The North America Insights-as-a-Service Market would witness market growth of 20.0% CAGR during the forecast period (2024-2031).
The US market dominated the North America Insights-as-a-Service Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,370.8 million by 2031. The Canada market is experiencing a CAGR of 22.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 21.5% during (2024 - 2031).
The market is rapidly growing as businesses rely on data-driven insights to optimize decision-making, operational efficiency, and competitive advantage. IaaS platforms enable companies to gain valuable insights from their data without extensive infrastructure or specialized expertise. These services leverage cloud-based analytics tools and technologies to provide actionable insights that organizations can use to make more informed decisions. The growing adoption of cloud computing, combined with the explosion of data across industries, is fuelling the demand for IaaS solutions as businesses seek to extract value from their data with minimal upfront investment. As a result, the IaaS market is becoming a critical component of modern business operations, enabling businesses to stay agile and responsive to the evolving market landscape.
The versatility of Insights-as-a-Service (IaaS) has led to its adoption across a wide range of industries. In financial services, IaaS platforms are used to detect fraud, analyze customer behaviour, and optimize risk management. By leveraging predictive analytics, financial institutions can offer personalized services, manage credit risks, and improve regulatory compliance. IaaS platforms play a key role in improving patient care, streamlining hospital operations, and supporting clinical decision-making in the healthcare industry. Healthcare providers use these insights to predict patient outcomes, optimize resource allocation, and enhance operational efficiency.
In Mexico, the retail sector’s substantial revenue and the dominance of large players like Walmart de Mexico highlight the growing importance of data in streamlining operations and maintaining competitive advantages. With Walmart controlling 66.4% of supermarket sales in 2021, the pressure on other retailers to adopt advanced analytics and improve their performance will only increase. The demand for real-time insights into customer preferences, pricing strategies, inventory optimization, and market trends will drive the need for IaaS solutions in Mexico. As the retail industry continues to expand and evolve, Mexican retailers will increasingly turn to IaaS platforms to gain deeper insights into consumer behaviour and enhance operational efficiency. Thus, in Canada and Mexico, the rise of e-commerce and the expansion of retail sectors will accelerate the need for data-driven decision-making, driving growth in the IaaS market in both countries.
Free Valuable Insights: The Insights-as-a-Service Market is Predict to reach USD 21.12 Billion by 2031, at a CAGR of 20.6%
Based on Type, the market is segmented into Descriptive Insights, Predictive Insights, and Prescriptive Insights. Based on Deployment, the market is segmented into Public Cloud, Private Cloud, and Hybrid Cloud. Based on Enterprise, the market is segmented into Large Enterprises, and Small and Medium Enterprises (SMEs). Based on End-use, the market is segmented into BFSI, Retail & E-commerce, IT & Telecom, Healthcare, Manufacturing, Media & Entertainment, Government, and Other End-use. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Accenture PLC
- Capgemini SE
- Dell Technologies, Inc.
- Oracle Corporation
- Microsoft Corporation
- GoodData Corporation
- IBM Corporation
- Infosys Limited
- NTT Data Corporation
- Tata Consultancy Services Ltd.
North America Insights-as-a-Service Market Report Segmentation
By Type
- Descriptive Insights
- Predictive Insights
- Prescriptive Insights
By Deployment
- Public Cloud
- Private Cloud
- Hybrid Cloud
By Enterprise
- Large Enterprises
- Small and Medium Enterprises (SMEs)
By End-use
- BFSI
- Retail & E-commerce
- IT & Telecom
- Healthcare
- Manufacturing
- Media & Entertainment
- Government
- Other End-use
By Country
- US
- Canada
- Mexico
- Rest of North America
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Insights-as-a-Service Market, by Type
1.4.2 North America Insights-as-a-Service Market, by Deployment
1.4.3 North America Insights-as-a-Service Market, by Enterprise
1.4.4 North America Insights-as-a-Service Market, by End-use
1.4.5 North America Insights-as-a-Service Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2020, Nov – 2024, Nov) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Insights-as-a-Service Market by Type
5.1 North America Descriptive Insights Market by Country
5.2 North America Predictive Insights Market by Country
5.3 North America Prescriptive Insights Market by Country
Chapter 6. North America Insights-as-a-Service Market by Deployment
6.1 North America Public Cloud Market by Country
6.2 North America Private Cloud Market by Country
6.3 North America Hybrid Cloud Market by Country
Chapter 7. North America Insights-as-a-Service Market by Enterprise
7.1 North America Large Enterprises Market by Country
7.2 North America Small and Medium Enterprises (SMEs) Market by Country
Chapter 8. North America Insights-as-a-Service Market by End-use
8.1 North America BFSI Market by Country
8.2 North America Retail & E-commerce Market by Country
8.3 North America IT & Telecom Market by Country
8.4 North America Healthcare Market by Country
8.5 North America Manufacturing Market by Country
8.6 North America Media & Entertainment Market by Country
8.7 North America Government Market by Country
8.8 North America Other End-use Market by Country
Chapter 9. North America Insights-as-a-Service Market by Country
9.1 US Insights-as-a-Service Market
9.1.1 US Insights-as-a-Service Market by Type
9.1.2 US Insights-as-a-Service Market by Deployment
9.1.3 US Insights-as-a-Service Market by Enterprise
9.1.4 US Insights-as-a-Service Market by End-use
9.2 Canada Insights-as-a-Service Market
9.2.1 Canada Insights-as-a-Service Market by Type
9.2.2 Canada Insights-as-a-Service Market by Deployment
9.2.3 Canada Insights-as-a-Service Market by Enterprise
9.2.4 Canada Insights-as-a-Service Market by End-use
9.3 Mexico Insights-as-a-Service Market
9.3.1 Mexico Insights-as-a-Service Market by Type
9.3.2 Mexico Insights-as-a-Service Market by Deployment
9.3.3 Mexico Insights-as-a-Service Market by Enterprise
9.3.4 Mexico Insights-as-a-Service Market by End-use
9.4 Rest of North America Insights-as-a-Service Market
9.4.1 Rest of North America Insights-as-a-Service Market by Type
9.4.2 Rest of North America Insights-as-a-Service Market by Deployment
9.4.3 Rest of North America Insights-as-a-Service Market by Enterprise
9.4.4 Rest of North America Insights-as-a-Service Market by End-use
Chapter 10. Company Profiles
10.1 Accenture PLC
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Regional Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 Capgemini SE
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional Analysis
10.2.4 Recent strategies and developments:
10.2.4.1 Partnerships, Collaborations, and Agreements:
10.2.4.2 Acquisition and Mergers:
10.2.5 SWOT Analysis
10.3 Dell Technologies, Inc.
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expense
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.6 SWOT Analysis
10.4 Oracle Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Acquisition and Mergers:
10.4.6 SWOT Analysis
10.5 Microsoft Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.6 SWOT Analysis
10.6 GoodData Corporation
10.6.1 Company Overview
10.6.2 Recent strategies and developments:
10.6.2.1 Partnerships, Collaborations, and Agreements:
10.6.2.2 Product Launches and Product Expansions:
10.7 IBM Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Regional & Segmental Analysis
10.7.4 Research & Development Expenses
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.7.5.2 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 Infosys Limited
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 SWOT Analysis
10.9 NTT Data Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Recent strategies and developments:
10.9.3.1 Product Launches and Product Expansions:
10.10. Tata Consultancy Services Ltd.
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:
10.10.6 SWOT Analysis
TABLE 1 North America Insights-as-a-Service Market, 2020 - 2023, USD Million
TABLE 2 North America Insights-as-a-Service Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Insights-as-a-Service Market
TABLE 4 Product Launches And Product Expansions– Insights-as-a-Service Market
TABLE 5 Acquisition and Mergers– Insights-as-a-Service Market
TABLE 6 North America Insights-as-a-Service Market by Type, 2020 - 2023, USD Million
TABLE 7 North America Insights-as-a-Service Market by Type, 2024 - 2031, USD Million
TABLE 8 North America Descriptive Insights Market by Country, 2020 - 2023, USD Million
TABLE 9 North America Descriptive Insights Market by Country, 2024 - 2031, USD Million
TABLE 10 North America Predictive Insights Market by Country, 2020 - 2023, USD Million
TABLE 11 North America Predictive Insights Market by Country, 2024 - 2031, USD Million
TABLE 12 North America Prescriptive Insights Market by Country, 2020 - 2023, USD Million
TABLE 13 North America Prescriptive Insights Market by Country, 2024 - 2031, USD Million
TABLE 14 North America Insights-as-a-Service Market by Deployment, 2020 - 2023, USD Million
TABLE 15 North America Insights-as-a-Service Market by Deployment, 2024 - 2031, USD Million
TABLE 16 North America Public Cloud Market by Country, 2020 - 2023, USD Million
TABLE 17 North America Public Cloud Market by Country, 2024 - 2031, USD Million
TABLE 18 North America Private Cloud Market by Country, 2020 - 2023, USD Million
TABLE 19 North America Private Cloud Market by Country, 2024 - 2031, USD Million
TABLE 20 North America Hybrid Cloud Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Hybrid Cloud Market by Country, 2024 - 2031, USD Million
TABLE 22 North America Insights-as-a-Service Market by Enterprise, 2020 - 2023, USD Million
TABLE 23 North America Insights-as-a-Service Market by Enterprise, 2024 - 2031, USD Million
TABLE 24 North America Large Enterprises Market by Country, 2020 - 2023, USD Million
TABLE 25 North America Large Enterprises Market by Country, 2024 - 2031, USD Million
TABLE 26 North America Small and Medium Enterprises (SMEs) Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Small and Medium Enterprises (SMEs) Market by Country, 2024 - 2031, USD Million
TABLE 28 North America Insights-as-a-Service Market by End-use, 2020 - 2023, USD Million
TABLE 29 North America Insights-as-a-Service Market by End-use, 2024 - 2031, USD Million
TABLE 30 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 31 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Retail & E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 33 North America Retail & E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 34 North America IT & Telecom Market by Country, 2020 - 2023, USD Million
TABLE 35 North America IT & Telecom Market by Country, 2024 - 2031, USD Million
TABLE 36 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 37 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 38 North America Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 39 North America Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 40 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 41 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 42 North America Government Market by Country, 2020 - 2023, USD Million
TABLE 43 North America Government Market by Country, 2024 - 2031, USD Million
TABLE 44 North America Other End-use Market by Country, 2020 - 2023, USD Million
TABLE 45 North America Other End-use Market by Country, 2024 - 2031, USD Million
TABLE 46 North America Insights-as-a-Service Market by Country, 2020 - 2023, USD Million
TABLE 47 North America Insights-as-a-Service Market by Country, 2024 - 2031, USD Million
TABLE 48 US Insights-as-a-Service Market, 2020 - 2023, USD Million
TABLE 49 US Insights-as-a-Service Market, 2024 - 2031, USD Million
TABLE 50 US Insights-as-a-Service Market by Type, 2020 - 2023, USD Million
TABLE 51 US Insights-as-a-Service Market by Type, 2024 - 2031, USD Million
TABLE 52 US Insights-as-a-Service Market by Deployment, 2020 - 2023, USD Million
TABLE 53 US Insights-as-a-Service Market by Deployment, 2024 - 2031, USD Million
TABLE 54 US Insights-as-a-Service Market by Enterprise, 2020 - 2023, USD Million
TABLE 55 US Insights-as-a-Service Market by Enterprise, 2024 - 2031, USD Million
TABLE 56 US Insights-as-a-Service Market by End-use, 2020 - 2023, USD Million
TABLE 57 US Insights-as-a-Service Market by End-use, 2024 - 2031, USD Million
TABLE 58 Canada Insights-as-a-Service Market, 2020 - 2023, USD Million
TABLE 59 Canada Insights-as-a-Service Market, 2024 - 2031, USD Million
TABLE 60 Canada Insights-as-a-Service Market by Type, 2020 - 2023, USD Million
TABLE 61 Canada Insights-as-a-Service Market by Type, 2024 - 2031, USD Million
TABLE 62 Canada Insights-as-a-Service Market by Deployment, 2020 - 2023, USD Million
TABLE 63 Canada Insights-as-a-Service Market by Deployment, 2024 - 2031, USD Million
TABLE 64 Canada Insights-as-a-Service Market by Enterprise, 2020 - 2023, USD Million
TABLE 65 Canada Insights-as-a-Service Market by Enterprise, 2024 - 2031, USD Million
TABLE 66 Canada Insights-as-a-Service Market by End-use, 2020 - 2023, USD Million
TABLE 67 Canada Insights-as-a-Service Market by End-use, 2024 - 2031, USD Million
TABLE 68 Mexico Insights-as-a-Service Market, 2020 - 2023, USD Million
TABLE 69 Mexico Insights-as-a-Service Market, 2024 - 2031, USD Million
TABLE 70 Mexico Insights-as-a-Service Market by Type, 2020 - 2023, USD Million
TABLE 71 Mexico Insights-as-a-Service Market by Type, 2024 - 2031, USD Million
TABLE 72 Mexico Insights-as-a-Service Market by Deployment, 2020 - 2023, USD Million
TABLE 73 Mexico Insights-as-a-Service Market by Deployment, 2024 - 2031, USD Million
TABLE 74 Mexico Insights-as-a-Service Market by Enterprise, 2020 - 2023, USD Million
TABLE 75 Mexico Insights-as-a-Service Market by Enterprise, 2024 - 2031, USD Million
TABLE 76 Mexico Insights-as-a-Service Market by End-use, 2020 - 2023, USD Million
TABLE 77 Mexico Insights-as-a-Service Market by End-use, 2024 - 2031, USD Million
TABLE 78 Rest of North America Insights-as-a-Service Market, 2020 - 2023, USD Million
TABLE 79 Rest of North America Insights-as-a-Service Market, 2024 - 2031, USD Million
TABLE 80 Rest of North America Insights-as-a-Service Market by Type, 2020 - 2023, USD Million
TABLE 81 Rest of North America Insights-as-a-Service Market by Type, 2024 - 2031, USD Million
TABLE 82 Rest of North America Insights-as-a-Service Market by Deployment, 2020 - 2023, USD Million
TABLE 83 Rest of North America Insights-as-a-Service Market by Deployment, 2024 - 2031, USD Million
TABLE 84 Rest of North America Insights-as-a-Service Market by Enterprise, 2020 - 2023, USD Million
TABLE 85 Rest of North America Insights-as-a-Service Market by Enterprise, 2024 - 2031, USD Million
TABLE 86 Rest of North America Insights-as-a-Service Market by End-use, 2020 - 2023, USD Million
TABLE 87 Rest of North America Insights-as-a-Service Market by End-use, 2024 - 2031, USD Million
TABLE 88 Key Information – Accenture PLC
TABLE 89 Key Information – Capgemini SE
TABLE 90 Key Information – Dell Technologies, Inc.
TABLE 91 Key Information – Oracle Corporation
TABLE 92 Key Information – Microsoft Corporation
TABLE 93 Key Information – GoodData Corporation
TABLE 94 Key Information – IBM Corporation
TABLE 95 Key Information – Infosys Limited
TABLE 96 Key Information – NTT Data Corporation
TABLE 97 Key Information – Tata Consultancy Services Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 North America Insights-as-a-Service Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Insights-as-a-Service Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2023
FIG 6 Key Leading Strategies: Percentage Distribution (2020-2024)
FIG 7 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2020, Nov – 2024, Nov) Leading Players
FIG 8 Porter’s Five Forces Analysis – Insights-as-a-Service Market
FIG 9 North America Insights-as-a-Service Market share by Type, 2023
FIG 10 North America Insights-as-a-Service Market share by Type, 2031
FIG 11 North America Insights-as-a-Service Market by Type, 2020 - 2031, USD Million
FIG 12 North America Insights-as-a-Service Market share by Deployment, 2023
FIG 13 North America Insights-as-a-Service Market share by Deployment, 2031
FIG 14 North America Insights-as-a-Service Market by Deployment, 2020 - 2031, USD Million
FIG 15 North America Insights-as-a-Service Market share by Enterprise, 2023
FIG 16 North America Insights-as-a-Service Market share by Enterprise, 2031
FIG 17 North America Insights-as-a-Service Market by Enterprise, 2020 - 2031, USD Million
FIG 18 North America Insights-as-a-Service Market share by End-use, 2023
FIG 19 North America Insights-as-a-Service Market share by End-use, 2031
FIG 20 North America Insights-as-a-Service Market by End-use, 2020 - 2031, USD Million
FIG 21 North America Insights-as-a-Service Market share by Country, 2023
FIG 22 North America Insights-as-a-Service Market share by Country, 2031
FIG 23 North America Insights-as-a-Service Market by Country, 2020 - 2031, USD Million
FIG 24 Recent strategies and developments: Accenture PLC
FIG 25 SWOT Analysis: Accenture PLC
FIG 26 Recent strategies and developments: Capgemini SE
FIG 27 SWOT Analysis: Capgemini SE
FIG 28 SWOT Analysis: Dell Technologies, Inc.
FIG 29 Recent strategies and developments: Oracle Corporation
FIG 30 SWOT Analysis: Oracle Corporation
FIG 31 SWOT Analysis: Microsoft Corporation
FIG 32 Recent strategies and developments: GoodData Corporation
FIG 33 Recent strategies and developments: IBM Corporation
FIG 34 SWOT Analysis: IBM Corporation
FIG 35 SWOT Analysis: Infosys Limited
FIG 36 SWOT Analysis: Tata Consultancy Services Ltd.
