services
    • Integration and Deployment
    • Advisory and Consulting>
    • Support and Maintenance

By Application

  • Search and Discovery
  • Campaign Management
  • Analytics and Reporting
  • Compliance Management and Fraud Detection
  • Influencer Relationship Management
  • Others

By Organization Size

  • Large Enterprises
  • Small and Medium-Sized Enterprises

By End User

  • Fashion and Lifestyle
  • BFSI
  • Travel and Tourism
  • Health and Wellness
  • Agencies and Public Relations
  • Consumer Goods and Retail
  • Others

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Companies Profiled

  • IZEA Worldwide, Inc.
  • HYPR Corporation
  • Traackr, Inc.
  • Launchmetrics
  • Klear
  • Upfluence, Inc.
  • AspireIQ, Inc.
  • Mavrck
  • Lumanu, Inc.
  • Linqia, Inc.

Chapter 1. Market Scope and Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Influencer Marketing Platform Market, by Component
1.4.2 North America Influencer Marketing Platform Market, by Application
1.4.3 North America Influencer Marketing Platform Market, by Organization Size
1.4.4 North America Influencer Marketing Platform Market, by End User
1.4.5 North America Influencer Marketing Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1 Executive Summary
2.1.2 Market Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. North America Influencer Marketing Platform Market by Component
3.1.1 North America Influencer Marketing Platform Solution Market by Country
3.1.2 North America Influencer Marketing Platform Services Market by Country
3.1.3 North America Influencer Marketing Platform Market by Services Type
3.1.3.1 North America Influencer Marketing Platform Integration and Deployment Market by Country
3.1.3.2 North America Influencer Marketing Platform Advisory and Consulting Market by Country
3.1.3.3 North America Influencer Marketing Platform Support and Maintenance Market by Country
Chapter 4. North America Influencer Marketing Platform Market by Application
4.1.1 North America Influencer Marketing Platform Search and Discovery Market by Country
4.1.2 North America Influencer Marketing Platform Campaign Management Market by Country
4.1.3 North America Influencer Marketing Platform Analytics and Reporting?Market by Country
4.1.4 North America Influencer Marketing Platform Compliance Management and Fraud Detection?Market by Country
4.1.5 North America Influencer Marketing Platform Influencer Relationship Management?Market by Country
4.1.6 North America Other Application?Influencer Marketing Platform Market by Country
Chapter 5. North America Influencer Marketing Platform Market by Organization Size
5.1.1 North America Large Enterprises Influencer Marketing Platform Market by Country
5.1.2 North America Small and Medium-Sized Enterprises Influencer Marketing Platform Market by Country
Chapter 6. North America Influencer Marketing Platform Market by End User
6.1.1 North America Fashion and Lifestyle Influencer Marketing Platform Market by Country
6.1.2 North America BFSI Influencer Marketing Platform Market by Country
6.1.3 North America Travel and Tourism Influencer Marketing Platform Market by Country
6.1.4 North America Health and Wellness Influencer Marketing Platform Market by Country
6.1.5 North America Agencies and Public Relations Influencer Marketing Platform Market by Country
6.1.6 North America Consumer Goods and Retail Influencer Marketing Platform Market by Country
6.1.7 North America Others Influencer Marketing Platform Market by Country
Chapter 7. North America Influencer Marketing Platform Market by Country
7.1 Introduction
7.2 US Influencer Marketing Platform Market
7.2.1 US Influencer Marketing Platform Market by Component
7.2.1.1 US Influencer Marketing Platform Market by Services Type
7.2.2 US Influencer Marketing Platform Market by Application
7.2.3 US Influencer Marketing Platform Market by Organization Size
7.2.4 US Influencer Marketing Platform Market by End User
7.3 Canada Influencer Marketing Platform Market
7.3.1 Canada Influencer Marketing Platform Market by Component
7.3.1.1 Canada Influencer Marketing Platform Market by Services Type
7.3.2 Canada Influencer Marketing Platform Market by Application
7.3.3 Canada Influencer Marketing Platform Market by Organization Size
7.3.4 Canada Influencer Marketing Platform Market by End User
7.4 Mexico Influencer Marketing Platform Market
7.4.1 Mexico Influencer Marketing Platform Market by Component
7.4.1.1 Mexico Influencer Marketing Platform Market by Services Type
7.4.2 Mexico Influencer Marketing Platform Market by Application
7.4.2.1 Mexico Influencer Marketing Platform Market by Organization Size
7.4.3 Mexico Influencer Marketing Platform Market by End User
7.5 Rest of North America Influencer Marketing Platform Market
7.5.1 Rest of North America Influencer Marketing Platform Market by Component
7.5.1.1 Rest of North America Influencer Marketing Platform Market by Services Type
7.5.2 Rest of North America Influencer Marketing Platform Market by Application
7.5.3 Rest of North America Influencer Marketing Platform Market by Organization Size
7.5.4 Rest of North America Influencer Marketing Platform Market by End User
Chapter 8. Company Profiles
8.1 IZEA Worldwide, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional and Segmental Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Product launches:
8.1.4.2 Acquisition and mergers:
8.1.5 SWOT Analysis
8.2 HYPR Corporation
8.2.1 Company Overview
8.3 Traackr, Inc.
8.3.1 Company Overview
8.3.2 Recent strategies and developments:
8.3.2.1 Product launches:
8.4 Launchmetrics
8.4.1 Company Overview
8.5 Klear
8.5.1 Company Overview
8.6 Upfluence, Inc.
8.6.1 Company Overview
8.7 AspireIQ, Inc.
8.7.1 Company Overview
8.8 Mavrck
8.8.1 Company Overview
8.9 Lumanu, Inc.
8.9.1 Company overview
8.1 Linqia, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product launches:

TABLE 1 North America Influencer Marketing Platform Market, 2015 - 2018, USD Million
TABLE 2 North America Influencer Marketing Platform Market, 2019 - 2025, USD Million
TABLE 3 North America Influencer Marketing Platform Market by Component, 2015 - 2018, USD Million
TABLE 4 North America Influencer Marketing Platform Market by Component, 2019 - 2025, USD Million
TABLE 5 North America Influencer Marketing Platform Solution Market by Country, 2015 - 2018, USD Million
TABLE 6 North America Influencer Marketing Platform Solution Market by Country, 2019 - 2025, USD Million
TABLE 7 North America Influencer Marketing Platform Services Market by Country, 2015 - 2018, USD Million
TABLE 8 North America Influencer Marketing Platform Services Market by Country, 2019 - 2025, USD Million
TABLE 9 North America Influencer Marketing Platform Market by Services Type, 2015 - 2018, USD Million
TABLE 10 North America Influencer Marketing Platform Market by Services Type, 2019 - 2025, USD Million
TABLE 11 North America Influencer Marketing Platform Integration and Deployment Market by Country, 2015 - 2018, USD Million
TABLE 12 North America Influencer Marketing Platform Integration and Deployment Market by Country, 2019 - 2025, USD Million
TABLE 13 North America Influencer Marketing Platform Advisory and Consulting Market by Country, 2015 - 2018, USD Million
TABLE 14 North America Influencer Marketing Platform Advisory and Consulting Market by Country, 2019 - 2025, USD Million
TABLE 15 North America Influencer Marketing Platform Support and Maintenance Market by Country, 2015 - 2018, USD Million
TABLE 16 North America Influencer Marketing Platform Support and Maintenance Market by Country, 2019 - 2025, USD Million
TABLE 17 North America Influencer Marketing Platform Market by Application, 2015 - 2018, USD Million
TABLE 18 North America Influencer Marketing Platform Market by Application, 2019 - 2025, USD Million
TABLE 19 North America Influencer Marketing Platform Search and Discovery Market by Country, 2015 - 2018, USD Million
TABLE 20 North America Influencer Marketing Platform Search and Discovery Market by Country, 2019 - 2025, USD Million
TABLE 21 North America Influencer Marketing Platform Campaign Management Market by Country, 2015 - 2018, USD Million
TABLE 22 North America Influencer Marketing Platform Campaign Management Market by Country, 2019 - 2025, USD Million
TABLE 23 North America Influencer Marketing Platform Analytics and Reporting?Market by Country, 2015 - 2018, USD Million
TABLE 24 North America Influencer Marketing Platform Analytics and Reporting?Market by Country, 2019 - 2025, USD Million
TABLE 25 North America Influencer Marketing Platform Compliance Management and Fraud Detection?Market by Country, 2015 - 2018, USD Million
TABLE 26 North America Influencer Marketing Platform Compliance Management and Fraud Detection?Market by Country, 2019 - 2025, USD Million
TABLE 27 North America Influencer Marketing Platform Influencer Relationship Management?Market by Country, 2015 - 2018, USD Million
TABLE 28 North America Influencer Marketing Platform Influencer Relationship Management?Market by Country, 2019 - 2025, USD Million
TABLE 29 North America Other Application?Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 30 North America Other Application?Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 31 North America Influencer Marketing Platform Market by Organization Size, 2015 - 2018, USD Million
TABLE 32 North America Influencer Marketing Platform Market by Organization Size, 2019 - 2025, USD Million
TABLE 33 North America Large Enterprises Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 34 North America Large Enterprises Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 35 North America Small and Medium-Sized Enterprises Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 36 North America Small and Medium-Sized Enterprises Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 37 North America Influencer Marketing Platform Market by End User, 2015 - 2018, USD Million
TABLE 38 North America Influencer Marketing Platform Market by End User, 2019 - 2025, USD Million
TABLE 39 North America Fashion and Lifestyle Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 40 North America Fashion and Lifestyle Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 41 North America BFSI Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 42 North America BFSI Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 43 North America Travel and Tourism Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 44 North America Travel and Tourism Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 45 North America Health and Wellness Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 46 North America Health and Wellness Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 47 North America Agencies and Public Relations Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 48 North America Agencies and Public Relations Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 49 North America Consumer Goods and Retail Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 50 North America Consumer Goods and Retail Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 51 North America Others Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 52 North America Others Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 53 North America Influencer Marketing Platform Market by Country, 2015 - 2018, USD Million
TABLE 54 North America Influencer Marketing Platform Market by Country, 2019 - 2025, USD Million
TABLE 55 US Influencer Marketing Platform Market, 2015 - 2018, USD Million
TABLE 56 US Influencer Marketing Platform Market, 2019 - 2025, USD Million
TABLE 57 US Influencer Marketing Platform Market by Component, 2015 - 2018, USD Million
TABLE 58 US Influencer Marketing Platform Market by Component, 2019 - 2025, USD Million
TABLE 59 US Influencer Marketing Platform Market by Services Type, 2015 - 2018, USD Million
TABLE 60 US Influencer Marketing Platform Market by Services Type, 2019 - 2025, USD Million
TABLE 61 US Influencer Marketing Platform Market by Application, 2015 - 2018, USD Million
TABLE 62 US Influencer Marketing Platform Market by Application, 2019 - 2025, USD Million
TABLE 63 US Influencer Marketing Platform Market by Organization Size, 2015 - 2018, USD Million
TABLE 64 US Influencer Marketing Platform Market by Organization Size, 2019 - 2025, USD Million
TABLE 65 US Influencer Marketing Platform Market by End User, 2015 - 2018, USD Million
TABLE 66 US Influencer Marketing Platform Market by End User, 2019 - 2025, USD Million
TABLE 67 Canada Influencer Marketing Platform Market, 2015 - 2018, USD Million
TABLE 68 Canada Influencer Marketing Platform Market, 2019 - 2025, USD Million
TABLE 69 Canada Influencer Marketing Platform Market by Component, 2015 - 2018, USD Million
TABLE 70 Canada Influencer Marketing Platform Market by Component, 2019 - 2025, USD Million
TABLE 71 Canada Influencer Marketing Platform Market by Services Type, 2015 - 2018, USD Million
TABLE 72 Canada Influencer Marketing Platform Market by Services Type, 2019 - 2025, USD Million
TABLE 73 Canada Influencer Marketing Platform Market by Application, 2015 - 2018, USD Million
TABLE 74 Canada Influencer Marketing Platform Market by Application, 2019 - 2025, USD Million
TABLE 75 Canada Influencer Marketing Platform Market by Organization Size, 2015 - 2018, USD Million
TABLE 76 Canada Influencer Marketing Platform Market by Organization Size, 2019 - 2025, USD Million
TABLE 77 Canada Influencer Marketing Platform Market by End User, 2015 - 2018, USD Million
TABLE 78 Canada Influencer Marketing Platform Market by End User, 2019 - 2025, USD Million
TABLE 79 Mexico Influencer Marketing Platform Market, 2015 - 2018, USD Million
TABLE 80 Mexico Influencer Marketing Platform Market, 2019 - 2025, USD Million
TABLE 81 Mexico Influencer Marketing Platform Market by Component, 2015 - 2018, USD Million
TABLE 82 Mexico Influencer Marketing Platform Market by Component, 2019 - 2025, USD Million
TABLE 83 Mexico Influencer Marketing Platform Market by Services Type, 2015 - 2018, USD Million
TABLE 84 Mexico Influencer Marketing Platform Market by Services Type, 2019 - 2025, USD Million
TABLE 85 Mexico Influencer Marketing Platform Market by Application, 2015 - 2018, USD Million
TABLE 86 Mexico Influencer Marketing Platform Market by Application, 2019 - 2025, USD Million
TABLE 87 Mexico Influencer Marketing Platform Market by Organization Size, 2015 - 2018, USD Million
TABLE 88 Mexico Influencer Marketing Platform Market by Organization Size, 2019 - 2025, USD Million
TABLE 89 Mexico Influencer Marketing Platform Market by End User, 2015 - 2018, USD Million
TABLE 90 Mexico Influencer Marketing Platform Market by End User, 2019 - 2025, USD Million
TABLE 91 Rest of North America Influencer Marketing Platform Market, 2015 - 2018, USD Million
TABLE 92 Rest of North America Influencer Marketing Platform Market, 2019 - 2025, USD Million
TABLE 93 Rest of North America Influencer Marketing Platform Market by Component, 2015 - 2018, USD Million
TABLE 94 Rest of North America Influencer Marketing Platform Market by Component, 2019 - 2025, USD Million
TABLE 95 Rest of North America Influencer Marketing Platform Market by Services Type, 2015 - 2018, USD Million
TABLE 96 Rest of North America Influencer Marketing Platform Market by Services Type, 2019 - 2025, USD Million
TABLE 97 Rest of North America Influencer Marketing Platform Market by Application, 2015 - 2018, USD Million
TABLE 98 Rest of North America Influencer Marketing Platform Market by Application, 2019 - 2025, USD Million
TABLE 99 Rest of North America Influencer Marketing Platform Market by Organization Size, 2015 - 2018, USD Million
TABLE 100 Rest of North America Influencer Marketing Platform Market by Organization Size, 2019 - 2025, USD Million
TABLE 101 Rest of North America Influencer Marketing Platform Market by End User, 2015 - 2018, USD Million
TABLE 102 Rest of North America Influencer Marketing Platform Market by End User, 2019 - 2025, USD Million
TABLE 103 Key information ? IZEA Worldwide, Inc.
TABLE 104 Key Information ? HYPR Corporation
TABLE 105 Key Information ? Traackr, Inc.
TABLE 106 Key information ?Launchmetrics
TABLE 107 Key Information ? Klear
TABLE 108 key information ? Upfluence, Inc.
TABLE 109 Key information ? AspireIQ, Inc.
TABLE 110 Key information ? Mavrck
TABLE 111 Key Information ? Lumanu, Inc.
TABLE 112 Key Information ? Linqia, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 Recent strategies and developments: IZEA WORLDWIDE, INC.
FIG 3 Swot analysis: IZEA Worldwide, Inc.

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